Luxury Hospitality Magazine - September 2024

NEW Luxury Collection Aluminium Tubes

A low-impact, highly luxurious Hotel collection in our iconic Bath, Body and Hair Care fragrances. Made from 100% recycled aluminium.

Editor – Maria Lapthorn maria@lhmagazine.co.uk

Editorial Assistant – Anna Startin editorial@lhmagazine.co.uk

Production/Design – Laura Whitehead laura@lhmagazine.co.uk

Sales Executive – Sophie Evans sophie@lhmagazine.co.uk

Accounts – Richard Lapthorn accounts@lhmagazine.co.uk

Circulation Manager – Leo Phillips subs@luxuryhospitality.co.uk

Publishing Director – Paul Attwood paul@lhmagazine.co.uk

Lapthorn Media Ltd 5-7 Ozengell Place Eurokent Business Park Ramsgate, Kent CT12 6PB 01843 808104

CONTENTS

Events & Awards News 04 - 05

People On The Move 06

Show Preview: Independent Hotel Show, Olympia London, 15-16 October 08 - 09

Hypnos Limited 10 - 11

Every effort is made to ensure the accuracy and reliability of material published in Luxury Hospitality Magazine. However, the publishers accept no responsibility for the claims or opinions made by advertisers, manufacturers or contributors.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical, electronic (including photocopying) or stored in any information retrieval system without the prior consent of the publisher.

The Bedruthan Spa Hotel - Review 12 - 13

Project: Sparcstudio celebrates the launch of The Reeds lakeside lodges at South Lodge 14 -15, 16

Luxury Hospitality Magazine speaks with Chef Nobu & Chris Stamp about “Sushi Club” launching in Ibiza 18 19, 20

Editor’s Review - Nobu Hotel Ibiza Bay: A Chic Oasis of Luxury 21

Interview: Luxury Hospitality Magazine interviews Tom Roelens, Managing Director of Atlantis, The Royal: Unveiling Luxury 24 - 25, 26

Foodles 27

Luxury Hospitality Magazine interviews Dani Garcia, Chef Patron of BiBo Shoreditch 28 - 29, 30 - 31

BC SoftWear launches new Luxury Bio Slipper 32

Latest Openings 34 - 35, 36

Editor’s Review - Crystal Maze London: A Live Adventure 38

Case Study - Hilton Set to Double Lifestyle Portfolio To 700 Hotels Within Next Four Years 40 - 41

SANDMAN SIGNATURE GATWICK HOTEL ACHIEVES GREEN KEY INTERNATIONAL SUSTAINABILITY AWARD

Hotel becomes first in Crawley to be presented with the award, and is one of around only 100 within England.

A hotel near Gatwick Airport has met the stringent criteria of the prestigious Green Key International Sustainability Award.

Green Key sets the standard for excellence in the field of environmental responsibility and sustainable operation within the tourism sector. During the rigorous judging, each establishment is assessed against strict standards, which are set by the global Foundation for Environmental Education (FEE) and backed by the World Tourism Organisation and the UN Environment Programme. These criteria include staff involvement, guest information and sustainable management of energy, waste, water, cleaning products, food and drinks. Through making greener choices, each establishment is able to significantly reduce their environmental impact, reducing the consumption of energy and water and improve their guests’ experience.

The four-star, 151-bedroomed Sandman Signature Gatwick Hotel has undertaken a wide range of activity to improve its environmental footprint. A sizeable investment has been made in a new wireless building management system that controls all of the hotel’s major mechanical units. These units can be set to run at a certain time from any laptop/desktop and have resulted in a 20% reduction in monthly electricity use.

New control systems for guest room heating allows the front desk to control temperatures, with sensors recognising if there is no human presence in the room so the heating or cooling can be shut down to save waste.

The hotel has also been focussing on its local environment, planting flowers around the exterior of the hotel to support wildlife, and working closely with the local community and charities. Items such as shower gels and pillows have been donated to homeless shelters and visits have been made to local schools to talk to students about careers in the hospitality industry.

KALLIMA SPA AT HILTON LONDON SYON PARK AWARDED TRIPADVISOR

Kallima Spa at Hilton London Syon Park was recognised with a Tripadvisor Travelers’ Choice Award for 2024. The award honors businesses that consistently earn great reviews, placing them among the top 10% of listings around the world on Tripadvisor.

Located at Hilton London Syon Park, Kallima Spa is an adult-only London sanctuary designed for rejuvenation and relaxation. Featuring nine treatment rooms, a 15-meter pool and a whirlpool hot tub, alongside an aromatic-filled steam room and sauna, the spa offers guests a peaceful retreat and helps escape from the stresses of modern-day life.

The innovative spa and health club also offers guests Life Fitness machines and Peloton Bikes along with vegan and organic skincare products. Spa treatments include Pinks Boutique facials, Proverb face and body treatments, immersive OTO CBD treatments, signature spa rituals, day spa packages and overnight spa getaways.

Hilton London Syon Park features 137 modern guest rooms and 12 meeting rooms with a ballroom for up to 500 people. The hotel offers amenities including a spa and health club with a swimming pool, dining in the bar, restaurant or terrace and complimentary on-site parking.

Each guest room is tastefully designed and includes a workspace, complimentary in-room tea and coffee, an HDTV, WiFi access and Crabtree & Evelyn bath amenities. Certain room types include a patio or balcony and a TV in the bathroom. Suites are enhanced with extra living space which includes a sitting area for entertaining and relaxing.

RENA SPA AT THE MIDLAND WINS MULTIPLE AWARDS AT THE HAUTE

GRANDEUR GLOBAL EXCELLENCE AWARDS

Rena Spa, located inside Manchester’s iconic hotel, The Midland, has been recognised for its exceptional guest experiences and highest level of excellence at the prestigious Haute Grandeur Global Excellence Awards. The luxury spa won an Excellence Award across four different categories, including:

• Best Relaxation Lounge on a Global Level

• Best Day Spa in Europe

• Best City Hotel Spa in United Kingdom

• Best City Spa in United Kingdom

The Haute Grandeur Global Excellence Awards is a prestigious globally trusted Awards initiative that recognises the finest establishments that excel in customer service, standards, and unparalleled guest experiences. Each year, properties are rated based on firsthand guest experiences, and this year’s winners exemplify the highest levels of excellence.

“The hotels, spas and restaurants revealed in 2024 truly represent

the best in the industry,” said Marinique de Wet, President & Founder of Haute Grandeur. “Their outstanding commitment to excellence sets them apart, making them the ultimate choice for travellers seeking quality experiences.”

Rena Spa at The Midland is home to an extensive range of wellness facilities that guarantee the ultimate rejuvenation of body and mind, including a heated relaxation pool, four tranquil relaxation areas and several unique thermal experiences offering a multitude of benefits for both the body and mind.

In addition, Rena Spa provides a wide range of luxury spa treatments delivered by highly skilled therapists, including solution-led body massages, facials, wellness recovery treatments, holistic treatments and more.

“The Rena Spa at The Midland is renowned for being an award-winning experience in the city of Manchester and we’re thrilled to announce the addition of four new awards of Excellence from Haute Grandeur including Best City Spa in United Kingdom,” said Adam Reckert, General Manager at The Midland Hotel.

MILAIDHOO MALDIVES

WELCOMES RENOWNED HOSPITALITY LEADER

PAUL VAN FRANK AS NEW GENERAL MANAGER

Milaidhoo Maldives is delighted to announce the appointment of Paul van Frank as its new General Manager. With over three decades of distinguished experience in luxury hospitality, Paul brings a wealth of expertise in boutique resort management and a proven track record of success in remote and prestigious destinations worldwide.

Paul’s impressive career in hospitality includes leadership roles at esteemed properties such as Fregate Island in the Seychelles and Maradiva Villas Resort & Spa in Mauritius, both renowned for their luxury and exclusivity.

His tenure at Fregate Island, a Virtuoso member, and Maradiva Villas Resort & Spa, part of Leading Hotels of the World, underscores his ability to manage and elevate top-tier properties.

Before joining Milaidhoo, Paul served as the General Manager at Le Jadis Beach Resort & Wellness Mauritius, formerly known as Angsana Balaclava Mauritius, where he successfully rebranded and optimised operational efficiencies. His strategic leadership contributed to significant financial improvements and enhanced guest experiences, showcasing his commitment to excellence in hospitality management.

Paul’s career highlights also include consulting roles and pre-opening management in challenging and diverse locations, reflecting his versatility and capability in driving operational success and guest satisfaction.

In his new role, Paul van Frank will oversee all aspects of Milaidhoo, leveraging his expertise to further elevate the private island resort’s guest experience and operational performance.

CEDRIC BARTOLINI APPOINTED AS CHOICE HOTELS EMEA HEAD OF COMMERCIAL

Choice Hotels EMEA has appointed Cedric Bartolini as Head of Commercial. Cedric will direct and lead sales, marketing, revenue management and distribution efforts for Choice Hotels EMEA and his appointment complements the companies’ growth plans.

He will implement Choice Hotels EMEA’s modern and focused commercial strategy and ensure there is a strong focus on securing further growth and profitability across the region. With nearly 20 years of experience, Cedric has a strong

background in hospitality having previously held commercial roles at Zenitude, Maritim and Mövenpick.

Choice Hotels EMEA is focused on strategic growth across the region, which currently counts nearly 400 open hotels located in 17 countries across 4 hotel brands including Ascend Hotel Collection, Clarion, Comfort and Quality. Members of the awardwinning Choice Privileges program can earn points at these hotels and at over 7,000 Choice-branded properties across a diverse portfolio of 22 brands in 45 countries and territories.

HOTEL CO 51 STRENGTHENS OPERATIONAL TEAM WITH RESTRUCTURE AND APPOINTMENT OF DONOVAN SUMNER

Donovan Sumner has rejoined Hotel Co 51 (hotelco51.com) as Regional Director of Operations for the UK, overseeing the operator’s regional portfolio of 17 Marriott International-branded hotels, including 15 Moxy hotels.

A hospitality professional with 20 years’ experience across a wide range of hotels, Donovan will leverage his history of managing Moxy properties across the UK, Italy and Norway. This includes responsibility for opening Moxy Aberdeen Airport – part of the Hotel Co 51 portfolio – in 2016 as the property’s captain (General Manager).

He returns to Hotel Co 51 from Cycas Hospitality, where he spent two years as Vice President of Operations, and takes over from Wayne Androliakos, following his appointment as CEO in June 2024.

