BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent
Individual___________________________
10.826
100
10.826
100
N/A
N/A
Sponsored Individually Addressed_ ______
-
-
-
-
-
-
Membership Benefit___________________
-
-
-
-
-
-
Multi-copies Same Addressee___________
-
-
-
-
-
-
Single Copy Sales____________________
-
-
-
-
-
-
10.826
100
10.826
100
-
-
According to point 11__________________
6.235
-
6.235
-
-
-
TOTAL
17.061
-
17.061
-
-
-
TOTAL QUALIFIED CIRCULATION OTHER FORMS CIRCULATION
Issue 2013
Qualified Non-Paid
Qualified Paid
Total Qualified
January/February_ ___________________
10.593
N/A
10.593
March/April_ ________________________
10.768
N/A
10.768
May/June___________________________
11.117
N/A
11.117
1
Ventas de Seguridad / May/June 2013
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 The variation of this edition in relation to the average of the two informed editions in item 2 is 4,565%; 504 copies TOTAL
PERCENT
QUALIFIED
OF TOTAL
PROFESSIONAL ACTIVITY
INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst. A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit. B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other
General
Product
Security
Sales
Financial
Research
Technical
Manage-
Manage-
Manage-
Manage-
Manage-
Develop-
Installa-
ment
ment
ment
ment
ment
ment
ment
tion
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Technical Purchising
ment (A)
(B)
(C)
Others (O)
3.637 1.502 920 1.184 645 840 1.200 123 117
32,72 13,51 8,28 10,65 5,80 7,56 10,79 1,11 1,05
1.526 635 477 679 333 382 106 61 12
373 245 125 68 15 31 12 5 3
371 168 67 60 42 73 17 5 8
92 35 12 29 5 4 4 4 1
33 12 8 23 74 6 3 2
325 110 62 66 48 123 23 23 70
301 128 66 172 8 56 4 5 -
19 5 2 2 18 6 1 1
123 60 54 19 22 47 3 3 8
374 55 14 26 52 43 7 3 7
100 49 33 40 28 69 4 10 5
83 89 38 49 99 58 533
0,75 0,80 0,34 0,44 0,89 0,52 4,79
11 9 5 7 1.095 18 181
9 5 4 4 22 1 12
5 6 7 4 25 3 23
1 4 1 1 5 6
1 11 5
30 48 13 25 26 6 106
2 1 224 5 37
1 2 2
12 4 1 4 9 18 14
2 4 1 2 16
13 9 2 3 21 7 131
11.117 100
100
5.537 49,81
934 8,40
884 7,95
204 1,84
178 1,60
1.104 9,93
1.009 9,08
59 0,53
401 3,61
606 5,45
524 4,71
7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv. E7.Transport Company TOTAL QUALIFIED CIRCULATION PERCENT
General
Manage- Engineering Manage-
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient
1 year
2 years
3 years
Qualified Non-Paid
Total Paid
Qualified
Percent
4.117
1.188
2.987
8.292
-
8.292
a. Written
162
52
40
-
-
254
2,28
b. Telecommunication
264
5
17
-
-
286
2,57
c. Electronic
74,59
3.691
1.131
2.930
-
-
7.752
69,73
II. TOTAL - Request from recipient´s company:
-
4
484
488
-
488
4,39
a. Written
-
-
20
-
-
-
-
b. Telecommunication
-
4
464
-
-
-
-
c. Electronic
-
-
-
-
-
-
-
III. TOTAL - Membership benefit:
-
-
-
-
-
-
-
a. Individual
-
-
-
-
-
-
-
b. Organizational
-
-
-
-
-
-
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
-
-
-
-
-
-
-
b. Telecommunication
-
-
-
-
-
-
-
c. Electronic
-
-
-
-
-
-
-
1.066
1.099
172
2.337
-
2.337
21,02
V. TOTAL - Sources other than above (listedy alphabetically) Association rosters and directories
40
867
9
-
-
916
8,24
168
191
108
-
-
467
4,20
Independent field reports
-
-
-
-
-
-
-
Licensees - National, State or Local Government
-
-
-
-
-
-
-
858
41
55
-
-
954
8,58
-
-
-
-
Business directories
Manufacturer´s, distributor´s and wholesaler´s lists Other sources
-
-
-
VI. TOTAL - Single Copy Sales - - - - -
-
-
5.183 2.291 3.643 11.117 - TOTAL QUALIFIED CIRCULATION
11.117
100
100
100
PERCENT
46,62
2
20,61
32,77
100
-
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE: NOVEMBER/DECEMBER 2012
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
10.987
N/A
10.987
93,93
123
N/A
123
1,05
Titles or functions only
7
N/A
7
0,06
Companies´names only
-
N/A
-
-
580
N/A
580
4,96
-
-
-
-
11.697
-
11.697
100
Percent
MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Multiple-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 COUNTRY
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
504
-
504
4,53
3.770
-
3.770
33,91
4.274
-
4.274
38,45 -
CARIBBEAN Lesser Antilles
-
-
-
Cuba
-
-
-
-
867
-
867
7,80
164
-
164
1,48
1.031
-
1.031
9,27
Puerto Rico Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
92
-
92
0,83
El Salvador
53
-
53
0,48
Guatemala
87
-
87
0,78
Honduras
37
-
37
0,33
Nicaragua
42
-
42
0,38
103
-
103
0,93
414
-
414
3,72
Panama
Subtotal
SOUTH AMERICA Argentina
750
-
750
6,75
Bolivia
41
-
41
0,37
Brasil
127
-
127
1,14
Chile
256
-
256
2,30
Colombia
2945
-
2.945
26,49
Ecuador
313
-
313
2,82
Paraguay
55
-
55
0,49
491
-
491
4,42
70
-
70
0,63
350
-
350
3,15
5.398
-
5.398
48,56
11.117
-
11.117
100
Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
Ventas de Seguridad / May/June 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data
2009
2010
2011
2012
2013
Total Audit Average Qualified
10.531
10.536
10.912
11.306
10.826
Qualified Non-Paid
10.531
10.536
10.912
11.306
10.826
Qualified Paid
N/A
N/A
N/A
N/A
N/A
Post Expire Copies included in Paid Circulation
-
-
-
-
-
Average Annual Order Price
N/A
N/A
N/A
N/A
-
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other Paid Circulation
-
N/A
Advertisers and Agencies
-
135
Rotated or Ocassional
-
-
Allocated for trade Shows and Conventions
-
-
400
400
-
-
300
-
Editing Semester ISC WEST EXPOSEGURIDAD ASIS MÉXICO All Others
5.000
-
400
5.700
-
-
TOTAL
6.235
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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