Lash Inc USA-Canada Issue 2 + Lash Inc 16 by Lash FX

I S S U E

HOLIDAY SPARKLE ISSUE 2

CONTENTS 05.

LETTER FROM THE EDITOR By Jill Heijligers-Peloquin

56.

TRIPLE OMBRÉ FX & HOLIDAY SILVER SPARKLE By Carmen Palmiste

06.

MOTHER NATURE. AUTUMN GOLD Edited by Jill Heijligers-Peloquin

60.

12.

#USA EAST COAST ARTIST SPOTLIGHT CHERISE MORRIS By Jill Heijligers-Peloquin

IMPLEMENTING PROCEDURES FOR YOUR STUDIO By Levi Shephard

63.

16.

LASH ARTISTS INTERNATIONAL FRAME TO FAME CONTEST Winners Gallery

LET’S BE CLEAR ABOUT ADHESIVES By Christie Vevoda

88.

20.

LET YOUR CLIENT BE YOUR CANVAS By Alisha Meadows

5 APPS EVERY LASH ENTREPRENEUR SHOULD HAVE By Allie Williams

22.

6 STEPS TO BUILDING A GREAT TEAM By Michelle Rath

24.

BEATING THE WINTER WOES: WORKING IN COLD, DRY CLIMATES By Leslie Kroeker

28.

READERS’ Q&A WITH DR. PETER PHAM EYE EXPERTISE By Jill Heijligers-Peloquin

34.

SHOOT FOR THE EDIT By Jill Heijligers-Peloquin & Kim Regier

38.

HOLIDAY SPARKLE Readers Gallery

50.

#CANADIAN ARTIST SPOTLIGHT HANNA BABANAKOVA By Jill Heijligers-Peloquin

54.

HOW TO BECOME A BETTER LASH ARTIST By Miranda Bowey

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©Copyright 2017 Lash Inc USA-Canada 3317 S Higley Road suite 114-336, Gilbert, AZ 85297 USA All rights reserved. The views and opinions printed herein are not official expressions of Lash Inc USA-Canada nor presented as factual or accurate claim, unless so stated. No part of this publication may be reproduced in any form or by any means for any reason without specific written permission from Lash Inc USA-Canada.

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W W W.L ASHFX.COM PRO F ESSION AL SUPPL IES | EDUCATION ISSUE 2

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LETTER FROM THE EDITOR

Issue 2 Lash Inc USA-Canada

Holiday Sparkle! Why must my favorite time of the year be such a fast pace that races from “Happy Halloween!” to “Happy New Year!” in a blink of an eye? All the best parts of the year get blurred into a whirlwind of deadlines, parties, thank you notes and celebrations. If you are an established Lash Artist, you are already booked solid with no room to squeeze in more. Let’s not forget the “Holiday Sparkle” in this mad rush to Black Friday and Cyber Monday. Offer your clients something SUPER special with SugarPlum Ombré or Metallic Holiday Sparkle lash designs – Carmen Palmiste shares how – and shows you gorgeous examples in her “Triple FX Ombré” technique tutorial on page 58.

Issue 2 of Lash Inc USA-Canada has so many terrific articles, but also has tons of eye candy. If you would like to see your work highlighted in our February Issue, the theme is The Love Affair Between Lashes and Brows: “Lashes Brows” – let’s see those lashes and brows done up in creative hi-editorial style. Think braided brows, ombré sets and artistic stylization of both! Be sure to send 3-5 images in print resolution (300 dpi preferred) to jill@lashincusa.com using WeTransfer, DropBox or Google Drive links. Happy Holidays and lots of Sparkle! Jill

We have welcomed back Dr. Peter Pham in a second installment of “Eye Expertise” – readers took me up on the offer to reach out with questions – and Dr. Pham answers them all! (Thank you, by the way, to all who write in with questions and comments!)

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MOTHER NATURE Autumn Gold 6

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Our amazing cover shot is a Fantasy Lash Art creation by Kerstin Kaluza from Augenweide- Wimpernverlängerung & Wimpernlifting in Dudenhofen, Germany. “Mother Nature” was the theme in the online Fantasy Lash Art Competition for Lash Pro Contest Slovenia. Kersten’s interpretation took 2nd Place in the championship. Kersten is a passionate Lash Stylist, only having learned 1.5 years ago! For the last 6 months, she has been in love with Fantasy Lash Art. “It started my passion. Art was always a big part of my life. Now I am proud that I can make my living doing my passion – and I do it with my complete heart and soul!” This victory is no fluke or beginners’ luck, as Kerstin’s interpretation of “Fairy Tale” for the London Lash Battle took 1st place – and graced the cover of Lash Inc International Edition in August! We asked Kerstin about her color palette and inspiration of “Mother Nature – Autumn Gold”. The color palette was based on earth tones and browns with gold to reflect and signify the regality of Mother Nature. Every detail of the makeup and costume artistry was handmade by the artist herself. The headpiece was fashioned from a simple carton, branches of hazelnut shrub and jewelry. The model’s nude body was the base of the costume, adding and gluing and painting textures and color using liquid latex to create a “bark”, moss, leaves, twigs, tulle and organza fabrics, filigree jewels and body paint – a marvelous, elegant, yet organic result! Lashes used: only colored lashes in both C and D curls: dark brown, light brown, yellow brown in a multi-color mix, red and green. “I used transparent (clear) adhesive to fix fans of 4D-8D in lengths of 8-12mm. For the little details, I used tiny flowers, trees, and glitter lashes for the bottom lashes. Framing the eyes, I used fabric leaves, colored and decorated in the same color palette of the costume.” “To me, personally, it is very important that my vision is in harmony. I explored for hours in the forest to find a suitable tree for the scenery. My wish was that my model would look as one with nature. Every position, every facial expression in the photos reflects my vision of Mother Nature: gentle, but equally strong and royal, yet kind. This is why she holds the bird in her hand, and also why I chose to use branches and scrolls to depict the tree of life. My model has to be completely involved with and invested in the project vision. When shooting the photos, I directed the model’s poses. The sun light was very important for me too – I wanted the light to stream through the trees. I do not work with professional models. I love models that fit my vision; one that can reproduce my version of the theme. Trust is important in a photo shoot. Harmony of all these elements produce the best shots.”

Featured Cover Look EDITED BY JILL HEIJLIGERS-PELOQUIN ISSUE 2

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Kerstin’s advice for others who are interested in exploring Fantasy Lash Art: “Fantasy knows no boundary or rules, so be courageous and true to your design vision. Work with simple materials and mediums: nature gives us many details to work with such as leaves, branches, flowers. Keep a notebook of your ideas to collect them in one place that you can refer to when planning an imaginative lash art creation.” You can find, “friend” and follow Kerstin Kaluza and see her professional lash work on Instagram @ Augenweide_by_kerstinkaluza and on Facebook at Wimpernverlängerung und Wimpernlifting by KerstinKaluza She trains for GlamLashes by ElizabetKosmetik Germany, but will soon open her own Academy Augenweide. Lashes, Makeup, Hair & Costumery: Kerstin Kaluza, Studio Augenweide Photography: Cidem Ugrasaner

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IMPLEMENTING PROCEDURES for your studio BY LEVI SHEPHARD / NALA PRESID ENT

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Implementing easy to follow procedures, or processes, for your daily business activities will not only make your life easier but will also help increase revenue for your business.

Utilizing the same procedure for regular transactions and duties will increase the productivity of your studio and your staff. Following consistent processes also helps your clients to trust you because they know what they can expect EVERY time they visit your studio. When you systemize your business and make your daily procedures clear and easy, you are more likely to adapt when your business grows. Without these processes in place, everything may become overwhelming when your client list grows and your responsibilities grow with each new level of success. Growth and success should be a time for celebration. To avoid overwhelm and potential chaos, create a list of all your business tasks and break them down into these categories: Administration, Sales and Marketing, Client Management and Financial duties. Record your step-by-step processes for each categorized task.

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Here are some examples of regular duties in a lash studio: •

Reception duties, including how to answer the phone (a greeting that is true to your brand), process for taking payments, process for booking appointments, etc.

•

Client intake process

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Client prep process

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Room cleaning and decontamination process

•

Tools and implements decontamination process

•

Etc.

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Once you have created a list of all your regular weekly, monthly and annual activities and you have figured out the best steps for completing each task, you will likely have to tweak and adjust your recorded processes as you find gaps in the steps. It is important, even if you are the only one that works in your lash studio, to follow your procedures diligently. You will get into a routine and each day will begin to flow more smoothly. When the time comes to hire a staff member, for reception or for lash services, you can easily train them by teaching them your processes. An on-site binder with printouts of all your categorized processes may be very useful to a new employee. It will also help to make your expectations really clear to your staff. This process of creating and implementing procedures will take a bit of time in the beginning but I guarantee it will save you time everyday and will help you to feel in control of your business. Things will be running like a well-oiled machine in no time. Your business growth will be inevitable and easy.

www.nala.com

l a s h e s f o r r e a l l i f e

www.luxelashbylm.com

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Let’s be Clear ABOUT ADHESIVES BY CHRISTIE VEVODA / OWNER OF EYELASH AD D ICT

Christie Vevoda, Co-founder/ Owner of Eyelash Addict LTD in Stony Plain, Alberta is a frequent contributing author to Lash Industry trade publications. She is passionate about equipping future lash Artists to become successful in their new career through education and quality product development.

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Often in our line of work, customers ask lots of questions and have concerns that pertain to client sensitivities. There are a few components in all eyelash adhesives that could be the possible cause of those sensitivities. If not the cause, they are possibly factors that can irritate their eyes while the adhesive is curing, especially if there is an underlying infection that isn’t noticeable yet. Cyanoacrylate is the main ingredient, and takes most of the flack for sensitivities, but, statistics state that only 2% of the population will ever become allergic to Cyanoacrylate. There is the stabilizer, which can also be an irritant.

It is then refined into the finest particles and mixed to create the blackest color in a variety of products such as tires, plastic, rubber, and (you guessed it) our adhesives.

Then there is the Carbon Black. Up until the last couple years, Carbon Black, (AKA CAS No. 1333-86-4) is the one ingredient that has been overlooked when we have examined the possible causes of sensitivities.

Carbon black has been the subject of extensive scientific health studies during the past several decades by many different agencies, with the focus being mainly on health and environmental impact. Some of this research has shown “sufficient evidence” in animals and “inadequate evidence” in humans that one agency, the International Agency for Research on Cancer (IARC) has determined that Carbon Black is possibly Carcinogenic to humans. Other agencies around the world have come up with their own conclusions, but based on the above information, I think it is safe to say that Carbon black has the potential of being a substantial irritant to a cross section of our sensitive clients.

Carbon black is usually derived from heavy petroleum products such as FCC tar, coal tar, and ethylene cracking tar to name a few. (These ingredients alone aren’t really something I would choose to put near my eyes if there were another option.) It is put through a firing process where the crude product is cracked under high temperatures in a reactor, separated from the byproduct that is left over, and processed into different size pellets of various sizes and grades.

What are our options? We do have a few to consider. Most of us were trained with the black adhesive, and up until a couple of years ago the clear adhesives we had available to us either didn’t have the bonding ability of our black adhesives, or it would cure anything but clear, leaving a discolored, unattractive residue hanging onto our lash extensions. Lucky for us the lash industry is in a constant state of growth, and manufacturers have begun to provide many

good quality clear adhesives that do have the ability to bond for six or more weeks, and cure clear - the way we need them to. The biggest obstacle in using the clear adhesives, in my opinion, is that they are practically invisible, which makes it hard to see the surface of the bubble as you dip into it. There is also a bit of a learning curve when you start using it, but if you angle your lamp just right, you will see the light on the surface of the adhesive move as you touch down or dip into the adhesive with your extension. Once you get used to using the clear adhesive, you will find yourself reaching for it for more than just for your sensitive clients. Use it for your students with both your Classic and Volume courses. Classic students will see more clearly the space they may be leaving between the extension and the lash, while Volume students will be able to see the wrapping of the fan bases much more clearly. Changing to a clear adhesive isn’t going to solve your client sensitivity issues, but it certainly will make a difference if the ingredient they are sensitive to is the Carbon Black, and it is a definite step in the right direction. Ask your adhesive supplier if they have a clear adhesive comparable to the black adhesive you use regularly, and give it a go. I know we carry a couple of fabulous clear adhesives. Who knows, you might find it isn’t as hard to get used to as you thought it would be, and then your clients can benefit from less toxic ingredients used near such sensitive tissues. Along with using clear adhesive, I would like to recommend implementing the use of a quality Barrier Cream to protect your client’s eyelids from the vapors, regardless of which adhesives you choose. Ellie Malmin of Lashologist’s Choice has developed one that will work to protect your clients from sensitivities for a lifetime of lash extensions.

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e y ela sha ddict. c om

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Let Your Client BE YOUR CANVAS BY ALISHA MEADOWS / CEO + OWNER GLITZ LASH AND BROW STUDIO & THE MEADOWS LASH COLLECTION

Genuine Lash Artist Are Only Limited by Imagination Here’s the secret to becoming a lash artiste: Life-long learning, practice, and experience on a broad spectrum of clientele. It may take some venturing out of your comfort zone, but that’s how to get your chops. Exercise your skills on a variety of clients with different skin tones and lash lines. Take on the challenge of a Fitzpatrick Color Scale of 4 and 5 darker skin-toned clients! For some lash artists, creating contrast on certain clients creates a lot of anxiety. There are a few ways to achieve the greatest contrast, for any client. Lash technicians know Volume Lashing (“Russian Volume” or “American Volume”) achieves better results with contrast and retention. Some of the challenges for a Fitzpatrick 4-5, the lashes don’t appear as dense or dark, and sometime don’t last as long, even when volume lashes have been applied.

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Creating Contrast Creating contrast and training the lash direction are the two main challenges lash artists struggle with when it comes to lash styling women of color. Here are two techniques that will elevate your skill mastery including the client who falls in the range of 1-3 Fitzpatrick scale. First, use the bottom row of lashes for a thicker effect – the contrast. Start by framing or outlining up to 40% on the row of lashes closest to you. Then, only apply the shorter lashes at the bottom in addition to the remainder of the lashes. This method can also be used for Classic Lashing. For the more experienced lash artist, try applying 3d-4d fans on the top row. If you’re not ready to take that leap in your technique, stacking and capping the lower lash line works equally well. Try not to overload the lashes because that can cause discomfort for the client, not to mention breakage. Curly Lashes + Multidirectional Curly lashes may seem confusing and difficult to manipulate, they are a wonderful canvas to access texture. Combine this with multidirectional natural lashes, and the outcome will be impressive. Traditionally super curly and multidirectional lashes are found on people of color, so it’s important to keep in mind how to use the natural texture to achieve contrast. There is no need to use too many lashes lengths to create a wonderful full set of lashes for your client, whether you do Volume or Classic. To achieve the best results use only three – yes three – sizes only, but what you do vary is the diameter. For example, here’s a common request: The client wants “Natural” but “Full” lashes, not too fake looking. How can you do both? Start with the B or C curl, reserve the D curl if they want a more dramatic look. Meadow’s Lash Secret: 9mm, 11mm, 12mm for length and for diameter, use .15mm and .10mm or .12mm. The thinner diameters will be reserved for those super fine natural lashes and used as fillers. Use the 9mm, 11mm, and 12mm to create an outline 9mm for the inner and outer lashes; 11mm and 12mm to emphasize length. For the final step, go through the lash line and apply the thinner diameters to the lashes that pop out, even if it appears complete -- trust me, they will be there! For the clients that have less than two rows of natural lashes, apply the .10mm to the 11mm, and 12mm for fullness. Not only does this maximize the lash line, but it also achieves maximum fullness by respecting the natural texture and curl patterns of the lashes. In the case of lashing clients with curly and multidirectional less is more for the outline, as well as creating density. Of course the same concept can be modified for example, using 10mm, 12mm, and 13mm. The idea is to not use too many lash lengths and take advantage of the client’s natural lashes, creating texture. Don’t be too concerned about the contrast of the skin tone and lashes. By expanding your trade knowledge, you’ll build out your confidence as a lash artiste.

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6 Steps to building

A GREAT TEAM BY MICHELLE RATH / OWNER SINFUL LASHES – SINFUL BROWS IN STUDIO CITY, CA

www.sinfullashes.com

You have a successful lash business. You are booked solid, and are turning away clients on a consistent basis.

Time to add another artist to your team, but where do you start? It can be a daunting task to think about hiring employees. If you share your knowledge will they use that to leave and start their own business or worse, take the clients that you have worked hard to bring in with them? There are things you can do when building your team to create a great environment for everyone, including you.

1. Be a great leader

As the leader of the team you set the tone of the workplace. If you want a positive work environment, you need to create it and be it. Your work ethic, moods and attitudes towards clients all are important factors to team building. Be a caring and understanding leader. Learn what strengths and capabilities everyone brings to the table.

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2. Don’t hire people based on talent What? What I mean by that is I only hire people I like, like a lot. I find personality matches to mine; people with passion, even keeled personalities, common sense, smart. People I would like to be friends with, because in the end we are creating our work family. I can teach anyone to do great lashes, but I can’t teach people how to be passionate about doing them or how to behave in the workplace and towards each other.

3. Pay people what they are worth

If you want to create a team of talent, be prepared to pay your talent what they are worth. I have a pay scale of 50% of each appointment and provide all supplies. Based on our service prices my team members make between $75-100k a year. If your team has worked towards greatness, then be a thoughtful leader who acknowledges and rewards that. Genuine recognition and respect goes a long way to building loyalty.

4. Be transparent with your team

There is a misperception with artists that if they open their own business they would make more money. Often time they just do not understand the cost and time commitment involved in

starting and running your own business. Let your team know the time and overall costs to run a business. I am not suggesting showing everyone your profit and loss statement, but if people have a general understanding of your costs, they are less likely to leave. They will often minimize how much rent, internet, insurance, utilities, workman’s comp, payroll companies, accountant, taxes and more take out of the bottom line. In understanding the client cost acquisition, they learn to value the process. If they have a general understanding then they may be less likely to consider leaving, as they will realize that they will make more with their 50% take.

5. Have your teams back

We are inundated with messages that the customer, or in our case, client is always right. In the service industry, we know that’s not always true. Don’t brush aside the concerns or experience your employee is having with a client. If someone is genuinely treating one of my team in an

unprofessional manner, I will step in. I will start by talking frankly with the client, defining appropriate behavior, and if that doesn’t work, I will politely ask them to find another salon that’s a better fit. I can always find another client, but respecting the feelings of my team is paramount.

A leader is only as successful as their team. A great leader understands that with the right team dynamics, everyone 6. Foster team activities wins in the end. Whether you have one, five or more artists, it’s time to encourage communication and friendship among each other. Check in individually and as a group with regular meetings to keep connected and help where needed. Plan team activities together or just have dinner. It can go a long way in building your work family.

Remember excellence breeds excellence.

I started building my team in 2012 and now have 5 of the most talented artists/ trainers in the US. I value each one of them for the unique set of skills they bring to the table. I am also blessed to have a team of 4 behind the scenes team members who I credit as being the foundation of my business. I like these people, I like them a lot.

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Beating the Winter Woes: WORKING IN COLD, DRY CLIMATES BY LESLIE KROEKER / LUXE LASH BY LM AND LUXE LASH ACADEMY

Luxelashbylm.com / luxelashacademy.com

Winter tends to be the busiest time of the year for Lash Artists. Holiday Parties, Work functions, Family Get-Togethers and New Year’s Bashes will fill your books to the brim and more. It’s my favorite time of year to be in the Lash Business, but not my favorite time of year to be DOING the lashes. 24

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With freezing cold temperatures outside, we usually turn up the furnace, heater or fireplace. Which means we’re sucking the moisture out of our spaces and leaving the air drier than it already was! We all know lash adhesives need moisture to cure, and sometimes our little humidifiers don’t do the trick and leave you working in conditions under 30% humidity. You could fork over hundreds of dollars on “low humidity” adhesives (which may or may not work), or, you can learn to combat the conditions and work with what you have. I’m a believer that any high-quality adhesives will work in any conditions if you understand adhesive properties and adjust your techniques accordingly. Even with that in mind there are some things you can do to improve your conditions. In our busy high-end Salon in Greater Vancouver, BC, these are the methods we use to combat the Winter Woes.

4 Methods to Combat Dryness in your workspace: 1) Don’t crank the heat. Cyanoacrylate adhesives work best in cool-mild temperatures. It’s easy to want to warm up and turn the thermostat up to 25+ celsius (78+ Ferenheit) but this will immediately dry out your room, and make your adhesive thicken up and get “Gloopy” (You know, stringy and annoying...). Keep your temperature at around 19-20 Celsius (66-68 Fahrenheit). And yes, be very precise. Sometimes half a degree temperature change will make a huge difference in the speed and precision of your adhesive.

2) Use alternate forms of heat. We obviously want our clients to be warm and cozy. In our salon, we use a full bed warmer, so when they lay down they are immediately enveloped in soft, warm heat. Add a fuzzy blanket on top and they go right to sleep. By doing this it keeps the clients comfortable without adding extra dryness to the room. You will probably have to bundle yourself up – consider using a heating pad on your chair or a heated blanket on your lap. Please note: we use bed warmers designed for use with professional massage tables. A “heating pad” from the drug store will usually get too hot and be uncomfortable to lay on for the length of a lash appointment.

3) Don’t let your workspace get too cold. Its best to keep the temperature regulated day & night even when you aren’t working. Extreme temperatures fluctuating will also draw out moisture and be harder to control. It may cost more to heat the space when you aren’t working but it will be well worth it!

4) Use a commercial grade humidifie. These typically come with a digital control panel so you can just set it and forget it. If you prefer your humidity to be 50%, set that into the humidifier and it will regulate it. They can be pricier than the ones at the drug store, but they are designed for use in children’s bedrooms during times of illness, not to regulate humidity in a commercial workspace. Check the square footage of your space and make sure to get one that is powerful enough for the room. Always use Cool mist humidifiers, never warm mist. And be careful when using essential oils or any other additives in your humidifier. Check manufacturer’s instructions to prevent breakdown of plastics or other materials.