Donovan reprises his role with an enhanced portfolio and a new cluster general manager approach, which sees five General Managers across England and Scotland report directly into him. The success of the group’s cluster approach has prompted Hotel Co 51 to introduce the same streamlined reporting system to its 13 properties in Germany, under the guidance of the country’s Regional Director of Operations, Morana Rabatic Andric.

TRUSTED PARTNERS

EPOS SOLUTIONS FOR SUCCESS

Chef Alain Roux

“More than just another supplier, WRS is an ally of our business. We value the confidence and reassurance we find in the quality of their support and service. This saves us time and enables us to focus fully on our business.”

Chef Robert Thompson

“The support from WRS Systems is just unrivalled. It’s a real pleasure to work with them. I would definitely recommend WRS. As a smaller business, they really care about me.”

WE’RE TRUSTED BY:

JOIN THE LUXURY HOSPITALITY COMMUNITY AT INDEPENDENT HOTEL SHOW 2024

The Independent Hotel Show, in partnership with James Hallam Insurance Brokers, returns to Olympia London on 15-16 October to bring the boutique and luxury hotel community together for two busy days of networking, learning and product discovery.

A firm fixture in the calendar of independent hoteliers, designers and hospitality professionals, the show presents a curated collection of over 200 quality suppliers catering directly to the boutique and independent hotel sector.

From hospitality tech to in-room F&B solutions to linen & bedding and much, much more, hoteliers can quickly and easily explore the latest innovations from

suppliers catering to the independent hotel sector.

Heather Hamilton, Managing Director at Sloane Square Hotel, comments: I’ve been attending the Independent Hotel Show for several years now. As an independent property it’s a valuable event for us.

“It allows us to learn about new initiatives, technology, products and suppliers in our industry, as well as a great networking opportunity. We don’t often have the time to step away from our business, so having access to so many resources in one place means we can see a lot in a short time. We have sourced several new suppliers and partners from the show and taken away some great ideas and new contacts!”

The theme of this year’s event is ‘Beyond the Hustle and Bustle’, giving hoteliers a chance to escape the day-to-day challenges of hotel management and embrace a holistic view of industry trends and future innovations. The theme will be reflected in the show’s design features and seminar programme, examining the role of hotels as a sanctuary for their guests and an escape from the everyday pressures of life.

On the show’s Hotel Business Stage, designed by Spacebrand, Philippa Wagner, Founder of PeoplePlacesSpaces, will be discussing travel trends for different generations of guest, while Fleet Street CEO Mark Stretton will be talking to UKHospitality CEO Kate Nicholls OBE about some of the expectations the hospitality industry should have for the new Labour government.

On the Innovation Stage, designed by Design Command, industry research agency STR will be presenting the latest version of its State of the Nation report, while Rita J Varga, CEO of RaizUp, Tanja Furby, Director of Openings & Transitions at Yotel, Rebecca Arthur, Global Director of Guest Experience at the Dorchester Collection, Nuala O’Sullivan, Senior Accessibility & Inclusive Design Consultant at Mima Group and Ana Costa, Senior Commercial Technology Manager at Queensway, will be discussing how to put inclusivity at the heart of the guest experience.

The show will be working with leading designers and studios to bring its features and stages to life, which this year include Design Command, Fibi Interiors, Luke Edwards Interior Design, Studio Atara, OMO Interiors, Spacebrand and Amit Dixit Design.

Guest at the show can also explore the future of hotel design in Room X, uncover the latest innovations in sustainability at the ESG Hub, curated by Independent Hotel Show ambassador and ESG consultant Sarah Duncan.

To find out more about everything happening at Independent Hotel Show 2024, and to register for your complimentary trade ticket, visit independenthotelshow.co.uk.

THE ART OF DESIGNING A VERSATILE SLEEP SANCTUARY

Hypnos understands that no two hospitality clients are the same. Each has a unique charm and identity, yet all share one common goal – providing an exceptional sleep experience.

The Bedruthan Hotel & Spa is a cliffside outpost overlooking the idyllic Mawgan Porth beach. This Scandi-inspired retreat is the perfect destination for families, couples, and solo travellers wanting to unwind in the beauty of the Cornish landscape. A place to enjoy a sensory spa experience, and be inspired by artist-led workshops.

The bright, airy, and spacious interiors celebrate the Cornish landscape. There are a variety of unique rooms to choose from, whether you are looking out over the golden sands of Mawgan Porth or to striking views of the Cornish landscape, you can be assured of a great night’s sleep on your Hypnos bed. This combination of thoughtfully designed spaces with a choice of sleep solutions by Hypnos creates an environment where restful sleep for the whole family becomes a reality. The seamless integration of beds and sofa beds in the hotel rooms allows for effortless adaptability, enabling housekeeping to easily transform guestrooms to accommodate extra beds.

“ “

As

a luxury British bedmaker, Hypnos has been handcrafting mattresses and beds for over 120 years, perfecting the art of sleep for the wellbeing of people and the planet.

David Baldry, Group Managing Director at Hypnos said, “We recognise that sleep is integral to achieving a positive guest experience, so we work closely with hospitality brands all over the world to ensure their guests have the ultimate nights’ sleep. Bedruthan’s commitment to comfort, coupled with our reputation for excellence, makes it a haven for family relaxation and rejuvenation. We provided a selection of contract specification mattresses, divans, and sofa beds to ensure the complete comfort of their guests whilst maintaining flexibility in room occupancy.”

As a luxury British bedmaker, Hypnos has been handcrafting mattresses and beds for over 120 years, perfecting the art of sleep for the wellbeing of people and the planet. Whether you’re exploring the Cornish coast or simply seeking a serene escape, the Bedruthan Hotel, with Hypnos Beds at

its heart, is the ultimate haven for family relaxation and rejuvenation.

Experts in tailoring sleep solutions to your needs, Hypnos’ experienced support service includes in-room installation, old bed disposal, and recycling, making the entire changeover process swift and hasslefree - just what you’d expect from a trusted global brand.

The Hypnos Contract Beds team will be at the Independent Hotel Show at Olympia 15-16 October stand 1428, and at HIX at the Business Design Centre 27-28 November stand 28.

www.hypnoscontractbeds.com

Review: THE BEDRUTHAN HOTEL AND SPA

Down the road from the heart of Cornwall lies the scenic Bedruthan Spa Hotel, perched on the top of the Cornish cliff tops with breath-taking views of the Atlantic Ocean. The hotel sits just a short stroll away from the secluded Mawgan Porth beach, making it an ideal coastal retreat. The hotel’s bright, airy, and spacious interiors provide a welcoming atmosphere, with stunning sea views from the restaurants, bars, hotel rooms, and spa facilities.

The Bedruthan Spa Hotel is family-friendly, offering areas for children with a pool table, crèche activities, and family crafts. The hotel is dog-friendly, perfect with a dog-friendly beach just around the corner. The hotel provides thoughtful amenities, including dog beds, blankets, towels, and bowls, along with a dog washing station at the entrance. Dogs are welcome to accompany you throughout the hotel, even at dinner, and there is a dog-friendly room service menu!

The cocktail bar offers a selection of alcoholic drinks that you can enjoy indoors or outside, taking in the amazing coastal views. The room itself is a haven of comfort, with stunning sea views visible through double doors overlooking the beach. It also includes a large bathroom and a cosy lounge area with a TV, perfect for unwinding after a day at the beach.

The hotel has thought of every detail, providing homemade cranberry cookies and a coffee machine so you can relax in the tub chairs while enjoying the ocean breeze that naturally cools the room.

The spa offers the ultimate relaxation experience, with fantastic views overlooking the sea and a range of amenities including a large hydro pool, steam room, Roman-style caldarium, sauna, indoor and outdoor pools, and a variety of spa treatments. Well-being and yoga classes are also included in the stay, adding to the sense of relaxation.

The Bedruthan offers two dining options, The Ogo and The Wild Café, both of which emphasise locally sourced ingredients. At The Ogo, we chose a three-course wine pairing meal, enhanced by a coastal ambience, relaxing instrumental music, and modern décor featuring round and semicircular tables facing the sea. The space is filled with greenery and mood lighting, contributing to the tranquil atmosphere. The food was exceptional, beginning with

sourdough bread with miso butter, raw dry-aged beef, delicately cooked mackerel and pea miso, followed by perfectly cooked rod line and bass with crispy skin, topped with Padstow courgettes and lobster sauce.

The meal concluded with a Cornish yoghurt cake, complemented by elderflower ice cream and white chocolate mousse. The breakfast at Bedruthan is an artistry of local produce, offering a wide selection of both sweet and savoury options, including croissants, pastries, fresh fruit, and smoothies.

Given the Bedruthan Hotel and Spa’s idyllic cliff-top location, breathtaking Atlantic Ocean views, and thoughtful amenities, it is an exceptional choice for a coastal retreat.

“ “

Given the Bedruthan Hotel and Spa’s idyllic cliff-top location, breath-taking Atlantic Ocean views, and thoughtful amenities, it is an exceptional choice for a coastal retreat. Whether you are looking to relax in the luxurious spa, enjoy a familyfriendly vacation with your children and pets, or indulge in exquisite dining with locally sourced ingredients, Bedruthan offers something for everyone. I highly recommend a visit to the Bedruthan Hotel and Spa for a relaxing and luxurious Cornish retreat.

Anna Startin

SENIOR EDITORIAL ASSISTANT

Sparcstudio CELEBRATES THE LAUNCH OF The Reeds

LAKESIDE LODGES, AT SOUTH LODGE, Exclusive Collection

Sparcstudio is an independent, creative design studio with a reputation for excellence in Spa, Wellness, Hotel and Resort design. Sparcstudio has collaborated on the highly anticipated ‘The Reeds’ lakeside lodges set within the 93-acre estate grounds of South Lodge, which is part of the Exclusive Collection.

Following the huge success of the award-winning spa at South Lodge, Sparcstudio were appointed by Danny Pecorelli to work with the Exclusive Collection team and Architects Felce and Guy to make their vision become a reality.

Danny Pecorelli, managing director at Exclusive Collection, explains: “We chose to work with Sparcstudio on this project because we absolutely loved the end result of The Spa at South Lodge and wanted the look and feel

of ‘The Reeds’ to flow through from the spa. We are also about the little details of the customer journey and Sparcstudio are great at turning what we want into reality through those little details. We are most proud of the ‘Sustainable luxury’ element. We wanted to deliver a truly luxurious experience but using sustainable materials at every point in the project. Sparcstudio came up with some creative suggestions from rugs made from reused fishing nets to fabric made from corn.”

