BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent N/A
Individual___________________________
7.394
100
7.394
100
N/A
Sponsored individually addressed________
-
-
-
-
-
-
Membership benefit___________________
-
-
-
-
-
-
Multi-copies same addressee___________
-
-
-
-
-
-
Single copy sales_____________________
-
-
-
-
-
-
7.394
100
7.394
100
-
-
800
-
800
-
-
-
8.194
-
8.194
-
-
-
TOTAL QUALIFIED CIRCULATION
OTHER FORMS CIRCULATION According to point 11__________________ TOTAL
Issue 2013
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________
7.583
N/A
7.583
September/October___________________
7.400
N/A
7.400
November/December_ ________________
7.200
N/A
7.200
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Inpra Latina / November/December 2013
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 3,88%; 291 copies TOTAL PERCENT
General Production Technical Purchasing Product Sales & Research
Manage-
Manage-
Manage-
Manage-
Manage-
BUSINESS/INDUSTRY TOTAL
ment
ment
ment
ment
ment
Mgement.
ment
(A)
(B)
(C)
(D)
(E)
(F)
(G)
124
331
905
433
QUALIFIED OF
Main-
Marketing Develop- Chemical
tenance Others
(H)
(I)
(J)
1.Coating Formulation /Manufacturing
4.680
65,00
2.574
42
63
77
24
107
31
43
21
53
9
110
1
22
86
335
2.Industrial Coatings Contractor
331
4,60
99
28
67
7
9
27
13
7
3.Paint & Powder Finishing
582
8,08
237
45
97
11
30
47
23
18
4.Industrial Supplier
1.462
20,31
610
35
117
26
29
417
60
49
5.R & D/Educational Association
145
2,01
31
11
9
1
1
6
59
4
TOTAL QUALIFIED CIRCULATION
7.200
100
3.551
243
621
87
132
1.402
588
155
PERCENT
100
49,32
3,38
8,63
1,21
1,83
19,47
8,17
2,15
1,19
4,65
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient
Qualified
Total
1 year
2 years
3 years
Non-Paid
Paid
Qualified
Percent
2.305
1.460
1.489
5.254
-
5.254
72,97
Written a.
133
63
95
-
-
291
4,04
Telecommunication b.
221
137
139
-
-
497
6,90
1.951
1.260
1.255
-
-
4.466
62,03
Electronic c. TOTAL - Request from recipient´s company: II.
-
-
-
-
-
-
-
Written a.
-
-
-
-
-
-
-
Telecommunication b.
-
-
-
-
-
-
-
Electronic c.
-
-
-
-
-
-
-
TOTAL - Membership benefit: III.
-
-
-
-
-
-
-
Individual a.
-
-
-
-
-
-
-
Organizational b.
-
-
-
-
-
-
-
TOTAL - Communication from recipient or recipient´s company (other than request): IV.
-
-
-
-
-
-
-
Written a.
-
-
-
-
-
-
-
Telecommunication b.
-
-
-
-
-
-
-
Electronic c. TOTAL - Sources other than above (listedy alphabetically) V. Association rosters and directories Business directories
-
-
-
-
-
-
-
1.355
313
278
1.946
-
1.946
27,03
60
19
23
-
-
-
-
814
25
30
-
-
869
12,07
Independent field reports
-
-
-
-
-
-
-
Licensees - National, State or Local Government
-
-
-
-
-
-
-
481
269
225
-
-
975
13,54
-
-
-
-
-
-
-
TOTAL - Single copy sales - - - - - VI.
-
-
3.660 1.773 1.767 7.200 - TOTAL QUALIFIED CIRCULATION
7.200
100
100
100
Manufacturer´s, distributor´s and wholesaler´s lists Other sources
PERCENT
50,83
2
24,63
24,54
100
-
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2013
Qualified MAILING ADDRESS
Qualified
Non-Paid
Individuals by name and title and/or function
Total
Paid
Qualified
Percent
6.845
N/A
6.845
95,07
Individuals by name only
231
N/A
231
3,21
Titles or functions only
124
N/A
124
1,72
Companies´names only
-
N/A
-
-
Multiple-copy same addressee copies
-
-
-
-
Single copy sales
-
-
-
-
7.200
-
7.200
100
Percent
TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
263
263
3,65
3.437
3.437
47,74
3.700
3.700
51,39
CARIBBEAN Lesser Antilles
-
-
-
-
Cuba
-
-
-
-
Puerto Rico
-
-
-
-
17
17
0,24
17
17
0,24
Dominican Republic
Subtotal
-
CENTRAL AMERICA Costa Rica
36
-
36
0,50
Salvador El
12
-
12
0,17
Guatemala
30
-
30
0,42
Honduras
5
-
5
0,07
Nicaragua
2
-
2
0,03
Panama
8
-
8
0,11
93
-
93
1,29
Subtotal
SOUTH AMERICA Argentina
317
-
317
4,40
Bolivia
21
-
21
0,29
Brasil
113
-
113
1,57
Chile
202
-
202
2,81
1.935
-
1.935
26,88
117
-
117
1,63
9
-
9
0,13
464
-
464
6,44
19
-
19
0,26
193
-
193
2,68
3.390
-
3.390
47,08
7.200
-
7.200
100
Colombia Ecuador Paraguay Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
Inpra Latina / November/December 2013
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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data
2009
2010
2011
2012
2013
Total audit average qualified
7.623
8.000
7.534
8.000
7.394
Qualified non-paid
7.623
8.000
7.534
8.000
7.394
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price
N/A
N/A
N/A
N/A
N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
660
Rotated or ocassional
-
100
Allocated for trade shows and conventions
-
-
All others
-
40
TOTAL
800
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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