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If you’ve tried all 4 of these methods and still can’t get your conditions 100% right, here’s what you need to do: 1) Don’t panic – be calm. Don’t let your client know that you’re struggling, just let them have a relaxing appointment.

2) If your glue is getting “Gloopy” (thickening, stringy, etc.) try using a larger drop of glue, on top of two pieces of micro pore tape. The micro pore tape will cause the adhesive to form a large “bubble”, which will keep the freshest part of the adhesive right on top. Larger drops take longer to cure so you will have fresh adhesive to work with for a longer period. Be very precise when dipping into your glue bubble, making sure not to touch the outer edges. Replace glue drop every 20-30 minutes.

3) Dry air means your adhesive will take longer to cure. So, you will need to use much less adhesive than normal. This means extreme precision when dipping your lash/fan into adhesive. For classics: make sure to dip very slowly, only dip the base 2mm into the adhesive, drawing out the adhesive slowly so there is absolutely no bead showing on the lash. You should see only a sheen on the base of the lash. That is all you need. Hold your isolation for a count of 3-5 after placing each lash to ensure that the adhesive has cured. For volume: Dip only .5-1mm of the 26

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base of the fan quickly into adhesive creating a tiny ball at the base of the fan. When you place the fan the ball will spread around the natural lash and cause it to wrap. Hold your isolation for a count of 5 and wait until the adhesive loses its sheen before releasing.

4) Nano mist throughout the application. If you’re finding the lashes are not curing as fast as you are wanting, try to lightly Nano mist every 10-15 minutes to keep some moisture on the lashes. Also, Nano mist more frequently if your client complains of sensitivity. During dry conditions the bonds are taking longer to cure, so your clients will be exposed to the uncured cyanoacrylate longer which can cause increased likelihood of sensitivity. For this reason, also be very careful never to “dab off” excess adhesive onto the under-eye pads. That is fresh adhesive which is slowly curing – right on your clients face!

5) Give your client’s lashes a cleanse and rinse after application. Wait 5 minutes after placing the last lash and give your client a wash with a foaming lash/eye wash and rinse with distilled water. In drier air conditions, there may be more vapors which you should wash & rinse away before sending them home to reduce sensitivities. Winter should be an enjoyable, beautiful time of year, not a frustrating one. I hope these tips will help you to work better with your adhesives during cold, dry conditions.

Leslie is a master lash artist, educator and owner of Luxe Lash Academy in Greater Vancouver, BC. She also co-owns the product line LuxeLash by LM and is a busy mom of 6.

Double Certification Course for Lash Educators

& Jill Heijligers-Peloquin Lash FX® Global

Levi Shephard NALA

Attend Live and in-person or via LIVESTREAM Sunday, January 14, 2018 • West Palm Beach, Florida

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Readers’ Q&A with Dr. Peter Pham EYE EXPERTISE BY PETER PHAN / BOARD-CERTIFIED EYE SURGEON AND CEO OF OKRA LLC

Note from the Editor After the amazing response from Dr. Pham’s article in Lash Inc USA-Canada Issue 1, I invited a peer group of readers to send in questions they would like to “Ask the Eye Expert”. We would like to thank Dr. Pham for taking the time to tell us about how seasonal allergies might affect flare ups of blepharitis and other questions from the Lash Inc Lash Industry Community.

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Q: Are demodex mites really on everybody’s eyelashes and eye brows? If so, should we be ‘shampooing’ their eyebrows as well as the lashes before the lash extension service? A: Not everyone has Demodex mites. These mites are parasites, and like most parasites, we pick them up from our environment. The percentage of us with Demodex increases with age. As a rough rule of thumb, it’s about the same as our age – 40% in 40-year-olds, 70% in 70-yearolds1. There’s more than just the possibility of mite infestation on the eyelids. Every eyelid is certain to have oily residue, dirt, bacteria or debris that will accumulate with daily activities. The body will always attempt to remove or lessen the impact of these unnatural accumulations by increasing tearing to aid in their dilution, or by secreting chemicals (inflammatory mediators) to recruit the necessary army of cells to attack and destroy them. Like any fighting force, the mobilization of these special cells requires “roads” or blood vessels since the cells travel to the desired site through the blood stream. Therefore, inflammation is marked by two key features: increased vascularization (to bring

in the fighting force) and discomfort or pain (to let you know there’s a fight going on between the body and something it doesn’t like). While this sounds like the body is doing all the right things to solve a problem, there’s a catch. Like most wars, once the fighting starts, it’s hard to stop. The body tends to overreact, and friendly fire is often the result of this chain of inflammation. The body ends up targeting both the bad actors like bacteria as well as itself. Hence, there’s redness, swelling, pain, and tissue loss. It’s always a good idea to carefully evaluate the eyelid margin and clean the eyelid margins before placing any lash extensions. We need to help our eyelids every chance we get. Don’t forget that there’s also the lower eyelid, even though lash extensions are applied to the upper eyelid. The reason this is important is that if there’s significant lower eyelid margin disease with lots of blood vessels and thick yellow-white oil secretion when gentle pressure is applied to the lids, the upper eyelid will have the same issues as well. When this is observed, it’s best to start an eyelid hygiene regimen and resolve the situation before performing any lash extensions.

Q: The cleanser we use has tea tree oil in it to prevent or treat blepharitis, but I also heard that tea tree oil should not be used on or near the eyes. Should we look for a new cleanser? A: Tea tree oil is a very popular ingredient in many shampoos and cleansers. The underlying idea for this likely came from several studies in the ophthalmic literature that demonstrated the ability of tea tree oil to kill ocular Demodex. What it also showed was that the concentration of tea tree oil required to kill these mites was over 50%2,3. At this high concentration, tea tree oil can cause severe redness, swelling, and eye pain, which as we just alluded to previously, are hallmarks of inflammation. We may be worsening the very problem that we’re trying to treat by using tea tree oil, especially when used at high concentration. Cleaning with 50% tea tree oil is generally an in-office procedure that requires the use of anesthetics.

A better approach would be to use a natural cleanser that can kill the Demodex without worsening the inflammation. I have the most experience with Zocular products because I developed them for my own eyes. The Zocular platform has been clinically shown to be effective against Demodex4 and the activated okra complex in the formulation targets the source of inflammation on the eyelids. I use a combination of ZocuFoamTM and ZocuWipeTM depending on the severity of the problem. ZocuFoam should be used as a daily treatment following lash extensions to maintain good eyelid hygiene. And for those clients with too much crustiness and redness on the eyelids, a combination of ZocuFoam once at night and a ZocuWipe™ once in the morning for several weeks, helps to optimize the eyelids for eyelash extensions.

Q: Seasonal allergies seem to exaggerate everything that can go wrong with a client when wearing eyelash extensions. Without diagnosing or prescribing anything, how could we professionally advise our clients to manage allergy season so they can continue to enjoy wearing lash extensions? A: Allergy season is always a very difficult time for many of us. Luckily, the eye is very good at fighting allergies. The eye has 4 natural defenses against pollen and allergens: tear secretion, lacrimal drainage, blink reflex, and eyelashes. A continuous stream of tears is secreted to dilute the allergens, which is drained through the lacrimal systems. The lacrimal duct empties into the sinus and the back of the throat. It’s no wonder that the sinuses are so often affected when allergy season starts – it’s literally the dumping grounds for allergens in the air and on the eyes.

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Each blink acts like windshield wiper to clean the surface of the eye and we blink about 20 times a minute. Add up all the blinks, and the eye is actually closed about 10% of our waking hours. No wonder allergens don’t stick on the eyeball for very long. Blinking also helps to push tears through the lacrimal system, in addition to preventing trauma to the eye from foreign objects like tree branches, fingers, or lemon splashes. The eyelashes catch allergens large and small – like a filter – before they enter the eye. With so many protective mechanisms against allergens, why do so many people still get ocular allergies? Before resorting to any costly or dangerous drugs or treatments, it’s helpful to think about each defense mechanism. Let’s start off with tearing. For many of us, the first thing we reach for is artificial tears when our eyes itch or redden. We also know from personal experience that artificial tears are of limited benefit. The simple reason is that the eye rarely lacks tears. If this were to happen for any short period of time, it would shrink to a raisin and be useless as a light sensing organ. Millions of years of evolution has made sure that this does not occur very often. The eye responds to allergens by increasing tearing, so there’s little reason to add any artificial version when there’s already plenty of natural tears. Similarly, blink rate goes way up in response to allergens. Blinking only fails when there’s some sort of neuromuscular or anatomic problem with the eyelids or eyeball. This does not occur very often and is often obvious when it does. While tearing and blinking rarely fails, the lacrimal

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system and eyelid margin where the eyelashes originate are the most common treatable areas to resolve ocular allergies. Many of us are unaware when our lacrimal system is not working properly. It’s only when this tear drainage system is under increased stressed that the problem manifests itself. Women are especially vulnerable to lacrimal drainage issues, since all the mascara and makeup powder are cleared through what are essential tiny plumbing lines. It not surprising that over time, these plumbing lines become clogged. We’ll talk more about the lacrimal system and how to manage tear drainage issue on the next installment. The eyelid margin and lashes play an important role in ocular allergies, and it’s also one of the easiest parts to access and treat. The primary goal of any allergy treatment is to remove the inciting allergen(s). If these allergens are getting caught on or in the eyelashes and eyelid margin, it’s critical that they be removed at least once daily with an eyelid cleanser like ZocuFoam.

Q: For me, as the lash practitioner, I am also developing dry eye symptoms. What can I do to stay comfortable and help my eyes feel better during long lash work days? A: As we discussed, most “dry eye” symptoms aren’t due to a physical deficiency in the amount of tear production. Rather, the gritty, scratchy sensation occurs when the eye is fighting

inflammation. Another common symptom occurring to those doing close-up work is eye strain. This asthenopia, or eye strain, is due to the constant muscular contraction inside the eye that occurs when the eye looks at something closer than 3 feet away. It’s often difficult to distinguish between dry eye symptoms and asthenopia when each makes the other feel much worse. Taking a short break will alleviate eye strain and dry eye symptoms as well. It’s also important to make sure the eyelid margins are healthy and that they aren’t the inciting source of the inflammation response.

Q: If a client has a stye, but they say it doesn’t hurt – that they get them all the time – can I still put lash extensions on her? A: Styes are a result of an inflammatory process, and there is generally at least a little swelling, redness, and pain when one first develops. After it quiets down, there’s just a knot that is usually not tender to palpation. It’s important to thoroughly evaluate the eyelid for why the inflammation continues to recur before placing lash extensions.

Q: I was taught that contact lenses must be removed before applying lash extensions, but I read on a lash forum that the contacts can possibly protect the eye from glue fumes/vapors. What should I believe? A: When eye surgeons perform surgery on the eyelids, we often place a hard, plastic shell over the entire eyeball to protect it from the scalpels and sutures being used right on top of it. The risk of accidentally puncturing the eyeball is quite high when there’s less than 1 millimeter separating success from disaster. The plastic covering can be quite uncomfortable and a topical anesthetic is applied during the surgery. I can see the why a contact lens would act as a good barrier for cyanoacrylate vapor since the individual monomers in the fume would become inactive upon hitting the contact lens. Obviously, the contact lens should be tossed away afterwards. Another consideration with any procedure around the eye is the risk for accidentally puncturing the eye with sharp objects, in which case a more robust barrier than a contact lens may be necessary. While any irritation or superficial scratch on the eye heals within a few days, any puncture through the eye is a sight threatening emergency.

1. Maria Wesolowska, Brygida Knysz, Adam Reich, Dominika Blazejewska, Marcin Czarnecki, Andrzej Gladysz, Andrzej Pozowski, Marta Misiuk-HojloArch Med Sci. 2014 May 12; 10(2): 319–324. 2. Hyun Koo, Tae Hyung Kim, Kyoung Woo Kim, Sung Wook Wee, Yeoun Sook Chun, Jae Chan Kim. Ocular Surface Discomfort and Demodex: Effect of Tea Tree Oil Eyelid Scrub in Demodex Blepharitis. J Korean Med Sci. 2012 Dec; 27(12): 1574–1579. 3. Gao YY, Di Pascuale MA, Li W, Baradaran-Rafii A, Elizondo A, Kuo CL, Raju VK, Tseng SC. In vitro and in vivo killing of ocular Demodex by tea tree oil. Br J Ophthalmol. 2005; 89:1468–1473. 4. M. De Jesus, C. Wong and R.W. Yee Evaluation of the Efficacy of ZocuFoam Eyelid Cleanser & Moisturizer on the In Vitro Killing of Ocular Demodex. Whitepaper.

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Experience Excellence in Lash Education & Lash Supplies

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SHOOT for the edit BY JILL HEIJLIGERS-PELOQUIN & KIM REGIER 34

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In video and still photography-speak, “shooting for the edit” is a technique – a mindset, really – that can make your post-production work on projects much more efficient and focused. Busy lash artists often have very little time to devote to planning out photo sessions. We are more of a “last minute, fly-by-the-seat-of-your-pants” kind of crowd, and in contrast, our photographers tend to NOT like being rushed to give final edits of shots. They are pretty quick draws on the galleries, so we can choose our shots, but if your professional photographer is indeed a BUSY professional, they have shoots in line before you to finesse and deliver. To plan from conceptualization to “shoot for the edit” is simply keeping in mind your end results. Your galleries will be filled with many more great shots that capture the mood and the meaning behind your photo session. Your photo session will be more organized and you will save valuable (and expensive!) time. Here are some simple tips from Kim Regier, owner of ChelPHOTO in Saskatoon, Saskatchewan. For our VIP Subscribers, we have a fun “sneak peek tour” inside the ChelPHOTO studio with Kim, and a fun little ‘lash photo chat’ that we hope you’ll find fun and exciting – maybe inspirational! Lash Inc asked Kim what we can do as we prepare for photo shoots to get the looks we want, and also, what a photographer will expect of a lash artist (and vice versa) to make a “lash photo shoot” go well. Having realistic expectations and planning ahead is key to success.

“Whenever we have the chance, my team and I look to work with a model that has experience modelling - it always shows in the final product. The model has to

Hair: Shalaine Bouvier of CHEL salonspa Makeup: Tracy Truong also of CHEL salonspa Lashes: Eva Zacharias Eyelusionz Beauty Concepts Model: Courtney Fisher Photography: Kimball V Regier / CHELphoto www.chelphoto.com

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have an understanding of how they look when they move, to know how each angle will appear from the camera’s perspective, and to trust in the guidance of the professionals advising them. This way, the result is images that represent the entire concept as they should. Of course, it saves time to work with someone that has previously modelled and knows how to move in front of a camera, and how to communicate with our team. As artists we love to have fun doing what we are blessed to do, and it’s also easier to do this when we have a familiar face to work with.” P hotography by Derek Elvin

If your model is the perfect look, but not specifically experienced with photoshoots, do some movement rehearsals with them. Work together in front of a mirror, such as in a gym, in one of the classrooms. There are also some great video tutorials that can help your model become aware of what the camera will capture. Never choose a model simply because she’s a friend or happens to be available. Treat your model selection carefully and considerately. And “mood boards”… a visual collage of team inspiration. Just like a team of television writers might create storyboards or shot outlines, using a mood board for a photography shoot can get you to that end result – where everything LOOKS like its effortless, a perfect captured moment – with less chaos. Put a team of “creative types” together and what do you get? Sometimes, you get chaos. When you plan it right, you get everyone working toward similar goal – a roadmap that will help you stay on track. Kim shares.

“We use mood boards for everything! The best way to achieve a common goal and to push ourselves to create the best images we can is to visually build it ahead of time, each contributing to the idea/concept/mood board.” When planning a photoshoot for an online photo competition such as the Lash Artists International Frame to FAME contest (see the winners later in this issue!), make sure you communicate very clearly the number of shots you will be allowed to submit, and if there are any required angles on the shot list. Be sure that the model, the photographer and your whole support team know and understand the criteria you need to showcase, and SHOOT FOR THE EDIT. ISSUE 2

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READERS GALLERY

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Holiday

SPARKLE Lashes, Makeup, Hair & Concept: Emily Lee Model: Sophia Hannis Photography: Felix Lee

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HOLLYWOODHoliday Lashes, Concept, Design: Jill Heijligers-Peloquin Lash FXÂ® Global Model: Lauren So Photography: Larry Alan Photography

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NARNIA

winter

Lashes by: Amber Biddlecome, Owner, Amber the Lash and Browcrafter, www.waxcraft.net Photography: Raquel Noriega-Walton, Owner, BRimage Model: Rochelle Alcid

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GatsBlingGIRL

Lashes, Makeup, Hair, Concept: Jill LagasseÂ Model: Paige Witham Photography: Jill Lagasse DesignHerEyes.com FB and IG: @DesignHerEyes

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All I Want for Christmas is

LASHES

Lashes, Makeup & Concept: Radmila Woll, Candy Lash Spa â&#x20AC;&#x201C; San Diego, California Photography: Lora Calcara, Calcara Photography facebook: Radmila Woll Instagram: @ lash_extensions_Solana

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Loving My LASH-TINI Lashes, Makeup, Hair: Lanine Swann Model: Shannon Smith Photography: Tunisia Bridges LovingMyLashes.com / IG: @LovingMyLashesBtq

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WINTERAngel

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Concept: Mindy-Tuyen Luon, Mindy Lash Studio / Tuscon, Arizona Model: Lilly Tingler Lashes, Makeup, Hair & Photography: Mindy-Tuyen Luong FB @TusconLashArtist

HOLIDAY BERRY GLITTER & GOLD

LM Lash Artistry & Luxe Lash Studio Mission, British Columbia Hair & Design: Jess Jasa Lashes: Leslie Kroeker Models: Jess Jasa and Josie Kroeker Photography: Lady J Photography

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SINFUL LASHES SPARKLE

Lashes: Michelle Rath, Sinful Lashes Makeup: Julia Vedeshkina Hair: Monique Hale Photography: Peter Rath

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Where Passion Creates Beauty and Style

Luxury Products & Lash Training 12266 Ventura Blvd Studio City Ca 91604 818-508-6544 Sinfullashes.com ISSUE 2

#Canadian Artist Spotlight

HANNA BABANAKOVA

of Angel Wings â&#x20AC;&#x201C; Montreal, Canada BY JILL HEIJLIGERS-PELOQUIN

HANNA BABANA KOVA ANGEL WINGS L U X U RY L A S H & B R OW S T UD IO, SH OP & ACA DEMY MONT REAL, QUEBEC , CA NA DA

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www.angelwingsbeauty.ca Instagram: instagram.com/angelwingsbeautyca Facebook: facebook.com/angelwingsbeautyca Facebook Group: facebook.com/groups/angelwingsbeautyca YouTube Channel: www.youtube.com/channel/UCJKZrXzkxGxrPer6pMM2YPg

Hanna – you are our first featured Lash Inc USA-Canada “Canadian Spotlight Artist” Thanks so much for being part of LIUSACA ISSU 1!

How long have you been a Lash Artist? Can you tell us a little bit about what the Lash Industry was like when you were cutting your teeth and building your book for the first time, and what led you to be a lash artist? Thank you very much for inviting me, it is an honor. It is also always a great pleasure to be the first /laugh/. I have been in the lash business for more than 4 years. I never thought about being a beauty person. My whole makeup kit 4 years ago consisted of a foundation, a black pencil and mascara.

One day I decided to try eyelash extensions, as this service had only just appeared in my hometown. The extensions were so awful that I pulled everything off in a few days! However, I needed money, so I decided to try making extensions myself and do them better. I was familiar with beadwork and I had lots of patience, so lashing appeared to be perfectly suitable for my type of personality. The industry in Belarus (where I am from) was quite young, and I started working with a very slow glue (that

had the consistency of bubble gum) and with the lash extensions, which were thick and heavy. It was hard to find lash extensions in trays with lines in my local shops. They only had round boxes with “furry balls” inside. Of course, some time later the situation improved.

Continuing Education is a huge key to success as a Lash Artist. What kind of continuing ed do you love to attend/participate in, and what direction do you hope that continuing education in Canada will follow and evolve into? I enjoy all kinds of continuing education, but most of all I like trainings and championships. From every single training you

learn something new. Each time technicians give you small tips, which you gather over the years. Then you can pass it to the next generation of lash artists. I think this is the most precious knowledge and I value it above all. Championships are stressful, but fun. You meet many famous and experienced technicians and get inspired to improve. You can see your strong and weak sides and work on them. Frankly, it took me almost two years to correct my own flaws.

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me lots of emotional power to fight stressful situations. On my very first championship my model arrived 30 minutes after the championship had started. While on the second day my model got into a car accident, and I had to find another one as soon as possible. I was too shocked even to cry, but I managed to find a kind woman who agreed to be a model for me. Only in the evening, when I got home, I could finally unbottle my emotions. I hope it would never happen to anyone, but it has definitely been an important experience for me. In a more technical sense, you learn about all the mistakes that you are prone to make. Once you know them, you can analyse and improve your technique. You also get the status. Even if you have not taken the first place, you are already a lot more prominent than a regular eyelash technician. Even the status of a contestant can bring you more clients and renown. Participation can be a colossal inspiration to move forward. When you see many successful people around in your line of work and understand that they are not exclusively lashes prodigies, you aspire to be on their level. Last but not least, there are a lot of prizes provided by different sponsors. So it can be a great opportunity to try many new brands.

What kind of stylings are most requested by your Canadian customers? Do they run the gamut, or is there a “type” of trend that is the “it girl lash style” at the moment? Cat eye and Doll eye effects are the most popular among my clients. I mostly promote volumes in all types, so almost all my clients have volume. It is usually 2-4D volume or Russian volume in 4-6D, all in length of 11-13mm. Some girls like rhinestone decorations, while others do partial color decoration. Many of my clients tend to experiment with that from time to time.

Competitions are relatively new to North America, and I know you have a wonderful event coming up in May 2018 in Montreal - please tell us about it! I am just hoping to survive until May next year /laugh/. For my event, I try to collect all the positive experience I have had both losing, winning and judging, and bring it to life here, in Canada. I hope it will be interesting and inspiring for us all. Since this is the first championship of its kind in Canada, I have put the most typical experience groups for participants: Juniors, Masters and Experts as well the most typical categories: Classic, Double Volume, 3-5D, Mega Volume, Lash Art, and Lash Art online. I am extremely excited, because the registration is already open. We already have girls who want to take part in the live championship from as far away as Australia! So I hope our readers will join us in this event as well!