Perfectly placed on the edge of the lake, the eight eco- lodges are double height sanctuaries with their own cantilevered private decks, with the six lakeside lodges overlapping the water. Lodge guests can enjoy wild swimming in the lake or a visit to the spa, (with interiors designed by Sparcstudio) which is conveniently close, accessed via a woodland trail.

Each lodge is named after lakeside flora and fauna, (Meadowsweet, Dragonfly etc.) and incorporate biophilic design principles to immerse guests in the restorative power of the surrounding landscape, whilst following sustainable construction processes, materials and finishes.

Each lodge is designed as an enveloping space with natural light, to encourage a deep connection with nature. The Lodges feature spaces for relaxation and contemplation, and each has its own steam shower, outdoor whirlpool bath and the two spa lodges have an infrared sauna.

On entering guests are afforded a tantalizing glance through a slot window across the large private deck to the lake, fields and vineyard beyond.

The lounge is a double height airy space with full height glazing. A large curved bespoke designed sofa forms the centrepiece and is flanked by a timber framed armchair and a timber log table which are placed in front of face a three sided ‘virtual’ fireplace.

Each lodge has a bespoke designed wellequipped kitchenette formed from grey and walnut washed timber, with inset natural cane paneling and countertops formed from Foressa, made from up-cycled wood, plaster and concrete waste. A hamper delivery cupboard has also been designed for discrete delivery of goodies from the restaurant.

The ground floor bedrooms are cozy havens decorated in warm greens with concealed lighting to the headboard. The rooms are enclosed with fully glazed screens with double doors that fold back to reveal the view and electrically operated curtains for privacy.

Hand carved, bespoke bedside tables are formed from solid ‘gouged’ timber bases with stone tops illuminated by overhead linen pendants lights.

An organic bespoke curved staircase, formed from grey washed timber with matching timber balustrades leads up to the first-floor mezzanine bedrooms.

Spa Lodges

Two of the lodges have been set back from the lakeside edge and built as dedicated ‘Spa Lodges’ to engage all of the five senses and offer a ‘place of paradise’ for couples.

With more space to relax and unwind, each Spa Lodge has a bespoke designed infrared halotherapy saunas and on the external sun deck, a freestanding copper double ended whirlpool bath. Both features are intended to promote wellbeing, detoxification, sore muscle and joint pain relief.

The Spa Lodge bedroom is located on the mezzanine level for the best view. These bedrooms have full height glazing (or balustrade) along one side offering panoramic views of the lake and surrounding countryside. The electrically operated blinds and sheers fully open at the touch of a button to reveal the amazing views.

The large beds are the centerpiece of the room with dramatic feature headboard forming a backdrop and generous accent cushions and bespoke throws. The headboard feature is formed from illuminated faceted grey washed timber panels which follow the curve of the ceiling to add softness and drama to the rooms.

Bathrooms designed as ‘Mini- Spas’

Sparcstudio have designed the bathrooms to have a soothing ‘Spa like’ ambience with soft concealed lighting illuminating the subtle grey and amber textures of the tiled wall and floor surfaces.

A striking travertine up-lit tile with ribbed profile forms a backdrop to the centerpiece of the bathroom – the sculptural double ended grey stone bath.

From here guests can relax and soak whilst reading a book or watching a movie on the Aqua-vision screen.

The generous shower has ‘state of the art’ Hans Grohe multiple showering experiences including a shoulder shower and large overhead shower. All are finished in brushed bronze which adds a touch of richness against the fresh green marble end walls.

The two-person vanity area includes a bespoke designed double basin and bespoke illuminated mirrors with plenty of space to display the full-sized Exclusive Collection products.

A separate private WC is cleverly concealed behind a pocket door at one end of the bathroom.

Palette Mood and tone

The finishes are selected to be soothing, muted and tonal. We avoided use of pure white and have created two colour palettes for the lodge types:

• A fresh ‘springtime’ palette with light aqua tones paired with complimentary greens and yellows and modern plant motifs featured in embroidery detailing. Fabric tones reflect the deep mossy green featured in the bedrooms.

• A warm ‘Autumnal’ palette of russetoranges, muted terracotta and red tones, plenty of natural textures with nature inspired signature stitching

running across the softer furnishings in the room.

Lighting

‘’Lighting design forms an important and integral element of all our projects and enables us to finely balance light and shade and create atmospheric and theatrical spaces that have real heart and soul.’’ - Tom Howell - Founder/Director Sparcstudio.

The Reeds incorporate architectural lighting by detail lighting and bespoke linen feature pendant fittings and hoop reading lights (made by Northern lights for Sparcstudio design).

Experience

‘’The Reeds Lodges provide a private, luxury guest experience and a direct connection with nature. They have been designed as a soothing sanctuary, combining sophisticated elegance with barefoot luxury.” - Beverley Bayes - Founder/Director Sparcstudio.

Palette

‘’The materials palette is formed from natural, washed timber mixed with amazing upcycled, eco materials and soft linen and wool textured fabrics.” - Beverley BayesFounder/Director Sparcstudio.

Suppliers

• Bespoke sofas and tables designed by Sparcstudio, manufactured by RHA Furniture.

• Andy Thornton. Bespoke outdoor tables

- Coco Wolf Outdoor sofa and dining chairs

• Alexander Rose – Loungers

• Rugs by Tessere – Recycled bottle content.

• Upholstery fabrics by Romo Group chosen for their recycled content such as Recycled Wool, Recycled Acrylic and Recycled Polyester.

• Accessories/bed scatter cushion fabric by Sanderson.

• Bed throw fabric by Osborne and Little with trim by Samuel and Sons.

• Interior lighting – Detail lighting / directable downlighters / wall mounted downlighters / LED strip lighting / skirting lights. Bedside reading lights & pendant lights bespoke design by Sparcstudio made by Northern Lights. Feature chandelier by Moooi

• Feature floor standing lamp and desk table lamp – by Kartell.

• Artwork supplied by Indigo Art featuring pieces by Mark Frith & Claudia Lowry.

• Brassware (Shower & Bath Fittings/Taps) – Hansgrohe.

• Bathroom feature wall tile – by Lusso Stone.

• Shower feature wall tile – by Fired Earth.

• Counter tops – Foresso - countertop solid surface material offcut British timber & walnut waste in a durable Bioresin binder containing cement & plaster waste.

• Paint – COAT paints. Water-based, low VOC, deeply coloured and durable.

NEW PRODUCT

INTERVIEW WITH CHEF

NOBU & CHRIS STAMP

What initially sparked the idea for this unique collaboration between Stampd and Chef Nobu?

Chris: We met in LA about four and a half years ago through a mutual friend. Nobu came to my store, Stampd, in Los Angeles. He visited with his wife, grandkids, and a friend named Juan during a gifting event I was hosting at the store. We ended up hanging out for 2 or 3 hours, and during that time, Nobu and I really connected. We became friends and kept in touch after that first meeting.

I continued to stay in contact with Nobu, and one day, I asked him if he would ever be interested in doing something with Stampd at Matsuhisa, his first location in Beverly Hills. He was open to the idea and encouraged me to come up with something. I started thinking about what Matsuhisa means to Los Angeles

and realized that if we were going to collaborate, it needed to be more than just a typical project—it had to offer a fresh perspective, blending culinary and fashion elements.

As I explored ideas, I began to focus on the cultural significance of Matsuhisa and the influence it has had on LA since it first opened 37 years ago. This led to the creation of the “Beverly Hills Sushi Club” concept, which became the foundation for our first collaboration. After designing the initial ideas, I brought them to Nobu’s house, and we both really liked the direction of the Beverly Hills Sushi Club.

The first collection, a Stampd x Matsuhisa collaboration, was a big success, so much so that we ended up bringing it back two or three more times. There was a lot of excitement around the concept—people wanted to know how they could get a hat or a jacket. Then, one of Nobu’s partners in Aspen reached out and asked if we’d be interested in doing an Aspen Sushi Club collection. Initially, we thought it might just be a one-off collection for LA, but after the success of the second collection in Aspen, we realized there was something bigger here.

Now, we’re launching the 19th collection, the Vail Sushi Club, which just shows how much this collaboration has grown. The quality and craftsmanship have always been at the heart of why we keep doing it.

Can you walk us through the design process for the capsule collection? How did you blend Stampd’s aesthetic with Chef Nobu’s culinary vision and the Ibiza vibe?

Chris: The sushi club logo has stayed consistent since the beginning, with the main focus being on the sushi club itself and the location. We played around with different layouts, like putting “Sushi Club” at the top and the location at the bottom, but ultimately, I liked how the location became the secondary part, with the brand taking centre stage.

When it came to blending Stampd’s aesthetic with Nobu’s culinary vision and the Ibiza vibe, I think we got a bit lucky, honestly. From a taste perspective, I already had a good understanding of Nobu’s design language and the high level of quality and excellence that he maintains across all his

Now, we’re launching the 19th collection, the Vail Sushi Club, which just shows how much this collaboration has grown. “ “

locations, both at Matsuhisa and Nobu restaurants. So, when I approached the design, I knew that whatever I presented needed to align with the design ethos that Nobu has cultivated for over 30 years.

I’ve always had a deep appreciation for Japanese design—clean, timeless, and minimalist—and that’s what I kept in mind when designing the logo. Thankfully,

Nobu liked it, and that logo became the foundation for the entire collection.

We also recognised that our audience includes a lot of younger customers who visit Matsuhisa, often wearing t-shirts, hats, and jackets. They enjoy the vibe of the Sushi Club and bring that energy into the sushi restaurants. Nobu’s cooking style, which is always evolving with new techniques, presentations, and products, naturally complements the fashion side of things. So, it felt like a perfect combination when we collaborated on this collection.

Chris, can you tell us a bit about your experience visiting Nobu Hotel Ibiza Bay? Did any specific aspects of the hotel’s design or atmosphere inspire the capsule collection?

This visit to Nobu Hotel Ibiza Bay was actually my first time on the island, and it turned out to be a really special experience. The entire group, the staff were amazing from the moment we started planning the visit a few months ago.

As for the future of fashion influencing culinary, I think we’re going to see even more collaborations. The worlds of fashion and culinary are merging in interesting ways, and it’s exciting to be part of that evolution. “

I’ve always loved Spain, being by the water, and, of course, eating at Nobu, so this was the perfect combination for me. Honestly, it doesn’t get much better than that. The way everyone welcomed me made me feel right at home, and I’m sure this won’t be my last visit.

The “Miel” colourway is unique to this collection. Can you elaborate on the inspiration behind this colour choice and how it reflects the Ibiza experience?

