BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 10.250 100 10.250 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
10.250
100
10.250
100
-
-
-
-
OTHER FORMS CIRCULATION According to point 11__________________ 1.050 - 1.050 - TOTAL
11.300
-
11.300
- - -
Issue 2014
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________ 10.250 N/A 10.250 September/October___________________ 10.250 N/A 10.250 November/December_________________ 10.250 N/A 10.250
1
Ventas de Seguridad / November/December 2014
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL
PERCENT
QUALIFIED
OF TOTAL
PROFESSIONAL ACTIVITY
General
General
Product
Security
Sales
Financial
Research
Technical
Manage-
Manage-
Manage-
Manage-
Manage-
Develop-
Installa-
ment
ment
ment
ment
ment
ment
ment
tion
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(O)
Technical Purchising
Manage- Engineering Management (A)
(B)
Others
INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst. A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit. B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other
2.817 1.640 784 1.457 680 692 179 113 94
27,48 16 7,65 14,21 6,63 6,75 1,75 1,10 0,92
1.638 901 368 968 488 356 108 57 12
180 188 132 51 71 67 13 4 3
232 99 63 47 45 89 11 5 7
44 31 11 27 20 76 3 4 1
10 12 8 24 16 49 3 1
146 58 43 55 22 15 26 20 51
144 165 56 198 15 34 4 4 -
7 3 2 1 3 1 3
60 46 54 21 1 1 4 3 7
286 76 17 28 1 1 7 4 4
70 61 30 37 1 1 3 8 5
7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv. E7.Transport Company
77 89 35 43 1.350 64 136
0,75 0,87 0,34 0.42 13,17 0,62 1,33
8 10 5 6 998 27 30
10 9 4 4 16 2 1
3 5 6 3 21 2 8
3 1 7 1 2
1 1 8 1
27 41 11 19 13 7 35
1 2 255 6 13
1 1 -
11 5 1 5 6 13 3
1 2 4 4 1 4
16 12 4 3 21 4 39
10.250
100 100
5.980 58,34
755 7,37
646 6,30
231 2,25
134 1,31
589 5,75
897 8,75
22 0.21
241 2,35
440 4,29
315 3,07
TOTAL QUALIFIED CIRCULATION PERCENT
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 QUALIFICATION SOURCE Qualification Within Qualified I. TOTAL - Personal direct request from the recipient a. Written b. Telecommunication c. Electronic II. TOTAL - Request from recipient´s company:
1 year
2 years
3 years
3.537
2.591
2.143
Non-Paid 8.271
Total Paid -
Qualified 8.271
Percent 80,69
117 32 26 - - 175 1,71 12 250 95 - - 357 3,48 3.408 2.309 2.022 - - 7.739 75,50 401
16
9
426
-
426
4,16
a. Written
5 16 8 - - -
-
b. Telecommunication
- - 1 - - -
-
c. Electronic
396 - - - - 396 3,86
III. TOTAL - Membership benefit:
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizational
- - - - - -
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic V. TOTAL - Sources other than above (listedy alphabetically) Association rosters and directories Business directories
1.087
194
272
1.553
-
1.553
15,15
- - - - - -
-
112 68 265 - - 445 4,34
Independent field reports
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
Manufacturer´s, distributor´s and wholesaler´s lists
975 126 7 - - 1.108 10,81
Other sources
- - - - - -
-
VI. TOTAL - Single copy sales
-
-
-
-
-
-
-
5.025 2.801 2.424 10.250 - 10,250 100 TOTAL QUALIFIED CIRCULATION PERCENT
49,02
2
27,33
23,65
100
-
100
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2014 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
Percent
9.919 N/A 9.919 96,77 165 N/A 165 1,61
Titles or functions only only Companies´names
93 N/A 93 0,91 73 N/A 73 0,71
Multiple-copy same addressee copies Single copy sales
- N/A - - - - -
TOTAL QUALIFIED CIRCULATION
10.250
-
10.250
100
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America
474
- 474 4,62
3.720 Mexico
- 3.720 36,29
-
4.194
Subtotal
4.194
40,92
CARIBBEAN Lesser Antilles
- - - -
Cuba
- - - -
Puerto Rico
- - - -
Dominican Republic
Subtotal
169
- 169 1,65
169
-
169
1,65
CENTRAL AMERICA Costa Rica
87
- 87 0,85
El Salvador
55
- 55 0,54 - 100 0,98
Guatemala
100
Honduras
42
- 42 0,41
Nicaragua
43
- 43 0,42
107
- 107 1,04
434
-
Panama
Subtotal
434
4,23
SOUTH AMERICA Argentina
693
Bolivia
39
- 39 0,38
Brasil
325
- 325 3,17
253
- 253 2,47
Chile Colombia
2.886
Ecuador
335
- 693 6,76
- 2.886 28,16 - 335 3,27
Paraguay
56
- 56 0,55
Peru
452
- 452 4,41
Uruguay
74
- 74 0,72
Venezuela
340
- 340 3,32
Subtotal
TOTAL QUALIFIED CIRCULATION
5.453
-
5.453
53,20
10.250
-
10.250
100
Ventas de Seguridad / November/December 2014
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data
2009
2010
2011
2012 2013
Total audit average qualified
10.536
10.912
11.306
10.926
10.250
Qualified non-paid
10.536
10.912
11.306
10.926
10.250
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price N/A N/A N/A N/A 11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
895
Rotated or ocassional
-
-
Allocated for trade shows and conventions
-
155
All others
-
-
TOTAL
1.050
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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