You are actually a competition Champion - so, having been on both sides of the coin now - as competitor and as a judge - Can you share what you feel the benefits of competing would be for other Lash Artists? Speaking for myself, competing gave me a lot. First, it provided

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What would you like to tell newer lash artists that you wish somebody had told you in the early days of your Lash Life? If someone told me how my life would look like in few years back then I would have probably died of happiness. /laugh/ Folks, if you have serious intentions to start a great career, no matter if it is a private lashing or a salon or something bigger – you go for it! Even the smallest achievement every day in getting new clients or improving your skills will work towards your goal and get you there in time. Do not be afraid to invest in your knowledge! With good trainers as you will soon bring the investment back by offering services that are more valuable. I still attend master classes with various specialists.

Thanks Hanna!!!!! We wish you every success and thank you for being such a great example to Lash Artists everywhere, but especially to the Lash Artists in Canada! Thank you very much for inviting me! I would like to wish Lash Artists all over the world the best of luck in their careers and, of course, plenty of inspiration to make the world a more beautiful place!

吀栀攀昀椀爀猀琀攀瘀攀渀琀漀昀椀琀ᤠ猀欀椀渀搀椀渀䌀愀渀愀搀愀℀ 伀瘀攀爀㈀㜀瀀氀愀挀攀猀昀漀爀瀀愀爀琀椀挀椀瀀愀渀琀猀℀ 䰀愀猀栀琀爀愀椀渀攀爀猀Ⰰ 挀攀氀攀戀爀椀琀椀攀猀Ⰰ 戀氀漀最最攀爀猀℀ 倀爀攀猀攀渀琀猀琀漀愀氀氀琀栀攀瀀愀爀琀椀挀椀瀀愀渀琀猀℀

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䨀唀䰀䤀䄀䬀伀嘀䄀䰀䔀一䬀伀䄀䰀嘀䄀刀䔀娀

眀眀眀⸀氀愀猀栀最氀漀戀愀氀挀栀愀洀瀀椀漀渀猀栀椀瀀⸀挀漀洀 ⌀氀愀猀栀最氀漀戀愀氀挀栀愀洀瀀椀漀渀猀栀椀瀀椀渀昀漀䀀愀渀最攀氀眀椀渀最猀戀攀愀甀琀礀⸀挀愀

眀眀眀⸀愀渀最攀氀眀椀渀最猀戀攀愀甀琀礀⸀挀愀 ⌀愀渀最攀氀眀椀渀最猀戀攀愀甀琀礀挀愀⼀愀渀最攀氀眀椀渀最猀戀攀愀甀琀礀挀愀 ISSUE 2

HOW TO BECOME a Better Lash Artist BY MIRANDA BOWEY / MASTER LASH ARTIST • MIRA ESTHETICS OWNER & OPERATOR 2 LOCATIONS • CERTIFIED MINKYS EDUCATOR & PRODUCT DISTRIBUTOR SINCE 2014

Commitment and Challenge: These two aspects are important to success, but here is how they also apply to becoming a better “Lash Artist”. 54

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You must commit that you are going to take the time and patience to perfect this skill. You must set aside the time to practice and gain knowledge. Taking classes, attending seminars, reading books, articles, attending beauty shows or spending quality time on online forums are all great ways to expand your skills. The art of applying Lash Extensions is new in the beauty industry (comparatively speaking). Knowing that it is ever evolving and changing, it is my job as a Professional Lash Artist to ensure my skill set and knowledge is up to par. However, make sure you have credible, expert sources! Reader beware! Anyone can

post things on YouTube or social media. This doesn’t mean what they recommend is safe or correct. Challenge… challenge yourself! I can say from personal experience how it helps because I challenged myself to compete in Lash Wars 2016. I was excited and extremely nervous. I chose to compete in the Fantasy Lash category, a type of lash artistry I don’t do often, but I enjoyed being creative. I would have never have thought of competing in Lash Wars if it wasn’t for meeting Eva Zacharias at the 2015 Global Lash Summit in Long Beach, California Conference & Mock Competition. At that ground-breaking industry event, I met many Lash Industry Icons, and expanded my knowledge even further. Meeting incredible mentors and having them critique my work gave me the confidence to compete and the inspiration to improve my lash skills. Many of us get lost in our day-to-day lashing. We forget that lashing is an art, and that we can always improve. When I began lashing in 2010, I had not even heard of Volume, 3D or Russian Lashing! Now we know more about the products used during each application, and we have hundreds of products to choose from and different application techniques to apply them. In short, the answer to the question, “How Can I Become a Better Lash Artist?” is to commit to continuing education that will develop your knowledge and skillset, and to regularly challenge yourself. Venture out of your comfort zone by challenging yourself to compete or to learn a new skill like volume lashing!

Seek out advanced education, get out of your comfort zone, level up your game, and most important of all... Lash ON!!

Miranda is an Educator and Distributor for Minkys Lash Extensions, as well as a Licensed Esthetic Instructor for Alaska. She instructs in her Studio as well as MetrOasis, the largest Esthetics School in Alaska. In the spring of 2017, Miranda stepped into a new role with Minkys as a Mentor to expand training and distribution for the Company. Miranda specializes in Lash Extensions, traveling across the US training new lash artists and advancing her own skills by attending advanced lash techniques classes. In 2016, she competed in Lash Wars for the first time, and became a Lash Champion, winning 2nd place!

Photography: FelixLeePhoto.ca

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TRIPLE OMBRÉ FX

& Holiday Silver Sparkle

Three Variations to Achieve Uniquely Beautiful Ombré Lash Stylings & a Holiday Look BY CARMEN PALMISTE / OW N E R O F L A S H A RT SHOP IN ESTONIA, INTERNATIONAL TRAINER, SPEAKER AND JUDGE

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Liner Ombre

Ombré Liner 1. Pick your colors. The difference and technical steps depend largely on whether you only use black or combine black with brown. This will create an Ombré “bottom and out”. The example contains both black and brown. 2. Curve your work based on your selected lengths and survey lashes to analyze how much you need to use. Black lashes can be 0.10 and 0.07. Black lashes are applied only on small lashes. 3. First we apply the smallest natural lashes with either classical or 2D volume technique. If some areas are scarce with small lashes, you can use full grown lashes to get an even coverage. Extensions may be 6-9mm. 4. Finally we apply brown extensions in 3D-5D technique, paying attention to the natural lash’s carry capacity. PS! If the customer has a very low natural lash count, you can use 0.07 1D classic, to not get too much of a contrast.

Color Ombré This can be done with any colors. It is recommended to do from inside towards the outer edge of the eye. The opposite may look from a distance as if there are no extensions on the outer corner. It is beneficial for the full look, if at least 5 lengths (for example 7-11mm) are used. This is how we based for our example, using purple and black lashes. 1. We select the appropriate lengths for our customer and map out the work. The first two lengths will only be a color lash (7-8mm). Color lashes require larger fans like 4-5D to make the color really pop. 2. Staring with the third length, we start mixing in black. You can start with classic or 2D volume. Also, we start adding layers. I recommend using black extensions on the top layer and colors on the bottom. (Bottom layer 9mm 4-5mm, top layer 8mm 2D.) This way you see the color framing the open eye. 3. Now we start swapping color and black lash layers. The bottom layer will have 3D black extensions, top will have 4-5D in purple extensions. This way we fill 2 following lengths, 10 and 11mm. 4. The final lengths (until the end of the outer corner) will be filled in with black lash extensions.

Purple Black Ombré ISSUE 2

Cat Eye Ombré

Cat Eye Ombré Lots of customers wish to have a “cat eye” look for festive occasions as well as for everyday wear, where the outer corner is longer than the rest. Occasionally, they don’t know how to express their wish. What they actually want is just accentuation on the outer corner. This can be achieved in many ways – one way is to use Ombré-technique. This can be used both with round and squirrel modelling. The following example uses 7-10mm and 2D-7D fans using 0.05 thickness. 1. Map out your working lengths 2. After step 1, we mark down our fan map, for example 7mm - 2D ,8mm - 3D, 9mm - 4D etc. You can also choose to start with classic extensions in the inside corner, using 0.10/0.12 thickness and follow that with 2D, 3D, 4D etc. 3.The outer corner natural lashes are as frail as the ones on the inside corner, so the last 5mm of lashes on the outside corner, we cover with shorter lashes, for example 10mm - 5D, 11mm 6D, 10mm - 7D, and then as we go shorter in length into the last lashes. We also reduce fan size: 9mm - 6D , 8mm - 5D as we work our way to the outer last lashes.

Silver Holiday Sparkle Effect lashes can be used both on top or on the bottom row of the upper lashline. They will have an especially great impact when used on the bottom, as they will frame the eye with Holiday Sparkle! Try Rose Gold (Copper), gold and bronze (especially lovely on ginger-haired clients against dark brown lashes)! To get metallic lashes, you should first get some waterproof markers and paint the extensions before application. PS! Lash glue dries much quicker on the marker paint, so you need to be quick with applying them. 1. First step is to determine the modelling and mark down layers and lengths (which length to apply to the bottom row). 2. Tape up all of the lashes, separate the bottom row out and apply the silver-metallic extensions in 3-5D (0.07mm). 3. Once the bottom row is filled, survey to make sure they are all evenly covered. If necessary, fill/extract the middle row to correct the unity, as the bottom row of natural lashes is often asymmetrical to R and L eye and rather random. 4. Release the rest of the natural lashes and fill them with 0.05 4D-5D fans. This will make the dark lashes denser/darker and make the metallic lashes on the bottom (front) shine even more. PS! The exact same thing can be done in reverse, where the top layer is metallic. You can also mix the layers if the customer wishes a slightly more modest effect. Try a “Metallic Colored” paint marker with the “Color Ombré” instructions above.

Metallic Sparkle 58

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MARCH 16-17-18

2018 ARIZONA ISSUE 2

#USA East Coast Artist Spotlight

CHERISE MORRIS

Elite Lash LLC in Boston, Massachusetts BY JILL HEIJLIGERS-PELOQUIN

CHERISE MORR I S ELITE LASH LL C B OSTON, M ASSACHUSETTS

elitelashstudio.com Instagram: @elitelashstudio Facebook: Facebook.com/EliteLashStudio

Cherise â&#x20AC;&#x201C; you are our Lash Inc USACanada East Coast Spotlight Artist for The November 2017 issue of our regional North America Edition! Thanks so much for being part of ISSUE 2! How long have you been a Lash Artist? Can you tell us a little bit about what the Lash Industry was like in the beginning as you were building your book for the first time? I have been a Lash Artist since 2008. It was hard getting started. Eyelash extensions were still very new to Boston and there were limited options for training. Once

you were trained, you felt all alone and basically had to often learn through trial and error. We were trained using pot lashes and had to purchase adhesives that cost $100+ that took a good 10 seconds to dry no matter how much we puffed away with the air blowers. A set with J curls in .20s and .25s was pretty common back then. I invested a lot of money in training plus my kit, and I was determined to get the hang of it. I lashed anyone and everyone who would let me. Once I felt confident enough to charge, I rented space on

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Newbury Street. The area was chosen because it was affluent; and there was only one other lash establishment that I knew of. From the start, I realized that this was a specialized skill that resulted in a luxury service and needed to be priced as such. An Eyelash Extensions service menu was added to my SEO friendly website. Then I exhibited at a few local events to help get the word out. About half of my business came from word of mouth. There were many times I felt like giving up but then I stumbled upon the Wake Up In

Your Makeup message board, and it blew my mind! WUIYMU consisted of other Lash Artists who were sharing ideas, techniques and so on. I read the board from the beginning and caught up on all the lash goodness that was shared. Thank God for Wake Up in Your Makeup! Continuing Education is a huge element or ingredient to a successful Lash Artist’s career. What kind of continuing ed do you love to attend/participate in, and what direction do you hope that continuing

education studies in the US will follow and evolve into? I made a commitment to take 1 class per year, and I challenge every lash artist out there to take 1 class at least every 2 years. Our industry is ever evolving and it is important to keep challenging yourself to improve. I love attending lash conferences. I find them educational, inspiring and a great networking opportunity. As Lash Artists, we are in a relatively new industry, and should take advantage of opportunities to come together.

Lash competitions aren’t really “Continuing Education” but can be used to gain valuable feedback on your work. In addition to this, competitions are a great networking opportunity and are often scheduled at a trade show or conference. Speaking of conferences, I’d love to see more Lash Artists at conferences. There are thousands of us seeking free assistance in Facebook groups, but not many would show up for a conference. We need to take our careers and industry seriously and invest in our education.

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I look forward to standards in educational courses. When I say this, I mean that the instructor has both Education and Lash Artistry training. Too many people are “training” but aren’t qualified. Perhaps there needs to be a Lash Education Symposium so that there can be an industry wide understanding of the bare minimum requirements for a lash course. If you are an established Lash Artist and cannot afford Continuing Education, there is a very good chance you are not charging enough for your services. Are you able to share a little bit (maybe a photo or two) of your favorite stylings lately? With Mega Volume, Ombre looks and the ever-popular Kim Kardashian look, would you comment on some of your most and least favorites? I just love the Everyday Volume look. Just about any client can wear it. My least favorite is Mega Volume for an

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everyday look. It is just too much and I am concerned that it is being used as a strip lash replacement. When done right it is beautiful, but if we’re not careful it can evolve into the .20s and .25s of our day. On the east coast, USA, what lash styles are trending? Bold looks like the Kim K look are gaining in popularity, but clearly are not for everyone. The majority of my clients are professional women in their 40’s, and most of them prefer a “natural” look. My clients in their 20s ask usually for a dramatic look. Volume is surely gaining in popularity all along the East Coast. While we’re looking forward, do you have any special plans related to the lash business coming up? Yes, I do! I’m the co-founder of The Lash Brunch™ and super excited about it! It is a 1-day conference in Washington D.C. on

Sunday April 15th, 2018. Stay tuned as we release our wonderful lineup of industry influencers and sponsors where we will Build, Bond and Bridge over Brunch. No brunch is complete without mimosas; so of course, we’ll have those too. Pinkies up! Follow @thelashbrunch on Twitter and Instagram and like us on Facebook: Facebook.com/thelashbrunch Finally, looking back with a smile (!), what would you like to tell newer lash artists that you wish somebody had told you in the early days of your Lash Life? 1. Focus on precise application. Be patient with yourself, and remember that speed is secondary. 2. Protect your eyesight. Wear magnifying loupes every time 3. Pay attention to ventilation and always wear a protective mask. Cyanoacrylate exposure can cause occupational asthma and rhinitis. 4. Find a mentor. Pay for one if need be.

21 INTERNATIONAL JUDGES

CONTESTANTS FROM ALL OVER THE GLOBE

Our online Lash Artists International Frame to FAME Contest featured three nominations: Ombre Lash & Brow, Color Play and the Lash Art Frame to FAME: Contemporary/Modern Art.

HERE ARE OUR CELEBRATED WINNERS!

Congratulations everyone! ISSUE 2

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JOANNA “PIXIE” AMBLER 1st Place Ombré Lash & Brow GRAND PRIX Champion 2017

PERTH, AUSTRALIA Pixie’s Eyelash Extensions Perth Model: Kira Andrews Photography: Upstage Photography

For my set I have chosen 4 shade of brown tones, these tones were applied on 4 different sections of the natural lash, ascending from darks to lightest, I believe the technique is called tahitian feathering. Even the bottom lashes are layered in the different shades of browns right to the golden blonde. ISSUE 2

GABRIELLA BAGYURA

2nd Place Ombré Lash & Brow This nomination required me to create an ombre lash and brow set (including partial brow extensions); all things I have never tried in my life, on the hardest shape of eyes to lash, Asian. With this volume set I wanted to demonstrate how eyelash extensions can change major facial features, in this case wideset Asian 66

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eyes, hence I used black lashes at the inner corners and slowly blended them into the blond – throughout dark chocolate, autumn leaves, cappuccino and ginger shades. This way the eyes seem to sit a bit closer. Optical cheat. It is “revese Ombré” to achieve an optical effect.

WICKED BLINKS – LONDON, UK Lashes, Makeup, Concept: Gabriella Bagyura Model: Kyuri Photography: Adam Szigett

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ERIKA JUODELAITE

3rd Place Ombré Lash & Brow 68

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For this ombre look I’ve used clear glue, dark brown and very light brown lashes. I tried to make a light and nice looking ombre styling. I used 0.07 D and 0.07CC lashes. For the eyebrows I used an eyebrow pencil, eyebrow shadows and golden glitter. I tried to extend the eyebrow shape and make them look like feathers. The entire face is covered with a light foundation and the lips with golden lipstick. Lovely looking ombre styling fit even for every day use or big night out.

SITTINGBOURNE, UK Beauty Poetry – Eyelash Extensions Lashes, Makeup, Concept: Erika Juodelaite Model: Tea Partridge Photography: Julius Matikas www.beautypoetry.co.uk FB: @EyelashExtensionsBeautyPoetry

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VILJA BIRKELUND Color Play: Lash-Lip-Brow 1st Place Winner

For the ColorPlay category I used all Avemo colour lashes – D curls on upper lashes and B curls for the lower lashes. Thickness 0,07 and fans in mostly 6-8D. Lengths ranging from 8 to 13 mm. I absolutely loved to be able to use all my favourite colours. Makeup on brows and lips are all from my favourite makeup brand NYX – purple, and bright metallic pink and orange lipgloss – which was my inspiration for the total look. A few brighter eyeshadows used around the eyes from the metallic eyeshadowpallette from Viva la vida. I wanted to emphasise the colours I used, so I decided to paint her face, neck and chest in total black to get a huge contrast compared to my model’s pale skin. Her hair was also temporarily coloured with pink hairspray to match the look. BERGEN, NORWAY Lash Bar Lashes, Makeup, Concept and Photography: Vilja Birkelund Model: Karoline Totland Kvassheim ISSUE 2

JOANNA â&#x20AC;&#x153;PIXIEâ&#x20AC;? AMBLER

Color Play: Lash-Lip-Brow / 2nd Place Winner As a long time admirer of the peacock colour palette beauty, my heart went to that and I hope I have done it justice. 6 colours and two curls 72

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were used in a textured styling. The long peaks are unfanned and the short fans 3-4D. The model had matching hair to some degree which I styled

and added to blend more. She also kept her lashes afterwards. The hand-made bottom lashes were made in a feathering style to mix and blend the colours.

PERTH, AUSTRALIA Pixie’s Eyelash Extensions Perth Lashes, Hair, Makeup and Concept: Pixie Ambler Model: Caitlin Gerken Photography: Upstage Photography

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MARIE-LINE BRUSA-PASQUÉ Color Play: Lash-Lip-Brow 3rd Place Winner Impressionistic Color Play. I used 2 shades of blues, 2 shades of purple and 2 shades of pink. I put the darkest on the bottom row and the lighter on the top rows. I wanted to make an impressionist painting with my small dots. C 0.07 12mm to 8mm, brand Lashmaster. ESPRITS-DE-CORPS – MANTES-LA-JOILIE, FRANCE Lashes, Makeup, Hair, Concept & Photography: Marie-Line BrusaPasqué Model: Amaranta Kun ISSUE 2

RADMILLA WOLL Lash Art â&#x20AC;&#x201C; Master Category (less than 3 years experience) 1st Place Winner Fashion and art promote creativity in my everyday life. I wanted to create modern and contemporary art, a balanced composition that is energetic, simple yet complex, easy to grasp at first and yet revealing more layers and depth after continuing viewing. I also wanted to create an art that is spontaneous and candid. That is why all my arts and crafts are done at home and not in the studio. Flowers are our companions in life. They are a sign and symbol of love, sacrifice, regard, reverence, beauty and goodwill. Flowers satisfy our sense of touch, sense of sight and sense of smell. They are a gift from nature. I used paper, textile, beads and plastic for my project. I did the makeup and hair too. The pictures are done by photographer. I did Volume set lashes. I used Synthetic mink 0.07mm CC curl 8-14mm. The learning and growth goal is why I decide to participate in this Art competition.

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EYELASH EXTENSIONS â&#x20AC;&#x201C; SOLANA BEACH Lashe, Hair, Makeup and Concept: Radmila Woll Model: Neli Ivanova Photography: Lara Calcara

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THAO LY “JULIE” NGYUEN

Lash Art – Master Category (less than 3 years experience) 2nd Place Winner 78

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I titled this work ‘UnZIP the Inner Beauty’. The inspiration is contrasting the beauty within against the blankness of the outer self. There is beauty within that we miss out on due to our busy lives. Once we notice a crack in the zipper, we finally spend time unzipping the ‘what if’, exposing the greatness and beauty from within.

Lashes, Makeup, Concept: Julie Nguyen Model: Dalia Wynn Photography: Andrew Ho IG: @julielashes_17

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Lashes: Vismante Vaisvilaite Model: Zydrune Bakenskaite Photography: Karoline Cerneviciene

VISMANTE VAISVILAITE

Lash Art â&#x20AC;&#x201C; Master Level (less than 3 years experience) 3rd Place Winner

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JOANNA ”PIXIE” AMBLER Lash Art – Master Category (less than 3 years experience) 1st Place Winner

“Contemporary Surrealism” A bird represents freedom of a dreamer so in this piece I have tried to show what most artists are like. That girl’s got her head in the clouds, she’s a dreamer but bound by reality, time and responsibilities. The pink in the cloud is to represent a feminine dreamer. I have chosen 3 shade of pink and done a mega volume set to show the extreme art of lashing. 8-13mm, 8-15 per fan properly fanned out with removal straight afterwards. I hand-made lash birds out of lashes for the embellishments. Gold spray painted birdcage is suspended via a pole across a ladder and chandelier to keep in place, as we start to set up the candles on the hand painted frame are lit. As it melts, this will create the look of bird excrement. I hope this gave you a little insight.