Chris: For each collection we create, we aim to introduce an exclusive colourway, making it unique. When we were working on the Ibiza collection, I drew inspiration from the island itself, focusing on its natural colour tones and the flag of Ibiza. The yellow in the “Miel” colourway was directly inspired by the flag, and it also reflects the sandy, dusty tones you see as you drive around the island or spend time on the beach. I felt it was a perfect complement to the island’s overall palette.

Chef Nobu: We also incorporated the island’s flag into a few of the styles, like t-shirts and hats, where it’s embroidered on the side of the hat and printed on the side of the t-shirt, adding a special touch to this exclusive colourway.

2024 marks the 30th anniversary of Nobu. Does this capsule collection tie into any broader anniversary celebrations planned by Nobu?

Chris: Yes, this capsule collection is definitely tied to Nobu’s broader 30th anniversary celebrations. Nobu is hosting a huge party in New York to mark the occasion, and it’s going to be a major event.

They are inviting over 500 people, maybe even more, so it’s shaping up to be an incredible celebration. With Nobu having so many locations around the world, there’s a lot of excitement about what’s coming next.

Chef Nobu, what exciting ventures do you have coming up?

Chef Nobu: We have a lot of exciting projects coming up in the next month. Toronto is set to open in August, followed by Bangkok in September. Barbuda has

already opened, but we are also looking forward to upcoming projects in Abu Dhabi, Saint Tropez, and more.

Recently, we also had a great experience with Andrea Bocelli at a pop-up event by the beach, which opened just a couple of days ago. The Nobu by the Beach location is absolutely stunning, with a beautiful hotel right behind it. We even designed a collection specifically for Nobu by the Beach, which was a fantastic project. There’s so much happening, and it’s an exciting time for us.

What have you got coming up outside of sushi club?

Chris: Outside of Sushi Club, we have got a few exciting projects in the works. It has been busy keeping up with all the Sushi Club locations popping up, but we’re also looking ahead. Later this year, for the Tokyo Sushi Club release at the end of October, we’re partnering with a couple of cool artists, which is something I am really excited about. Additionally, we have some special plans for the big New York project happening in October as part of Nobu’s 30th anniversary celebrations. So, there is a lot going on, and we are definitely staying busy.

How do you see the influence on the culinary side from fashion?

Chris: I see fashion increasingly influencing the culinary world in exciting ways. Young people are always looking to try new trends, and this interest is starting to blend into dining experiences. At Sushi Club, for example, I often see guests wearing our branded hats, jeans, and jackets, which sparks curiosity among others about where they can get similar items. This fusion of fashion and food adds a fun and interactive element to the restaurant.

As for the future of fashion influencing culinary, I think we’re going to see even more collaborations. The worlds of fashion and culinary are merging in interesting ways, and it’s exciting to be part of that evolution.

Chef Nobu: When I travel, I notice people from different places wearing Sushi Club merchandise, and it creates a unique atmosphere in the restaurant. It is like walking into a space where the fashion itself becomes part of the dining experience, leading to interesting conversations and a more engaging environment.

In the past, high-fashion brands like Versace and Louis Vuitton were more prominent, but now there’s a shift towards graphic styles and unique brands like Sushi Club. This change aligns well with current trends, and it feels like we’ve introduced Sushi Club at just the right moment.

Overall, fashion is adding a creative and interactive layer to dining, making it more than just about the food.

Editor’s Review - Nobu Hotel Ibiza Bay: A CHIC OASIS OF LUXURY

Nobu Hotel Ibiza Bay is a luxurious haven nestled on the picturesque shores of Talamanca Bay. With its sleek design, impeccable service, and world-class dining, this hotel offers an unforgettable experience for travellers seeking a blend of sophistication and relaxation.

Cool Sea View Room: A Stylish Sanctuary

We stayed in a Cool Sea View Room, which was a true oasis of comfort and style. The spacious layout, coupled with stunning panoramic views of the Mediterranean Sea, created a serene ambiance. The furnished terrace, overlooking Talamanca Bay and Ibiza Old Town, was the perfect spot to soak up the sun. The luxurious Persian marble bathroom, complete with walk-in rain-fall showers and separate vanity, added to the overall sense of indulgence. This was a truly unique and stylish space.

Chambao By the Beach: A Culinary Delight

Chambao By the Beach, the hotel’s beachfront restaurant, offers a delightful dining experience. We indulged in a delicious goat cheese salad as a starter, followed by a mouthwatering lobster paella. The fresh ingredients and expert preparation made every bite a culinary masterpiece in a stunning, beach front setting.

Nobu Restaurant: A Gastronomic Gem

For a truly unforgettable dining experience, we highly recommend visiting the eponymous Nobu Restaurant. This world-renowned eatery offers a fusion of Japanese and Peruvian cuisine that is both innovative and delicious. We were particularly impressed by the signature black cod miso and the yellowtail sashimi with jalapeno.

Beyond the Room and Restaurants:

Beyond the comfort of our room and the culinary delights of Chambao By the Beach

and Nobu Restaurant, Nobu Hotel Ibiza Bay offers a host of amenities to enhance your stay. The hotel’s stunning infinity pool is the perfect place to relax and soak up the sun, while the on-site spa provides rejuvenating treatments to pamper your senses.

Exploring Ibiza:

Nobu Hotel Ibiza Bay is ideally located for exploring the vibrant island of Ibiza. The bustling town of Ibiza Town is just a short taxi ride away, offering a lively atmosphere with shops, bars, and nightclubs. For a more laid-back experience, head to the beaches of Cala Conta or Cala Bassa, known for their crystal-clear waters and stunning scenery.

Overall Impression:

Nobu Hotel Ibiza Bay is a truly exceptional destination. The combination of luxurious accommodations, world-class dining, and breathtaking views makes it the perfect choice for those seeking a memorable and indulgent getaway. Whether you’re looking to relax by the pool, explore the island, or simply savor the finest cuisine, Nobu Hotel Ibiza Bay has it all.

Maria Lapthorn EDITOR

DESIGNING OMNICHANNEL HOSPITALITY SPACES

While there are many factors at play in the success or failure of a hospitality venue in 2024, the visual appeal and vibe of a space are arguably the most important.

With social media now the cultural barometer of what’s in and what’s out, hospitality brands can no longer afford to make their Instagram presence an afterthought. They must consider both the online and offline experience in every decision made – from the way food is plated for demand right through to the role lighting design plays in ambience of the space.

Interior designer Inge Watrobski has recently collaborated with Industville on the lighting design across several new hospitality sites for Heartwood Collection – an award-winning group of pubs, brasseries and inns.

We’re seeing a trend towards more handcrafted lighting that feel curated and instantly add personality rather than a cookiecutter approach. “ “

Off the back of the collaboration, Inge and founder of Industville Mara Miller and share their insight into the trends shaping hospitality design and lighting.

What are the biggest factors at play in the design of hospitality spaces in 2024?

Inge: Social media has become the modernday billboard for hospitality venues and we’re finding that customers will choose where to go almost exclusively based on what they see online. This means we have one shot to form an emotional connection with customers and then ensure the inperson experience matches up so they will want to return time and time again.

Mara: Consumers today are more discerning and expect their dining experience to offer not just sustenance but also a slice of escapism. Getting the lighting right is really critical as if done wrong it can negatively impact the ambience which can be an expensive mistake. The feedback we get from hospitality brands is that most other elements like upholstery and paint are relatively easy to change as needed to account for wear and to help keep things fresh, but the lighting is one thing they want to get 100% right first time as anything electrical can be costly to update.

How do you balance atmosphere and functionality?

Inge: From a design perspective it’s also essential to be clear on the brand story you’re trying to tell. A lot of the Heartwood Collection pubs are based in the community so need to have a homely feel which we create through soft layered lighting. If the light in a venue is too bright customers won’t feel relaxed and if it’s too dark people will feel uncomfortable so it’s important to find the balance.

Mara: It’s important to get the bones right with classic pieces that provide sense of warmth and comfort and then add pops of the brand’s style. We’re seeing a trend towards more handcrafted lighting that feel curated and instantly add personality rather than a cookie-cutter approach.

It’s been a big year for the fish in your reception. He’s moved out of his bland fishbowl and into a new, tastefully decorated aquarium.

Because with no hidden fees or charges and half your card reader rental fees covered by Barclaycard*, you can invest in other aspects of your business. Like aquatic real estate.

What’s good for small business is good for everyone.

Luxury Hospitality Magazine INTERVIEWS

TOM ROELENS, MANAGING DIRECTOR OF

Atlantis, The Royal: UNVEILING LUXURY

Beyond the stunning location, what specific aspects of Atlantis, The Royal elevate it to the status of a luxury destination?

There are quite a few elements that make Atlantis, The Royal truly remarkable. First, we have its iconic architecture, which sets the stage for an extraordinary experience.

The accommodations are exceptional, with a wide range of luxurious suites that redefine what it means to stay in style.

Then, there’s the dining experience— Atlantis, The Royal offers the largest collection of celebrity chef restaurants in one location anywhere in the world. This culinary offering is truly unparalleled.

Third, we have the wellness offerings, including the Awaken Spa and the Aon Wellness Regenerative Centre, which provide guests with world-class rejuvenation and relaxation options.

Fourth, our luxury retail is exceptional, featuring brands like Graff, Louis Vuitton, Valentino, and the Opera Gallery—brands you rarely find in a luxury resort setting. This adds another layer of exclusivity to the Atlantis experience.

Finally, the entertainment options are unique and varied. From fountains that breathe fire to captivating water displays and an array of music and DJ performances, our entertainment offerings are designed to captivate and inspire.

The accommodations are exceptional, with a wide range of luxurious suites that redefine what it means to stay in style.

Guests are catered to by Royal Butlers, enjoy airport transfers in a Royal Maybach, and have access to personalised in-suite shopping experiences with brands like Valentino, Graff, and Louis Vuitton.

All these elements come together to create a destination unlike any other, pushing the boundaries of imagination. And when you look closer, you discover almost 100 pools scattered throughout the resort, including Sky Pool Villas that make you feel like you are swimming in the clouds.

There truly is no other place in the world that combines all these extraordinary elements in one location.

At Lambda Steel Royal, as well as being a well-established brand, what unique selling propositions differentiate the Royal specifically targeting the ultra-luxury market?

When we talk about ultra-luxury, it’s about incorporating elements that traditionally haven’t been part of the hospitality experience. For example, we have woven fashion and style into the guest experience in ways that are quite unique. At Cloud 22, our collaboration with UNAS and Dolce & Gabbana, along with the introduction of Louis Vuitton’s first resort store in the Middle East, highlights this integration.

