MEDIAKIT 2012
www.inpralatina.com Specialized media for the Latin American paints & coatings industry
Promote yourself in Latin America's leading paints & coatings specialized media.
INPRA LATINA has established itself as the most trustworthy source of information for the Latin American paints & coatings industry. Your marketing plan cannot afford to miss a captive audience of over 8,000 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmented audience ensures an effective reach for your message.
94%
keep the magazine as reference material.
83%
have the authority to recommend, specify or purchase products and/or services.
69%
have at one tine or another used the publication to contact a supplier.
Chemical engineers. Product research and development managers. Manufacturers and formulators. Experts in corrosion control. Professionals and technicians on paints & coatings application. Coatings industry dealers and distributors.
Luis Granes A. International Sales Manager Saureisen Inc.
�AN EXCELLENT PUBLICATION, PIONEERING IN THE INFORMATION ON CORROSION IN LATIN AMERICA�.
”i really like inpra latina, and i´ve been a reader for a long time. In general, the content is useful for me, and provides me with a lot of information on how to perform my job”. Juan Mendez Gómez Igetec S.A. de C.V. México
Total qualified circulation of 8,100 subscribers* Inpra Latina is produced 6 times a year
45,3% Mexico
31,1% Colombia
10,4%
Brazil, Argentina, Bolivia y Chile
9,5%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
1,2%
Central America and the Caribbean
* Total qualified circulation through June 2011.
Print magazines, websites, podcasts, video & trade show converge in Inpra´s advertising proposals, multiplying the effectiveness of your message.
”Inpra Latina has very good content; mostly we enjoy it because it is in Spanish. We find it difficult to relate to English Language magazines”: Óscar Jorge Videla Quinsa SRL Argentina
Industry TARGET segments 54,8%
Coating formulation / Manufacturing
16,2%
Industry supplier
8,6%
Paint & Powder Finishing
18,6%
Surface Protection / Corrosion Control
1,6%
Research center, training intitution or trade association
Source: IVC - institute of circulation verification (June 2011)
Recommended products ... most likely to be sourced by our average reader. 63%
Solvents
58%
Resins
53%
Chemical Specialities
51%
Pigments, dry dispersions
46%
Paints & coatings
42%
Equipment - industrial coatings application
40%
Equipment - coatings formulation
38%
Equipment - surface preparation
34%
Equipment - finishing processes
27%
Oils and & Fatty acids
21%
Containers
56 percent of our readers visit our advertisers´ websites looking for information about their products.
The media most often consumed Inpra Latina's readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines
Specialized websites
40%
Always
31%
Always
44%
Often
43%
Often
14%
Occasionally
19%
Occasionally
1%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 21,456 total readership* As per number of readers per single copy issue of Inpra Latina 2 readers
30%
3 readers
22%
1 reader
21%
5 readers or more
19%
4 readers
9%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Inpra Latina Annual report.
www.inpralatina.com
The leading Spanish language websites on the paints & coatings industries.
˝WE ARE GRATEFUL TO HAVE FOUND INPRA LATINA, AN EFFICIENT DISTRIBUTION TOOL FOR OUR PRODUCTS IN LATIN AMERICA˝. Sergio Ramirez Pliego Rapid Coat México
46% of Inpra Latina´s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
18% Excellent
15% Excellent
25% Excellent
47% Very good
42% Very good
46% Very good
31% Good
36% Good
28% Good
3% Poor
6%
1%
Poor
Poor
Source for all data: 2011 Inpra Latina.
˝INPRA LATINA PROVIDES A TOP SHOWCASE WITH HIGH BUSINESS PRESENCE, THAT HAS CONTRIBUTED TO OUR BRAND'S SUCCESSFUL DEVELOPMENT IN THE COATINGS MARKET IN LATIN AMERICA˝. Luis A. Minero Marketing for Dispersions & Pigmentes Basf - The chemical Company
For eight consecutive years, Cubrecol has been the meeting point for suppliers, applicators and coating manufacturers in Latin America.
www.cubrecol.com Coatings Formulation & Finishing Trade Show & Conference October 8 - 9, 2012 It is aimed at engineers, research and laboratory heads, applicators, site supervisors, contractors, suppliers of raw materials and personnel involved in the formulation and application of coatings and corrosion prevention and control.
