BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 10.250 100 10.250 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
10.250
100
10.250
100
-
-
-
-
OTHER FORMS CIRCULATION According to point 11__________________ 6.350 - 6.350 - TOTAL
16.600
-
16.600
- - -
Issue 2014
Qualified Non-Paid
Qualified Paid
Total Qualified
January/February____________________ 10.250 N/A 10.250 March/April_________________________ 10.250 N/A 10.250 May/June___________________________ 10.250 N/A 10.250
1
Ventas de Seguridad / May/June 2014
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL
PERCENT
QUALIFIED
OF TOTAL
PROFESSIONAL ACTIVITY
General ment (A)
INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst. A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit. B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other
Product
Security
Sales
Financial
Research
Technical
Manage-
Manage-
Manage-
Manage-
Manage-
Develop-
Installa-
ment
ment
ment
ment
ment
ment
ment
tion
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(O)
Technical Purchising
(B)
Others
2.868 1.596 784 1.412 687 700 1.421 65 98
27,98 15,57 7,65 13,78 6,70 6,83 13,86 0,63 0,96
1.712 892 390 932 214 499 1.060 31 1
174 159 125 51 31 14 18 2 10
230 90 62 51 64 21 21 3 14
42 35 9 24 7 63 7 1 3
8 12 8 21 5 3 9 4
148 60 37 55 139 7 13 5 12
139 167 56 198 58 12 264 6 6
9 4 2 1 6 3 1 1 1
55 51 50 19 47 23 5 11 14
277 67 16 26 40 25 3 1 10
74 59 29 34 76 30 20 4 23
175 112 101 73 84 35 39
1,71 1,09 0,99 0,71 0,82 0,34 0,38
107 56 11 7 10 5 5
11 4 2 11 6 4 4
11 6 3 3 4 5 3
4 5 1 1 4 1
3 2 1 1 -
24 17 62 23 40 11 20
3 5 2 1
1 2 -
4 3 9 12 4 1 4
7 2 4 1 2 5 -
4 10 5 14 11 4 1
10.250
100 100
5.932 57,87
626 6,11
591 5,77
207 2,02
77 0,75
673 6,57
917 8,95
31 0,30
312 3,04
486 4,74
398 3,88
7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv. E7.Transport Company TOTAL QUALIFIED CIRCULATION PERCENT
General
Manage- Engineering Manage-
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 QUALIFICATION SOURCE Qualification Within Qualified I. TOTAL - Personal direct request from the recipient a. Written b. Telecommunication c. Electronic II. TOTAL - Request from recipient´s company:
1 year
2 years
3 years
4.047
2.770
1.300
Non-Paid 8.117
Total Paid -
Qualified 8.117
Percent 79,19
139 32 25 - - 196 1,91 25 262 50 - - 337 3,29 3.883 2.476 1.225 - - 7.584 73,99 447
16
8
471
-
471
4,60
a. Written
6 16 8 - - -
-
b. Telecommunication
- - - - - -
-
c. Electronic
441 - - - - 441 4,30
III. TOTAL - Membership benefit:
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizational
- - - - - -
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic V. TOTAL - Sources other than above (listedy alphabetically) Association rosters and directories Business directories
1.272
207
183
1.662
-
1.662
16,21
- - - - - -
-
248 69 175 - - 492 4,80
Independent field reports
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
Manufacturer´s, distributor´s and wholesaler´s lists Other sources
1.024 105 1 - - 1.130 11,02 - 33 7 - - 40 0,39
VI. TOTAL - Single copy sales - - - - - - 5.766 2.993 1.491 10.250 - 10.250 100 TOTAL QUALIFIED CIRCULATION PERCENT
56,25
2
29,20
14,55
100
-
100
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF MAY/JUNE 2014 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
10.120
Percent
N/A 10.120 98,73
85 N/A 85 0,83
Titles or functions only Companies´names only
45 N/A 45 0,44 - N/A - -
Multiple-copy same addressee copies Single copy sales
- N/A
- 5,08
- - - -
TOTAL QUALIFIED CIRCULATION
10.250
-
10.250
100
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America
530
- 530 5,17
3.889 Mexico
- 3.889 37,94
-
4.419
Subtotal
4.419
43,11
CARIBBEAN Lesser Antilles
- - - -
Cuba
- - - -
Puerto Rico
167
Dominican Republic
- 167 1,63
- - - 167
Subtotal
-
167
1,63
CENTRAL AMERICA Costa Rica
86
El Salvador
60
- 86 0,84 - 60 0,59
Guatemala
96
- 96 0,94
Honduras
38
- 38 0,37
Nicaragua
42
- 42 0,41
101
- 101 0,99
423
-
Panama
Subtotal
423
4,13
SOUTH AMERICA Argentina
638
Bolivia
36
- 36 0,35
Brasil
327
- 327 3,19
234
- 234 2,28
Chile Colombia
2.774
Ecuador
312
- 638 6,22
- 2.774 27,06 - 312 3,04
Paraguay
57
- 57 0,56
Peru
454
- 454 4,43
Uruguay
69
- 69 0,67
Venezuela
340
- 340 3,32
Subtotal
TOTAL QUALIFIED CIRCULATION
5.241
-
5.241
51,13
10.250
-
10.250
100
Ventas de Seguridad / May/June 2014
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data
2009
2010
2011
2012 2013
Total audit average qualified
10.536
10.912
11.306
10.926
10.250
Qualified non-paid
10.536
10.912
11.306
10.926
10.250
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price N/A N/A N/A N/A 11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
115
Rotated or ocassional
-
-
Allocated for trade shows and conventions
-
6.130
Event Medellin TECNO EDIFICIOS
100
-
Event ASIS Mexico
250
-
BULKS Miami
155
-
BULKS Mexico
600
-
5.000
-
EXPOSEGURIDAD Mexico Edition 18-2 BULK Colombia
25
-
-
105
TOTAL
6.350
All others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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