MEDIAKIT 2014
www.ventasdeseguridad.com Specialized media for the latin American electronic security industry
Promote yourself in Latin America's leading electronic security specialized media.
VENTAS DE SEGURIDAD has estabilished itself as the most trustworthy source of information in the Latin American market for electronic security. Your marketing plan cannot afford to miss a captive audience of over 11,000 subscribers made up of: Administrative managers. Sales and marketing executives. Security systems installation technicians. Engineers, electricians, electronics and computational engineers. Security systems consultants and experts.
Our highly segmented audience ensures an effective reach for your message.
95%
Keep the magazine as reference material.
88%
Have the authority to recommend, specify or purchase products and/ or services.
82%
Have at one time or another used the publication to contact a supplier.
Our readers are: Contractors and professionals involved in the design, construction, installation, sales and services to electronic security systems. End-Users of security systems for residential, industrial and commercial applications. Manufacturers, distributors and dealers of electronic security equipment.
VENTAS DE SEGURIDAD IS THE OFFICIAL MAGAZINE OF THESE ORGANIZATIONS:
”VENTAS DE SEGURIDAD IS AN EFFECTIVE MAGAZINE, SINCE IT ENCOMPASSES ALL THE SEGMENTS OF LATIN AMERICAN ELECTRONIC SECURITY INDUSTRY DELIVERING AN ACTUAL, CURRENT AND OBJECTIVE APPROACH”. Felipe Argüello
Total qualified circulation of 11,000 subscribers* VDS is produced 6 times a year
35% Mexico
31%
Colombia
12%
Central America & the Caribbean
12%
Brazil, Argentina, Bolivia & Chile
10%
Venezuela, Ecuador, Peru, Paraguay, Uruguay * Total qualified circulation through December 2012.
Print magazines, websites, podcasts, video & trade show converge in VDS´s advertising proposals, multiplying the effectiveness of your message. ” I REALLY ENJOY READING ABOUT OTHER COMPANY'S EXPERIENCES OR ABOUT HUMAN ENGINEER MANAGEMENT ACCOMPLISH A PROJECT. I LEARN A LOT FROM THE STORIES AND THAT IS A VALUABLE RESOURCE FOR ME”: David Treto Project and support Area Collins´ Seguridad Privada Integral
Industry TARGET segments 31,8%
Contractor - Security systems installation
14,6%
Contractor - Systems integration
12,9%
Security products manufacturer
9,4%
Distributor / Security systems wholesaler
8,1%
Engineering firm / Consultancy / Design
6,9%
End- users
5,9%
Other
5,4%
Service / Central station monitoring
4,4%
IT Security
Source: IVC - institute of circulation verification (June 2012)
Recommended products ... most likely to be sourced by our average reader. 87%
video
58%
Entry/exit control systems
80%
Alarms
55%
System integrators
78%
Access control
53%
ID systems
76%
Sensors
49%
Security services
73%
Wiring and cables
48%
Vehicle control systems
71%
Perimeter protection
44%
Urban security
71%
Fire detection / Others
44%
Domotics - residential or commercial
67%
Wireless Technology
40%
Special protection
58%
Installation - Tools, accesories and suppliers
38%
Sound and communication equipment
58%
Installation and distribution services
69 percent of our readers visit our advertisers´ websites looking for information about their products.
The media most often consumed Ventas de Seguridad´s readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines
Specialized websites
43% Always
40% Always
38% Often
39% Often
16%
Occasionally
15%
Occasionally
2%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 32,614 total readership* As per number of readers per single copy issue of Ventas de Seguridad 5 readers or more
27%
2 readers
25%
3 readers
24% 13% 12%
4 readers 1 reader
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Ventas de Seguridad Annual report.
www.ventasdeseguridad.com
The leading Spanish language websites on the travel management industry.
˝THE MAGAZINE IS A VALUABLE RESOURCE. IT CONTAINS ISSUES THAT PERTAINS TO OUR BUSINESS AND GIVES US HELPFUL IDEAS. WE PARTICULARLY ENJOY THE PRODUCT SECTION; WE FIND A LOT OF USEFUL INFORMATION THERE˝. Patricio Fustillos Sales manager Siaproci Cía Ltda
49% of Ventas de Seguridad´s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
22% Excellent
18%
34% Excellent
47% Very good
43% Very good
48% Very good
27% Good
32% Good
18%
Good
4%
6%
1%
Poor
Poor
Excellent
Poor
Source for all data: 2011 Ventas de Seguridad annual report.