PIXIE’S EYELASH EXTENSIONS – PERTH, WESTERN AUSTRALIA Lashes, Hair, Makeup and Concept: Pixie Ambler Model: Kira Andrews Photography: Upstage Photography

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VILJA BIRKELUND Lash Art Expert 2nd Place Winner RyBurk Tribute BERGEN, NORWAY â&#x20AC;&#x201C; LASH BAR Lashes, Makeup, Concept and Photography: Vilja Birkelund Model: Rudi-Andre Nilson

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ERIKA JUODELAITE Lash Art – Expert Nomination (over 3 years of experience)

3rd Place Winner

My inspiration for this nomination was Matthew Barney and his ‘’The Cremaster Cycle’’. The Cremaster Cycle is somewhere in between a traditional film and an art installation. It’s a self enclosed aesthetic system consisting of five feature - length films that explore process of creation. The project was rife with anatomical allusions to the position of the reproductive organs during the embryonic process of sexual differentiation. For model I used yellow, orange, red and dark purple volume lashes. The top lashes I made quite big volume and decorated with some metallic accessories. I attached a few different prosthetics: latex nose and latex ears, then covered the entire face with grime, using dark purple lipstick and black pencil on top. My model’s hair was covered with washable red hair wax, and I attached a dried lemon. Model dressed in white shirt and suit vest.

BEAUTY POETRY, EYELASH EXTENSIONS – SITTINGBOURNE, UK Lashes, Makeup, Concept: Erika Juodelaite Model: Ryan Mowforth Photography: Natalia Walton www.beautypoetry.co.uk FB: @EyelashExtensionsBeautyPoetry ISSUE 2

5 APPS Every Lash Entrepreneur Should Have BY ALLIE WILLIAMS / CLASSIC AND VOLUME TRAINER FOR LASH AFFAIR BY J. PARIS • OWNER OF ILASH CHARLOTTE IN CHARLOTTE, NC

Apps are not just for AIRBRUSH Use this app to take your photos to a whole new mindless scrolling level. From covering blemishes and dark circles, to erasing a stray brow hair that you can’t stop through social media. at, this app can do it all. You can even There are a plethora of staring crop and filter your pics to make sure that your stays consistent with the vibe you want apps out there that help style to create. As many clients are coming to you you to build your brand, completely free of makeup, they will appreciate taking the time to help them look their best test your skills, and grow you while making your lash work stand out as the focal point. your knowledge. Here Available from Google Play and in App Store for free. are my top five apps that I think every lash HEADSPACE entrepreneur should As for lash artists, it’s hard to get a minute to yourself to relax. But the consequences of not have. taking time for yourself will be detrimental to your health and well-being. Being a whole

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and healthy person will help you to produce better work and bring positive energy to your clients and coworkers. Meditation is one way to practice self-love and set good intentions. According to scientific research “Mindfulness meditation activates the ‘REST AND DIGEST’ part of our nervous system which helps with stress management.” You can even set a reminder through the app to alert you of when it’s time to take a break and get meditating. Available from Google Play and in the App Store. Free for the first 10 days, then monthly plans starting at $6.99.

PLANOLY

There’s nothing harder than keeping up with posting on social media. For maximum engagement, you should post once a day and always think quality over quantity. Take Instagram for example. Your page should look like a wellcurated gallery, not a mod podge of pictures with no clear vision or storyline. But how can you organize your posts on IG? Enter Planoly, the app that allows you to drag and drop photos in different squares on your grid until you are satisfied with the overall look of the page. Once your posts are how you want them, you can write a caption and even schedule when you want it to go live on Instagram. Talk about social media made easy! Available from Google Play and the App Store, free up to 30 uploads a month. Unlimited uploads start at $7/month.

So there you have it, my top five apps that every lash entrepreneur should have. Do you use any of these apps? What are some of your favorites that aren’t listed here? Let us know!

VENMO

The Venmo app is Paypal’s solution to the “I forgot my wallet” problem. If the client forgets their wallet or one of your coworkers picks up your coffee, just open up the app on your phone, find the person by name or email, enter the amount owed, send, and you’re done. No fees and no excuses! The receiver will get an alert of the transaction and can keep the balance in the app for future purchases or transfer it straight to their bank account. You can also view your friend’s transactions which seems creepy but can be quite entertaining, trust me. Available in Google Play and the App Store for free.

QUIK

Edit videos with ease using this app from GoPro. You can make cuts, edit speed and choose from a wide variety of royalty-free songs. Great for making tutorials, facebook videos for your business, or even for compiling memories from your most recent trip. You’ll be able to create highquality videos that will get you noticed. Available from Google Play and the App Store for free.

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NALA Educator's Certification Course

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ISSUE 16 > NOV 2017 > £ 12.99

LASHES. BUSINESS.

HOLIDAY SPARKLE A STICKY ISSUE

You’ll be glued to our adhesive discussion ISSUE 2

Contents

Welcome 1

Letter from The Editor

Lashes 5

The Perfect Beauty Treatment for Winter

7 8 9

Enchanted’s Hidden Treasure Meet the Lash Ladies Featured Lash Artist A manda Israelsson

How To Become An A ward Winning 11 Company

13 Meeting NovaLash 15 Ask T he Expert: Shining a Light. Exposure for Eyelash 22 Cyanoacrylate Extension Technicians S helf Life: Getting the most 25 Better from your glue

27 It’s All About The Adhesive 29 The Brow Bureau 33 Lash Inc’s F avourite Products 35 Featured Salon: G lam Glow Beauty

39 L ash Volumes & Lash 37 Understanding Weights Results from The L ash Crown 39 Championship

41 Confessions of a Lash Addict 45 Results from Lash Battle 2017

Business 51 On Your Mark, Get Set, Grow! 55 Lash Inc Accredited Directory 57 Training Directory 59 Supplier Directory 61 Artist & Salon Directory Cover Image

Makeup, Lashes, Concept - Jill Heijligers-Peloquin, lashfx.com Model - Lauren So Photography - Larry Alan

Welcome to issue 16 of

Lash Inc. International We have had a busy year so far, with the launch of Lash Inc USA/Canada and Lash Inc Australasia we are growing our community quickly. These regional versions are amazing, giving the full International content plus all the local content for their country. In this quarterâ&#x20AC;&#x2122;s magazine, you will find articles from new contributors, results of lash contests in London and all the usual content. Look out for your photos in the reader gallery. It has been an amazing year expanding our reach in the lash community, the magazine was also nominated for the LUX awards and I was nominated for Business Woman Scotland Awards for Lash Inc Magazine. We are not sure if we will win either award but being nominated and shortlisted is fantastic. Awards are great for business and if you are interested in awards for your business please read my article in this issue also. If you have anything you wish to contribute for our next issue please get in touch at info@lashinc.eu or submit through our VIP page at www.lashinc.eu Have an amazing festive season and all the best for 2018!

1 - Welcome

Louise and the Lash Inc Team Andi, Sarah & Richard

Letter from The Editor

Lash Inc.

7 Newton Place, Lower Ground, Glasgow, G3 7PR Contact Name: Louise Tierney Contact Email: info@lashinc.eu www.lashinc.eu

/LashInc @LashInc @Lash_Inc Issuu

Lashes

Lashes - 2

The Perfect

Beauty Treatment

for Winter by Claudia Wright

As well as encouraging us to add another layer to our chosen outfit of the day, the seasonal change into autumn and winter also has a knock-on effect on our daily beauty regimen. With the number of hours of daylight getting shorter and the nights getting longer and colder, the steady decline in temperature can reap havoc on our hair and skin. Whilst the winter weather causes us to give certain areas a little extra TLC, such as investing in a more substantial moisturiser to ward off dry skin, it means we can relax and ‘chill’ out with other aspects of our morning routine. We will start with the most important factor- any beauty treatment that allows you to have an extra 15 minutes in bed is an instant must-have, right? The LVL lash lift straightens the natural eyelash at the root, creating long, lifted lashes that stay put for up to 8 weeks. The dramatic, wide-eye effect is intensified by the tint, which is also included in the treatment. The tint creates the effect of mascara, therefore reducing the time needed to get ready in the morning, so you can just get up and go! Even after a terrible night sleep, you will look like you have had your full 8 hours, and then some. As you may or may not know that twice a year, in spring and autumn, we lose more hair than usual. This applies to the hair on our head as well as our eyelashes. The reason for this is down to the change in climate, hence the name ‘autumn shed’. If you are an avid lash extension wearer, this doesn’t mean that you will have to have a break from your beloved bonds, it simply means that you will need to book your infill appointments a little closer together than usual for one or two of your lash cycles. However, if you want to try something more low maintenance, without compromising on results, and not having to worry about any effects from the autumn shed then this is where LVL really shines! As mentioned above, LVL enhances your natural lashes- no bonds, no adhesive, no extensions, which means no (or very low) maintenance! Leave the salon with instantly long, lifted lashes, and don’t return for 6-8 weeks until it’s time to give your lashes another boost. However, if you want to encourage stronger and healthier lashes, and maintain them, we suggest brushing them daily using a serum. Because we are huge advocates for lash health, we created a lash and brow conditioning serum which is packed full of multi-vitamins and conditioning actives, designed to nourish and promote strong, healthy eyelashes and eyebrows. Of course, you may still notice slightly more lash loss than usual due to the change in climate, but this will last for no longer than two lash cycles, and will have very little effect on your LVLs.

5 - Lashes

Another thing we are more conscious of, especially around this time of year, is spending money on little luxuries. Unquestionably, lash treatments come under the ‘essentials’ bracket when it comes to budgeting for Christmas and New Year, so the longevity of LVL ticks another box when it comes to winter beauty. Prices vary depending on your local salon, but with instantaneous results lasting between 6 and 8 weeks, you will leave the salon looking a million dollars, and carry that straight through into the New Year. A worthy winter investment! Love the sound of the low-maintenance, instant results, short treatment time and longevity of LVL, but worried they still won’t deliver the drama of eyelash extensions? We’ve got you covered. With a choice of small, medium or large shields, you will get the exact look you desire every time. Go for small for a dramatic lift, medium if you are new to LVL, and large if you want a subtle, but noticeable lift. Perfect eyes every time.

LVL Treatment: http://nouveaulashes.com/ treatment/lvl-lash-lift/ LVL Training: http://nouveaulashes.com/training/ lvl-lash-lift-training/

Enchanted’s

Hidden Treasure

by Kelly Storer

Lauren Cobb’s journey started 10 years ago when she completed her Diploma in Beauty Therapy straight after high school. The industry had always been a passion, but it was 6 years ago when Lauren was introduced to the concept of eyelash extensions that a little fire ignited inside of her and she needed to learn more. So she studied her first classic eyelash extension course through Xtreme Lashes in Brisbane - and what a beautiful can of worms it opened! Following her husband around for his career for the last 3 years has given Lauren some amazing career opportunities; working with some amazing ladies in equally amazing salons around Australia & she has taken away great lessons from every experience. This year has been all about learning and growing, in the last 10 months alone Lauren has updated her skills through 2 volume lash courses (Brisbane Lashes & Lash Tribe), a mega volume course (Lash Tribe), business branding and marketing course as well introducing a new skill - Microblading Brows. All this has led to the next chapter: Lauren has opened her own lash & brow business!

7 - Lashes

Lauren and her husband recently relocated to the Gold Coast of Queensland, where she launched ‘Lash & Brow Exclusive’ a modern studio located in Burleigh Heads, dedicated to everything lashes and brows. The last 5 years has culminated in this exciting venture and I can’t wait to see what the next 5 years will bring. Lauren’s goals for the next 2 years are to continue to up-skill in the lash and brow world, grow her business enough to employ some lash stars and maybe one day become an inspiration to the next generation of aspiring lash & brow artists.

Meet the

Lash Ladies

By Leanne Harber

Ultimate Lash was set up in January 2015 with the sole purpose of educating the beauty industry and setting the global standard in lashes and brows. Leanne Harber, director of Ultimate has been in the beauty industry for over 17 years, with the last 2 years spent travelling the globe talking at conferences and teaching the newest methods and latest techniques in Lash and Brow application. Leanne has begun to work closely with the cancer trust and Macmillan to develop methods suitable for cancer patients, a cause close to Leanne Harber’s heart. This technique involved bridging gaps where ladies have no lashes and creating a lash line for them giving them confidence and generally making them feel better about themselves when they are feeling so low. If you have never experienced this then it is hard to realise that lashes and brows make you feel like a woman again.

now go under 2-3 more reconstructed surgeries. All through this, I lashed her every two weeks she never missed an appointment and the reason is Leanne tells us, “I am humbled and extremely privileged to have the how it makes her feel. But because of cancer, her lashes never grew back opportunity to work with such amazing people but moreover, be in a and left her with gaps, so over the years, I developed lots of different ways position to give back. The success I have received through Ultimate has to help her. Bridging has been around for years but I’ve adapted it to suit allowed me to do the things I have always been passionate about. each client and learnt so much through Tony, I do two techniques on her bridging and sandwiching! I have made the technique safe and that’s why I think it needs teaching. So, I’ve developed a workshop to teach fellow techs it as yes it might not be a skill you will use every day but if you know how In these pictures is Tony she was one of my first clients 12 years ago, Tony to do it you will never turn anyone away, and the feeling you get when you has had cancer as a child and several times over the course of her life, can help someone like this is even better. twice since I’ve been lashing her. A very recent one which you can see in the pictures on her mouth, Tony has had half her mouth cut away and will

Tony

Hayley

Another brave and amazing lady I had a chance to meet is Hayley. Hayley is only 34 and had battled cancer twice. She contacted me from Facebook, she saw my work with Tony and ask if I could help as she just finished chemo and had a wedding she was going to want wanted to feel normal as she lost her hair as well, so I asked her to pop in and let me see what I had to work with… which as you can see wasn’t a lot at all!!! She said please can you help me now anyone else would have said no and come back in a few weeks when they have grown more and yes, I should have said this but I didn’t want to, I wanted to help, I could see how much this meant to her. I didn’t have long to do this either, an hour and 45min to be exact! I Learnt a new skill on Hayley that I’ve never tried before and it worked,I was so pleased and happy and she was over the moon, Hayley went to the wedding feeling amazing, I’d done my job! The bridging didn’t last as long with Hayley, but we weren’t expecting it to, but it did nearly 4 days and when it came off her lashes were still ok and as you can see from the pics they have grown back lovey and I lash her every two weeks now. Hayley has become one of my students now and is flying with it both classic and volume, next step bridging and sandwiching. I feel very blessed I can do this and help other that’s why I want all you lot to do the same.

Leanne

Lashes - 8

Featured Lash Artist

Amanda Israelsson

Amanda Israelsson is originally from Sweden and the owner of Lash My Line that is located in Denver, Colorado. Amanda’s Instagram #lashbysweden put her on the lash map about a year ago, where she is generous with lash tips and tricks and she often deliver them with a sense of humor. Lash details is where she thrives the most and has spent extended time studying the science behind lash extensions.

Amanda opened up her own studio this November ‘17 in the beautiful high- What are lashes to you Amanda? rise Beauvallon in Denver. When she’s not in the studio taking clients she’s travelling teaching lashes around in the US. Life seems to be pretty good Lashes to me, is where I go to obsess over my craft and decompress from for this Swede. the world. To create lashes takes all of my attention and that meditates me, it makes me a calmer person. Our profession is the only thing that makes me quiet, I literally can’t talk or think when I lash, or I probably could but I’d make terrible lashes. Lashes makes my mind clean, they cancel my thoughts in a way, do you know what I mean? My brain tends to be pretty spacey at times, it’s English in there, mixed with Swedish, when I’m really tired it’s Swenglish. It’s messy, but when I lash, it’s blank, similar to white noise and I love love love to be in that space. I crave to lash when I am off sometimes, you see I could never stop. My clients were so nervous when I said I was going to start teaching lashes around the US. They said “Oh no, this is terrible news Amanda, you are going to want to stop lashing us clients”. I said, “no honey, I could never, because all I want to do when I teach is to scoot the student over and start lashing their models”, I have a serious addiction. Being able to create something with my hands that I can give to my clients for them to take with them and feel good about, is a priceless feeling for me and they joy my clients get when they look at themselves is what keeps me motivated. One of my clients once said, “Amanda, you make me compliment myself”. How beautiful is that? To me it’s everything.

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Tell us one of your lash struggles you’ve had I used to compare myself to other lash artists a lot, worst thing I could do to myself. My struggle was that I could not for my life figure out how to get a fan to hold or retain after my Russian Volume Training. Everyone made it seem so incredible simple, I was going crazy looking at other lash artists perfect fans on Instagram. I was up all night researching, in different languages, and I was determined, I was going to figure it out. It wasn’t until I really put in time hands on practicing every night that it started to fall into place and make sense. How much you practice will show your level of skill, simple as that and if I can give you a broad advice regarding classic and volume lashes, it would be - disekt lash extensions into small detail parts and look at each one long and close, understand the whole picture how everything goes together and then start mastering them. To be able to create good lashes you have to have harmony. Ask yourself all the details of your craft. How is my setup? What type of viscosity of adhesive do I work best with? (I mix) What’s your prime humidity and temperature? And so forth. Give yourself that confidence by putting in the hours required to figuring out the details of your craft, it is so worth it. What did you do before? I’ve had fun professions so far. I grew up in Sweden and before moving to Los Angeles 7 years ago I spent my time being a TV host in Stockholm for a few years, that was interesting. In Los Angeles I did events and marketing for LA Times, I was blessed to meet my friend Anna who hired me, I’ll forever be thankful for her. I was new to America and my English wasn’t good so that was huge for me.

Where are you located? I’m located in the beautiful high-rise Beauvallon in Denver, Colorado on 10th and Lincoln Street, in the Golden Triangle. 975 Lincoln Street, Suite 202, Denver, Colorado, 80203 Tell us about your business: Lash My Line is my heart where I get to create my art, it’s an intimate studio where I am the master lash artist. I have been lashing for five years and this year I had a lot of requests to teach so I started my teaching journey, it’s so fun!

Its funny, I used to stress about not knowing what I wanted to do when I grew up, and now when I know I am so very thankful. For me, as an immigrant living by myself in America without family, I can say that lashes makes me feel home and I want to thank everyone who makes this profession what it is.

Amanda Israelsson is a Professional Lash Artist and Lash Trainer, as well as Owner of Lash My Line. @Lashbysweden info@lashmyline.com

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How To Become An

Award Winning

Company

By Louise Tierney Purchasing services and products from award-winning companies always made me feel as if I’d made the right choice. This was simply because, for me, awards gave the company credibility and made me more confident in the company or people I was buying from. Let me ask you a question at this point. If you had a choice of purchasing the same or similar product or service from both an award-winning company and someone else with no awards who would you purchase from? I remember trying to make a decision between 2 insurance providers, eventually choosing one insurance provider over another because they’d won an award in that particular year, unlike the other company. This may not have been the only factor involved in choosing who to buy from, but looking back it was certainly too large a reason to ignore! ‘They have won an industry award they must be good’, I thought. And yet in the early years of running my own business, the thought of entering awards simply hadn’t occurred to me. After all, wasn’t this something only larger companies did?

Thinking back, it didn’t come out the way I had wanted and she did have that certain look on her face, was I asking a question or being cheeky? Sometimes words come out of my mouth without being filtered through my brain, something I get from my mother! Her business wasn’t long established (same as mine); it was in very small premises and she was the main person who worked there with one parttime employee. As far as I could tell her business was nothing particularly special, but maybe I was wrong. You need to be special to win a business award, right?

In reply to my question on how she won the award; she said, “I just went ahead and entered the competition and won.” She was then shortlisted and went on to win the acclaim of others from the salon world. I was so So; If you read Lash Inc regularly or if you are on Facebook or Instagram impressed, I had been putting off progressing with taking on partnerships then you cannot help but see the many lash contests that run all over the but I felt confident in her. I gave this person a license to run training in her world and all the winner’s photos and trophies. Entering awards that show area under our company name and didn’t look at any further applicants. off your skills as a Lash Artist is amazing and I highly recommend you It just seemed to be the right thing to do, as here was someone who had do so. However, this is not an article about Lash Contests this is about attracted the attention of her peers through her dynamism and belief! the often-overlooked business awards which can be equally, if not more, Awards bodies were surprisingly interested in smaller setups, and actually when you think about it, quality over quantity will always be appealing to beneficial to your company promotion and growth. those looking for business excellence. So back to my story, when I started to think about awards I initially thought ‘Surely Awards bodies wouldn’t be interested in me as much smaller companies wouldn’t enter into the equation.’ Or would they? Wouldn’t you have to work and establish yourself for a number of years It brought home to me the need to begin research of awards on the Internet. before others would be impressed enough to give you an award? People I believed my own company had been performing better in every area than have to nominate you, right? my competitors and yes – I wanted to win an award. I had worked very hard in my business and winning an award would be great for business morale and great for the business itself. After all, what better marketing tool could you wish for than an endorsement from a recognised awards Then, one day a business acquaintance asked for my opinion on flyers she company who have put your company under a magnifying lens. had produced for her own business. I was so motivated and excited about the possibility of winning, I just She was a woman with drive and ambition like I had; we were very similar had to take some action. I began to believe it was actually attainable. It in what we wanted from our businesses. Wanting to help as much as I would also make me work harder at my own business to become worthy could I said I would give my opinion. of actually winning.

Research Every Award

My ‘Lightbulb Moment’

We stood in a softly lit hallway at my training academy. She took the flyer from her pocket, unfolded it and handed it to me.

In the next two years 2009, and 2010, my company won 8 awards and were finalists in another 2 awards.

I looked at it carefully and in the top right-hand corner was an impressive large logo stating the company was an award winner. To be totally honest I was completely amazed. “How did you manage to win that”, I said.

From 2011 to 2012 we had added a further 4 awards to our cabinet. The awards ranged from smaller titled events such as ‘Mumpreneur’ Awards to national awards such as The Wow! Awards and Britain’s Best Business Gold Award.

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Between 2013 and 2017, I added over 30 awards to various businesses I had in this 4 year period and was also a finalist and shortlisted for several more.

So, if you take action to enter the awards, and keep taking action at each stage you will be ahead of most businesses. Also, by taking continuing action, this will dramatically increase your chance of a successful outcome.

There is no doubt in my mind that awards have helped every business I have been part of in my career. I am very lucky I found out about awards early on in my self-employed career.

Remember my own reticence at entering awards in early 2009? Could my business win an award? I’m just not big enough, surely? Why would they be interested in me? I don’t know what they are looking for.

