The Lancashire & North West Magazine | September 2021

Page 68

The Heart of Every Business

Above: Anne Williamson

Customer Service is at the heart of every business and if a business gets it right, they stand out from their competitors.

ORDER HERE: https://www.amazon.co.uk/Are-you-night-stand-business/dp/1788083199/

ethical suppliers, and the number of customers who are willing to pay more for excellent service has grown to 32%.”

Anne’s 25 years+ of marketing experience, alongside her desire to see companies realise how they can increase sales and customer retention through improvements to customer service communication and processes has seen her work with organisations including high street banks, estate agents and engineers. Many of those she works with have grown and realise customer service has slightly dipped.

MYSTERY SHOPPING

LET CUSTOMER LOVE HELP YOU BE RATED AS EXCELLENT FOR CUSTOMER SERVICE

Many of the stories we hear and read about are based on a customer’s negative experiences with organisations. Anne Williamson, MD of Customer Love is the author of ‘Are you a one night stand business?’ which highlights the various ways in which companies come into contact with customers (online and offline) and the impact their customer service processes have on future growth. Her book is packed with tips and action points, with real life good and bad examples.

Whether you are providing a service, have a business that customers visit, are selling products through a retail outlet or carry out transactions online let Customer Love show you where you could make improvements to your customer services processes and communication.

Just one of the services from Customer Love. Mystery shopping includes reviewing website user experience, ease of placing of orders, visits to premises and customer communication via email/ phone. You’re then provided with a report with findings and recommendations. Other services include customer service training, consultancy for customer service process mapping, customer service communication review and suggestions for improvements. If you’d like to find out more about how you can improve customer service within your organisation give Anne a call on 01772 367122 or email anne@customerlove.co.uk

In July 2021 the Chief Exec of the Customer Service Institute said “Almost a quarter of customers believe that some organisations have used Covid-19 as an excuse for poor service. More customers have made online purchases or chosen to buy from local or

HERE ARE WHAT OTHERS HAVE TO SAY: “After mystery shopping my team, Anne spent the morning training the team in how to love customers even more. The team came out of the training buzzing and full of ideas, it really motivated them. We’ve now a clear plan in place of how we are going to implement Anne’s training. We would highly recommend Anne to anybody looking to better themselves and their business.” Estate Agents “Even if you think you have your customer service nailed I’d really recommend that you have a chat with Anne and see if what you think is what your customers think; you may be surprised!” Audio Visual Company

68

LANCASHIRE & NORTH WEST MAGAZINE

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Presenting: Edward James Furniture Ltd

17min
pages 200-207

It’s Straightforward With Stonebrook

10min
pages 178-185

Honeymoons at Wenningdale Escapes

7min
pages 172-177

An interview with Raphael Ogunrinde

6min
pages 164-171

If Team LM Got Married

4min
pages 156-161

Amanda Owen - The Yorkshire Shepherdess Opens Rossall School’s State-of-the-art New Pre-Prep and Nursery Provision

3min
pages 154-155

Keep Hydrated

5min
pages 140-145

Students Celebrate Stunning Results at Rossall School

3min
pages 152-153

Gardening for Good Health

2min
pages 138-139

New treatment significantly improves mental health in heart disease patients, study finds

6min
pages 136-137

Shana’s Story

7min
pages 130-132

On Your Bike

5min
pages 133-135

Empath: a Gift or a Curse?

17min
pages 124-129

Think Your Half-Term Visit to the Zoo will Support Threatened Species? Think Again...

12min
pages 116-119

How to Mitigate Impostor Syndrome

2min
page 120

5 Steps to a More Mindful You

10min
pages 121-123

Things We Can Do to Save Endangered pecies and Prevent a New Wave of Extinction

3min
pages 114-115

Collisions with Vessels - The Deadliest Threat for Whales

2min
pages 112-113

The Mystery of ‘Patchwork Grazing’ by Giraffes

6min
pages 110-111

How sustainable video is saving Greater Manchester’s peatlands

4min
pages 108-109

BOARDING AT STONYHURST: Where friendships are formed that last a lifetime

4min
pages 100-103

Chorley Pilates

2min
page 97

Feeling Like Trash

6min
pages 98-99

Lynn Meadowcroft - Positivity Pioneer

3min
page 96

A Little Gem in Chorley

3min
page 95

Life Behind the Lens

2min
page 94

Harness the Power of Technology with Sundown Solutions

2min
page 90

Make a Bold Move Today

6min
pages 91-93

Advocacy Focus

2min
page 89

Cornerstone Resources Ltd

2min
page 80

The Body Shop at Home with Treena Hughes

3min
pages 81-83

Sweet Reminiscing by Sharonrose

3min
page 88

Bolton Whites Hotel & Events - Out with the old and in with the new...

2min
page 79

From Tech to Skincare... The journey to becoming true to myself

3min
page 78

Alumni Share Their Perspectives on Engineering

5min
pages 74-75

Multi Award Winning Artisan Food Anybody?

2min
page 70

Dame Floella Benjamin’s Virtual Visit

3min
pages 72-73

Q & A with Pam Molyneux, Smart PA

2min
page 71

Gold and Silver Duke of Edinburgh Achievements

1min
pages 76-77

To Franchise, or Not to Franchise?

3min
page 69

The Heart of Every Business

2min
page 68

Life Could Be Shocking in the 1950’s

17min
pages 62-67

Hall Caine - A Forgotten Celebrity

10min
pages 58-61

New Race Track Opens at Westcliff Primary Academy in Bispham

13min
pages 53-57

Laura Evans Announces Headline Shows

20min
pages 25-31

Joanne Harris hails ‘writing as a force to be reckoned with’ as she introduces the Winners of the 2021 Society of Authors’ Awards

21min
pages 32-39

Call of the Sea Statue Celebrates Blackpool’s Award-Winning Coastline

40min
pages 40-49

Lancashire’s Lost Piers

9min
pages 50-52

Be Our Guest This Summer

0
page 24

Even The Smallest Coffee Morning Really Can Make the Biggest Difference...

4min
pages 22-23

Pre-Raphaelite Artist of Hope: Evelyn De Morgan

6min
pages 16-18

The K’s ...are on Fire

4min
pages 8-9

The Woman In Black

1min
page 13

Blackpool’s BIGGEST Panto IS BACK

2min
page 12

Andrew Lloyd Webber Symphonic Suites Live In Concert

1min
page 15

Around The World in 80s Days

1min
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Feeling Grand

2min
page 14

Forestry England and the Royal Society of Sculptors Announces the Winner of the Annual 2021 Grizedale Residency

3min
page 19
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