BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent
Individual___________________________
7.189
100
7.189
100
N/A
N/A
Sponsored Individually Addressed_ ______
-
-
-
-
-
-
Membership Benefit___________________
-
-
-
-
-
-
Multi-copies Same Addressee___________
-
-
-
-
-
-
Single Copy Sales____________________
-
-
-
-
-
-
7.189
100
7.189
100
-
-
According to point 11__________________
2.881
-
2.881
-
-
-
TOTAL
10.070
-
10.070
-
-
-
TOTAL QUALIFIED CIRCULATION
OTHER FORMS CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Qualified Non-Paid
Qualified Paid
Total Qualified
January/February_ ___________________
7.183
N/A
7.183
March/April_ ________________________
7.183
N/A
7.183
May/June___________________________
7.200
N/A
7.200
1
Inpra Latina / May/June 2013
Issue 2013
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 0,24%; 17 copies
TOTAL
PERCENT
General
Production
Technical Purchasing
Product
Sales &
Research
QUALIFIED
OF
Manage-
Manage-
Manage-
Manage-
Manage-
Marketing
Develop-
TOTAL
ment
ment
ment
ment
ment
Mgement.
ment
(A)
(B)
(C)
(D)
(E)
(F)
(G)
BUSINESS/INDUSTRY
Main-
Chemical
tenance
Others
(H)
(I)
(J)
1.Coating Formulation /Manufacturing
3.874
53,81
414
467
465
43
973
892
413
73
26
108
1.160
16,11
405
522
96
4
10
27
12
9
35
40
600
8,33
257
42
99
10
31
52
25
17
19
48
1.432
19,89
617
110
146
24
30
295
57
44
8
101
134
1,86
29
45
16
1
1
6
13
4
1
18
7.200
100
1.722
1.186
822
82
1.045
1.272
520
147
89
315
2.Surface Protection / Corrosion Control 3.Paint & Powder Finishing 4.Industrial Supplier 5.R & D/Educational Association TOTAL QUALIFIED CIRCULATION
PERCENT
100
23,92
16,47
11,42
1,14
14,51
17,67
7,22
2,04
1,24
4,38
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient
1 year
2 years
3 years 1.552
Qualified Non-Paid
Total Paid
Qualified
Percent
2.845
876
5.273
5.273
73,24
Written a.
203
35
47
285
3,96
Telecommunication b.
626
20
4
650
9,03
2.016
821
1.501
4.338
60,25
TOTAL - Request from recipient´s company: II.
-
-
-
-
-
-
-
Written a.
-
-
-
-
-
-
-
Telecommunication b.
-
-
-
-
-
-
-
Electronic c.
-
-
-
-
-
-
-
TOTAL - Membership benefit: III.
-
-
-
-
-
-
-
Individual a.
-
-
-
-
-
-
-
Organizational b.
-
-
-
-
-
-
-
TOTAL - Communication from recipient or recipient´s company (other than request): IV.
-
-
-
-
-
-
-
Written a.
-
-
-
-
-
-
-
Telecommunication b.
-
-
-
-
-
-
-
Electronic c.
-
-
-
-
-
-
-
1.059
868
0
1.927
1.927
26,76
Electronic c.
TOTAL - Sources other than above (listedy alphabetically) V. Association rosters and directories
14
Business directories
77
88 857
11,90
Independent field reports
-
-
-
-
-
-
-
Licensees - National, State or Local Government
-
-
-
-
-
-
-
968
-
-
-
-
968
13,44
-
-
-
-
Manufacturer´s, distributor´s and wholesaler´s lists Other sources
780
-
-
-
TOTAL - Single Copy Sales - - - - - VI.
-
-
3.904 1.744 1.552 7.200 - TOTAL QUALIFIED CIRCULATION
7.200
100
100
100
PERCENT
54,22
2
24,22
21,56
100
-
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE: MAY/JUNE 2013
Qualified MAILING ADDRESS
Qualified
Total
Percent
Non-Paid
Paid
Qualified
6.035
N/A
6.035
94,76
245
N/A
245
3,85
89
N/A
89
1,40
Companies´names only
-
N/A
-
-
Multiple-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
6.369
-
6.369
100
Percent
Individuals by name and title and/or function Individuals by name only Titles or functions only
TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2013 COUNTRY
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America
253
-
253
3,51
3381
-
3.381
46,96
3.634
-
3.634
50,47
Lesser Antilles
-
-
-
-
Cuba
-
-
-
-
Puerto Rico
-
-
-
-
17
-
17
0,24
17
-
17
0,24
Mexico
Subtotal
CARIBBEAN
Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
36
-
36
0,50
El Salvador
12
-
12
0,17
Guatemala
30
-
30
0,42
Honduras
4
-
4
0,06
Nicaragua
2
-
2
0,03
Panama
8
-
8
0,11
92
-
92
1,28
Subtotal
SOUTH AMERICA Argentina
316
-
316
4,39
Bolivia
17
-
17
0,24
Brasil
112
-
112
1,56
Chile
204
-
204
2,83
2.030
-
2.030
28,19
114
-
114
1,58
9
-
9
0,13
440
-
440
6,11
20
-
20
0,28
Colombia Ecuador Paraguay Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
195
-
195
2,71
3.457
-
3.457
48.01
7.200
-
7.200
100
Inpra Latina / May/June 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data
2009
2010
2011
2012
2013
Total Audit Average Qualified
7.623
8.000
7.534
8.000
7.189
Qualified Non-Paid
7.623
8.000
7.534
8.000
7.189
Qualified Paid
N/A
N/A
N/A
N/A
N/A
Post Expire Copies included in Paid Circulation
-
-
-
-
-
Average Annual Order Price
N/A
N/A
N/A
N/A
N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other Paid Circulation
-
N/A
Advertisers and Agencies
-
100
Rotated or Ocassional
-
26
Allocated for trade Shows and Conventions
-
-
1.305
1.305
Editing
-
-
ANDINA PAINT
Semester
150
-
EURO COATING
350
-
ANAFAPYT
150
-
LATINOAMERICA COATING SHOW
800
1.450
-
-
TOTAL
2.881
All Others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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