With VDS Latinoamérica, advertisers keep a continual interaction with their customers and suppliers throughout our diverse display opportunities.
www.indumedia.com Building and renovation projects in Latin America Get access to building or remodelling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known" General Manager Minibar Systems México SA de CV
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
nduleads checks buyer's data
lead generated
the lead be crossed with customer and it be send to buyer
INDUGUIA is distributed in Latin America, do not miss this great opportunity to project your company without spending much money.
www.induguia.com The suppliers´guide for Latin America. Make effective contacts. Find the best offers in the market. The printed edition is published and distributed every end of the year.
advertising options one page advertisement Logo Banner Leaderboard [ 728x90 ] for 12 months
U$D 1.904 Half page advertisement Logo Banner Leaderboard [ 728x90 ] for 8 months
U$D 1.143 Third page advertisement [ vertical or horizontal ] Logo Banner Footer [ 728x90 ] for 6 months
U$D 857 Fourth page advertisement Logo Banner Footer [ 728x90 ] for 4 months
U$D 726 Logo on print edition and online Logo on a banner on the website for a year
U$D 300
INDUGUIA Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition) All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name. PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier´s names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.
Expand your brand´s scope and reach by sponsoring specialized industry events.
www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. June 4 - 6 / 2014 Plaza Mayor Medellín - Colombia
TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
Working areas:
• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises
- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Big buildings owners
Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER
VDS EDITORIAL CALENDAR 2014
Issue
[Vol.18 Nº 1]
[Vol.18 Nº 2]
[Vol.18 Nº 3]
[Vol.18 Nº 4]
[Vol.18 Nº 5]
[Vol.18 Nº 6]
Close
January 10, 2014
February 21, 2014
April 4, 2014
May 30, 2014
July 25, 2014
Sept. 19, 2014
Approaches
Alarms
CCTV
Fire Detection
Perimeter Security
Access Control
Integration
Market and
Instrision Systems
Market Evolution.
Fire Detection for
Perimeter Security
Access Control in
Integration
(Comparative
Corporate Centers
Systems
education centers
Systems
report)
and Government Sensors
Biometrics (market
Successful
report)
integration projects Security in banks
Technology focus
Offices Industrial and end
Alarm systems
user focus
integration
Public Safety
Application of the rules or regulations in the region
IT Security
Security Pro of the
Networks Security
Merconorte
Encryption
Mexico
Intrusion Detection
Business
Conmputer
Systems
Protection
Forensics
Brazil
Argentina
Colombia
month Regular features
Central America and The Caribbean
Government
Case Study, new
Case Study, new
Case Study, new
Case Study, new
Case Study, new
Case Study, new
products and
products and
products and
products and
products and
products and
industry news
industry news
industry news
industry news
industry news
industry news Marketing features
Litfocus
Supplier's Spotlight
Events
ISC Brazil
ISC West
TecnoEdificios
ASIS
ASIS
CPSE
São Paulo, Brazil
Las Vegas, USA
Medellín, Colombia
México DF
Atlanta, USA
Shenzhen, China
ExpoSeguridad
Seguritec
Cumbre ALAS
E+S+S
México
Lima, Peru
Punta Cana,
México DF
Dominican Republic
Exposec Brasil São Paulo, Brazil
SeguriExpo
Bogota, Colombia SeguriExpo Buenos Aires, Argentina
Ecuador
Security Essen Guayaquil, Ecuador Essen, Germany Intersec Buenos Aires, Argentina
Plan 1 advertising options 12 MONTHS
US$ 24.054
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]
only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ]
6 MONTHS
US$ 12.660
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]
only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 4.442
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]
only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS US$ 14.436 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS
US$ 7.596
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 moths [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 2.665
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 750 / 6 moths [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 10.824 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS US$ 5.697 3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 1.999
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS US$ 9.624 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS US$ 5.064 3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS US$ 1.777 1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Extra services
ing advertis insert
VALUE +30%
VALUE +20%
VALUE +10%
Advertising insert
Make your company and products stand out ask your account manager about the different options.
ventasdeseguridad.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices
Web Portal Layout: 1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
$555
$527
$501
Body [300 x 250 px]
$333
$316
$301
Banner [468 x 60 px]
$250
$237
$226
Footer [728 x 90 px]
$222
$211
$200
Web sponsor [120 x 90 px]
$100
$95
$90
Web Search Sponsor
$450
$428
$406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
$550
$523
$496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
$2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
$276
$262
$249 $212
Banner - 2 Position [468 x 60 px]
$235
$223
Bánner - 3-5th Position[468 x 60 px]
$141
$134
$127
E-Sponsor [120 x 90 px]
$117
$111
$106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
$4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
$1,500
advertising Podcast
Price
[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
$600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
SPECIALITY ADVERTISING OPPORTUNITIES
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images
GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
All black text must be 100% Black, no color combination.
ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
REPRINT SERVICES
No compression in any object.
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
Embed all fonts (Be sure to include 100% of each font used).
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
GENERAL RATE POLICY
No downsample on any image.
Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
www.ventasdeseguridad.com Published by: LATIN PRESS, INC
Max Jaramillo President
USA +1 [305] 285 3133
Manuela Jaramillo Vice President
Mexico +52 [55] 4170 8330
Fabio Franco, Production Manager
COLOMBIA +57 [1] 381 9215
Albeiro Cortés, Circulation Manager
ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 México Begonias #36-A Col. Las Margaritas 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330 COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPA 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710