Why Most Companies Don’t Win Awards

I may have thought about what I’d like to achieve in the longer term – but as they say – you can’t win it if you’re not in it!

Here is the most important thing you can do in order to win an award. It may sound obvious but here goes.

Enter The Awards!! Take Action. “In the end, the only people who fail are those who don’t try.” – David Viscott Taking action is the single most important thing you will do to be successful in life, in business and in entering awards. If you ‘sign up’ to do a 10K run you have surpassed 0% chance of success; if you do the training (increasing your chances again) and turn up on the day, the probability of completing the run is looking good.

Many companies dream about winning awards but still don’t take any action to make it happen. That’s why such a small proportion of companies are award winners. It’s a bit like those people who enter hundreds of competitions in the hope of landing a few prizes, except award-winning companies, know more awards are attainable. That’s why these successful companies of all shapes and sizes usually end up winning multiple awards. They just couldn’t wish for better publicity for their business. Let’s be honest. No one is going to knock at your door and hand you an award; you have to enter. The fact is, it doesn’t need to take a long time to draft your application. I allocated half an hour each day to work on one entry and worked on it until it was done. Some applications may take a few hours; some can take a few days, but it’s worth the effort for sure and patience pays off in the long run. The more you enter them the less time it will take, most business award questions are fairly repetitive and you will already have most of the answers to put on your form. Over the next few issues, I am going to be giving you my top tips on business awards. I have a 7-step system which I developed through my research and experience.

The Award-Winning System: A.C.T.S.U.R.E. There are 7 steps to the system. The system is easily remembered as it spells ‘act sure’ each step is vitally important to winning.

Action Criteria Testimonials Story Unique Relationships Enterprise We will cover Action and Criteria in the next issue, if you cannot wait, the first 2 chapters are covered in the VIP section of www.lashinc.eu I hope I have given you an appetite for entering and hope to see your award-winning business featured in Lash Inc soon.

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Meeting

NovaLash

American brand NovaLash has been training, educating and inspiring lash artists across the world for more than 13 years. In this issue, we talk with NovaLash’s Global Master Trainer, Zachary Falb, about his involvement with the brand and his hopes for the ever-growing eyelash extension industry… Tell us a bit about your role at NovaLash? My key role is to support NovaLash’s long-term goal to create highly educated, skillful lash artists who adhere to high health and safety standards. This, alongside sharing my passion and experience in the industry, is of upmost importance. I love representing a reputable and professional brand while helping to set and maintain the standard across the industry. Day to day I develop and manage training standards while training new and existing lash artists across the UK and Ireland. I am also responsible for maintaining and communicating our training standards globally in each of the markets we are in. This ensures lash artists across the world are receiving high quality, standardized training while consumers receive high quality lash extensions with NovaLash. Visiting each market allows me to understand global challenges that face the lash extension industry, which helps us create unique products that solve problems, improve the industry and raise the quality of lash extension services.

Zachary Falb Wow, this all sounds so glamorous, is it? I love to travel; however, a long-haul night flight to Bangkok isn’t quite as glamorous as is might sound! But, it’s important as Global Master Trainer that I am visible in all NovaLash territories so that lash artists training with NovaLash receive standardized training no matter where they are. What are you most excited about right now? Next month I will have trained 1000 students. This is amazing and is a great personal achievement. I love how many different people and personalities I have come across over the years, there’s never a dull day when it comes to lash work! Additionally, I am a judge at Lash Games this October at Olympia Beauty. I am very excited to lend my skills and experience to this fantastic competition. There is a new category called ‘Mixed Volume’ which incorporates new methods of applying volume lash extensions vs the previous methods. I think it’s important that competitions move forward and accommodate new techniques and ways of applying lash extensions. What can we expect to see from NovaLash in 2018? I can’t give too much away at this time, but what I can say is watch this space! I am working really closely with our CEO, Sophy Merszei, on some new and exciting things. I can exclusively reveal that we will be launching a new training course in 2018, which I am so excited about.

To find out more about NovaLash or to become a certified NovaLash Lash Artist visit www.novalash. com or email contact@novalash.com.

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Before

After

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The Expert: Shining a Light.

Ask

The Importance of Proper Lighting for Lash Artists by Leah Lynch Applying lash extensions is an intricate process, and the application is a work of art unto itself. Proper lighting is crucial for applying—as well as isolating—lashes properly. You can spend thousands of dollars on products and education and then fall short in your service due to improper or inadequate lighting. Natural light is the best setting for any intricate work, but since you’re not going to apply lash extensions outdoors, you’ll need to create the best indoor lighting environment possible.

What kind of lighting should I use?

spectrum lighting, pay attention to two things: the Colour Rendering Index (CRI), and the colour temperature. •

CRI measures a light bulb’s ability to reveal various colours. Most full-spectrum bulbs have a CRI rating of between 90 and 100. For comparison purposes, natural sunlight has a CRI measurement of 100.

•

The colour temperature refers to the colour of the light. Despite the name, it has nothing to do with heat. Look for bulbs with colour temperatures higher than 5,000 on the Kelvin (K) scale. These most accurately mimic natural light.

Without question, the best option is full-spectrum lighting, which most closely mimics natural sunlight (ideally 6,500k). Benefits of full-spectrum “Daylight” lighting will noticeably improve the look and feel of your lash lighting, compared to other types of bulbs, include: Better visual clarity studio, transforming dim and ugly yellowish light to a whiter and brighter for detailed work, improved colour perception, and reduced eyestrain. shade. It makes the environment more appealing to your clients, and it’s Aside from just better vision, full-spectrum lighting is thought to improve great for studios with few windows. mood, productivity, and mental awareness. It’s used for light therapy to treat people with seasonal affective disorder (SAD). Professional lighting may cost more initially, but in many cases, the bulbs last three to four times longer and use far less electricity to power. And Fluorescent bulbs are common in our industry and are the standard for trust me: Your eyes will thank you! aesthetic “loops,” but I assure you this is not the best choice for extended exposure and long-term use. Please be aware that you will also need appropriate lighting replacements for more permanent overhead lighting fixtures as well. Plan to replace Fluorescent bulbs and some LEDs can create a small floodlights, fluorescent tubes, or incandescent bulbs with “daylight” flicker that is not perceived by the human eye. spectrum bulbs as well. The same way you can fatigue your eyes by working Search “fluorescent light slow motion” on on a computer in a dark room, you can badly strain your eyes by working YouTube to see how intense this flicker under a bright light while the rest of your room is dim. really is! Ever notice a phantom grid appear on your client’s face while taking a photo? This is the effect of the f licker. Working under that After reviewing all the most popular products available, I strongly flicker all day every day can cause recommend the Daylight Company’s Slimline LED floor lamp. The light eyestrain, fatigue, and can even output is wonderful. It reaches all the way across your bed with an trigger vertigo symptoms that elongated single light bar to make sure to cast ample light on both eyes could end your career. without shadows, it has a sturdy base, stylish slim design, and has multiple points for adjusting height and angle. You can find it on daylightcompany. “Daylight” bulbs come in a variety com (Lash Inc. readers may use promo code Leah20 for 20% off!). of types, sizes, and wattages, and you can find bulbs that will For more tips on safe practices for you and your client, keep an eye out for fit with your current lighting the new Lash Inc. lash safety program, coming soon. system. However, it’s important to note that there’s no standard Have a question for our expert, Leah Lynch? industry regulation for what full-spectrum Let us know at expert@lashinc.eu means. To make sure you’re actually purchasing true full-

Which light is “The Best”?

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Featured Lash Artist - Henrietta Orosz Lashes - 16

Reader Gallery Polina Voiler

17 - Lashes

Silvia Mikova

Helen Sanchez

Radmila Woll

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Natasha Gallier

Julie Thorsen

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Brigitta Kovรกcs

Carly Fitch

Monica Kitching

Kristel Kuklase

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Cyanoacrylate Exposure for

Eyelash Extension

Technicians By Kelly Storer

You may have heard through social media that Enchanted SPA commissioned a study on Cyanoacrylate exposure for eyelash extension technicians in September 2017. If you haven’t, here’s a quick background. We were concerned about the conflicting advice we have encountered in the last year or so about what working safely should look like in the eyelash extension industry. At Enchanted SPA, we have always made sure that when we make recommendations, we can back up our advice, but every answer led to more questions! So, we went on a journey to get advice from specialists in their fields.

Commercial Test Site (Enchanted SPA premises) Fern Cant (randomly selected monitor wearer), Natasha Gallier, Nina Middleton, Lydia Kypros, Jamie-Lee West, Chelsey Briggs, Maryke Botha and Jacinta Rokich.

What we did We developed a detailed brief on the eyelash extension industry and the use of Cyanoacrylate adhesives during extension application. We then approached 3M Australia and several exhaust ventilation and air purifier providers for recommendations on what masks to use and what type of ventilation would be appropriate. Their advice? We can help you, but we need to know what the typical Home salon Test Site (Luscious Lashes by Margaret) – Margaret Attrill exposure levels of Cyanoacrylate are for your industry first. Good point, but there were no public studies or research available on OUR industry. The sample monitors worn had a gauge that So, we decided to bite the bullet and commission our own study! We was positioned in the breathing zone of the contacted GCG, a highly reputable Australian specialist whose clients lash technicians and a pump to collect the air include the Federal Government, Defence Force, and blue-chip mining samples that was strapped to their backs. The companies. We spoke with them for months and months about what sampling method was in accordance with OSHA testing we could do and the best way to define testing sites – it was really Method 55. important to us that we answered all the ‘what ifs’ and industry concerns that we possibly could. We used the same parameters for both test sites: Body-worn sampling same adhesive, (Enchanted Crystal Clear), the pump practice of working to the side (no glue rings or wells on the head), dropped a new bead of The kicker is that the best method for testing cyanoacrylate exposure is adhesive every 15 minutes and sampled for 1 hour and 45 minutes using complicated and very expensive. We chose to do two tests, measuring personal sampling monitors whilst lashing. In the case of the commercial exposure for Ethyl Cyanoacrylate: space test site, we had eight lash technicians each working on a model at the same time and every one of them dropped an adhesive bead every • one at a small typical sized home salon (10-12sqm) for the solo 15 minutes (56 beads in total during the sampling time). The technician operators. Our home salon test site was Luscious Lashes by Margaret, wearing the monitor worked in the centre of the group. owned by Margaret Attrill.

The Test Scenarios

•

Special Thanks

the other in a commercial space with multiple technicians working at the same time to try and lay out a ‘worst case scenario’ for fume build- Before we dive into the results, we just want to take a quick moment up and exposure. Our Commercial Test Site was our own premises at to acknowledge the eyelash extension technicians from the Western Enchanted SPA. Australian lash industry who donated their time and skills for our project. They blindly put their trust in us when we called for volunteers, without We hoped if we tested both ends of the range, this would provide answers knowing exactly what they were getting themselves into! Thank you for that could fit with the vast majority of technicians. your contributions!

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Home Salon Results Exposure levels were so low the lab test couldn’t even detect it. Cyanoacrylate exposure level recorded: <0.01ppm

Commercial Salon – Paul from GCG observing while 8 lash techs lash models at the same time.

The results There is no current Safe Work Australia Occupational Exposure Standard for Ethyl Cyanoacrylate. Therefore, the internationally recognised standard established by the ACGIH (American Conference of Governmental Industrial Hygienists) using a Threshold Limit value (TLV) was used. This sets an Occupational Exposure Standard for Ethyl Cyanoacrylate at a limit of 0.2ppm (parts per million) on a time-weighted average of 8 hours a day, 6 days a week. Still with us? This is the measure that would normally be used for calculating exposure results. But we know a LOT of eyelash extension technicians don’t do normal! So we asked for two calculations – one at the normal standard, and the other on an adjusted standard of 12 hours a day, 6 days a week, to cover the ‘worst case scenario’ even more.

•

Officially categorised as “less than 50% of the occupational exposure standard of 0.2ppm” on a Time Weighted Average of 8 hours a day, 5 days a week

•

Even at an adjusted exposure standard based on 12 hours per day for a 6 day working week, the level would still be less than 50%.

Commercial Salon Results Even with eight lash technicians all working at the same time for the entire testing period, all dropping adhesive beads every 15 minutes (56 beads in total), the exposure level was well under the safe limit. Cyanoacrylate exposure level recorded: 0.063 ppm •

Officially categorised as “less than 50% of the occupational exposure standard of 0.2ppm” on a Time Weighted Average of 8 hours a day, 5 days a week

•

Only 57% of the adjusted exposure standard based on 12 hours per day for 6 days a week

The Lashia Experience On the day we announced our testing, Mimmi Ebbersten from Lashia Australia told us that Lashia had taken part in similar testing in Sweden in December 2016. This testing was done by the Centre for Occupational and Environmental Medicine in Sweden and involved Lashia’s salon and training school, as well as two other salons. As these results weren’t publicly released, we asked Mimmi for permission to share them with the lash community. Happily, for all of us, she said yes! The results were that for Lashia’s salon and school (with portable fume extractors in the room but not in use): “The amount of Ethyl 2-Cyanoacrylate was below the detection level in all air samples.” And for the other two salons: “The air content levels of Ethyl 2-Cyanoacrylate were in most cases below the detection level, ie. very low.” The recommendations from this study conducted in Sweden were as follows: Even though very low levels of Ethyl 2-Cyanoacrylate were found:

Home salon – Maggie lashing wearing ethyl cyanoacrylate sampling monitor (visible just below and left of chin)

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Respiratory protection with solvents (filter type ABE1) should be used (half mask with goggles, full mask or fan controlled respiratory protection)

To avoid skin exposure and risk of hand eczema disposable gloves made of nitrile rubber should be used.

Limitations

We know that some people who have experienced symptoms might find the recommendations surprising and it is important to note there are limitations to these findings: •

All sampling results are representative of the work area at the time monitoring was conducted.

•

Changes in the workplace environment and day to day tasks can greatly alter personal exposure levels.

As such, individual results may not be representative of the true exposure for the occupation/area in question.

Commercial Salon – Fern lashing wearing ethyl cyanoacrylate monitor (back view – orange sampling pump visible)

GCG Recommendations Now the recommendations by GCG might be unexpected for some and even controversial for others. In the specialist Work Health & Safety and occupational hygiene services field in Australia, recommendations for personal protective equipment (PPE) and mechanical controls are only made if a risk evaluation determines the work practices, products used and environment are not sufficient to maintain safe exposure levels. Alternatively, if the levels are approaching the established occupational exposure standard, then first PPE, then mechanical controls are considered. Our results were nowhere near the limit. So here are GCG’s recommendations, based on the occupational exposure results, task observations and risk evaluation: 1.

No masks, gloves, or local exhaust ventilation are necessary.

Non-permeable under eye protection should be used to limit risk of excess adhesive making contact with client’s skin (don’t use paper tape).

Practices utilising a glue ring or placing a glue well on the client’s head should be discontinued to minimise atmospheric and dermal (skin) risk during application (don’t use a glue ring or well on the client’s head).

The client’s eyelashes and eye area should be cleaned at the completion of treatment to remove any residual adhesive from the application process.

Maintain indoor air quality levels in the salon within the recommended IAQ guideline values.

Basically, what we are telling you is, we know the way that we work as a company is safe. We know our Ethyl Cyanoacrylate based adhesive is safe. We know that lash artists like Maggie, working within the same principles of the testing are safe. If you are working in the same way, there is no reason to suggest your exposure levels are likely to be any different to these results. If you use a glue ring or well on the client’s head, if your ventilation is poor, the exposure levels might be different. At the end of the day, PPE or additional mechanical controls are only recommended to reduce risk if the results are at, near or above the safe limit – and these scientific tests prove we are so far below it, there is no risk. Having said that, technicians with asthma or other sensitivities could experience effects even well under the safe exposure limit and may need to consider additional controls if their symptoms are not related to indoor air quality or another trigger that can be addressed through other means. While they are not required based on these exposure results, GCG suggested that if you did choose to wear a mask for vapour protection reasons, a disposable respirator with nuisance level organic vapour filter should be worn. Examples include the 3M 9913V or the Moldex 2400P2. A valved respirator should be used over non-valved, as the valve helps to reduce heat and moisture build-up in the mask particularly in humid environments and can reduce issues with skin irritation around the facial seal area. This project was privately funded by Enchanted SPA and sponsored by Louise Tierney from Lash Inc. Our only motivation was to educate ourselves on appropriate steps to address health and safety using actual data and professional recommendations for OUR industry. We promised we would share the results with the lash industry worldwide because we thought it was important to start a pool of information that is actually relevant to US instead of relying on other industries for answers that might not fit the way we work. We’ve lived up to our promise – what you choose to do with the information is now up to you! We wish you a long, happy, healthy lash career xx

If you would like to use the information contained in this report for commercial purposes, please contact us for permission first. This study was sponsored by Lash Inc Magazine International

Lashes - 24

Shelf Life:

lashbase.co.uk/product/ vacuum-sealed-container/

Better

Getting the most from your glue by Genevieve Hickin

There are numerous ways in which we can prolong the life of our glue to ensure we get the most from our adhesive and to keep it at its optimal working condition for longer.

Some manufacturers advise that keeping your unopened glue in a refrigerator can increase its shelf life from 12 months to about 15 months. It is advised to allow your glue to slowly return to room temperature before opening. Alternatively, some manufacturers state that by keeping your The main component in the majority of lash unopened glue stored at -20°C (typical domestic glues is ethyl-2-Cyanoacrylate. In general freezer temperature) an unlimited shelf life can Cyanoacrylate adhesives have a short shelf life, be attained. When freezing and refrigerating depending on manufacturer; this is usually one your glue it is important to check with each year from production and roughly four weeks manufacturer’s guidelines and if you are freezing from opening. It is advisable not to hold too of refrigerating then the glue must return slowly many glues in stock and to buy only as you need, to room temperature before opening. Do not keeping just one spare. freeze or refrigerate an open glue bottle. Cyanoacrylate rapidly polymerises (sets) in the presence of moisture, so it is imperative that we store our glues correctly. There are many ways in which we can protect adhesives from the moisture in the air:

•

Return your glue to the airtight bag that it arrived in along with a Silica gel sachet.

•

Store your glue in an airtight container with Silica gel.

•

Use a sealed container (either plastic or glass) and fill with dried rice. Place the bottle of glue upright in the container. Rice acts as a dessicant and will absorb any moisture in the air keeping your glue well protected. (Can dry out mobile phones that get wet too!)

What is Silica gel? This is a granular, vitreous, porous form of Silicon dioxide made synthetically from Sodium silicate. Silica gel is most commonly used in everyday life as beads in a small bag. In this form, it is used to control local humidity to avoid spoilage or degradation of goods. Glues Must Always Be Stored Upright. If you are a mobile therapist/technician then be sure to keep your glue in a container that it will not topple over in… It MUST be kept upright!

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When storing your glue, it is important to be aware of your salon environment. Can you control your temperatures and humidity levels? Are there dramatic and frequent changes of temperature in the country that you live in? Have a single place to store your glues to protect them from the environment and to avoid accidental spills. Be sure not to place your glue on a window sill or in direct sunlight.

Achieve more life from your glue whilst working with it. We need to look after our glues, as they are so easily blocked, lids get stuck on, air gets trapped within the bottle, or in some cases the glue polymerises before we’ve had a chance to use it all. Besides storing our glue correctly, we should ensure we keep the nozzles clear and clean from excess glue. Some suppliers will provide you with a needle in the glue sachet in order to unblock glues if needed, however, if you keep you glues clean and well cared for, blockages should very rarely happen. In order to keep our glues clean be sure to wipe the nozzle after each use. Cyanoacrylate reacts exothermically with natural fibres, so it is important not to wipe glues with items such as couch roll or tissues. The best things to use to wipe away any excess glue and to clean the nozzle are either a piece of tin foil or a wax strip. Be sure to wipe the nozzle after every use to keep it clean.

We can avoid trapping air within our glue bottles by: •

When decanting glue hold completely upright to prevent air entering the nozzle.

•

Avoid over squeezing or ‘burping’ which will suck air down into the bottle.

•

Never shake your glue with the lid on. Take the lid off and place a small piece of foil over the nozzle then shake. This prevents stuck lids.

•

If you have an air bubble stuck in your nozzle be sure to gently squeeze the excess glue out until the air bubble has been released.

Always remember when you first use a glue to give it a really good shake for at least 60 seconds (sometimes more is needed with certain glues). Then as you refresh your glue when working be sure to shake the glue again before you decant. Make sure your glue has stopped running and is settled at the base of your bottle and that you have cleaned your nozzle prior to replacing the lid and tightening. As Cyanoacrylate ages, it starts to polymerise and becomes thicker and slower-drying this needs to be kept in mind when you approach the end of the 4 weeks lifespan after opening. Once your glue starts to string or become a thicker consistency it is time to open a fresh glue. Every glue is different, every guideline is different and every manufacturer is different. The best advice is to check with your own individual brand or supplier as to the guidelines that they advise for their specific glue. Over time you will get to know the characteristics of your glue and how best to work with and store it.

Genevieve Hickin is a working lash artist, the owner of Beauty by Genevieve, and the MD/ Organiser of The Lash Social UK Ltd.

MARCH 16-17-18

2018

ARIZONA

All About T he Adhesive

It’s

by Loreta Jasilionyte Adhesive. This liquid thing that handily bonds your gorgeous extensions to the natural lash. It surely shouldn’t be so complicated, right? So why is it that when you think you got it all going on, something happens and changes the game? You used the same adhesive as before, or even sometimes the same bottle so why is it not working anymore?

shake” it is a strong shake not just tilting the bottle upside down. Remove the cap, hold a lintfree tissue on the nozzle with your index and the bottom with your thumb for a good grip, use your wrist to tilt as you shake vigorously. If it’s the first time you use this bottle or haven’t used it recently, always give a 2 minutes shake (talking about food and drinks earlier, if you shake it hard enough, you might burn enough calories to have a piece of chocolate…just think about it!)

How to resolve this? Humidity is natural, it comes with the climate you live in plus the room you use and the ventilation plus the number of people in the room also it can change during the day and the seasons … Stop it right there! That’s an equation I’ll never be able to resolve, I’m a Lash Artist, not Einstein!!!!