We have also partnered with Louis Vuitton for our one-year anniversary, bringing Vivienne, their mascot, on her very first trip outside of Paris to Dubai. Unique offerings like the 24-karat gold stone massage at the Awaken Spa, or the culinary creations at Heston Blumenthal’s Michelin-starred restaurant, add even more distinctive elements to the experience.

On top of that, we have an incredible lineup of celebrity chef restaurants, such as Nobu Matsuhisa, José Andrés, Estiatorio Milos, Costas Spiliadis, and Gastón Acurio’s with Lama. When you bring all these elements together, it truly creates a oneof-a-kind proposition that you will not find anywhere else.

When it comes to guest rooms and suites, what kind of innovative design elements or technological touches set Atlantis Royal apart?

Let’s begin with our Royal Mansion, one of the most expansive and exclusive suites in the world. Spanning two floors—the 18th and 19th of the SkyBridge at Atlantis, The Royal—this split-level, four-bedroom penthouse covers an impressive 1,128 square meters, with an additional 476-square-meter terrace that includes an infinity pool. The suite offers breathtaking views of both the Gulf and the Palm, creating a truly unique proposition.

“

What sets the Royal Mansion apart is its private entrance, allowing guests to bypass the public areas of the resort entirely. It features 360-degree views of Dubai and the Gulf, and even includes over 100-year-old olive trees on its balconies. Inside, you will find a private library, a jewellery and safe room, and 16 rooms accessible by a private elevator.

The experience is elevated by the exceptional level of service. Guests are catered to by Royal Butlers, enjoy airport transfers in a Royal Maybach, and have access to personalised in-suite shopping experiences with brands like Valentino, Graff, and Louis Vuitton. The suite also features its own kitchen, so any specific dining requests can be easily accommodated.

Luxury extends to every detail: Hermès bathroom amenities, Italian bathrobes by Frette, a selection of pillows, Technogym equipment, and even bespoke items like Hypnos mattresses, a crystal backgammon set by Baccarat, and a custom-designed Louis Vuitton ping pong table.

Beyond the Royal Mansion, we offer six signature suites and 44 Skypool Villas. These villas, which reach up to the 43rd

floor, provide unparalleled views of Dubai, the skyline, and the Gulf. With ultimate privacy and a sense of floating in the air, the Skypool Villas offer a truly unique experience, making Atlantis, The Royal an exceptional destination.

Culinary experiences are a major draw for luxury travellers. How does Atlantis, The Royal distinguish its dining options to cater to a high-end palate?

Dubai has recently emerged as a thriving culinary hub, unlike anywhere else in the world. Visitors to the city are eager to discover something new, and we cater to that desire with a mix of home-grown concepts and world-renowned dining experiences. For example, at our hotel, we have unique offerings like Malibu House and House of Desserts, which reflect the local flavour.

At the same time, we have introduced Michelin-starred and celebrity chef restaurants, adding another layer of culinary diversity. Currently, there are over fifty dining options at Atlantis in Dubai, with seventeen of those located at Atlantis, The Royal. This range allows us to provide exceptional superior service and a wide variety of experiences all within one destination.

Complementing our diverse dining options is an exclusive beverage program. Most of the wines and spirits available at Atlantis, The Royal are not found anywhere else in the Middle East. Each restaurant offers a curated wine list tailored to its unique theme. For instance, Dinner by Heston Blumenthal features an exceptional selection, while Estiatorio Milos focuses on Greek wines, and Palo offers a selection of Spanish wines.

This approach creates distinct dining experiences throughout the resort, allowing guests to explore a world of flavours without leaving the destination.

Luxury often goes hand in hand with impeccable service. Can you describe the guest service philosophy that ensures an unparalleled experience?

For us, everything comes down to service. Our goal is to provide a level of service and experience that our guests haven’t encountered anywhere else. The real challenge lies in delivering something exceptional for guests who have seen and experienced it all. We aim to offer something so unique that even those who can afford anything feel compelled to return.

It is all about intuitive, personalised service—being attentive to guests’ needs around the clock and delivering what they want, when they want it, and how they want it, often before they even ask. This level of attentiveness and anticipation is crucial to creating a memorable experience. We are proud to have earned a 5-star award from Forbes Travel Guide in our first year and to be recognised among the world’s 50 best hotels in the inaugural ranking. Notably, we are the only hotel in the Middle East to receive this distinction.

Ultimately, it is these elements of exceptional service, beyond the physical beauty of the property that set us apart.

How does The Atlantis Royal cater to guests who want the customised itineraries or activities that will be bespoke stay?

We make it a priority to understand each guest’s likes, dislikes, and preferences during their stay with us. There is no one-size-fits-all approach. Our Butler team is highly skilled in observing and understanding the reasons behind each guest’s visit, allowing us to create a more personalised experience.

We offer several “surprise and delight” elements, whether it’s monogrammed sheets, pillowcases, and bathrobes for guests or returning visitors, or a customized

“ “

Our Butler team is highly skilled in observing and understanding the reasons behind each guest’s visit, allowing us to create a more personalised experience.

pillow menu to enhance their sleep experience. We also focus on learning what makes each guest unique and incorporating those special touches, like surprise moments during turndown service that reflect their preferences and reasons for their stay.

For more personalised stays, we offer several options to set things up ahead

of time. Depending on how the guest books—such as through a travel partner— we ask about their preferences, likes, and dislikes, as well as details like the family composition or any specific celebrations. This preparation allows us to anticipate their needs before arrival.

Our Butler team also prepares for suite arrivals by reaching out in advance to gather similar details, ensuring everything is set up to perfection. Understanding the purpose of the visit—whether it’s a vacation, a business trip, an anniversary, or a multi-generational family gathering— gives us a foundation to create those extraordinary moments that make a stay truly memorable.

Looking ahead, what are some exciting developments or initiatives planned for Atlantis, The Royal that will further solidify its position as a leader in luxury hospitality?

We constantly challenge ourselves to provide new and unique experiences at the hotel. What’s remarkable is that even within just a year, we already have guests who are on their 10th or even 15th visit. Many now consider us their home in Dubai, which speaks to the loyalty we’ve built in such a short time.

To keep things fresh and exciting, we continue to introduce new offerings. For example, we’re thrilled to announce the upcoming opening of Carbone, a New York-style Italian, set to debut in Q1 next year. Over at Atlantis The Palm, we are also adding two new restaurants with Björn Frantzén, which we expect to be Dubai’s first three-star Michelin restaurant with FZN.

Beyond culinary experiences, we continually partner with fashion and lifestyle brands to bring new elements to the resort. Each time a guest returns, they’ll discover not just new menus, experiences, and amenities, but also exciting new collaborations from the world of fashion and lifestyle, ensuring there is always something different to enjoy.

In a significant shift, luxury hotels such as Hilton, Marriott, Sofitel, and Mandarin Oriental Mayfair are modernising their staff catering with smart fridge solutions, such as Foodles. Traditionally, hotel kitchens have shouldered the burden of preparing staff meals around the clock, impacting both the quality of service provided to employees and guests.

However, the introduction of these innovative smart fridges is changing the game. Fully automated and available 24/7, these fridges are stocked daily with fresh, chef-prepared meals, breakfasts, desserts, snacks, and drinks. This means hotel staff can enjoy a proper meal at any time of the day, no matter when they are able to take their break.

With up to 7 different mains options /day and weekly changing menus, it offers plenty of choice and variety, even for people with specific dietary needs and preferences (vegetarian, vegan, halal, gluten-free).

Smart fridges offer a data-driven approach, providing better cost control, the ability to set custom subsidies per day or week, and control over access days and

hours. Real-time consumption data, both overall and per employee, ensures transparency and precise management. Additionally, the decentralised nature of these solutions allows for strategic placement of fridges closer to where staff estate installed three fridges in the main building and one in the spa, significantly improving the lunch break experience for spa staff.

With over 700 fridges installed and five million meals served per year, Foodles is the undisputed leader in smart fridge solutions for hotels in Europe.

Their innovative approach and proven track record make them the go-to choice for luxury hotels aiming to enhance their staff catering services and wellbeing. The move towards smart fridge solutions represents a forward-thinking approach that aligns with the high standards of the hospitality industry.

hotels.foodles.co/LH

INTERVIEW WITH DANI GARCIA

LUXURY HOSPITALITY MAGAZINE

INTERVIEWS DANI GARCIA, CHEF PATRON OF BIBO SHOREDITCH

Firstly, thank you for talking with us, please can you tell us more about your career and journey into the hospitality industry?

Becoming a chef wasn’t something I aspired to as a child. In a family that valued conventional careers, my choice was unusual. Despite my parents’ and peers’ initial doubts, my passion for the culinary arts endured. Fond memories of going to markets and farms with my father sparked my interest in the restaurant industry. My journey in the culinary world began at an innovative school on the Costa del Sol, where I learned from renowned chefs. Immersion in haute cuisine and work in esteemed establishments polished my skills and defined my culinary approach. Receiving a Michelin star was a pivotal moment, marking the peak of years of relentless effort and commitment.

Throughout your career, you’ve managed to blend traditional Andalusian recipes with international influences. Can you share some insights into your creative process when developing new dishes?

The creative process is hard work. I often admire people who can sit by the sea, get inspired, and create a dish just from that contemplation; I find that absolutely brilliant. But that’s not how it works for me. My process is much more consistent and structured: working, taking references, testing, modifying. Only through this structured approach does the spark eventually ignite. In the end, you have to be organized. Depending on the concept you’re working with, you think about the dish you need. For example, if you need

a fresh, raw dish, you start by looking for Mediterranean ingredients, like sardines. From there, you think, how do we make this a memorable, fresh, and shareable dish? There’s no rigid structure and nothing is forced; it’s all very dynamic and always focused on the needs of each of our brands.

Opening numerous restaurants worldwide, how do you ensure consistency in quality and dining experience across all your establishments, especially considering the diverse cultural contexts they operate in?

It’s all about the teams, there’s no other way. This isn’t just my restaurant with my name on it, where I’m cooking every day. We’re talking about a large company, and our biggest effort goes into finding talented team members we can trust completely.

From Tragabuches to Lobito de Mar, you’ve explored various culinary concepts. How do you balance staying true to your culinary roots while adapting to evolving culinary trends and consumer preferences?

