BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent N/A
Individual___________________________
10.926
100
10.926
100
N/A
Sponsored individually addressed________
-
-
-
-
-
-
Membership benefit___________________
-
-
-
-
-
-
Multi-copies same addressee___________
-
-
-
-
-
-
Single copy sales_____________________
-
-
-
-
-
-
10.926
100
10.926
100
-
-
According to point 11__________________
1.185
-
1.185
-
-
-
TOTAL
12.111
-
12.111
-
-
-
TOTAL QUALIFIED CIRCULATION OTHER FORMS CIRCULATION
Issue 2013
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________
11.117
N/A
11.117
September/October___________________
10.830
N/A
10.830
November/December_ ________________
10.830
N/A
10.830
1
Ventas de Seguridad / Novembre/Decembrer 2013
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 1,31%; 144 copies TOTAL
PERCENT
QUALIFIED
OF TOTAL
PROFESSIONAL ACTIVITY
General ment
(B)
(A) INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst. A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit. B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other
Product
Security
Sales
Financial
Research
Technical
Manage-
Manage-
Manage-
Manage-
Manage-
Develop-
Installa-
ment
ment
ment
ment
ment
ment
ment
tion
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(O)
Technical Purchising
Others
2.963 1.448 852 1.393 680 786 1.431 117 102
27,36 13,37 7,87 12,86 6,28 7,26 13,21 1,08 0,94
1.681 760 428 911 335 580 106 60 11
199 166 130 66 14 17 12 3 3
242 91 61 50 52 22 16 7 5
52 31 13 28 3 80 4 5 1
12 17 8 22 4 1 3 2
182 76 47 56 105 22 24 24 60
165 134 59 173 38 18 4 3 -
13 4 2 3 5 1 1 1
60 62 60 18 27 22 4 3 8
289 80 17 26 26 15 7 2 6
68 27 27 40 71 8 4 6 5
84 88 33 42 188 62 561
0,78 0,81 0,30 0,39 1,74 0,57 5,18
12 12 4 6 1.093 27 223
10 6 4 3 21 1 11
6 4 6 4 25 3 23
1 4 1 1 5 6
1 10 5
28 45 9 21 18 4 100
2 1 234 5 36
1 2
11 4 1 3 8 16 13
1 2 5 1 2 17
14 9 2 3 21 6 125
10.830
100 100
6.249 57,70
666 6,15
617 5,70
235 2,17
85 0,78
821 7,58
872 8,05
33 0,30
320 2,95
496 4,58
436 4,03
7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv. E7.Transport Company TOTAL QUALIFIED CIRCULATION PERCENT
General
Manage- Engineering Manage-
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient
1 year
2 years
3 years
Qualified Non-Paid
Total Paid
Qualified
Percent
3.148
2.747
1.919
7.814
-
7.814
a. Written
147
53
40
-
-
240
2,22
b. Telecommunication
244
4
21
-
-
269
2,48
c. Electronic
72,15
2.757
2.690
1.858
-
-
7.305
67,45
II. TOTAL - Request from recipient´s company:
-
4
499
503
-
503
4,64
a. Written
-
-
23
-
-
-
-
b. Telecommunication
-
-
-
-
-
-
4,43
c. Electronic
-
4
476
-
-
480
III. TOTAL - Membership benefit:
-
-
-
-
-
-
-
a. Individual
-
-
-
-
-
-
-
b. Organizational
-
-
-
-
-
-
-
IV. TOTAL - Communication from recipient or recipient´s company (other than request):
-
-
-
-
-
-
-
a. Written
-
-
-
-
-
-
-
b. Telecommunication
-
-
-
-
-
-
-
c. Electronic V. TOTAL - Sources other than above (listedy alphabetically) Association rosters and directories Business directories
-
-
-
-
-
-
-
1.696
208
609
2.513
-
2.513
23,20
-
-
-
-
-
-
-
218
197
511
-
-
926
8,55
Independent field reports
-
-
-
-
-
-
-
Licensees - National, State or Local Government
-
-
-
-
-
-
-
Manufacturer´s, distributor´s and wholesaler´s lists
898
11
98
-
-
1.007
9,30
Other sources
580
-
-
-
-
580
5,36
VI. TOTAL - Single copy sales - - - - - -
-
4.844 2.959 3.027 10.830 - 10.830 TOTAL QUALIFIED CIRCULATION
100
100
PERCENT
44,73
2
27,32
27,95
100
-
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2013 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only Titles or functions only Companies´names only Multiple-copy same addressee copies Single copy sales TOTAL QUALIFIED CIRCULATION
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
Percent
10.598
N/A
10.598
92,88
165
N/A
165
1,45
67
N/A
67
0,59
-
N/A
-
-
580
N/A
580
5,08
-
-
-
-
11.410
-
11.410
100
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
760
-
760
7,02
4.193
-
4.193
38,72
4.953
-
4.953
45,73 -
CARIBBEAN Lesser Antilles
-
-
-
Cuba
-
-
-
-
46
-
46
0,42
130
-
130
1,20
176
-
176
1,63
Puerto Rico Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
76
-
76
0,70
Salvador El
44
-
44
0,41
Guatemala
79
-
79
0,73
Honduras
34
-
34
0,31
Nicaragua
37
-
37
0,34
Panama
89
-
89
0,82
359
-
359
3,31
Subtotal
SOUTH AMERICA Argentina
647
-
647
5,97
Bolivia
39
-
39
0,36
Brasil
294
-
294
2,71
Chile
230
-
230
2,12
2.948
-
2.948
27,22
Ecuador
281
-
281
2,59
Paraguay
47
-
47
0,43
487
-
487
4,50
66
-
66
0,61
303
-
303
2,80
5.342
-
5.342
49,33
10.830
-
10.830
100
Colombia
Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
Ventas de Seguridad / Novembre/Decembrer 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data
2009
2010
2011
2012
2013
Total audit average qualified
10.531
10.536
10.912
11.306
10.926
Qualified non-paid
10.531
10.536
10.912
11.306
10.926
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price
N/A
N/A
N/A
N/A
-
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
115
Rotated or ocassional
-
-
Allocated for trade shows and conventions
-
1.070
All others
-
-
TOTAL
1.185
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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