Alright, let’s not panic! There are a few tricks you can use for high humidity: invest in a dehumidifier, have different adhesives at hand, which work with different humidity (use slower adhesive in high humidity, etc.), pick up more If the first drop looks dodgy (pigment separating, adhesive so it doesn’t dry as fast. wrong texture…) there are two things you can do: discard the first drop and try a second drop and assess, or shake harder (more chocolate?) Also as the adhesive rests between drops, the components might separate again. Give it Well, I sooo wish I had a clear answer but it’s another lighter shake before each drop. To keep it in the best condition, you need to look a tricky subject. I’ll cover some of the main after our little adhesive friend. No… I don’t mean explanations that come back regularly which giving it a cushion for sleeping and a bowl of food. personally helped me in the past. There are so What I mean is make sure it is protected from many different adhesives on the market, they Never underestimate what the humidity of your temperature fluctuations and humidity. Keep have different consistency, colour, packaging, room can do to your adhesive and therefore to it upright in a hermetic container (vacuumed ingredients but some things stay the same: how your finished set! We never say it enough, keeping sealed box or in our pouch) with a silica gel bag. to shake them, the affect the humidity has on an eye on your temperature and humidity is vital. Make sure it is not left next to a heater or window. them, the best way to store them. Invest in a small humidity monitor, they cost less Also, don’t keep it in the fridge, the temperature than £10 and will make your life easier and your shock would be too much when you take it out. clients happier, trust me. It is important to check the shelf life of your Of course, like most things (except cheese and If your humidity is too low for the adhesive you adhesive and make sure you discard any old alcohol), adhesive is better when it’s freshly are using, your adhesive will take longer to dry. adhesive that won’t give you good results. made but whether it’s been sitting in storage for Making your appointments longer and wasting Therefore, I don’t recommend that you buy too a few hours or a few months, the components of your time and money. You might want to have a many of the same type of adhesives and keep the adhesive can separate quickly (think about bottle of glue accelerator at hand to adjust the them in store as they might not keep well. a homemade vinaigrette: oil on top, vinegar, drying time. finally mustard at the bottom). It does need a good shake before using. When I say, “a good On another hand, if your humidity is higher than recommended for your adhesive, it will dry The best way to make the most of your adhesive too quickly. Either it will dry before you reach is to get to know it, shake it, adapt, store it the natural lash and you’ll have to start again. properly. Experiment with different adhesives Or it will dry too quickly which means that the and find the one(s) you like and stick to them extension and the natural lash won’t be correctly (haha!). bonded. This can result in the extension falling straight away, or sometimes in the following You can read Loreta’s blogs days. Clients will come back to you and want about the amount of adhesive to refunds or infills, again wasting your time and use and about allergies. money.

Leave Your Adhesive In The Right Place

The Effect of Humidity

Shaking the Adhesive

Conclusion

flawlesslashesbyloreta.com

27 - Lashes

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Brow Bureau

Sponsored by:

The

by Zoë and Otto Mitter

22 years of importing Belmacil lash and brow tints into Australia from Switzerland has left Ex-Import Niche Products and its team with more than a slight brow obsession. Otto Mitter, producer of the Elleebana lashes and lash lift system, in his role as Managing Director of ExImport Niche Products, has worked closely with the range, developing the Belmacil brand identity for the market and in 2010 re-branded the whole range with new packaging for the world. At beauty college, “provide lash and brow services” is often one of the first units taught and it stands to reason that when you know lashes – you need to know brows. Brow definition can dramatically change the appearance of the eye area, face shape, definition and identity of your client’s features. Arch definition, feathering effects, microblading, ombre brows, bold and even braided brows have been social media hot topics and it doesn’t appear to be dropping off any time soon.

So just how do we perform the perfect brow tint with Belmacil lash and brow tints? The first step is a thorough client consult. Conducting a consult allows you to develop a treatment plan, understand a client’s medical history, medications, background and lifestyle factors or characteristics that may affect the service.

Zoe Mitter, General Manager for Ex-Import Niche Products, says “It is of paramount importance that a patch test is conducted on your client before you chemically treat the eyelashes or eyebrows. Besides a standard requirement of your insurance, some clients will be sensitive to the chemicals used in the products for tinting and it is best to find this out Kayla Zigic – Master trainer for Ex-Import Niche Products, explains why prior to completing the service. You don’t want your client to have an performing brow services for lash clients is so important. “Brow waxing and allergic reaction that could have been avoided if you had conducted a patch tinting, just like lash extensions or lash lifting, are temporary treatments. test. Patch tests should be performed at least every six months. This is This means that many clients will come into your salon regularly for these because clients can develop allergies to products over time – the same as services. Often, during your lash consult, you ask your client to discuss nut or seafood allergies can present at any stage in life. Waiting 24 – 48 what they like and don’t like about their features, they will comment that hours after the patch test before performing the treatment is the industry they feel their features are diminishing or disappearing. Defining their standard. A client’s refusal for a patch test will require them to complete brows during a lash treatment is like framing your masterpiece. It finishes an indemnity form, this is for your workplace insurance to remain valid in a client’s appearance and draws attention to the eye area and can correct the case that the client experiences a reaction.” slight nuances with your client’s face shape or eyes.” After your consultation has taken place, all occupational health and safety She says “Social media posts to promote your lash work often don’t look steps are adhered to and your work finished without perfectly shaped and tinted brows to boot. We often hear space is prepared for the treatment, of lash styling techniques that are mapped in compliments with the arch in you can then begin preparing a client’s brow – but what happens if the brow isn’t arching in the correct your client’s brows for their location? Offering brow services to compliment and perhaps correct what’s tinting treatment by cleansing ailing your lash sets will have your clients loving your attention to detail their brow area thoroughly with and you have been able to turn a client who was coming for in-fills every Belma-Remove non-oily make-up few weeks, into a client who is now paying for two additional services of remover. This Australian-made shaping and tinting their eyebrows”. formulation gently cleanses to remove deep or built up make-up, 1 Cleanse

Zoë Mitter 29 - Lashes

Adriana Zero

Otto Mitter

cleans the skin by removing surface dirt or debris and prepares the hair with fine particles that are mild so they leave no residue on the brow hair.

at the arch. Repeat the procedure until you match the end of the brow to the inner brow colour. Dispensing the correct ratio of tint to product by squeezing the tube from Once the end of the brow is the the bottom into the mixing dish, same shade as the full part of the is the first step to your colour brow. Apply the tint all over the customisation of the brow work brow and leave for another 20-30 for your client. Master trainer seconds. By using gradual colour Adriana Zero from Ex-Import deposits when tinting the brows, Niche Products knows that especially on first time clients, will 6 Apply to whole brow correct mixing ratios offer more guarantee that the brow will not colour options and in her colour become too dark too quickly. This method was specially designed to give work classes encourages students you a better concept of how a client’s brow responds to the colour and give to use techniques like colour your client confidence that you are able to achieve the exact colour they are neutralisation and building colour hoping to achieve and the result is desirable.” for covering grey brow hairs. 2 Mixing ratio “Each client is unique, giving them Once the final colour is reached, rinse the remaining tint with a makethe same brow colour tint as another customer is like saying one lash map up remover pad and water. This style suits everyone. The Belmacil range offers both warm and cool brown is to ensure that the remaining colours, a grey, a red and the dark brown for deepening any of the colours tint will not continue to process. within the range to create your ideal colour. The Belmacil colour chart is Always remember to tint prior to a great way to learn the common mixing ratios and to build confidence. waxing or shaping brows. This I often teach students to use hair swatches to see their colours results reduces the chances of creating a and processing times before working on their clients for the first time. reaction or any sensitivity for the It’s important to mix your tint blends well together in the 2-in-1 mixing client. Waxing can cause the skin dish before adding the amount of oxidant required – Belmacil’s standard to break. If tint is applied on top mixing ratio is half a centimetre of tint to 2 small drops of oxidant. The of broken or irritated skin, this cost per treatment is less than 10¢ when you stick to these mixing ratios can cause discomfort and product 7 Remove tint from brow and because the quality and reactions. pigment level in Belmacil’s colours are so intense and true there is no Aftercare advice is the final and most important step of any treatment. need to use the amount of product Tinting is designed to last up that other brands require.” to 6 weeks however the use of exfoliants, AHA’s, retinols Using an applicator that gives and active skin care ranges or you defining and precise tint treatments such as facials can application makes your shaping strip the colour from the brows 3 Mixing ratio combined easier or applying Belma Shield faster than normal. Using strong Protective Eye balm can be make-up removers and cleansers applied around the brow area to within the first 48 hours may avoid staining on the skin. Always strip the colour from the brow so 8 After shaping ensure that you do not re-dip avoiding this is key. Hot steamy applicators back into product showers, saunas or shampoo can containers after they have been also weaken a brow colour. If a client experiences sensitivity or irritation used on the client. Appropriate occurs, applying a clean cold wet compress to the area can calm this quantities of product should be however, it is always recommended to seek medical advice if the sensitivity decanted prior to application. continues. 4 Apply to other tail

5 Remove from tail

Otto discusses tinting a client’s brow for the first time, “For first time clients, a building colour method can be used. Ask your client to close their eyes and start the tinting process at the arch of the brow, applying the product outwards to the end of the brow. Allow the tint to process for 20 seconds and remove using a dry make-up remover pad to see how quickly the brow picks up the colour. Usually the end of the brow will need to be made a little darker than the inner end or anchor of the brow, so therefore it is best to start

To purchase Belmacil’s range see the list of our Australian and International distributors on our website www.eximport.com.au

Lashes - 30

THE WORLDâ&#x20AC;&#x2122;S BIGGEST ONLINE LASH COMPETITION CATEGORIES: LASH LIFT INDIVIDUAL XD RUSSIAN VOLUME FANTASY

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Lash Inc’s

Favourite Products by Louise Tierney

Luxury Brand Kits Our favourite kits this quarter are London Lash and Flawless Lashes training kits.

London Lash Pro Kits London Lash Foundation Kit is a bumper kit giving you everything you need to start as a lash artist including all your disposables so you won’t need to go shopping again before your first paying clients. Our favourite products about the kit were the glue which was perfect for beginners and high-quality precision tweezers. Kit cost £159 London Lash Professional is one of the leading companies in the Eyelash Extensions industry and is known for having set a precedence in the standard of training. It has earned an unrivalled reputation over years by organizing and taking part in both national and international competitions. London Lash has seen exponential growth in the last 3 years and offers courses in over 20 cities in Europe.

www.londonlashpro.com

Flawless Lashes by Loreta Starter Kit was also loved by our product testers. The kit gives you all the essential products for your training and to get you started with your lash business. We had a few favourite products in this kit. Loreta’s lashes, which are super soft and also the tweezer holder, perfect for protecting your most precious tools. Kit cost £170.01 Flawless Lashes by Loreta has been voted ‘Best Eyelash Product Supplier’ for professional Lash Artists in 2014 and 2015 by Lash Inc magazine. Loreta Jasilionyte established her online retail business in 2013. She has rapidly become recognised as one of the leading Master Lash Artists and innovators in the Lash industry, constantly pioneering new products and techniques. The wide range of Flawless Lashes products are of the highest quality to meet Loreta’s exacting standards. Her emphasis is on creating products that will enable her clients to create ‘flawless masterpieces’ and provide the best care to maintain the healthy lashes of their clients.

www.flawlesslashesbyloreta.com

33 - Lashes

Cleansing Products Our favourite products this month are…

EndureLash Cloth

Flirties Eyelash & Brow Cleanser

Made with Organic Bamboo. With or without eyelash extensions, the EndureLash® Organic Eye Makeup Removal Cloths is a safe, hypoallergenic tool to help you safely cleanse the delicate skin around your eyes — using only warm water.

This fabulous makeup remover is ideal to remove any makeup, mascara or other products from the eye area before the application of lash extensions and other eye enhancements. It comes in convenient sachets. Giving you fresh product every day to work with.

You will no longer need makeup remover, cotton rounds or disposable wipes EndureLash® Eye Makeup Removal Cloths provide a, more hygienic way to remove eye makeup. A must for eyelash extension wearers, the perfect retail item.

Clients can use the remover at home for daily makeup routine in order to ensure eye enhancements are cared for and not damaged. This cleaner can also be added to distilled water in a foaming cleanser bottle to create foaming cleanser.

www.endurelash.com

Another perfect retail opportunity therapists to ensure that clients use the appropriate aftercare.

www.flirties.co.uk

Lashes - 34

Featured Salon:

Glam Glow

Beauty

Hi Lash Inc. lovers! Let me introduce myself, my name is Marta Wiatr and I’m based in Norfolk where I own a beauty and tanning salon – Glam and Glow Beauty and Tanning Lounge. I have achieved so much since 2014 including Lash competition master 2016, and judging multiple lash contests across the world including Croatia, Lithuania, Norway, Poland, France and the U.S.A. I have also appeared as a guest speaker at a variety of events. As a worldwide lash artist, I know many of you are interested in how I got started in the beauty and lash industry, as I often receive this question from my students, so, I thought I’d answer it here by telling you my story. I’ve always been artistic so I decided to have a go at creating nail art which I really enjoyed. I love to learn new things so once I’d built my confidence there I booked myself onto some more training. I chose eyebrow wax tint and shaping and hair and eyelash extensions – they were the newest thing at the time, and I learned to work with 0.25 J and B curl lashes – I didn’t know anything about glue or perfect application. After that I wanted to concentrate on nails and only do lashes from time to time. Who knew I would completely change my mind later on?!

35 - Lashes

something that has been incredibly enjoyable. Now that I have moved on from Starlash and launched my own training and products brand - Glam Lashes - I want to ensure my students have fun, get everything they need, and leave feeling inspired and full of positive energy. I also provide ongoing support and advice because I know it doesn’t end with my training, that’s only the beginning! It’s 2017 now and I’ve really begun to be recognised in the eyelash industry. So far this year I have been invited to many European eyelash conferences and championships as both speaker and judge. It has been extremely exciting and reinforced that my skills and passion have developed so much that I am able to judge others all over the world. It’s been exhausting but very satisfying!

I started to work full time in the beauty industry in January 2014 when I rented my first room. It was very small and on the second floor in an old florist shop. Unfortunately no one knew about me so I decided I had to get out there and make sure I wasn’t invisible. I went outside and hung some leaflets and started talking to people, it worked and after two or three months my client list was full.

My salon/academy is based in Gorleston on Sea which is in Norfolk, and I love to receive both customers and visitors. Things really never stop for me! Recently I’ve become an Elleebana Lash Lift, 3D Sleek Brows and Lash Safety Program trainer and educator, and I have expanded my business which is soon to include my own product range under my brand - Glam Lashes - which I know you will love as much as I do. My training academy - Glam Lashes - currently offers:

Marta’s top tip: Get out there and meet your customers and never underestimate word of mouth. Then in December 2014 I completed 3D Sleek Brow Training and it felt great to add this to my growing repertoire of treatments. After a year I knew it was time to move on to bigger premises, so late in 2015 I found my own salon. It was daunting but very exciting and I knew it was the right decision.

•

Eyelash Extensions, Training and Mentoring - foundation 1:1 Eyelash Extensions, Russian Volume and Glam Volume

•

Lash Safety Online Training

•

3D Sleek Brows Training

• Elleebana Lash Lift Training From that moment on volume lashes became very popular. I booked myself on to my first volume training and have never looked back, I enjoyed it so I’m also organising the Oscars Online Lash Competition which you can much and knew instantly it was my new passion. I practised every spare read about on my website. We have the best top judges from all over the moment, both at work and at home so that I could really develop my skills. world and many amazing and generous sponsors – take a look! The closing date is 1st November 2017 so there is still time to register and enter. Marta’s top tip: Practice makes perfect – it’s true! Since then I’ve continued to build my skills by attending international conferences and training in order to learn even more. I have met some amazing and inspirational people, made lots of new friends and pushed myself to leave my comfort zone; it has definitely been worth it. Marta’s top tip: Do something new, push yourself to move forward. In April 2016 I was asked to become a trainer and educator for Starlash Academy owned by Agnieszka Kwiatkowska. I felt honoured and proud and it didn’t take long before I was able to advertise my training courses. Soon I was regularly sharing my knowledge and passion with my own students,

For enquiries about training, products, or pricing or collaboration, please contact me: glam-lashesuk.com glamglowbeauty@gmail.com @glamlashes_bymarta /glamglowbeautylounge

Lashes - 36

Understanding

Lash Volumes

& Lash Weights by Miranda Tarpey

I often come across many posts on social media from lash stylists, referring to volumes as weights. These are not the same, but two very different measurements. Lash volumes and Lash weights are two separate calculations. When we apply fans, or multiple lashes onto one natural lash (Russian Volume or Mega Volume) we are referring to the volume of a lash. This volume is a space that the lash diameter holds.

37 - Lashes

What are weights? Lash weights is the measure of a weight, you can weigh the lash to find its weight, you may have two identical lash diameters and lengths, i.e. 0.15mm in 12mm length but they may weigh differently, depending on how they were produced during manufacturing stages. As the lash weight can be different from manufacturer to manufacturer, using a weight calculation as a guide is not recommended, one brand lashes may weigh more than another brand, for this reason we do not use weights as a guide when applying lashes. Lashes may differ in weight from brand to brand

What are Volumes? Volumes on the other hand will always remain exact readings, regardless of manufacture, as itâ&#x20AC;&#x2122;s the space that is covered that we measure, if we take a 0.15mm lash diameter in length 12mm, the volume of this lash will all be the same for any brand, the volume of this lash will be 0.28.

The Volumetric CalculatorÂŽ Client Natural Lash Diameter

Clientâ&#x20AC;&#x2122;s Lash Size

What lashes can you use for Russian Volume?

0.15mm

Lash Size 1

2D using 0.10mm 2D, 3D, 4D using 0.07mm 2D, 3D, 4D, 5D, 6D, 7D using 0.06mm 2D, 3D, 4D, 5D, 6D, 7D, 8D using 0.05mm

0.12mm

Lash Size 2

2D, 3D using 0.07mm 2D, 3D, 4D using 0.06mm 2D, 3D, 4D, 5D, 6D using 0.05mm

0.10mm

Lash Size 3

2D using 0.07mm 2D, 3D using 0.06mm 2D, 3D, 4D using 0.05mm

The complete table is also available on The Volumetric Calculator app

This is how we measure the amount of diameter and how many fans we can place on each natural lash. Russian VOLUME / Mega VOLUME We decide how many fans and which diameter is safe by calculating the volume of a lash thickness and length, we are measuring this in volume and has absolutely nothing to do with a weight. Applying the correct diameter in a fan is crucial to avoid natural lash damage, for example, this table below shows you how to use volumes correctly. Every client has different natural lashes, first measure their natural lash diameter to find what is safe for them to have.

Lashes - 38

Photos by Johnny Phayakoun, JPHayas Photography

Results from The

Lash Crown

Championship By Alice Shieh

Hawaii’s first ever Lash Crown Championship took place on September 17th in Waikiki. In a venue overlooking the Pacific Ocean at The Modern Resort, over 40 contestants from around the world competed across three separate categories: classic, Russian volume, and fantasy (with fantasy competitors interpreting the theme “hula girl”). The competition was conceived by Honolulu-based, awardwinning lash artist and entrepreneur Olivia Trask-Lopez, whose dreams of bringing lash competitions to Hawaii was realized with Lash Crown Championship.

Winners placed first, second, and third across each category:

Each competitor brought a model with one eye already lashed and completed, leaving the remaining eye for the day of the competition. At approximately 11AM, the contestants for classic lashes launched the start of the day, followed by the Russian volume competition. The competition ended with an afternoon fashion walk by the fantasy lash models, who showcased the hula girl theme through various interpretations that ranged from a quirky, cartoon-inspired hula girl to a formidable volcano goddess. The event wrapped with an award ceremony set against an ocean backdrop and golden Hawaiian sunset.

