BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1997 Issues per year: 6 www.latinpressinc.com www.acrlatinoamerica.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED AC/R LATINOAMERICA serves mechanical /systems engineers, consulting/specifying engineers, contractors, and commercial/industrial end-users engaged in the design, new construction, installation, service and purchase of HVAC/R mechanical systems for residential, commercial and industrial buildings; as well as HVAC/R equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, technical engineers and staff personnel in administration, production, engineering and technology, research and development, quality control and sales and marketing and other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 10.249 100 10.249 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
10.249
100
10.249
100
-
-
OTHER FORMS CIRCULATION According to point 11__________________ 750 - 750 - - TOTAL
10.999
-
10.999
-
Issue 2014
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________ 10.248 N/A 10.248 September/October___________________ 10.250 N/A 10.250 November/December_________________ 10.250 N/A 10.250
1
-
AC/R Latinoamerica / November/December 2014
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
-
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL
PERCENT
QUALIFIED OF TOTAL
General
Purchising
Product
Sales &
Financial
Research
Technical Maintenance
Manage-
Manage-
Marketing
Manage-
Develop-
Installation
ment
ment
ment
ment
ment
(B)
(C)
(D)
(E)
(G)
(H)
General
ment
BUSINESS/INDUSTRY
Technical
Manage- Engineering Manage(A)
(F)
Manage-
Others
ment (J)
(K)
(O)
A1.HVAC/R Firm of System Mechanical Engineers
2.495
24,34
1.320
308
204
35
7
72
8
20
327
136
58
510
4,98
235
91
27
4
4
19
1
21
10
84
14
3.380
32,98
2.483
304
137
13
33
122
4
26
101
112
45
1.241
12,11
807
31
50
34
40
178
4
13
24
36
24
128
1,25
66
23
13
-
-
-
-
4
2
15
5
377
3,68
171
22
22
6
12
21
1
6
23
80
13 2
A2.HVAC/R Contractor System´s Installation A3.HVAC/R Mechanical Contractors B1.HAVC/R Equipment Distributors of Wholesalers E1.End User-Building Negotiations/ Real State E2.End User-Distributor Trade/ Retail Trade E3.End User-Finance Company (Banking)
8
0,08
2
-
-
-
-
-
-
1
-
3
23
0,22
4
3
4
-
-
-
-
2
3
5
2
284
2,77
46
18
20
5
-
-
27
8
25
119
16
E6.End User-Public Service
46
0,45
8
2
6
1
-
-
-
3
12
12
2
E7.End User-Transport Company
18
0,18
8
1
1
-
-
1
-
-
1
5
1
M.HVAC/R Systems OEM Manuf.
794
7,75
382
48
28
14
13
206
5
27
22
19
30
N.R&D/Educational /Associations
152
1,48
33
5
15
1
1
8
-
61
5
7
16
794
7,75
352
34
44
13
3
57
1
10
55
69
156
10.250
100
5.917
890
571
126
113
684
51
202
610
702
384
57,73
8,68
5,57
1,23
1,10
6,67
0,50
1,97
5,95
6,85
3,75
E4.End User-Government (Admin) E5.End User-Ind./Manufacturing
O.Other TOTAL QUALIFIED CIRCULATION PERCENT
100
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 QUALIFICATION SOURCE Qualification Within Qualified I. TOTAL - Personal direct request from the recipient: a. Written b. Telecommunication c. Electronic
Non-Paid
Total
1 year
2 years
3 years
Paid
Qualified
Percent
3.483
1.941
2.092
7.516
-
7.516
408
34
72
-
-
514
5,01
77
197
1.054
-
-
1.328
12,96 55,36
73,33
2.998
1.710
966
-
-
5.674
II. TOTAL - Request from recipient´s company:
-
-
13
13
-
13
0,13
a. Written
-
-
13
-
-
13
0,13
b. Telecommunication
- - - - - -
-
c. Electronic
- - - - - -
-
III. TOTAL - Membership benefit:
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizacional
- - - - - -
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic V. TOTAL – Sources other than above (listedy alphabetically)
573
1.481
Association rosters and directories
103
55
10
3
2
14
Business directories
667
2.721
-
2.721
26,55
-
-
168
1,64
-
-
19
0,19
Independent field reports
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
Manufacturer´s, distributor´s and wholesaler´s lists
467
Other sources
1.424
643
-
-
2.534
24,72
- - - - - -
-
- - - - - - VI. TOTAL - Single copy sales 4.056 3.422 2.772 10.250 - 10.250 100 TOTAL QUALIFIED CIRCULATION
PERCENT
39,57
2
33,39
27,04
100
-
100
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2014
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
9.998
N/A
9.998
97,54
215
N/A
215
2,10
Titles or functions only
23
N/A
23
0,22
Companies´names only
14
N/A
14
0,14
Multiple-copy same addressee copies
-
N/A
-
-
Single copy sales
-
-
-
-
10.250
-
10.250
100
Percent
MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
TOTAL QUALIFIED CIRCULATION
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
352
-
352
3,43
Mexico 2.729
-
2,729
26,62
NORTH AMERICA United States of America
Subtotal 3.081 3,081 30,06 CARIBBEAN Lesser Antilles
- - - -
Cuba
- - - -
Puerto Rico
- - - -
Dominican Republic
76
-
76
0,74
Subtotal
76
-
76
0,74
CENTRAL AMERICA Costa Rica
61
-
61
0,60
El Salvador
26
-
26
0,25
Guatemala
36
-
36
0,35
Honduras
24
-
24
0,23
Nicaragua
29
-
29
0,28
Panama
65
-
65
0,63
241
-
241
2,35
Subtotal
SOUTH AMERICA Argentina
272
-
272
2,65
Bolivia
18
-
18
0,18
Brasil
189
-
189
1,84
Chile
294
-
294
2,87
4.900
-
4.900
47,80
Ecuador
159
-
159
1,55
Paraguay
14
-
14
0,14
618
-
618
6,03
27
-
27
0,26
361
-
361
3,52
6.852
-
6.852
66,85
10.250
-
10.250
100
Colombia
Peru Uruguay Venezuela Subtotal TOTAL QUALIFIED CIRCULATION
AC/R Latinoamerica / November/December 2014
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS
Audited Data
2010 2011 2012 2013 2014
Total audit average qualified
11.444
10.732
11.166
10.441
10.249
Qualified non-paid
11.444
10.732
11.166
10.441
10.249
N/A
N/A
N/A
N/A
N/A
-
-
-
-
-
Qualified paid Post expire copies included in paid circulation Average annual order price
N/A N/A N/A N/A N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
150
Rotated or ocassional
-
-
Allocated for trade shows and conventions
-
600
All others
-
-
TOTAL
750
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AC/R latinoamerica Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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