It’s something that likely comes naturally from your culture, where you were born,

and what you’ve cooked all your life. When we talk about Lobito or Tragabuches, it’s quite straightforward because we hardly alter the traditional recipes; we just try to improve them technically, but they remain traditional recipes at heart. However, with BiBo, it’s different. If we want to make a ceviche, for example, we adapt it to the location and use local ingredients.

The creative process is hard work. I often admire people who can sit by the sea, get inspired, and create a dish just from that contemplation; I find that absolutely brilliant.

“

Each concept has its own idiosyncrasies. Some are more local and traditional, deeply rooted in your culture, while others are more international, where we strive to use the best local products available in each destination.

Your restaurant, Dani García Restaurant, earned three Michelin stars and was widely acclaimed. Could you discuss the transition from fine dining to more informal concepts like BiBo Andalusian Brasserie & Tapas, and how you’ve managed to maintain excellence across different dining formats?

After achieving three Michelin stars, I deliberately chose to focus on opening restaurants that catered to a broader audience. My vision was to create welcoming spaces where everyone, regardless of background or appearance, could feel at ease. Many are intimidated by fine dining, believing it demands a specific demeanor and dress code. At places like BiBo, I aim to dispel these notions, ensuring guests feel relaxed and comfortable. We achieve this ambiance through careful selection of furniture, lighting, music, and even scents.

“Hacer de Comer” showcased your culinary expertise on television. How has media exposure influenced your approach to cooking and restaurant management?

It was an important year for us, and we used the show to highlight our new phase and our fresh approach for the future. It was the year we received the third Michelin star, and we didn’t want people to associate us solely with fine dining. We wanted to broaden the perception beyond our work with liquid nitrogen to a more global and even traditional cuisine. This was one of the reasons I agreed to do the Spanish Television program. I enjoyed it immensely and it’s an experience I’d like to repeat when the company is more established and solid. Moving forward, my focus remains on communicating everything we do and our philosophy of bringing cuisine closer to people.

With the opening of BiBo in Doha and other international locations, how do you tailor your cuisine to suit local palates while maintaining the essence of Andalusian gastronomy?

Each menu is created specifically for its location. When you arrive in a different country, you have to be flexible and adapt. This even applies within the same country, as Madrid is nothing like Marbella. We tailor everything we do to the location, considering the audience, local ingredients, and trends.

People in Qatar, for instance, have different eating habits than those in other parts of the world. There, we have to meet their needs and avoid cooking with alcohol. In Leña Dubai, we don’t serve pork. Each new opening is approached differently, depending on the place, but always keeping the essence of each concept.

Smoked Room introduced a unique concept focused on smoke and embers, earning two Michelin stars within six months. What inspired this concept, and how do you keep pushing culinary boundaries?

For us, smoke was the logical connecting thread. Smoked Room was born from Leña and literally within it, so it made perfect sense for Smoked Room to follow the culinary legacy and cooking style of Leña, rooted in grilling but with a much

closer connection to haute cuisine. It was something new for us, and it’s about gradually evolving and improving the brand. I’m not sure how far it will go or if we will revolutionize it even further, but our goal is to keep progressing and evolving our cuisine to meet the needs of our audience.

The expansion of your restaurant group has been remarkable, with openings in diverse locations such as Ibiza, New York, and Dubai. What factors do you consider when selecting new locations, and how do you ensure each venue reflects the essence of Dani García Group?

We receive numerous offers for locations in different parts of the world every week, and everything is evaluated with the company’s goals in mind.

Currently, we are focusing on expanding Leña and Smoked Room to cities like London, New York, and Miami, where construction is already underway. We also receive various offers that depend mainly on the city, the context, and the partners involved. For example, we have a proposal in Mallorca that we love because we admire and respect the property, a family-run business, and it’s managed by Mandarin Oriental in a magical setting. How could we say no to an opportunity like that?

Looking ahead, what are your goals for the future of Dani García Group, both in terms of culinary innovation and global expansion?

Our goal is to launch the Leña brand globally. As mentioned, the next steps include Miami, where the project is already underway, and we’re actively searching for locations in London and New York. We will also be opening soon in Barcelona, and we are eager to bring the brand to places like Ibiza and Morocco. There are many locations we’d love to expand to, and we are committed to continued growth.

BC SOFTWEAR LAUNCHES NEW LUXURY BIO SLIPPER

The Npulp® straw-soled slippers are compostable as well as recyclable, while still maintaining a luxe feel.

Leading supplier BC SoftWear has added a new sustainable slipper to its collection of luxury towels, robes and spa linens. The Luxury Bio Slipper has a unique Npulp® straw-sole, meaning it is compostable as well as recyclable, while retaining all the high-end, luxury softness of a more traditional spa slipper.

BC SoftWear’s latest Luxury Bio Slipper has replaced the traditional coir sole with a unique new sole made from compressed straw, called Npulp®. It is manufactured via a new process, which uses an enzyme to digest the straw and turn it into pulp. This eliminates the need for harsh chemicals, whilst also minimising water and energy consumption. The only ingredients are straw, water and the digestion enzyme. Npulp® also has an OK Compost Certificate from the raw material supplier. This certificate not only identifies the raw material as biodegradable but the NPulp® manufacturing technique as nonchemical, low-energy and pollution free.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “As a leading supplier in the spa sector, we’re seeing dramatically increased demand for a more sustainable option for spa slippers. Providing guests with slippers in a high-end spa is still very much expected by guests, but they’re not easy to make sustainable. And sustainability is becoming increasingly crucial in the spa industry.

Three years ago, BC SoftWear were one of the first suppliers to bring out a completely biodegradable coir-soled slipper. They’re made from all natural fibres derived from coconut husks, completely plastic free and 100% biodegradable – both our slipper and the bags they come in can be put into a standard food waste bin. But we were aware

they aren’t as luxurious or soft as the fivestar spa community often requires, so we’ve gone back to the drawing board and come up with a brand-new design, featuring Npulp® straw soles.”

While the Npulp® compressed straw soles feel like a standard slipper sole, they make much less of an environmental impact. The soles also offer considerably better anti-slip protection and – a vital consideration for spas looking to provide footwear that’s suitable for wet areas – are water resistant, which is unusual for spa slippers.

“Behaving in a more environmentally conscious way is no longer just a nice ‘extra’ for spas. Sustainability needs to be part of every spa’s DNA, and it’s the little changes that can add up to make a big environmental impact,” adds Cooke. “With energy saving so high on the agenda, BC SoftWear considers the environmental impact of everything we do; we’ve transitioned to using paper wraps for all of our packaging, saving 50 tonnes of single-use plastic each year, and our principal factory is powered by solar panels. We’re here to support spas every step of the way in their bid to be more eco conscious.”

Sustainability needs to be part of every spa’s DNA, and it’s the little changes that can add up to make a big environmental impact. “ “

King Street Townhouse Hotel LAUNCHES WORLD’S FIRST ESPA SUITE

World-first ESPA Suite offers an unparalleled fusion of luxury and wellness, with exclusive in-room treatments and complimentary ESPA experiences.

King Street Townhouse, the iconic Manchester hotel, announces the opening of its brand-new ESPA Suite the ultimate sanctuary crafted in collaboration with ESPA’s 30 years of holistic spa knowledge and King Street Townhouse Hotel’s dedication to providing unforgettable experiences.

The ESPA Suite is the first ESPA bedroom worldwide and has been designed to redefine the traditional hotel stay as an indulgent wellness retreat.

ESPA Suite guests are offered a complimentary 30-minute treatment in King Street Townhouse Hotel’s ESPA Spa, and can pamper themselves further with the in-room ESPA Bath Butler – providing one of six curated rituals such as Restorative, Energising, and Soothing – included in their stay.

A cocoon of wellness, the ESPA Suite features an ESPA Beauty Mini Bar filled with premium skin and haircare products, offering the best in beauty and holistic wellbeing. Comfort and rejuvenation are made a priority with the Suite’s integrated aromatherapy steam shower with massage jets, in-room health & fitness kit, ESPA Sleep Kit, and ESPA turn down service.

Dalata Hotel Group OPENS FIRST HOTEL IN BRIGHTON

Maldron Hotel Brighton opens its doors along city’s iconic waterfront.

Dalata Hotel Group Plc, (“Dalata” or “the Group”), the largest hotel operator in Ireland, with a growing presence in the

United Kingdom and continental Europe, has created 65 new jobs with the opening of a 226-guestroom hotel on Brighton’s iconic waterfront.

The 4-star Maldron Hotel Brighton is Dalata Hotel Group’s first hotel on the south coast, providing an epic basecamp for guests, perfectly located just a threeminute walk from Brighton Centre, a 13-minute walk from the train station and just 25 minutes from Gatwick airport by car.

With stylish and exceptionally comfortable guestrooms including executive rooms, a bar, restaurant, onsite gym and 5 meeting rooms, the new hotel is the Dalata Group’s 56th hotel and is one of four new hotels opening this year across the UK, further expanding Dalata’s portfolio.

The new hotel features the brand’s popular Grain & Grill restaurant, which serves a carefully chosen selection of favourite dishes, and a Red Bean Roastery coffee dock serving quality barista prepared coffee.

The hotel, developed by the Topland Group, and built by Cfield Construction, has obtained a sustainability certification that places it in the top 10% of new non-domestic buildings in the UK for best practice when it comes to its environmental performance, with a BREEAM Excellent rating.

The newly opened hotel has a contemporary ground floor lobby with convenient self-check-in pods, a spacious dining and bar area and a well-equipped fitness suite.

Maldron Hotel Brighton also boasts comfortable and stylish rooms, including deluxe double bedrooms, deluxe single rooms, executive king rooms and accessible rooms, all complete with rainfall

Featuring the same elegance as the Suite, stays can be customised to include the ESPA Snug, a cosy connecting space to feel even more at home and provide additional space for friends or family.

Designed in keeping with King Street Townhouse Hotel’s distinctive architecture and style, the Suite offers elevated details throughout: a king-size bed with handmade Hypnos mattress, ESPA amenities, towels, and robes, premium Dyson hair styling tools, two 65” flat-screen QLED TVs with Sky, and more. The Suite also features a sumptuous mini bar filled with handpicked drinks and snacks.

ESPA Suite guests have access to exclusive additional features, including private use of Manchester city centre’s only infinity pool, complimentary gym access, an ESPA Welcome Tray with healthy seasonal snacks and refreshments upon arrival, and access to the oasis of King Street Townhouse Hotel’s ESPA spa facilities – including the indulgent thermal suite, Himalayan salt cave, and Eucalyptus steam room.

To continue pampering after their stay, King Street Townhouse Hotel provides Suite guests with exclusive offers on ESPA’s Home range, which includes aromatherapy candles, bedding and silk nightwear.