˝I found the conferences and exhibitors to be very interesting. I liked the variety of speakers and the opportunity to share with people from Peru, Venezuela, Colombia and Mexico˝.
Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
The sponsorships below are available to any company - staff registration fees to the Academic Program are not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION
Máximo Rodriguez Coutennye & Co. S.A. Venezuela
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
• BANNER
With Inpra Latina, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
Induleads checks buyer's data
induleads You need it, they have it, we get you in touch with them.
areas of coverage Audio, Video, Lighting Air-conditioning & refrigeration Construction Paper and paper products Chemistry and related industries Electronic security Travel, meetings and tourism
lead generated
THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.
Our top priority is to help you close more business We are lead generation pioneers in Latin America thanks to our unflagging focus in our customers’ success. Our every-day goal is to make all we can to ensure our programs help you to continue to grow. More than 15 years of experience in marketing to Latin America We have been helping our customers all over Latin America for the last 17 years. With a team of professionals who have a deep insight in the specific industries we serve, you can be assured the services you contract will have the result you hope. We can guarantee you that: Any lead generated by Induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order, delivered via e-mail within the three days following their on-line processing.
INPRA EDITORIAL CALENDAR 2012 issue
[Vol.17 Nº 1]
[Vol.17 Nº 2]
[Vol.17 Nº 3]
[Vol.17 Nº 4]
[Vol.17 Nº 5]
[Vol.17 Nº 6]
Close
January 27, 2012
March 9, 2012
May 11, 2012
June 29, 2012
August 31, 2012
October 26, 2012
Paint & Coatings
Pigment
Additives
Mixing, milling and dispersing equipment
Resins
Solvents
Color Measuring and Laboratory Instruments
Surface protection & corrosion control
Industrial maintenance
Corrosion costs for Latin American industry
Corrosion in the electrical and telecommunications industry
Corrosion in oil and petrochemical industry
Aerospace and marine paintings
Corrosion in transportation industry
Paint finishing
Curing systems
Automotive Finishing focus
Liquid coatings application technologies
Wood finishing focus
VOC Control and LEED certification
Nanotechnology applications and smart coatings
Powder and green technologies
Equipment and technologies for curing electrostatic paint
Electrostatic paint for metal appliances and metal
Powder: truble shooting guides
Powder coating application technologies
Surface pre-treatment for powder coatings
Control: packaging and chemical waste
Specialty chemicals
Personal care: green products
Sunscreen
Pigments
Surfactants
Active ingredients & vitamins
Aditives, solvents & solubilizers
Pro of the month
Central America and The Caribbean
Merconorte
Mexico
Colombia
Brazil
Mercosur
Special features
Sealants and adhesives
Intumescent paints
UV curing resins and special effect pigments
Coil coatings
Pigments and resins for cosmetic and graphic arts
Road demarcation
Regular features
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Marketing features
Litfocus
Litfocus
Induguía
Events
Andina Paint: Bogota, Colombia
SSPC Tampa, FL
Supplier Spotlight
Coatech: Mexico DF, Mex
NAI: ST Louis, MI
Cubrecol Medellin, Col
Sur/Fin: Las vegas, NV
Report sater: Argentina
China Coat Guangzhou, China
American Coating Show: Indianapolis, IN
Plan 1 advertising options 12 MONTHS
US$ 19,698
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3,638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]
6 MONTHS
US$ 10,368
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3,638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
2 MONTHS
US$ 3,638
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3,638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS
US$ 11,820
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]
6 MONTHS
US$ 6,222
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
2 MONTHS
US$ 2,183
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 3 advertising options 12 MONTHS
US$ 8,862
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]Supplier Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 4,665
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,637
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS
US$ 7,878
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 4,146
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,455
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2,138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services
ing advertis insertS
VALUE +30%
VALUE +20%
VALUE +10%
Advertising inserts
Make your company and products stand out ask your account manager about the different options.
inpralatina.com - advertising options ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
US$ 2,500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1ra posición [468 x 60 px]
US$ 276
US$ 262
US$ 249 US$ 212
Banner - 2 Posición [468 x 60 px]
US$ 235
US$ 223
Bánner - 3-5ta posición [468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
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Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 3.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object.
REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710