BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1997 Issues per year: 6 www.latinpressinc.com www.acrlatinoamerica.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED AC/R LATINOAMERICA serves mechanical /systems engineers, consulting/specifying engineers, contractors, and commercial/industrial end-users engaged in the design, new construction, installation, service and purchase of HVAC/R mechanical systems for residential, commercial and industrial buildings; as well as HVAC/R equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, technical engineers and staff personnel in administration, production, engineering and technology, research and development, quality control and sales and marketing and other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 10.253 100 10.253 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
10.253
100
10.253
100
-
-
According to point 11__________________ 1.050 - 1.050 -
-
-
TOTAL
-
-
OTHER FORMS CIRCULATION
11.303
-
11.303
-
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Qualified Non-Paid
Qualified Paid
Total Qualified
January/February____________________ 10.260 N/A 10.260 March/April_________________________ 10.250 N/A 10.250 May/June___________________________ 10.250 N/A 10.250
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AC/R Latinoamerica / May/June 2014
Issue 2014
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL
PERCENT
QUALIFIED OF TOTAL
General
Purchising
Product
Sales &
Financial
Research
Technical Maintenance
Manage-
Manage-
Marketing
Manage-
Develop-
Installation
ment
ment
ment
ment
ment
(B)
(C)
(D)
(E)
(G)
(H)
General
ment
BUSINESS/INDUSTRY
Technical
Manage- Engineering Manage(A)
(F)
Manage-
Others
ment (J)
(K)
(O)
A1.HVAC/R Firm of System Mechanical Engineers
1.728
16,86
675
291
178
35
4
56
7
14
301
123
44
499
4,87
225
89
27
4
3
22
1
17
13
82
16
3.745
36,54
2.757
324
145
19
17
141
5
31
125
126
55
1.304
12,72
850
34
66
32
41
197
2
7
29
19
27
126
1,23
59
21
13
-
-
7
-
1
4
16
5
387
3,78
176
25
25
8
11
19
1
6
24
78
14 2
A2.HVAC/R Contractor System´s Installation A3.HVAC/R Mechanical Contractors B1.HAVC/R Equipment Distributors of Wholesalers E1.End User-Building Negotiations/ Real State E2.End User-Distributor Trade/ Retail Trade E3.End User-Finance Company (Banking)
9
0,09
2
-
-
-
-
-
1
1
-
3
22
0,21
3
4
2
-
-
-
-
2
3
6
2
312
3,04
51
20
26
6
-
30
-
7
30
123
19
E6.End User-Public Service
49
0,48
10
3
8
-
-
1
-
3
13
11
-
E7.End User-Transport Company
33
0,32
13
1
4
-
-
2
-
-
1
5
7
M.HVAC/R Systems OEM Manuf.
1.169
11,40
742
52
27
17
13
215
5
21
22
20
35
N.R&D/Educational /Associations
149
1,45
29
6
16
1
2
8
-
59
7
8
13
O.Other
718
7,00
263
33
43
13
6
61
1
7
58
73
160
10.250
100
5.855
903
580
135
97
759
23
176
630
693
399
57,12
8,81
5,66
1,32
0,95
7,40
0,22
1,72
6,15
6,76
3,89
E4.End User-Government (Admin) E5.End User-Ind./Manufacturing
TOTAL QUALIFIED CIRCULATION PERCENT
100
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 QUALIFICATION SOURCE Qualification Within Qualified
1 year
2 years
3 years
3.720
2.138
1.544
7.402
-
7.402
72,21
74
35
206
-
-
315
3,07
679
226
97
-
-
1002
9,78
2.967
1.877
1.241
-
-
6,085
59,37
II. TOTAL - Request from recipient´s company:
13
-
-
13
-
13
0,13
a. Written
13
-
-
-
-
13
0,13
I. TOTAL - Personal direct request from the recipient: a. Written b. Telecommunication c. Electronic
Non-Paid
Total Paid
Qualified
Percent
b. Telecommunication
- - - - - -
-
c. Electronic
- - - - - -
-
III. TOTAL - Membership benefit:
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizacional
- - - - - -
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic V. TOTAL – Sources other than above (listedy alphabetically) Association rosters and directories Business directories
717
1.532
586
2,835
-
2,835
27,66
2
66
108
-
-
176
1,72
33
2
4
-
-
39
0,38
Independent field reports
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
Manufacturer´s, distributor´s and wholesaler´s lists Other sources
657
1.463
474
-
-
2,594
25,31
25
1
-
-
-
26
0,25
- - - - - - VI. TOTAL - Single copy sales
-
TOTAL QUALIFIED CIRCULATION
4.450
3.670
2.130
10.250
-
10.250
100
PERCENT
43,41
35,80
20,78
100
-
100
100
2
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF MAY/JUNE 2014 MAILING ADDRESS Individuals by name and title and/or function
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
Percent
10.092
N/A
10.092
98,46
Individuals by name only
97
N/A
97
0,95
Titles or functions only
22
N/A
22
0,21
Companies´names only
20
N/A
20
0,20
Multiple-copy same addressee copies
19
N/A
19
0,19
-
-
-
-
10.250
-
10.250
100
Percent
Single copy sales TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
384
-
384
3,75
Mexico 2.727
-
2.727
26,60
Subtotal 3.111 - 3.111
30,35
NORTH AMERICA United States of America
CARIBBEAN Lesser Antilles
-
-
-
-
Cuba
-
-
-
-
Puerto Rico
-
-
-
Dominican Republic
45
-
45
0,44
Subtotal
45
-
45
0,44
-
CENTRAL AMERICA Costa Rica
58
-
58
0,57
El Salvador
28
-
28
0,27
Guatemala
38
-
38
0,37
Honduras
22
-
22
0,21
Nicaragua
28
-
28
0,27
Panama
49
-
49
0,48
223
-
223
2,18
Subtotal
SOUTH AMERICA Argentina
285
-
285
2,78
Bolivia
17
-
17
0,17
Brasil
159
-
159
1,55
Chile
300
-
300
2,93
4.940
-
4.940
48,20
Ecuador
172
-
172
1,68
Paraguay
18
-
18
0,18
602
-
602
5,87
26
-
26
0,25
352
-
352
3,43
6.871
-
6.871
67,03
10.250
-
10.250
100
Colombia
Peru Uruguay Venezuela Subtotal TOTAL QUALIFIED CIRCULATION
AC/R Latinoamerica / May/June 2014
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS
Audited Data
2010 2011 2012 2013 2014
Total audit average qualified
11.444
10.732
11.166
10.484
10.253
Qualified non-paid
11.444
10.732
11.166
10.484
10.253
N/A
N/A
N/A
N/A
N/A
-
-
-
-
-
Qualified paid Post expire copies included in paid circulation Average annual order price
N/A N/A N/A N/A N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
425
Rotated or ocassional
-
-
Allocated for trade shows and conventions
-
-
Edition
580
580
Medellín Events
500
500
80
80
-
45
TOTAL
1.050
Cuba Events All others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AC/R latinoamerica Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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