BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED IN MAY/JUNE 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134 Official publication of: infoComm Cedia Established: 2008 Issues per year: 6 www.latinpressinc.com www.avilatinoamerica.com
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires, Argentina Phone number: (54-11) 4383-6293/7305/4381-8448/ Fax: (54-11) 4383-6293 www.ivc.org.ar Our organization is a non-profit association, founded on December 19, 1946, by the editors of the leading print media in the country, advertising agencies and advertisers in order to control, certify and disseminate data on the average circulation and print run of print media.
FIELD SERVED AVI LATINOAMÉRICA serves professionals working in the integration, installation and rent of audio, video and lighting systems in the residential, commercial and industrial fields.
The use of audited figures allows advertisers and agencies to know for certain the number of recipients there are for the copies as well as their geographical distribution in more than 1,800 locations all over the country. These recipients become the target of advertisers as they are potential customers.
DEFINITION OF RECIPIENTS Recipients are contractors and professionals involved in the design, construction, installation, sale and maintenance of audio, video and lighting systems. Also, recipients include end users of these areas for residential, industrial and commercial applications. Finally, recipients include manufacturers, suppliers and retailers of audio, video and lighting solutions.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent
Individual___________________________
10.250
100
10.250
100
N/A
N/A
Sponsored Individually Addressed_ ______
-
-
-
-
-
-
Membership Benefit___________________
-
-
-
-
-
-
Multi-copies Same Addressee___________
-
-
-
-
-
-
Single Copy Sales____________________
-
-
-
-
-
-
10.250
100
10.250
100
-
-
According to point 11__________________
1.750
-
1.750
-
-
-
TOTAL
12.000
-
12.000
-
-
-
TOTAL QUALIFIED CIRCULATION OTHER FORMS CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Qualified Non-Paid
Qualified Paid
Total Qualified
January/February_ ___________________
10.250
N/A
10.250
March/April_ ________________________
10.250
N/A
10.250
May/June___________________________
10.250
N/A
10.250
1
AVI Latinoamerica / May/June 2013
Issue 2013
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 The variation of this edition in relation to the average of the two informed editions in item 2 OCCUPATION
TOTAL PERCENT QUALIFIED OF TOTAL
General Management (A)
Engineering Technical Purchasing ManageManageManagement ment ment (B) (C) (D)
Producto Management (E)
Sales Management (F)
Financial Management (G)
Research And Development (H)
Technical Installation
Other
(J)
(O)
FITTER/SPECIFIER/SUPPLIER OF AVI PRODUCTS OR SYSTEMS A1. CONTRACTOR-AUDIO/VIDEO/ LIGHTING SYSTEMS INSTALLATION
3.222
31,43
2.403
343
138
15
14
128
2
46
99
34
856
8,35
410
178
53
7
44
3
50
24
67
20
2.409
23,50
1.985
119
108
10
11
75
3
47
32
19
134
1,31
94
2
2
1
-
24
3
-
7
1
1.254
12,23
862
42
70
38
10
113
1
47
16
55
391
3,81
279
8
31
2
10
29
3
7
12
10
A2. CONTRACTOR-SYSTEMS INTEGRATION A3. ENGINEERING COMPANY/ CONSULTANT-DESIGN A4. CONTRACTOR-ELECTRICIAN B1. DISTRIBUTOR/AVI EQUIPMENT WHOLESALER B2. RENT/AVI EQUIPMENT SERVICES
E1. END USER- Building Management/Properties E2. END USER- Wholesale/Retail Commerce E3. END USER- Financial Field E4. END USER- Government Field
329
3,21
316
4
3
1
-
2
-
-
1
2
34
0,33
17
3
2
3
1
5
-
-
1
2
5
0,05
1
-
3
-
-
-
1
-
-
-
13
0,13
3
2
3
-
-
1
-
-
1
3
E5. END USER- Industrial/ Agroindustrial Field E6. END USER- Utilities E7. END USER- Transport Field
4
0,04
-
1
1
-
-
-
-
1
-
1
15
0,15
4
2
2
1
1
-
-
-
2
3 2
9
0,09
4
-
2
-
1
-
-
-
-
1.259
12,28
1.108
8
9
2
3
122
-
1
3
3
56
0,55
24
3
7
1
-
1
-
5
4
11
260
2,54
137
9
14
4
8
18
1
12
8
49
TOTAL QUALIFIED CIRCULATION 10.250 100 7.647 724 448 85 103 521 64 190
253
215
PERCENT
2,47
2,10
M. AVI PRODUCTS MANUFACTURER N. INSTITUTE/RESEARCH/ASCN/GUILD O. OTHER
100
74,60
7,06
4,37
0,83
1,00
5,08
0,62
1,85
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient Written a. Telecommunication b. Electronic c.
