BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1997 Issues per year: 6 www.latinpressinc.com www.acrlatinoamerica.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED AC/R LATINOAMERICA serves mechanical /systems engineers, consulting/specifying engineers, contractors, and commercial/industrial end-users engaged in the design, new construction, installation, service and purchase of HVAC/R mechanical systems for residential, commercial and industrial buildings; as well as HVAC/R equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, technical engineers and staff personnel in administration, production, engineering and technology, research and development, quality control and sales and marketing and other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent N/A
Individual___________________________
10.441
100
10.441
100
N/A
Sponsored Individually Addressed_ ______
-
-
-
-
-
-
Membership Benefit___________________
-
-
-
-
-
-
Multi-copies Same Addressee___________
-
-
-
-
-
-
Single Copy Sales____________________
-
-
-
-
-
-
10.441
100
10.441
100
-
-
640
-
640
-
-
-
11.081
-
11.081
-
-
-
TOTAL QUALIFIED CIRCULATION
OTHER FORMS CIRCULATION According to point 11__________________ TOTAL
Issue 2013
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________
10.802
N/A
10.802
September/October___________________
10.260
N/A
10.260
November/December_ ________________
10.260
N/A
10.260
1
AC/R Latinoamerica / November/December 2013
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 2,57%; 271 copies TOTAL
PERCENT
QUALIFIED OF TOTAL
General
Purchising
Product
Sales &
Financial
Research
Technical Maintenance
Manage-
Manage-
Marketing
Manage-
Develop-
Installation
ment
ment
ment
ment
ment
(B)
(C)
(D)
(E)
(G)
(H)
General
ment
BUSINESS/INDUSTRY
Technical
Manage- Engineering Manage(A)
(F)
Manage-
Others
ment (J)
(K)
(O)
A1.HVAC/R Firm of System Mechanical Engineers
3.477
33,89
2.471
332
149
18
18
142
5
28
132
125
57
2.057
20,05
849
349
176
101
6
55
67
15
281
119
39
498
4,85
226
86
26
5
4
22
1
19
12
82
15
1.271
12,39
830
35
65
32
41
185
2
7
29
18
27
142
1,38
66
23
17
1
-
7
-
1
5
17
5
389
3,79
178
25
27
8
10
21
1
6
22
76
15
(Banking)
41
0,40
10
2
10
2
-
5
1
2
1
4
4
E4.End User-Government (Admin)
23
0,22
4
3
5
-
-
-
-
2
1
6
2
307
2,99
54
20
23
7
1
30
-
7
30
120
15
E6.End User-Public Service
47
0,46
10
3
7
-
-
1
-
2
13
11
-
E7.End User-Transport Company
30
0,29
14
1
-
-
-
2
-
-
1
5
7
M.HVAC/R Systems OEM Manuf.
1.135
11,06
726
49
26
18
14
199
5
22
21
19
36
N.R&D/Educational /Associations
140
1,36
28
5
16
1
2
7
-
54
6
7
14
O.Other
703
6,85
264
32
43
13
6
60
1
7
54
71
152
10.260
100
5.730
965
590
206
102
736
83
172
608
680
388
55,85
9,41
5,75
2,01
0,99
7,17
0,81
1,68
5,93
6,63
3,78
A2.HVAC/R Contractor System´s Installation A3.HVAC/R Mechanical Contractors B1.HAVC/R Equipment Distributors of Wholesalers E1.End User-Building Negotiations/ Real State E2.End User-Distributor Trade/ Retail Trade E3.End User-Finance Company
E5.End User-Ind./Manufacturing
TOTAL QUALIFIED CIRCULATION PERCENT
100
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 QUALIFICATION SOURCE Qualification Within
Qualified
1 year
2 years
3 years
I. TOTAL - Personal direct request from the recipient: a. Written b. Telecommunication
2.628
1.363
3.018
7.009
-
7.009
68,31
143
182
8
-
-
333
3,25
888
31
61
-
-
980
9,55
c. Electronic II. TOTAL - Request from recipient´s company:
1.597
1.150
2.949
-
-
5.696
55,52
0
10
2
12
-
12
0,12
-
-
-
-
-
-
-
-
10
2
-
-
12
0,12
a. Written b. Telecommunication c. Electronic III. TOTAL - Membership benefit: a. Individual b. Organizacional IV. TOTAL - Communication from recipient or recipient´s company (other than request): a. Written b. Telecommunication c. Electronic V. TOTAL – Sources other than above (listedy alphabetically) Association rosters and directories
Non-Paid
Total Paid
Qualified
Percent
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
0,01
-
-
1
-
-
1
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
0,01
3.239
3.239
31,57
-
-
1
2.622
575
42
61
108
10
-
-
179
1,74
12
15
4
-
-
31
0,30
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2.546
452
3
3.001
29,25
Other sources 3 25 VI. TOTAL - Single Copy Sales - - - - -
28
0,27
-
-
Business directories Independent field reports Licensees - National, State or Local Government Manufacturer´s, distributor´s and wholesaler´s lists
TOTAL QUALIFIED CIRCULATION
5.250
1.948
3.062
10.260
-
10.260
100
PERCENT
51,17
18,99
29,84
100
-
100
100
2
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2013
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
10.067
N/A
10.067
98,12
160
N/A
160
1,56
Titles or functions only
23
N/A
23
0,22
Companies´names only
10
N/A
10
0,10
Multiple-Copy Same Addressee copies
30
N/A
30
-
-
-
-
-
10.260
-
10.260
100
Percent
MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Single Copy Sales TOTAL QUALIFIED CIRCULATION
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
350
-
350
3,41
3.145
-
3.145
30,65
3.495
-
3.495
34,06 -
CARIBBEAN Lesser Antilles
-
-
-
Cuba
-
-
-
-
10
-
10
0,10
41
-
41
0,40
51
-
51
0,50
Puerto Rico Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
56
-
56
0,55
El Salvador
27
-
27
0,26
Guatemala
39
-
39
0,38
Honduras
21
-
21
0,20
Nicaragua
29
-
29
0,28
Panama
48
-
48
0,47
220
-
220
2,14
Subtotal
SOUTH AMERICA Argentina
325
-
325
3,17
Bolivia
14
-
14
0,14
Brasil
156
-
156
1,52
Chile
297
-
297
2,89
4.595
-
4.595
44,79
Ecuador
166
-
166
1,62
Paraguay
17
-
17
0,17
563
-
563
5,49
24
-
24
0,23
337
-
337
3,28
6.494
-
6.494
63,29
10.260
-
10.260
100
Colombia
Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
AC/R Latinoamerica / November/December 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS
2009
Audited Data
2010
2011
2012
2013
Total Audit Average Qualified
10.396
11.444
10.732
11.166
10.441
Qualified Non-Paid
10.396
11.444
10.732
11.166
10.441
N/A
N/A
N/A
N/A
N/A
-
-
-
-
-
N/A
N/A
N/A
N/A
N/A
Qualified Paid Post Expire Copies included in Paid Circulation Average Annual Order Price
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other Paid Circulation
-
N/A
Advertisers and Agencies
-
265
Rotated or Ocassional
-
-
Allocated for trade Shows and Conventions
-
-
50
-
Tecnoedificios
Febrava
150
-
AHR Expo
100
-
75
375
TOTAL
640
All Others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AC/R latinoamerica Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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