Emotions and tears flowed freely at the award ceremony as the winners for each category were announced. Excitement ran high as some of the winners were shocked by their wins, but none more so than Russian volume champion, Lauren Alvarez, who was stunned by her win. She recalled a nightmarish start to her competition career when she left her entire lash kit behind at her hotel the morning of the contest. “I ran back to the hotel to get it and almost missed the orientation,” she confessed to the judges after the award ceremony, also adding, “I was so nervous my hands were literally shaking” during the competition. Perhaps only the shy and

39 - Lashes

Sarah Matthews (1st), Yuko Miyazaki (2nd), Svetlana Myrontes (3rd) in the Fantasy Lash Category. Lauren Alvarez (1st), Claudia Rodriguez (2nd), Mari Ishikawa (3rd) in the Russian Volume Category. Melanie Temple (1st), Shizuka Ichinohe and Monica Vipond (2nd place tie), Asami Kida (3rd) in the Classic Lash Category.

humble Alvarez was shocked by her victory, though, as judges recalled her work as truly standout. A grateful Sarah Matthews also shed tears when her first place fantasy lash win was announced. Her winning interpretation of the island-inspired theme at the first Hawaiian competition was only made sweeter by the fact Matthews herself is a local girl—she lives and works in Oahu. “It is such an honor to be awarded first place in the Fantasy division of Hawaii’s first ever lash competition, the Lash Crown Championships,” she said, “Through the tireless efforts of the staff and my fellow participants, we were able to put Hawaii on the map as a beauty capital with rich cultural diversity. As an artist, this competition gave me the opportunity to share an idea Jayne emphasized in a poignant speech as she addressed the importance that I had been cultivating for years. The theme ‘hula girl’ allowed me to of client-focused customer service. showcase the beauty of the islands through the medium of lash art.” The inspiration behind Lash Crown Championship was as Hawaiian as The judging panel comprised of lash masters from all across the United the creator herself. Olivia Trask-Lopez, the woman behind Lash Crown States. Christine Petrun of Southern California’s Eyeland Lash, Hawaii’s Championship, envisioned a gathering of lash artists united in the spirit of very own award winning lash artist and organizer of the event Olivia camaraderie and love for the industry. “Maybe it’s because I’m Hawaiian Trask-Lopez, Natalie Zhuravlova of Florida’s Lova Lash and Lova Lash and I truly believe in the alohaspirit,” she confessed, “but I really wanted Bar, Erin Taylor of Utah’s Borboleta Beauty, and Alice Shieh of Seattle’s Lash Crown Championship to be less about competition and more about Bluebell Skin Care and Lashes flew in from their respective corners of celebration.” A former competitor herself, she won the Rising Star Award the country to Honolulu to attend the competition. This coterie of judges, at the first Lash Wars and enjoyed the experience enough to want to bring led by head judge Hilaree Brand, focused on assessing precision, good competitions to Honolulu. Trask-Lopez now owns Beauty Art Aesthetics technique, sanitation, and aesthetic quality. When asked about the quality and Hapa Beauty Bar, is a lash trainer herself, and is considered one of of work put forth by the contestants, Brand—a veteran contestant herself— Hawaii’s premier lash artists. And if her goal was to create a celebratory praised the competitors, stating that “every contestant showed courage, event, it seemed that she was successful. “Lash Crown Championship team talent and dedication to their craft. You could tell that these were the gems put their souls into the organization and during the whole event there was of the lash world. They are the ones that are making this industry better. an absolute atmosphere of kindness and warmth that there was not even They were brave enough to have multiple judges telling them what was and room left for competitive feelings!” declared judge Natalie Zhuravlova. wasn’t great about their work and I guarantee that they will be better lash artist because they prepared themselves for competition. I love seeing this Echoing her appreciation for the camaraderie, judge Alice Shieh (who vulnerable side of our industry.” lent a helping hand during the planning of Lash Crown Championship) revealed that the organizers “relied considerably on Hilaree Brand for her The one-day extravaganza included talks from experts and luminaries competition and judging expertise, and this is what I love about the lash from the lash industry. All owners of their own thriving lash businesses, industry—it’s comprised of women like her who are incredibly generous Hilaree Brand of My Brand Lashes, Courtney Buhler of Sugarlash Pro and to their peers and to the next generation. Professional women can be Lashpro Academy, Kim Jayne of Borboleta Beauty, and Mai Le of Mai Lash notorious for figuratively cannibalizing their young, and this was not the and Brow delivered speeches on a picturesque terrace overlooking the case here. The path to bringing Lash Crown into reality with Olivia wasn’t beaches of Waikiki, while contestants competed in adjacent rooms. always the smoothest road, but it was worth traveling to give a platform to this amazing new talent. Seeing those tears at the awards ceremony made These venerable guest speakers covered topics from technical and all the late nights worth it!” educational advice to marketing and branding tips. Veteran lash trainer Brand imparted her wisdom about the virtues of competition training and So what’s in store for Lash Crown Championship? Trask-Lopez admits that, why competitions can be a fast path to improving technique and quality while the journey to the first Lash Crown might have had its challenges, it of work. (This sentiment was echoed by judge Petrun, who noted, “...it’s was ultimately rewarding as she learned many things from the experience instrumental to the growth of the lash industry. Competing will challenge and was eager to put them into practice. “We will be back, and it’ll be bigger you but will inspire you to be the best.”) Brand also shared the story behind and better,” she said enthusiastically and encouraged all attendees of the her first competition loss and the lessons gained from that experience. 2017 event to share their feedback with the competition. “We want to know When CEO and lash trainer Buhler took to the stage, she emphasized the your thoughts so we can incorporate them into next year’s competition!” importance of clear branding vision and the necessity of good education, And for all aspiring competitors who are unsure about joining, Russian the latter of which was the impetus of her launching Sugarlash Pro’s online volume champion Alvarez had this advice: “I entered my very first lash Lashpro Academy. Mai Le, who took a break from judging to speak, focused competition with my nerves and excitement on complete overload, but as on technical prowess and the virtues of good technique and precision, but a lash artist I wanted to grow, learn, and really challenge myself...Even still made a case for passion as she urged artists to, “follow your dream. though it was very nerve wracking, the overall experience was great and Love what you do. Be your best!” Love for the industry was echoed by Kim totally worth it! I encourage other lash artists to put themselves out of Jayne, who shared personal stories of her humble beginnings in the lash their comfort zone and take a chance, you may surprise yourself!” industry and the power of customer service. “You are not the celebrity,”

Lashes - 40

Confessions of a

Lash Addict

(or, 10 things I wish I knew before becoming a lash artist.) by Ksenia Karnejenko Hi, my name is Ksenia and I have an addiction to lashes. Unfortunately, no treatment can cure this urge to learn more about them. Classic, Volume or Hybrid, Lash lifts, Myscara, Lash Botox, Lash-to-lash, Yumi Lashes, Perfect Line and yet there is so much more to learn and try. Not only does this obsession not go away, it is now spreading onto brows. Who knew that some simple advice taken from a beauty forum at the age of twelve would affect my life and the life of my family so much and that it would make me invest all my time, money and resources into persuing a career that back then I did not even know existed. I was always fascinated with eyes, so many shapes, colours, emotions â&#x20AC;&#x201C; they are truly the windows to a soul and since a very young age, I have realized their importance on a face. When I was twelve I started becoming more and more interested in beauty and as I was researching for DIYs, secrets, and remedies I came across a message on a beauty forum that putting castor oil on your lashes every night can help them grow stronger, longer and darker. Since that moment my life was never the same as I have realized that eyes are framed by lashes and that they play a huge role in how defined and deep eyes can look. As a lash technician, I find it fascinating, as it took me a while to find that moment when I have discovered the importance of eyelashes and something clicked. Officially I have been a proud member of a lash community since July 2012, which means that I have been lashing for 5 years now. It is not long but I did accumulate some experience that can be beneficial especially for those who are new to the industry. At the very beginning, it was mostly all about fun, I completed my course and started doing clients here and there, I was never after big money and I enjoyed it so much that I almost felt like it was. I should be the one who should pay my clients for letting me do their lashes. For me, it was my first real job and I heard so many stories about people hating their jobs and waiting to go home or waiting for holidays that I felt like I was living a dream. I was arranging my own schedule, I could fit in clients with studying at college, I was doing what I love and earn some pocket money along the way. Little by little I started getting absorbed by lashes, I researched forums for advice to improve my work and tried to find better materials available on the market. I have never treated my hobby as something serious and I had not even realized that I had my own business until a couple of years ago. At this point, I decided that lashes are so amazing that everyone should have them, so my prices were very low, my clients did not respect my work and probably did not see me as a professional, to complete the picture I had also just turned 18 and I looked my age. Nowadays there is a lot more information and support available online through Facebook groups, beauty forums and etc. but maybe there are still young lashionistas who need to hear it (read it) from someone who

41 - Lashes

has been there and knows how not to do it. Here are my 10 things that I did not expect when I started doing eyelash extensions:

6. Planning is important. Plan your work and goals, but do not forget about planning your rest.

1. Innocent hobby can quickly grow into serious business

I have to be honest, I am still mastering that part. Since school, we all are taught how to work hard but nobody teaches us to relax and the worst part is that most people feel guilty and unproductive while resting. This causes us to overwork which leads to mistakes, you are not working as efficiently as you could and you are losing your drive and passion. This accumulative tension and stress that can eventually explode in your face and cause you to break down. And we go onto 7.

My 1st important lesson was that innocent hobby can quickly grow into a serious business. Even though you may just have a little fun with lashes at least occasionally put your business hat on and evaluate the money you are spending on materials, your working hours and rent. Do not drop your prices too low as it will not do any good to you or the industry. That leads me to my second point.

7. Lashes can take over your life. 2. Value your work Eyelash extensions require a certain set of skills, not everyone can do them and especially not everyone can do them well, so please value and respect your work! If you do, your clients will feel that and soon they will too. Now think about the process, how much concentration and time do you need to complete one set of lashes. Each set is bespoke and carefully chosen according to client needs and expectations, which takes us to rule number 3.

To avoid stress building up, it is good to occasionally remind yourself that lashes are only a part of your life. You have a family, your body, your home and other goals and wishes that also need your attention. I am still on a journey of finding that balance, but from experience, I can say that it is important to set some ground rules for yourself, like no replying to clients messages on your days off or holidays because if you allow it lashes will overtake your life and you will work 24/7 365 days per year. 8. You will never feel like you know it all.

3. Eyelash Extensions are not for everyone, it is a luxury treatment. Now when we have discussed the process and how much is going into it I hate to break your fairy-tale but lashes are not for everyone. It took me a long time to realize that eyelash extensions are a luxury item and not everyone can have them. It is like a Gucci bag or Chanel Dress, it cannot be cheap and the truth is that not everyone needs it. There are clients who want to get lashes on to show the world or their friends/enemies that they can afford it, they are after the status that luxury items or in our case lashes are giving them. They do not care about the artist or about quality they are people who buy fake Louis Vuitton bag just to show off and the same attitude they have towards your work. As soon as you start respecting your work and yourself, you start selling you lashes as a luxury you will find that clients who value quality, who care about who will do their lashes and most importantly, who care about you will start to knock on your door more often. Those are clients who buy and who can afford branded items, not because of the label but because of the quality and feel. They know how much goes behind the price tag of a good eyelash set and they really enjoy their appointments and lashes like a good cup of coffee. 4. Appearance matters. Appearance matters and I definitely know that from experience. Your makeup, clothes, your beauty room design, all of those can help you to make an impression. People gather information about the world they are living in through eyes, ears, smell, touch, and taste. The fact that you can control at least 4 of those is fantastic, it means that you can control the impression you are making on your current or potential client and more importantly you can send a correct message. Since we are talking about lashes as a luxury treatment it is important to treat yourself as a luxury and that takes us to the fifth point.

Just take a second and accept a fact that this feeling will never go away and it is partially good because it will push you to improve further always. I have visited numerous training classes from specialists and lash gurus worldwide, conferences and I have even won competitions but I can definitely say that some days I feel like I know nothing, some days I feel like I am failing badly and that everyone is ahead of me. What is important to remember is that your only true competitor is yourself, your only goal to be today a better lash artist, person, mum than you were yesterday and try even harder tomorrow. 9. People may struggle to understand what you do and some will not take you seriously. I have had an experience where people or clients did not take my job and what I do seriously, they have told me that what I do is not really important and not that hard either. I truly believe that lash artistry is an amazing combination of art and science with a pinch of magic. I believe in my mission and I know that it is important. I make women feel confident like they can conquer the world. I can make their best features stand out and hide their flaws. I see a set of Eyelash Extensions as a piece of art, like a sculpture or a painting. To beat that rudeness all you have to do is to find out why you are doing eyelashes, what makes you love it so much, and when you know your true mission everything else just vanishes. 10. Anything is achievable!

That is probably the most important point that you need to remember. Anything is achievable and I am a living example of it. I never thought it was possible to move to another country nor study in a different language, but I did it. I then thought that I would never be able to learn to do amazing lashes because I did not have any good local courses available at the time 5. Make yourself comfortable and your clients will feel comfortable too. and since then I have travelled to almost 10 different countries to meet gurus from around the globe. I thought that people who competed in lash It is not a secret that what we see in others it is often a reflection of competitions were superheroes and I would never be able to be one of them, ourselves, so it is important to make yourself comfortable. Your business, but in 2016/2017 I have competed in 4 competitions and won. As I have your rules. It took me quite a while to realize that if I do not start to control stated earlier anything is achievable all you need is a little courage and a my lash business and clients it will eventually control me. The scariest lot of action. thing is that it can wear you down and eventually kill your passion, this takes me to rule 6.

You can do it, I believe in you. Lashes - 42

ISSUE 2

W W W . L A S H F X . C O M P R O F E S S I O N A L S U P P L I E S | E D U C AT I O N

ISSUE 2

Results from

Lash Battle

2017

The UK’s biggest eyelash extensions competition came to London once again this July, welcoming 127 participants from 20 countries all over the world!

London Lash prides themselves on creating work which flatters the client, and looks after the health of their natural lashes, something that is upheld by the judging criteria of eyelash competitions. A very common question in the Lash Battle has been organised by London lead up to Lash Battle is ‘should I compete?’ and Lash Professional since 2015, the competition the answer is always ‘of course!’ competitions are has continued to grow both in terms of the nerve-wracking, but the feedback participants number of participants, but in also in prestige, can get back from some of the industry’s most and the volume of gifts and prizes received by impressive professionals is priceless! Attending contestants. Prizes this year were given by some an eyelash extensions competition can be a of the best names in the lash industry, including career changer, taking an individual from ‘Lash Lash Battle Gold sponsors Glamcor, Noble Artist’ to ‘Award Winning Lash Artist’, and even Lashes, Lash Company Copenhagen, and Velvet further! Lashes. Huge congratulations go to every single London Lash prides themselves on creating contestant – we know how hard it is to even work which flatters the client, and looks after think about competing, let alone show up and the health of their natural lashes, something produce some of the most technically and that is upheld by the judging criteria of eyelash aesthetically brilliant lashes we have seen! Extra competitions. A very common question in the Special congratulations go to our Lash Artist lead up to Lash Battle is ‘should I compete?’ and of the year Marina Litvinova, who took home the answer is always ‘of course!’ competitions are two first place trophies, a number of judges’ nerve-wracking, but the feedback participants favourites, and so many gift bags she couldn’t get can get back from some of the industry’s most them on the plane! It is an understatement to say impressive professionals is priceless! Attending that Marina’s work impressed everyone who saw an eyelash extensions competition can be a it – one judge commented that it was the ‘best career changer, taking an individual from ‘Lash used of layering’ they had ever seen! Well done Artist’ to ‘Award Winning Lash Artist’, and even to Marina, who we are excited to see more work further! from in the future! In addition to 5 indoor nominations, which produced some really fantastic work, an online nomination was held once again for those who were unable to come to London, or simply for those who wanted to showcase the extent of their creative flare! This year’s theme was ‘A Fairytale’, and produced some visually stunning work!

45 - Lashes

For a full list of Lash Battle winners, go to www. londonlashpro.com and click on the ‘competition’ link.

WINNERS OF LASH BATTLE 2017 FAIRYTALE LOOK There were some incredible looks created for our photo fantasy competition this year, making choosing a winner very difficult!

Kerstin Kaluza with 538.5 points Kerstinâ&#x20AC;&#x2122;s beautiful work is now featured on the cover of Lash Inc. magazine! Lashes - 46

WINNERS OF LASH BATTLE 2017 FAIRYTALE LOOK

Sonja Bogesch with 532 Points

Kim Grison with 528 Points

47 - Lashes

Jolita Shishmanova

Klaudia Demiewicz

with 496 Points

with 479.5 Points

LASH ARTIST OF THE YEAR 2017 CLASSIC LOOK MASTERS 1st place

EXPERTS Karolina Vilmane

91.5 points

2nd place

Sara Lopez

87 points

3rd place

Kecia Davidsen

85 points

1st place

Monika Grzelak

94.5 points

2nd place

Natasha Gallier

90 points

3rd place

Julie Rasmussen

86.5 points

DOUBLE VOLUME MASTERS

EXPERTS

1st place

Sofie Brinch-Møller Kirkegaard

102 points

1st place

Oanh Vu Kaalohøj

104 points

2nd place

Lianna Jellema

96.5 points

Joint 2nd place

Ernesta Zuberniene Gabriella Begyura

103.5 points

3rd place

Karolina Vilmane

93.5 points

3rd place

Claire Edbrooke

101 points

109.5 points

1st place

Akemi Osuga

109 points

3-4D VOLUME MASTERS 1st place

EXPERTS Marina Litvinova

2nd place

Sada Cole

105.5 points

2nd place

Cecilia Pethlén

107.5 points

3rd place

Agata Vinckevic

103.5 points

3rd place

Jana Adamcova

106.5 points

1st place

Jana Adamcova

103.5 points

DRAMATIC VOLUME MASTERS

EXPERTS

1st place

Marina Litvinova

112 points

2nd place

Agata Vinckevic

98.5 points

2nd place

Claire Edbrooke

101.5 points

3rd place

Gergana Stefanova

97.5 points

3rd place

Cecilia Pethlén

96 points

1st place

Natasha Gallier

76.5 points

NUDE LOOK MASTERS

EXPERTS

1st place

Beata Lisowska

78 points

2nd place

Lianna Jellema

73 points

2nd place

Julie Rasmussen

73.5 points

3rd place

Monika Sahin

67 points

3rd place

Oi Yan Ng

66 points

Lashes - 48

Lash Inc provide assessment and accreditation of lash artist training courses. The accreditation will show potential students your materials are of a set standard and that your qualifications have been verified. Students are looking for peace of mind and accreditation can help with this.

Training Accreditation Benefits 1.

Potential students know that your qualifications have been verified and your training courses and materials are of a set standard. Valid for 12 months.

Accreditation logo issued for you to use on stationery and website.

Accreditation certificate issued to display on your premises.

Up to 6 courses accredited for a single fee (£150 or $250 USD) (Additional courses £25 per course)

CPD points and certificates can be allocated to your students.

Free listing in Lash Inc training directory (print and online versions), saving you £200 per year.

Free digital subscription to Lash Inc.

Accreditation recognised by various insurance providers worldwide.

Free listing on Accredited training provider section of website.

10. Discounts on insurance (Currently UK & Ireland only).

er t s i g Re for ion t a t i ed Accr ay! tod

11. Invitation to sign up for Lash Inc Ambassador program, your students will receive a 1 year subscription to Lash Inc plus you as a school can gain extra rewards.

* Extra Bonus: Free VIP Membership to website: Read current Lash Inc, back issues, e-books, exclusive discounts and video content. No risk application, if we can not accredit you for any reason your application fee will be returned promptly.

http://www.lashinc.eu/training-accreditation-application 49 - Lashes

Business

Business - 50

On Your Mark,

Get Set,

Grow!

By Katie Gross Life is short. Your lashes shouldn’t be! Not surprisingly, the lash industry has grown leaps and bounds year after year. It is so exciting to be a part of such a lifechanging business and to see both the inner and outer beauty emerge with each customer.

not give customers what they want; give them what they cannot live without. Many times when customers complain about the price, it isn’t As a managing cosmetologist since 2003, with a degree in small business because they are not willing to pay for it, it is because the experience didn’t management up my sleeve, I have owned three businesses. When I lost a warrant it. Did you know 85 percent of consumers say they would pay 5-25 business and the seven years’ worth of clientele because of a move out of percent more to ensure a superior service? Give them the experience they state, I spent four years building it back up again. I thought I lost my mind. didn’t even know they were looking for. I thought I lost my faith. I thought I lost my way. But guess what? It was the best journey ever! Well, I didn’t think that at the time. Looking back, it was a trying time of loss, remorse, stress, research, and faith building. I learned many important lessons about business, personal growth, and Understanding the psychology of human interaction is the foundation of development. I am blessed to have been afforded these opportunities your business. Greet each customer with a handshake at every visit. Be the because it strengthened my belief in myself when nothing else did. It first one to smile; let your positive attitude shine through your bright grin. inspired me to be more, to do more, and to give more. It encouraged me Say “thank you” before your customer does. Be likable, welcoming, open to reach for things I had been too convinced would never happen for me. I and friendly, which signals self-confidence, sincerity, and trust. Say your have learned many lessons, great and horrific, along the way, and I’d like guest’s name a minimum of two times during her time with you. It has to share some inspiration and education with you. been psychologically proven that the sweetest sound a person can hear is the sound of her own name. Mention your name two times as well during her first visit with you so she will be more comfortable and can easily remember your name when referring your services to a friend. Take cues It was in 2010 when I had first heard about eyelash extensions. By 2014 from your customers. If they are quietly spoken, you should lower your I decided I had to find a way to add this to my list of services as it was tone and speed to match theirs. Get the other person talking, then find out growing faster than my hair clientele. I couldn’t afford the expense of what matters to her and synchronize yourself accordingly. the course at the time, so I decided to get creative with my thinking and my approach. I created a shortened business plan to show the potential income eyelash extensions could bring in for my (then) salon owner. I proposed that if she would pay for my course, I would partner with her and share the profit for a certain amount of dollars in services, and, pun intended, she didn’t even bat an eye! It actually made the owner like me Watch your local competition, but do not get too caught up with what more as it built trust between us. She saw my dedication, something her they are doing. If you look too closely at the competition, you will start other employees had not demonstrated in years. Don’t be afraid of hearing to establish their work (mediocre or not) as the benchmark. You are then no, because what if it’s a yes? Fear makes us afraid of doing something that more likely to imitate it than if you start with a blank page or a fresh idea. might be beneficial for us, benefits that could change the entire course of our lives. Look at me now!

Lesson #3: Eyes Are Windows To The Soul!

Lesson #1: Get Your Ask In Gear!

Lesson #4: Keep Your Eye on The Competition!

“Rejection is nothing more than a necessary step in the pursuit of success.” – Bo Bennett

Lesson #2: Don’t Lash Out! Offer top of the line customer service, always. People don’t expect you to be perfect, but how you handle imperfection better be. Every interaction is a branding opportunity to articulate your genuine hospitality. It is more expensive to bring in a new customer than to keep an existing one, so do your best to “wow” each customer during each visit. In any economy, especially a down economy, customer loyalty is your strongest asset. Do

51 - Business

If everyone is zigging, I suggest you find a way to zag. Ask yourself these questions: What type of service do you offer? How are you different from the competition? Why can’t a customer live without you? What don’t you offer? If your prices are higher than others, consider adding services or experiences to compensate for your higher prices, but keep it simple and cost-effective. Offer a hand and arm massage with essential oils or a specialized lip treatment with each lash appointment. Focusing in on amazing, above and beyond customer service is sometimes all it takes. Set yourself up with a step-by-step goal list on how you can stand out. Remember that you are the competition; you set the standard! “A goal properly set is halfway reached.” – Zig Ziglar

Lesson #5: Eyeing Improvement! Make a list of challenges in your business. Do you need more clientele to hit your monthly numbers? Maybe lash retention is an issue. Are you experiencing rapid growth and the need for expansion to a larger facility? Problems are wake up calls for creativity. List all the potential ways to solve the problem and focus on the top three on the list. Finally, narrow it down to just one so now if your plan A does not work, you still have a plan B & C. People make mistakes when they believe there is only one solution to any problem.

and grow from there. Each platform is unique in its delivery system, and each focuses on different age ranges and interests. Let’s look a bit more closely at the two most popular social media platforms: Instagram and Facebook. Instagram users spend an average of 21 minutes daily on the platform, while Facebook users average 40 minutes. The majority of users on Instagram are between the ages of 1829, while Facebook users typically boast a slightly older crowd. (Source: Social Sprout, Media Examiner, Forbes)

“Positive thinking is how you think about a problem. Enthusiasm is how you feel about a problem. The two together determine what you do about a problem.” – Norman Vincent Peale

How does your business look on such platforms? Do you update your pages often to keep them relevant? Not every post needs to be focused on selling; in fact, I would caution anyone from doing so. The focus is to build a relationship with your audience and potential customers. Think of it this way: Back in the day, customers used to have a close relationship with the owners of the stores they would frequent, like their local grocer. The customer would walk into the grocery store to be greeted by either the owner or manager. A conversation would be exchanged, which would Invest in quality lighting and apps to help with this. Tweaking things like help to build rapport. It may even persuade you to continue to shop there, the skin softness and/or blemishes make the eye focus on what is most even when a brand new competitor opened his doors just down the road. A important in the photo: the eyelashes. A picture of a woman with a full set customer would be turned off if the grocer said, “Hey Ma’am! Did you see of luscious lashes allows your potential customer to think, “That can be this new product we have? Did you see this sale over here? If you buy three me, too!” Become a master at making short videos as well because this is of these shiny things, you can be entered into a drawing for an even bigger where social media is headed. Be sure to have quality sound, lighting, and shiny thing! Tell a friend!” Haven’t we fallen victim ourselves to posting video to show the quality of your work and your message. The Boomerang these types of things to our social media? We have almost forgotten about App is a helpful tool to post a short action video of a blinking lash customer. the power of a true relationship.