Nestled in the heart of the city centre in a historic Grade-II listed Italian Renaissance building, King Street Townhouse Hotel creates an unparalleled fusion of luxury and wellness from the moment you step through the doors.

showers, modern wooden floors, airconditioning and USBC charge points.

As part of the company’s ambitious UK growth strategy, Dalata Hotel Group is set to open another new hotel in the prime location of Shoreditch in South Central London.

This comes after the opening of Maldron Hotel Liverpool and Maldron Hotel Cathedral Quarter in Manchester within the past two months.

Locke De Santa Joana NOW

OPEN IN LISBON MARKING LOCKE’S FIRST PROPERTY IN PORTUGAL

Lifestyle aparthotel brand Locke has this summer expanded into Portugal with the opening of its sixteenth property, Locke de Santa Joana in Lisbon.

A new urban destination, the hotel is located in the city’s vibrant centre, a stone’s throw from Lisbon’s iconic boulevard, Avenida da Liberdade. Locke de Santa Joana is the group’s biggest hotel to date, comprising 370 apartments, hotel rooms, suites, and penthouses across nine floors, alongside social spaces including a co-working space, event & meeting spaces, a museum, and a stunning courtyard pool with sun terrace, as well as a whole host of exciting new food & beverage outlets in partnership with White Rabbit Projects and Spiritland.

True to Locke’s design ethos, which is rooted in locality, acclaimed design studios Lázaro Rosa-Violán and Post Company collaborated to lead the transformation of Locke de Santa Joana, which comprises the restoration of a 17th century convent with a contemporary, purpose-built design-led hotel, approaching it with sensitivity and carefully integrating old and new to reimagine this important historical site.

The design concept within the public areas, overseen by Lázaro Rosa-Violán, takes inspiration from its history, drawing upon the convent and auxiliary spaces to retell the story of the site’s layered history to a modern audience, with each vibrant social space retaining its own distinct character.

ROOMS

A celebration of culture and art, the rooms have been thoughtfully designed by Post Company. The playful interiors of each unit combine historic architectural fragments with contemporary comforts in natural tones and tactile materials: the use of local fabrics, ceramics, and stone finishes, all quintessentially Portuguese materials, is offset against contemporary lighting, bespoke furniture design, and fully equipped kitchens. Every aspect of the design offers a subtle nod to the building’s heritage while retaining a strong connection to the modern, evolving city in which it is situated.

RESTAURANTS & PUBLIC SPACES

A new cultural hotspot in the city for tourists, business travellers and locals alike, Locke de Santa Joana’s impressive food and beverage offering features multiple on-site venues, including bars and restaurants serving fresh local produce, bustling with music and culture, alongside co-working spaces that accommodate the perfect balance of work and play. A standout feature of the hotel is its striking and verdant courtyard pool and alfresco lounge spaces, allowing guests to unwind and enjoy the warm climate of the city in comfort and style.

Hyde London City OPENS AS A SLICK NEW SPOT TO STAY WITH AN UNBEATABLE LOCATION FOR BOTH THE CITY AND CENTRAL LONDON

Hyde London City has officially opened its doors, marking an exciting new chapter for one of London’s historic buildings and coming as the Hyde hotel brand’s grand UK debut, following recent openings in Ibiza and Bodrum. The hotel breathes life into the remarkable 19th-century, Grade II-listed Spiers & Pond building in Farringdon, while bringing Hyde’s electrifying energy to one of London’s most storied neighbourhoods.

Spanning seven stories, Hyde London City boasts 111 stylish guest rooms, evoking a sense of exploration with a nod to the architectural heritage of the building, originally built in 1874. Proudly designed by London-based hospitality design specialists, Studio Moren, the hotel is rich with references to Darwin’s seminal works and the kaleidoscope’s discovery, infusing a sense of energy and fascination into the space.

On the ground floor, guests will find Leydi, a contemporary Turkish eatery that brings the vibrant flavours and all-day dining culture of Istanbul to the heart of London. With a thoughtfully designed menu by renowned chef Selin Kiazim and the talented Halil Simsek, Leydi serves generous meze, home-baked pide, and Mangalgrilled meats and fish, encouraging joyful communal dining family-style. Featuring an extensive selection of drinks crafted by award-winning mixologist Kevin Patnode, the menu also includes raki-based cocktails and a curated list of Mediterranean wines.

The restaurant’s warm and stylish interior design creates a relaxing ambiance, inviting guests to linger over cocktails while basking in the rhythm of the surrounding city life.

Hyde London City is now open with rates from £230. For guests looking for the hottest opening deal, Dis-loyalty, Ennismore’s game-changing travel and food membership, gives members 50% off newly opened hotels within their Collective, meaning guests can enjoy half-price rates on all stays at Hyde London City and 10% off when you dine at Leydi between September 2nd and December 2nd 2024.

We have brought the proven science of aromatherapy into the modern world, making it robustly pre-blended and travel friendly, using the power of scent to change one’s mood.

Scentered gives you the ability to welcome your guests with an amazing portable repeat use gift, customised to your property if you wish (subject to a minimum order quantity) sending the right message to your visitors.

Not only could you welcome your guest with a mini balm, Happy, perhaps, on arrival at their Happy place, there are several fragrances in the portfolio, that could fit with your guests.

Six Aromatherapy Blends For Positive Mental Wellbeing

Given that hotels today mostly offer only dispensed toiletry liquids, there is little take-away value as a reminder of a great stay. Work travellers may benefit from Focus post conference lunchbreak, allowing them to dedicate time, effort and concentration to the tasks in hand. Of course, our Sleep Well is a given, enabling everyone to drift off into a deliciously relaxed slumber. The mini bar could offer gifting items for guests to take advantage of, enabling them to continue on their Scentered journey. For spa, Escape works particularly well, whilst relaxing and delving into that space in order to take full benefit from spa treatments. And for Valentines and all year gifting we offer terrific custom packages for enhancing retreat stay welcomes, or perhaps selling as a VIP room upgrade.

Invented because of a relentless travel schedule Scentered is built to make every day better.

Editor’s Review - Crystal Maze London: A LIVE ADVENTURE

In the heart of London’s West End, is a live experience full of nostalgia which requires energetic exuberance. In the early nineties, The Crystal Maze burst onto the small screen with its charismatic host, iconic theme tune and at times ruthless decision making by team captains which had people hooked in their millions.

The Crystal Maze experience is divided into four themed zones: Aztec, Medieval, Industrial, and Futuristic. Each zone presents a unique set of challenges, testing our physical abilities, problem-solving skills, and teamwork. Your team can consist of anywhere between 2 and 8 players, in our case we had a full complement, taking it in turns to try our hand at the various game categories; skill, physical, mental and mystery.

We particularly enjoyed the variety of mental and physical challenges. There was a great balance between tasks that required strength and agility, and those that tested our brainpower. It was satisfying to see how our team worked together to overcome each obstacle. The challenges were thought-provoking but mostly achievable, and it was a testament to our teamwork and determination that we were able to progress through each zone successfully, without the dilemma of having to use a precious crystal to rescue anyone who got “locked in”.

Our host was exceptional, providing a perfect balance of enthusiasm and humour. He truly made us feel like we were part of the show, creating a thrilling and immersive experience. His witty commentary and encouragement added to the overall excitement and enjoyment of the game.

One of the highlights of our experience was catching those golden tokens in the iconic Crystal Dome. The thrill of reaching the end and securing a golden token was exhilarating and unforgettable and it was incredibly satisfying to achieve our goal.

After conquering the Crystal Maze, we indulged in a well-deserved round of cocktails at the bar. The relaxed atmosphere and delicious drinks provided the perfect way to unwind and celebrate our victory.

Overall, our experience at Crystal Maze London was exceptional. The combination of thrilling challenges, a fantastic host, and a fun-filled atmosphere made it an unforgettable adventure. If you’re looking for a unique and exciting activity, Crystal Maze London is highly recommended.

Maria Lapthorn EDITOR

on2-3weekleadtime selectedawnings

WHY INVEST IN SHADING?

•Improved customer satisfaction

•Year round weather protection

•Free promotion with branding

•Better competitive advantage

•No need for costly extensions

•Ability to book private events

•Wider reach e.g. pet friendly

•Multiple dining experiences

•Enhanced atmosphere

•Improved curb appeal

•Increased capacity

•Increased revenue

CASE STUDY - Hilton SET TO DOUBLE LIFESTYLE PORTFOLIO TO 700 HOTELS WITHIN NEXT FOUR YEARS

Recent

Acquisitions of Graduate Hotels and NoMad Brands and Appointment of New Global Lifestyle President Affirm Hilton’s Focus on Lifestyle Category Expansion.

With nearly 350 existing lifestyle hotels and another 350 expected to join the portfolio by 2028, Hilton is set to double its presence in the fast-growing lifestyle category in the next four years. The recent addition of Graduate Hotels and NoMad to Hilton’s portfolio, coupled with increasing guest and owner demand, has positioned the company to further accelerate lifestyle category growth.

After adding more than 50 new lifestyle hotels and approving another 100 in 2023, Hilton anticipates opening more than 100 new hotels this year across its lifestyle brands, each designed to meet the increased enthusiasm from guests for distinct and localised travel experiences. This year will also mark the debut of Hilton’s 400th property in the category.

The accelerated growth will be supported by the addition of the Graduate and NoMad brands. NoMad’s flagship London hotel and more than 30 existing Graduate locations will be available on Hilton’s booking channels later this summer, in addition to new Graduate hotels that will open this year in Princeton, N.J. and Auburn, Ala.

NoMad to Drive Luxury Lifestyle Category Growth

Earlier this year, Hilton announced plans to expand the NoMad luxury lifestyle brand from its existing London flagship location to high-end markets around the world. NoMad, a meticulously designed brand defined by exceptional food and beverage, captivating interior design and exemplary service, will bring Hilton travellers a new sophisticated option for luxury stays in some of the world’s greatest locations.

Andrew Zobler, founder and CEO, Sydell Group, continues to lead the NoMad brand with responsibility for design, branding and hotel management while Hilton is leading future development. Over the last decade, Zobler and his team have created seven dynamic lifestyle brands, with awardwinning hotel concepts including NoMad, The Line, Freehand and The Ned. Sydell will be responsible for design, branding and management of the NoMad brand while Hilton will lead all development.

