MEDIAKIT 2014 www.INPRALATINA.com
Specialized media for the Latin American Paints & coatings industry
Promote yourself in Latin America's leading paints & coatings specialized media.
INPRA LATINA has established itself as the most trustworthy source of information in the Latin American paints & coatings industry. Your marketing plan cannot afford to miss a captive audience of nerarly 8,000 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:
Our highly segmented audience ensures an effective reach for your message.
94%
keep the magazine as reference material.
83%
have the authority to recommend, specify or purchase products and/or services.
69%
have at one tine or another used the publication to contact a supplier.
Chemical engineers. Product research and development managers. Manufacturers and formulators. Experts in corrosion control. Professionals and technicians on paints & coatings application. Coatings industry dealers and distributors.
Luis Granes A. International Sales Manager Saureisen Inc.
�AN EXCELLENT PUBLICATION, PIONEERING IN THE INFORMATION ON CORROSION IN LATIN AMERICA�.
”i really like inpra latina, and i´ve been a reader for a long time. In general, the content is useful for me, and provides me with a lot of information on how to perform my job”. Juan Mendez Gómez Igetec S.A. de C.V. México
Total qualified circulation of 8,000 subscribers* Inpra Latina is produced 6 times a year
36,5% Mexico
30% Colombia
20%
Brazil, Argentina, Bolivia and Chile
9,1%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
1,6%
Central America and the Caribbean
* Total qualified circulation through December 2012.
Print magazines, websites, podcasts, video & trade show converge in Inpra´s advertising proposals, multiplying the effectiveness of your message.
”Inpra Latina has very good content; mostly we enjoy it because it is in Spanish. We find it difficult to relate to English Language magazines”: Óscar Jorge Videla Quinsa SRL Argentina
Industry TARGET segments 54,8%
Coating formulation / Manufacturing
16,2%
Industry supplier
8,6%
Paint & Powder Finishing
18,6%
Surface Protection / Corrosion Control
1,6%
Research center, training intitution or trade association
Source: IVC - institute of circulation verification (June 2012)
Recommended products ... most likely to be sourced by our average reader. 63%
Solvents
58%
Resins
53%
Chemical Specialities
51%
Pigments, dry dispersions
46%
Paints & coatings
42%
Equipment - industrial coatings application
40%
Equipment - coatings formulation
38%
Equipment - surface preparation
34%
Equipment - finishing processes
27%
Oils and & Fatty acids
21%
Containers
56 percent of our readers visit our advertisers´ websites looking for information about their products.
The media most often consumed Inpra Latina's readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines
Specialized websites
40%
Always
31%
Always
44%
Often
43%
Often
14%
Occasionally
19%
Occasionally
1%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 21,456 total readership* As per number of readers per single copy issue of Inpra Latina 2 readers
30%
3 readers
22%
1 reader
21%
5 readers or more
19%
4 readers
9%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Inpra Latina Annual report.
www.inpralatina.com
The leading Spanish language websites on the paints & coatings industries.
˝WE ARE GRATEFUL TO HAVE FOUND INPRA LATINA, AN EFFICIENT DISTRIBUTION TOOL FOR OUR PRODUCTS IN LATIN AMERICA˝. Sergio Ramirez Pliego Rapid Coat México
46% of Inpra Latina´s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
18% Excellent
15% Excellent
25% Excellent
47% Very good
42% Very good
46% Very good
31% Good
36% Good
28% Good
3% Poor
6%
1%
Poor
Poor
Source for all data: 2011 Inpra Latina.
˝INPRA LATINA PROVIDES A TOP SHOWCASE WITH HIGH BUSINESS PRESENCE, THAT HAS CONTRIBUTED TO OUR BRAND'S SUCCESSFUL DEVELOPMENT IN THE COATINGS MARKET IN LATIN AMERICA˝. Luis A. Minero Marketing for Dispersions & Pigmentes Basf - The chemical Company
With Inpra Latina, advertisers keep a continual interaction with their customers and suppliers throughouth our diverse display opportunities.