Lesson #6: A Picture (Or Short Video) Is Worth A Thousand Words!

A platform like Facebook wants real longevity in relationships. Post about things that make you happy, that bring you joy, that inspires others, that If needed, invest in a course to help you to better understand different teach, empower and encourage them. Sprinkle in a bit of your magic dust platforms. Social media is an effective and easy way to communicate (i.e.: your sales promotions, new services, etc.) only about 20 percent of the with both your existing and potential customers. Be sure to have an time. It will make your sales pitch seem a lot more genuine and appealing. account with these social media platforms: Twitter, Instagram, Facebook, Make people want to visit your business page, not avoid it. Pinterest, and Snapchat. Do not overwhelm yourself; master one or two

Lesson #7: Get Hip With Social Media!

Lesson #8: Press On! Do not ever forget why you are where you are. It may be exactly where you would like to be, it may not be. If you haven’t noticed, I am a huge advocate of making lists. This may be one of the most important of all. Defining exactly what you want to do will jumpstart your journey toward working smarter. Cheers!

Join my community of personal growth, development, and shenanigans in the beauty industry at: www.powerfullypretty.com

Business - 52

Lash Masters Volume 4

Bringing together some of the best lash artists in the beauty industry. Learn how these experts got started in the industry, their story and the insights they have for you.

Available from Amazon

The following training academies and individuals are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

Accreditation Lash Inc Accredited Directory

United Kingdom & Ireland Accredited Training Providers.

England Love My Lashes Sue Winter 7 Bremen Grove, Shenley Brook End, Milton Keynes, MK5 7FJ mklashes@gmail.com

Flirties Unit 2, Tarlair Business Park Tarlair Way, Macduff, AB44 1RU www.flirties.co.uk +44 845 022 22 33

East Anglian Beauty Training maureen@eabt.co.uk www.eabt.co.uk

Hello Gorgeous (Kent) eyelashacademy@gmail.com www.eyelashacademy.co.uk

Gina G Beauty Ltd gina.beautytherapist@gmail.com

Institute of Eyelash Excellence 25 Hillview Road, Canterbury, Kent, CT2 8EY www.eyelashextensiontraining.co.uk

55 - Business

Lash By Francesca LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk

VZ Hair and Glamour Ltd 26 Rutland Road, Maidenhead, Berkshire, SL6 4HY +44 7554 925 551

Immaculate Beauty Academy 8 Tamworth Parade, Elms Park, Essex, RM12 5AS imlashes@yahoo.co.uk www.immaculatelashes.com

Inga Misiute Dartford, Kent, DA1 5LF +44 7988 374 564 imlashes@yahoo.co.uk www.immaculatelashes.com

Lashworld Silviya Mikova 122 London Road, Bognor Regis, West Sussex +44 7886 836 448 www.lashworld.co.uk

Love Beauty Training 995 Wycombe Lane, Wooburn Green Buckinghamshire info@lovebeautytraining.com www.lovebeautytraining.com

Scotland: Caledonian Therapy Academy 7 Newton Place, Glasgow, G3 7PR +44 1423 329 251 www.ctacademy.co.uk

Flirties Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU +44 845 022 22 33 www.flirties.co.uk

Ireland: Monika Wojtysiak DeviLash Lash Extensions Atelier & Training Centre, 16/1 8 William Street, Galway, Ireland devilashireland@gmail.com

Glamour Lashes Ireland +353 872 974 781 Glamourlashesbyjana@gmail.com www.glamourlashes.ie

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland +353 831 040 220 donata@ritzyeyes.com

United States of America Accredited Training Providers. Jessica Mogauro The Beauty Pro Loft, 130 Centre St. Howe Barn #103, Danvers, MA 01923 +1 (781) 813–8131 beautyproloft@gmail.com beautyproloft.com

Benita Lash Studio

Take Care Beauty Tanya Jones +1 (415) 420-1939 takecarebeautymagic.com

Canada Accredited Training Providers. Sugarlash Academy of Lash Artistry

18321 W. Lake Houston Pkwy, Suite 305, Courtney Buhler +1 587 982 5274 Humble, TX 77346 info@sweetsugarlashes.com benitaramos@outlook.com www.sugarlashpro.com

Amy Young Love Those Lashes LLC +1 (513) 280–6550 www.nomascara.com www.lovethoselashes.blogspot.com

Lucy Argent LA Lash Academy 137 Bay Street #8, Santa Monica, CA 90405 +1 (424) 200–8278

San Diego Eyelash Extensions 12935 Pomerado Road, Suite C, Poway, CA 92064 +1 (619) 438–5770 info@sandiegoeyelashextensions.com www.sandiegoeyelashextensions.com

LASHLAB Academy by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017 +1 (212) 686–0992 www.lashlabacademy.com

MaiLash Academy

Lash Line Academy & Supplies Inc Jessi Love info@lash-line.com www.lash-line.com

Boutique Lash Company

South Africa Accredited Training Providers. Lesley–ann Altree Luscious Lashes International 6 Hutchinson Ave, Table View, 7441, South Africa +27 21 557 5279 lushlashes@iafrica.com www.eyelashextensions.co.za

Vogue Lashes by Adelle Sutton 9 Harvey Street, Summerstrand, Port Elizabeth, 6001 +27 41 583 2530 info@voguelashes.co.za www.voguelashes.co.za

Worldwide & Online Accredited Training Providers. Deluxe Lashes International

Aleksandra Maniuse 2115 39 Street NW, Edmonton, Alberta, +370 6 092 2922 T6L 4G1 info@deluxelashes.lt +1 780 266 3875 www.deluxelashes.lt admin@boutiquelash.com www.deluxe–lashes.com

Australia & New Zealand Accredited Training Providers. Sugarlash Academy of Lash Artistry

Lash Master Academy Online masteracademyonline@gmail.com www.lashmasteracademy.com

Institute of Eyelash Excellence – Online

Melena Langford info@sweetsugarlashes.com www.sugarlashpro.com

eyelash.extension.kent@gmail.com www.eyelashextensiontraining.co.uk

VC LASH Ltd

Lessons in Lashes – Online

Canberra, ACT, AUSTRALIA +61 2 4761 59717 info@vclash.co.nz www.vclash.co.nz

lashtutorials@hotmail.com www.lessonsinlashes.com

Mai Lee 1526 N Scottsdale Rd. Tempe, AZ 85281, Komao USA Kerrie Ann Ditz +1 480 404 0092 mailashceo@gmail.com Enchanted S.P.A

PO Box 1483, Joondalup DC, WA 6919 0450 4247 39 / 1300 113 996 www.enchantedspa.com.au

Star Lash Academy Jancarza 89, 31–618 Kraków, Poland starlashacademy@gmail.com http://www.starlashacademy.pl/

Silart Lash & Brow Academy silartstudija@gmail.com

Business - 56

Training D irectory UK

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide. Training Dates: Ongoing

Frankie Widdows eyelash.extension.kent@gmail.com +44 7714 638405 www.eyelashextensiontraining.co.uk Master lash artist Frankie Widdows is head trainer at the Institute of Eyelash Excellence. She provides outstanding training from foundation level through to advanced lash techniques and Russian volume eyelash extensions. She also provides continued online support and tutorials as well as 24/7 access to her for the rest of your lash career. Training Dates: Ongoing

Michelle Ryan Michelle@flirties.co.uk +44 7825 924 920 www.flirties.co.uk Michelle Ryan is an experienced and passionate lash technician who has a wealth of knowledge that she loves to share with her students. As a trainer for Flirties, she constantly strives to improve the standard of eyelash extensions across the board. Being a busy therapist herself gives Michelle the ability to support students not just with training but to also offer help and advice in other areas of setting up and running a business.

57 - Business

Sarah Humphreyson

East Anglian Beauty Training

15 Drake Mill Business Park, Plymouth PL6 7PS +44 1752 771 112 sarah_humphreyson@hotmail.co.uk eyelashqueenplymouth.co.uk facebook.com/eyelashqueenplymouth instagram.com/ eyelashqueenplymouth

Maureen Blackman Norwich, Norfolk, NR6 +44 7717 257 756 info@eabt.co.uk eabt.co.uk facebook.com/ eastanglianbeautytraining

Accredited training in purpose built facility from classic to mega volume, also providing courses in waxing, threading and more.

Professional, bespoke accredited lash & brow training for beginners, and technicians wanting to expand on their skills. Not affiliated to any particular brand.

Best Lashes&Brows (Best L&B Ltd)

Ireland

Renata Fodor-Csuti +44 7555 481 857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide/ instagram.com/bestlashesandbrows Best Lashes&BrowsÂŽ is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

iLashtique

Ms Diva Training Cork & Dublin 0870 991 991 aoife@msdiva.ie http://www.msdiva.ie/

Annya Studio Anna Slufirski Tallagh, Dublin 24, Ireland info@annyastudio.com facebook.com/annyasstudio/ instagram.com/annyastudio/

Donata Jucyte Ritzy Eyes Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland 0831040220 donata@ritzyeyes.com

Cindy Nicholls Room 21, West Cornwall Enterprise Centre, Cardrew Ind. Est, Redruth, TR15 1SS Australia +44 7875 436 054 cindy@helloultimate.com Enchanted SPA ilashtique.com 1/7 Wise Sreet facebook.com/ilashtique Joondalup instagram.com/ilashtique Western Australia I entered some lash art competitions 6027 in 2016 and won 3rd in London Lash www.enchantedspa.com.au Battle and 2nd in a Christmas lash art reception@enchantedspa.com.au competition. I have just become a lash +61 1300 113 996 trainer for the Cornwall area, under Quality Products and Academy Leanne Harberâ&#x20AC;&#x2122;s Ultimate brand of beautiful products at reasonable prices. Lash Sublime Academy

Jodie Burwood Level 1 34 King st Perth 6000 jodie@sublime-e.com +61 402 856 343

Ex-Import Niche

Beverly Hills Lashes

Estilo Lash

5/92 Township Drive, Burleigh Heads QLD 4220 +61 7 5576 6388 +61 7 5520 2292 (Fax) info@belmacil.com

+1 (310) 500-0551 info@beverlyhillslashes.com beverlyhillslashes.com facebook.com/beverlyhillslashes Instagram.com/beverlyhillslashes twitter.com/ bevhillslashes pinterest.com/bevhillslashes

Kim Helgesen-Fuentes Mackenzie BC +1 (250) 615-1232 kimhelgesenfuentes@estilolash.com estilolash.com facebook.com/ estilolashmobileeyelashextensions

Intensive hands-on certification trainings in the Keratin Lash Lift and Eyelash Extensions- helping you build a strong foundation, leading to success in the eyelash industry.

Providing training in eyelash extensions, microblading, threading and lash lifts.

USA Sinful Lashes Luxury Products and Quality Training. +1 (818) 970–7151 sinfullashes@gmail.com www.sinfullashes.com Luxury products at competitive prices. Featuring our Red Ruby Volume Adhesive. Quality, in-depth training located in Los Angeles. We also travel the US bringing our Classic and Volume training to you.

LASHLAB Academy by PINKLAB & Co. 545 Fifth Avenue, 8th Floor, New York, NY 10017

MaiLash & Brows Mai Le Scottsdale, AZ +1 (480) 404-0092 mailashinfo@gmail.com mailash.com

San Diego Eyelash Extensions Olga Villarreal 12935 Pomerado Road, Poway CA 92064 sandiegoeyelashextensions.com +1 (619) 438-5770 sdeyelash@gmail.com facebook.com/sdeyelash instagram.com/sdeyelash/ twitter.com/sdeyelash pinterest.com/sdeyelash/ I’m Olga Villarreal, award-winning Master Lash Artist, eyelash extension trainer, aesthetician, and owner of San Diego Eyelash Extensions. My mission is to help every woman I serve to feel confident, radiant, and empowered.

SkinCare Fundamentals

Canada

Stephanie Frey 200 Parker Avenue, Rodeo, CA 94572 +1 (888) 388-7546 info@skincarefun.com scflashstore.com/ facebook.com/skincarefundamentals/ instagram.com/skincarefun/

Premium Products and Quality Training

Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all and at great prices.

Denmark MYLASHCOMPANY Beringsvej 7, 7500 Holstebro, Denmark (0045) 5070 2543 info@mylashcompany.com mylashcompany.com Brands: MYLASH and MYTWEEZER. High quality product with a unique patented formula. Worldwide fast shipping. High level lash courses. We teach Classic, Volume and our unique course Lash Medic. This course is the first in the world, which focus are on clients with a medical condition. The course will be taught by a licensed nurse with over 8 years’ experience in lashes and 5 years working with oncology patients.

+1 (403) 999–4455 info@hotlashes.ca www.hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Luxe Lash Academy Vancouver, British Columbia (Canada) +1 (778) 808–5572 leslie@luxelashstudio.ca luxelashstudio.ca facebook.com/luxeacademy Classic and Volume Certification, Advanced Volume Techniques, Re– Certification & Refresher Courses

List in our training directory for just £50 GBP per quarter ($80 USD) Email info@lashinc.eu to be included in our next issue Business - 58

Supplier Directory USA & Canada

SkynLash Academy NJ USA +1 (732) 618–2096 info@skinlashstudio.com skinlashstudio.com

Lash Affair by J.Paris

The Lashe, Inc.

+1 (800) 608-2420 info@lashaffair.com lashaffair.com

6321 N Avondale Ave., Suite 206, Chicago, IL 60631 +1 (773) 202-9399 thelashe@thelashe.com thelashe.com facebook.com/thelashe instagram.com/thelashe twitter.com/thelashe

We sell Luxury Lash Extension Products & Global Certifications. We ship and train globally as well

Sinful Lashes - Luxury Products and Quality Training +1 (818) 970–7151 Sinfullashes@gmail.com sinfullashes.com

The Lashe has been developing premium application products for eyelash extension stylists since 2007. From our exclusive adhesive, to Lashe extensions, to The Lashe Technique.

Luxury products at competitive prices. Featuring our Red Ruby Volume Training Courses, Continuing Adhesive. Quality, in–depth training Education at it’s Finest, Skype Training located in Los Angeles. We also travel Available, Basic Lashes to Advanced the US bringing our Classic and Volume Volume, Lashcoat & Lashbrow Training, training to you. SkynLash Shop for the Finest Lash Flirties PremierLash – designer lashes™ BeautyTrix Supplies

United Kingdom & Ireland

Novalash +1 (866) 430–1261 contact@novalash.com novalash.com

RevitaLash® Cosmetics cservice@revitalash.com revitalash.com

Angel Eyelashes info@angeleyelashes.com angeleyelashes.com Eyelash Supplier to Professionals

Boutique Lash Company +1 (780) 266–3875 admin@boutiquelash.com boutiquelashcompany.com

Hot Lashes +1 (403) 999–4455 hotlashes@live.com hotlashes.ca Canada’s Premium Quality Products shipped World Wide

Sugar Lash sweetsugarlashes.com facebook.com/sugarlashPRO Eyelash extension & training provider

Sweet Lash 377 Marshall Way N #1, Layton, UT 84041 info@sweetlash.com sweetlash.com

59 - Business

premierlash.com +44 845 022 2233 scott@premierlash.com beautytrix.me +1 877 366 5274 (Toll Free US & Lash Perfect Canada) +1 801 463 4868 (Local & International) +44 208 500 9028 info@lashperfect.co.uk Ultimate Lash And Brow Inc. lashperfect.co.uk Viengsamay Kettavong Professional and accredited training 619 800 4429 available from expert trainers at vien@ultimatelashandbrow.com competitive prices throughout the ultimatelashandbrow.com UK. Internationally renowned and facebook.com/ultimatelashbrowusa available worldwide through over 30 ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!

SkinCare Fundamentals 200 Parker Avenue, Rodeo, CA 94572 888-388-7546 info@skincarefun.com scflashstore.com facebook.com/skincarefundamentals instagram.com/skincarefun Exceptional certified EE workshops plus the highest quality eyelash extension products available in the market. SCFLash Store has it all – and at great prices.

overseas distributors.

Nouveau Lash Nouveau Beauty Group +44 844 801 6820 nouveaubeautygroup.com/

LashBase Ltd +44 239 225 1425 sales@lashbase.co.uk lashbase.co.uk

My Beautiful Eyes sales@beautyinnovator.co.uk mybeautifuleyes.eu Mylash, Myscara, Mybrows

Golden Eyelashes Ltd. +44 7522 168 750 goldeneyelashesinfo@gmail.com golden–eyelashes.com We supply high quality eyelash extension and accessories.

Lash Heaven - Luxury Lash Supplies www.lashheaven.uk Official distributor of VOGUE LASHES By Adele Sutton and Chrissanthie

LASHacademy Training & Products rachel@lashbyfrancesca.co.uk www.lashbyfrancesca.co.uk Products - The LASHacademy supply products that are of the highest quality and most affordable to professional lash technicians. We ship worldwide.

VZ Hair and Glamour Ltd International Distributor – Affordable Beauty Supplies +44 7554 925 551 info@vzhairandglamour.com www.vzhairandglamour.com

LashBase Unit 1 Stratfield Park, Elettra Avenue, Waterlooville, Hampshire, United Kingdom, PO7 +44 2392 251 425 sales@lashbase.co.uk lashbase.co.uk facebook.com/lashbase instagram.com/lashbase_ltd twitter.com/lashbase Award winning, premium quality lash supplies. Experienced staff, the highest quality products and unrivalled customer service. Samples available.

Ireland Glamour Lashes Ireland +353 872 974 781 lamourlashesbyjana@gmail.com www.glamourlashes.ie Mall Road, Monaghan, Ireland +353 477 2580 +353 868 593 699 santa.jodka@gmail.com elitelash.co.uk/

Best Lashes&Brows® (Best L&B Ltd.)

Australia

Best Lashes&Brows® is a company offering a large variety products for professional eyelash extension and eyebrow building. We are not only promoting and selling professionally recognised high quality specialist products, but we also offer professional courses and trainings to beginners and experts in the industry.

EBC Limited 26 Prilep Str, Varna 9000 Bulgaria +359 5260 4073 mimi@ebcstore.com www.ebcstore.com European Beauty Concept (EBC Limited) is a lead manufacturer of high quality professional eyelash extensions and Permanent Makeup supplies

Netherlands Lash eXtend

Professional LashBlack 3 Week Semi, Permanent Mascara: Made in England & EU Certified, Eyelash Extension Medical Grade Glues made in England – Ultra Diamond Pro: fast drying – Senses for Sensitive eyes: low vapour odour, perfect for trainers and beginners , Individual Mink Eyelashes 100% Real Siberian Handmade Lashes

Renata Fodor-Csuti +447555481857 info@bestlashesandbrows.com bestlashesandbrows.com facebook.com/ bestlashesandbrowsworldwide instagram.com/bestlashesandbrows

Bulgaria

Elite Lash Academy

Enchanted SPA 1/7 Wise Sreet Joondalup Western Australia 6027 www.enchantedspa.com.au reception@enchantedspa.com.au +61 1300 113 996 Quality Products and Academy

033–4450323 info@lashextend.nl www.lashextend.nl www.lashextend.be

South Africa The Lash Collection info@thelashcollection.co.za thelashcollection.co.za/

Luscious Lashes International +27 72 338 7000 lushlashes@iafrica.com eyelashextensions.co.za/

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong 619 800 4429 vien@ultimatelashandbrow.com ultimatelashandbrow.com facebook.com/ultimatelashbrowusa ULB® The Ultimate Lash and Brow Destination! We specialize in the art of eyelash and eyebrow enhancement products!

Want to get listed in our supplier directory? Email info@lashinc.eu for details! Business - 60

Artist & Salon Directory USA

Lightwork Aesthetics Kristy James +1 (207) 592-4787 KristyJamesLA@outlook.com lightworkaesthetics.com facebook.com/lashbykristy/ instagram.com/kristyjames713 Kristy has been an Advanced Novalash Maine artist since her certification in 2013, applying hundreds of full sets on women of all ages.

United Kingdom Lash Lust Jenna Nye 66 York Road, Weybridge, Surrey +44 1932 950 950 info@lashlust.co.uk lashlust.co.uk facebook.com/lashlustsurrey/ instagram.com/lashlustuk/ twitter.com/lashlust Friendly Lash studio in the heart of Weybridge. Experienced Lash Master/Trainer, 3 Lash Techs and a Lash Artist plus HD brows.

61 - Business

Featured Lash Artist - P olina Voiler Business - 62

Australasia and USA/Canada Coming Aug 2017 IS S U E

17 1 > 20 ISSUE

1 / AU GUST

2017

AL JOURN INESS. Y. BUS T U A E S. B LASHE

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on FAN h c Sun p p o u r t, La for our NInspiration & Em TASY n o i t i d powerm orth Am ent er sia E ican La

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