Hilton’s growing portfolio of lifestyle brands now includes:

Canopy by Hilton

Blending sophisticated design with crafted touchpoints that celebrate the best of the neighbourhood, Canopy by Hilton offers an inviting and locally inspired boutique hotel experience. This year, the brand opened its first resort property with Canopy

by Hilton Seychelles, positioning the brand’s expansion into high-value leisure destinations with additional resorts planned in Okinawa, Japan; Bozeman, Montana; and more. Canopy by Hilton – which celebrates its 10th anniversary in 2024 – signed six new hotels in the first quarter, including two new countries in Greece and Malta, and will debut in Japan this year.

Curio Collection by Hilton

Curio Collection by Hilton provides immersive, one-of-a-kind experiences in the world’s most sought-after destinations. Expanding from 34 countries in 2022 to 40 countries by mid-2024, the brand’s growth highlights its appeal in diverse markets, offering guests bespoke and elevated adventures in key urban and resort destinations. Celebrating its 10th anniversary, the brand plans to open nearly 30 new properties this year. Keight Hotel Opatija, Curio Collection by Hilton marks the brand’s debut in Croatia and its 40th country milestone. Additional first-incountry entries in 2024 include Grand Hotel Vilnius in Lithuania and Kwetu Nairobi in Kenya; the soon-to-open Zemi Miches AllInclusive Resort in the Dominican Republic; and nine first quarter signings in new markets such as Romania, Thailand, and Mykonos poise the brand for continued growth.

Graduate by Hilton

In a strategic move to enhance market reach and diversify its offerings, Hilton has welcomed Graduate Hotels into its lifestyle category. This addition brings a unique blend of collegiate charm and nostalgia, targeting key customer segments that seek localized travel experiences. The brand currently has a portfolio of more than 35 properties open or in the pipeline, with Graduate Princeton and Graduate Auburn scheduled to open in 2024. With thousands of colleges and universities around the world, the addressable market for the Graduate brand is 400-500 hotels globally.

Motto by Hilton

Featuring flexible spaces and dynamic design inspired by the location, Motto by Hilton connects guests and locals to the centre of it all. The brand continues expanding its footprint, most recently debuting in South America with Motto by Hilton Cusco. With robust expansion plans, Motto by Hilton is set to be in 10 countries

In a strategic move to enhance market reach and diversify its offerings, Hilton has welcomed Graduate Hotels into its lifestyle category. This addition brings a unique blend of collegiate charm and nostalgia, targeting key customer segments that seek localized travel experiences.

by 2026, further cementing its position as a global player in the lifestyle hotel segment. As the first hotel of its kind in Asia, Motto by Hilton Hong Kong Soho will debut in late 2024 and the brand will also expand into Bentonville, Arkansas, later this year.

Tapestry Collection by Hilton

Each Tapestry Collection by Hilton property boasts a unique and vibrant personality crafted through elevated design and locally inspired food and beverage, offering guests authentic experiences in diverse destinations. After celebrating its 100th

opening in 2023, the brand is now on track to reach its 150th opening this year. With a strong pipeline of more than 100 properties, showcasing significant expansion in the independent hotel segment and market penetration, especially through conversions, Tapestry is expanding in high barrier-to-entry markets in Europe where small boutique properties are looking for an engine to help them grow. A number of first-in-country milestones are slated for the brand, with openings planned in Thailand, Paraguay and Türkiye. Later this year, the first Hilton in Bermuda will open with Bermudiana Beach Resort, Tapestry Collection by Hilton.

Tempo by Hilton

With a stylish, contemporary experience tailored to the needs of active, ambitious travellers, Tempo by Hilton features purposefully designed guest rooms, wellness-focused amenities, and balanced food & beverage options to empower guests to maintain their routines and thrive. Tempo by Hilton is rapidly expanding its footprint with recent and upcoming openings in Times Square, Nashville, Louisville and Raleigh, and expects to have approximately 30 hotels open by 2026.

To learn more about Hilton’s growing portfolio, visit stories.hilton.com.

A CONTEMPORARY ELECTRIC FIRE

Designed with safety in mind

With the Virtuo Evolve, you have no safety concerns. The fire is cool to touch, with a realistic, projected flame picture and an optional heating element.

Minimal maintenance and running costs

Virtuo Evolve requires no chimney, flue or ventilation points. It can be installed in hotel lobbies, bedrooms, restaurants, wellness suites and many other hospitality settings.

The DRU Virtuo Evolve transforms any hospitality setting, creating a beautiful focal point to make you feel at home.

It has realistic flames, authentic sound effects and remote or app controls, with multiple flame colours and patterns.

There are a choice of models and designs and the fires can be combined with media walls, false chimneys and other architectural features.

And with zero emissions and low energy consumption, the Virtuo Evolve combines luxury with sustainability.

Unlike gas or wood burning fires, Virtuo Evolve requires no regular servicing or maintenance and the energy consumption is exceptionally low.

Timeless and updateable

Virtuo Evolve is an electric fire for life. It has four standard flame effects and a bed of glowing embers, all of which the user can adjust for brightness and intensity.

Totally realistic

Because the Virtuo Evolve has a projected flame picture, it is identical to an actual log fire, underpinned by authentic glowing embers. There is even the sound of crackling wood.

Totally sustainable

Virtuo Evolve creates zero emissions, releases no greenhouse gases and only requires a standard domestic electricity supply.

Easy to install

Virtuo Evolve requires no chimney, flue or ventilation points. It can be installed in hotel lobbies, bedrooms, restaurants, wellness suites and many other hospitality settings.

For an expert consultation by one of our design team, email info@drufire.co.uk or visit www.drufire.com

Virtuo Evolve in traditional hotel lobby

Virtuo Evolve in hotel sea view bedroom

Virtuo Evolve in hotel Wellness suite

To see a live display in a showroom near you, visit drufire.com/find-my-dealer

A boutique hotel suite is transformed into a warm and cosy retreat by the addition of this contemporary electric fire.

The DRU Virtuo Evolve fits neatly into a clever room-dividing wall, creating a haven of rest and relaxation.

It’s just like a real log fire but cool to touch, with convenient remote or app controls and no harmful emissions. There is a selection of sizes and it is easy to install, needing only a standard domestic electricity supply.

To receive our Hospitality Look Book or a consultation from one of our designers, email: info@drufire.co.uk or visit www.drufire.com

Scan the QR code to see video, full details and download our Hospitality Look Book. www.drufire.com

HOW HOTELS CAN RIDE THE REVIVAL OF DOMESTIC TOURISM

B y Giles Fuchs, Owner of Burgh Island Hotel

For some, tourism will always mean the romance of foreign travel. Yet domestic tourism has proven highly resilient. Recent research by McKinsey reinforces this observation, revealing that a substantial 75% of trips worldwide are still domestic, highlighting the enduring preference for local travel. Even in Western Europe, this figure stands at 58%. Domestic travel is predicted to grow by 3% year-on-year, reaching 19 billion lodging nights annually by 2030.

With consumer tastes in domestic travel changing, this is a great boon to hotels located away from traditional hotspots of international tourism. To benefit from this resurgence in domestic holidaymaking, hotels should adapt their services to a clientele that now puts greater value on experiences and sustainability. They should also aim to appeal to younger customers, who are more likely to opt for an overseas holiday.

Thinking local

Simply put, hotels cannot be independent of their local areas. Travellers crave local culture, and part of their visit is typically to experience what the area has to offer outside of the hotel walls. Tourists now want to immerse themselves fully in their holiday destinations. In fact, according to a recent survey by Mabrian, tourists rate these cultural experiences almost as highly as traditional holiday pursuits like sunbathing and shopping.

Establishing a hospitality business as an integral part of that local community is not

to re-evaluate our environmental impact and commit to sustainable practices. It’s a big ask, but, thankfully, we have an abundance of experience dealing with the most demanding of guests to call upon. It’s a big ask, but, thankfully, we have an abundance of experience dealing with the most demanding of guests to call upon.

Partnering with local producers offers guests an authentic experience while also fostering robust connections with community businesses.

“ “

only a benefit, but a necessity. Partnering with local producers offers guests an authentic experience while also fostering robust connections with community businesses. Sourcing ingredients sustainably is another way for these establishments to align with guests’ desires. At Burgh, we take great pride in sourcing 80% of our kitchen ingredients from within a 30-mile radius of the hotel, which is both kinder to the climate and popular among guests with greater appetite for sustainability.

Travelling with a purpose

Tourists are also becoming more concerned about their social and environmental impact. Embracing clean energy in 2024 is key for hospitality businesses, both for attracting environmentally conscious guests and for playing their part in the fight against climate change. Not only to appease ecoconscious patrons, but also the lawmakers overseeing the ambitious 2050 net-zero emissions goal. With hotel operations responsible for a staggering 1% of global carbon emissions, there is an urgent need

At Burgh Island, for example, we ensure all recyclable waste is sent to local recycling plants, and that we minimise our energy usage as much as possible. All our hotel lighting is energy-efficient, and outdoor lights are equipped with timers to prevent overuse. Further, TVs and radios are only available in guest rooms upon request to save energy. Further, being of course situated on an island, we have installed a borehole which we use for irrigation and cleaning water. Sustainability has literally been built into the business.

Travellers want to limit their carbon footprint and avoid contributing to the overcrowding of tourist destinations at the expense of locals. Hotels targeting domestic travellers should answer these concerns. Procuring from sustainable providers, making efficiencies in energy and water consumption, or generating sustainable energy on-site are all effective ways for a hotel to burnish its green credentials. What's more, such hotels are often small and boutique in nature, and do not dominate their local area. For example, Burgh Island is located on a secluded island in Devon and has a capacity of twenty-five rooms. Hotels like these can offer guests a tranquil experience far removed from the hubbub of traditional tourist spots, and which does not place an undue burden on local residents.

Offering a holiday haven

McKinsey’s report also revealed that Gen Z and millennials are set to embark on an equal number of domestic and international journeys. In contrast, older generations are poised for twice as many domestic adventures, marking a dynamic shift in travel preferences across age groups.

The British hotel sector has shown that it can attract a younger clientele, shown by the rise of the ‘staycation’ – driven overwhelmingly by millennial consumers. For younger tourists, the chief advantage of this kind of holiday is its potential as a ‘digital detox’, and as a relaxed alternative to crowded resorts and cities. The sector should double down on its advantages in this area in order to attract younger customers, providing an understated and serene environment for restful getaways.

Domestic holidaymakers are opting for trips that are immersive, sustainable, and relaxed: quite a different experience to the typical overseas holiday, in other words. In considering their services and amenities, hoteliers would do well to try to meet this demand.

LEFT: Mr. Giles Fuchs

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