H E A LT H
CHANEL BEAUTY’S NEW CHAPTER
Coco’s favorite flower might suddenly be wooing you as well. BY BY SA R I A N N E T U S C H M A N
C
hanel’s latest beauty launch is the result a decade of the Revitalizing Eye Cream that brightens the eye area while research into one of the symbols of the house—the reducing dark circles. Meanwhile, the Lip and Cheek Balm camellia, a beloved flower of Coco Chanel. Chanel’s and Revitalizing Foundation employ red camellia oil to soften fi rst holistic, anti-aging line includes skin care, makeup, and and plump skin while adding a bit of color. a fragrance mist, all developed to tackle many women’s main No. 1 de Chanel not only showcases the innovative science beauty concerns: lines and wrinkles, pore around the camellia, but it also represents visibility, loss of elasticity, lack of comfort, Chanel’s fi rst foray into sustainability. and radiance. Being eco-responsible was a driving force In 2012, Chanel scientists began research when creating the formulas, which are crafted from a high percentage of raw into senescence—when cells lose power to divide and grow, ultimately resulting in the materials sustainability sourced without look of aging—discovering along the way sacrificing effectiveness. In an effort not that the extract derived from the red camelto waste any of the plant, the formulas lia has profound effects on keeping skin include up to 76% camellia derivatives, looking young. The rich-in-antioxidants including the petals, seeds, and yeasts. extract protects skin from the harm caused Even the packaging is eco-friendly, with by external stressors while simultaneously 80% of the range’s containers made of improving its quality. glass. Additionally, the use of plastics was “The field of possibilities is wide open if you “Every part of the camellia is precious,” limited and paper leaflets were removed. consider plants in their says Nicola Fuzzati, director of Cosmetic Organic inks decorate the bottles, and natural environment.” product lids contain recycled or bioIngredients Innovation and Development at N I CO L A F U Z Z AT I , director of Cosmetic Chanel. “The field of possibilities is wide sourced materials. Perhaps most impresIngredients Innovation and Development open if you consider plants in their natural sive, the Revitalizing Crème’s jar is not environment.” This led to the creation of only refi llable, but its lid was innovatively NO. 1 DE CHANEL , a collection of nine products capitalizing on crafted from camellia seed shell while maintaining Chanel’s strict aesthetic standards. the flower’s skin-regenerative properties. The red camellia extract’s power can be felt in the lightweight Revitalizing No. 1 de Chanel represents a new, forward-thinking chapLotion that tightens and plumps the skin, the Revitalizing ter in the story of the French house’s dedication to innovative Serum that protects against environmental aggressors, and beauty. chanel.com
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