Qualified
Total
1 year
2 years
3 years
Non-Paid
Paid
Qualified
Percent
6.575
57
813
7.445
-
7.445
72,63
179
1
46
-
-
226
2,20
161
21
-
-
182
1,78
7.037
68,65
6.235
56
746
-
-
TOTAL - Request from recipient´s company: II. Written a.
-
-
-
-
-
-
-
-
-
-
-
-
1
0,01
Telecommunication b. Electronic c.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
TOTAL - Membership benefit: III. Individual a.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Organizational b. TOTAL - Communication from recipient or recipient´s company (other than request): IV.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Written a. Telecommunication b.
-
-
-
-
-
-
-
-
-
-
-
-
2
0,02
Electronic c. TOTAL - Sources other than above (listedy alphabetically) V. Association rosters and directories Business directories
-
-
-
-
-
-
-
11
2.794
-
2.805
-
2.805
27,37
11
-
-
-
-
11
0,11
0
1.167
-
-
-
1.167
11,39
-
-
-
-
-
-
-
-
-
-
-
-
-
-
0 1.627 - - - Manufacturer´s, distributor´s and wholesaler´s lists Other sources
1.627
15,87
Independent field reports Licensees - National, State or Local Government
TOTAL - Single Copy Sales VI.
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
6.586
2.851
813
10.250
-
10.250
100
PERCENT
64,25
27,81
7,93
100
-
100
100
2
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE: MAY/JUNE 2013
Qualified MAILING ADDRESS
Qualified
Total
Percent
Non-Paid
Paid
Qualified
10.076
N/A
10.076
98,30
106
N/A
106
1,03
Titles or functions only
48
N/A
48
0,47
Companies´names only
20
N/A
20
0,20
Multiple-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
10.250
-
10.250
100
Percent
Individuals by name and title and/or function Individuals by name only
TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2013 COUNTRY
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
399
-
399
3,89
5.017
-
5.017
48,95
5.416
-
5.416
52,84 -
CARIBBEAN Lesser Antilles
-
-
-
Cuba
-
-
-
-
Puerto Rico
2
-
2
0,02
16
-
16
0,16
18
-
18
0,18
Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
58
-
58
0,57
El Salvador
13
-
13
0,13
Guatemala
61
-
61
0,60
Honduras
14
-
14
0,14
Nicaragua
10
-
10
0,10
Panama
69
-
69
0,67
225
-
225
2,20 5,94
Subtotal
SOUTH AMERICA Argentina
609
-
609
Bolivia
16
-
16
0,16
Brasil
100
-
100
0,98
Chile
382
-
382
3,73
2.771
-
2.771
27,03
Ecuador
122
-
122
1,19
Paraguay
20
-
20
0,20
383
-
383
3,74
Colombia
Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
56
-
56
0,55
132
-
132
1,29
4.591
-
4.591
44,79
10.250
-
10.250
100
AVI Latinoamerica / May/June 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data
2010
2011
2012
2013
Total Audit Average Qualified
10.001
12.501
10.500
10.250
Qualified Non-Paid
10.001
12.501
10.500
10.250
N/A
N/A
N/A
N/A
-
-
-
-
N/A
N/A
N/A
N/A
Qualified Paid Post Expire Copies included in Paid Circulation Average Annual Order Price
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other Paid Circulation
-
N/A
Advertisers and Agencies
-
115
Rotated or Ocassional
-
-
Allocated for trade Shows and Conventions
-
-
1.035
1.035
Editing Semester
-
-
InfoComm (U.S.A.)
300
600
SoundChek (Mexico)
300
-
-
-
TOTAL
1.750
All Others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AVI LATINOAMERICA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
4