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EDITORIAL CALENDAR 2014 Issue
[Vol.19 Nº 1]
[Vol.19 Nº 2]
[Vol.19 Nº 3]
[Vol.19 Nº 4]
[Vol.19 Nº 5]
[Vol.19 Nº 6]
CIose
January 24, 2014
March 7, 2014
May 9, 2014
June 27, 2014
August 22, 2014
October 17, 2014
Paint & Coatings
Pigment
Additives
Biocides
Resins
Environmental
Techniques and
formulation of
analysis of paints
paints
and coatings
Surface protection
Steel structures
Technical-
Corrosion
& corrosion control
Corrosion in
economic impact
protection in low
projects in sport
buildings
of corrosion
temperatures
venues
Trends for
Home Decoration
Application of
Finishes for floors
commercial
Trends
waterproofing
of hospitals and
roofing
health centers
Powder coating for
Powder paint
wood
application
Paint finishing
buildings Powder and green
VOC reduction
technologies
strategies
Coatings for glass
Concrete protection Anticorrosive
Antibacterial paint
Corrosion in trains and subways
Automotive Finishing
Nanotechnology
Green coatings raw materials
technology Pro of the month
Central America
Merconorte
Mexico
Colombia
Brazil
Mercosur
Intumescent paints
Special effects
Advantages and
Paint analysis
Road demarcation
pigments
application of
technologies
and The Caribbean Special features
Adhesives and sealants
Curing radiation Regular features
Case Study, new
Case Study, new
Case Study, new
Case Study, new
Case Study, new
Case Study, new
products and
products and
products and
products and
products and
products and
industry news
industry news
industry news
industry news
industry news
industry news
Marketing features
Litfocus
Supplier Spotlight
Events
Pace
Andina Paint
Eurocoat
The Chem Show
Kansas, USA
Lima, Perú
París, France
New York, USA
Coatech/Fabtech
Coating NAI
México DF, México
St. Louis, USA
Sur/Fin
FabTech
Cleveland, USA
Atlanta, USA
American Coatings Show Atlanta, USA CoaTech México DF, México Report Sater Buenos Aires, Argentina
Litfocus
Plan 1 advertising options 12 MONTHS
US$ 19.698
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]
6 MONTHS
US$ 10.368
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
2 MONTHS
US$ 3.638
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS
US$ 11.820
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]
6 MONTHS
US$ 6.222
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
2 MONTHS
US$ 2.183
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 3 advertising options 12 MONTHS
US$ 8.862
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]Supplier Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS
US$ 4.665
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 1.637
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS
US$ 7.878
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS
US$ 4.146
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 1.455
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Extra services
ing advertis insert
VALUE +30%
VALUE +20%
VALUE +10%
Advertising insert
Make your company and products stand out ask your account manager about the different options.
inpralatina.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices
Web Portal Layout: 1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
$555
$527
$501
Body [300 x 250 px]
$333
$316
$301
Banner [468 x 60 px]
$250
$237
$226
Footer [728 x 90 px]
$222
$211
$200
Web sponsor [120 x 90 px]
$100
$95
$90
Web Search Sponsor
$450
$428
$406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
$550
$523
$496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
$2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1ra posición [468 x 60 px]
$276
$262
$249
Banner - 2 Posición [468 x 60 px]
$235
$223
$212
Bánner - 3-5ta posición [468 x 60 px]
$141
$134
$127
E-Sponsor [120 x 90 px]
$117
$111
$106
da
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
$4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
$1,500
Podcast advertising
Price
[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
$600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object.
REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
www.INPRALATINA.com Published by LATIN PRESS, INC
Max Jaramillo President
USA +1 [305] 285 3133
Manuela Jaramillo Vice President
Mexico +52 [55] 4170 8330
Fabio Franco, Production Manager
COLOMBIA +57 [1] 381 9215
Albeiro Cortés, Circulation Manager
ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 México Begonias #36-A Col. Las Margaritas 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330 COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPA 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710