Latitude Magazine -- Issue 22

QATAR’S TIME TO SHINE

This issue of Latitude finds us at one of the most exciting times in Qatar’s modern history, as the country stands poised to welcome visitors from the four corners of the Earth to watch the world’s greatest football event. Excitement is, naturally, at fever pitch, knowing that all eyes will be on the achievements Qatar has made to host this championship. Later in this issue we take a look at these and at the legacy that will live on beyond the games.

With Qatar in the spotlight, it’s the perfect time to explore more of the treasures that lie beyond the capital city. Whether it’s glorious nature, fascinating culture, sheer adventure or sources of wellbeing, there is plenty to discover as we find out in our travel feature.

Closer to home, sports continue to be in the spotlight, with the importance of getting active and leading a healthy lifestyle championed by Doha’s new must-visit destination, the 3-2-1 Qatar Olympic and Sports Museum. As well as exploring the museum in this issue, we also chat to British star chef Tom Aikens, mastermind of the menus for the museum’s café and restaurant, where the emphasis is on healthy ingredients.

Two more exclusive interviews in this issue delve into the worlds of designers Monique Lhuillier and Lorenzo Serafini, while elsewhere our features bring you the latest and greatest from the worlds of fashion, beauty, watches, jewellery, technology and music. You can also find news on new openings, ranging from brand new stores to exciting e-commerce platforms. Prime among these is the launch of Fifty One East’s new online shopping site, bringing the store’s renowned service and incredible product ranges closer to you than ever before. To explore, simply scan the QR code proudly displayed on our cover.

With a quarter of a century under her belt as a leading fashion designer, Monique Lhuillier shares insight with Latitude on what continues to power her global success

Last year you celebrated 25 years in business. What have been the greatest lessons you’ve learned along the way?

Over the years I have learned to stay true to myself, trust my gut and have a very clear vision of what I stand for. The most important thing for me is that my designs make women feel confident, beautiful and the best versions of themselves.

Now that the world is moving on from the pandemic, how has this impacted our approach to fashion and what we wear?

My clients are ready to dress up again! There is a sense of optimism and desire to get dressed and celebrate life's most special moments. Women are ready to push the boundaries of glamour to express themselves and bring back joy.

You describe the typical Monique Lhuillier woman as strong, feminine, whimsical, celebratory, colourful, elegant, novel, modern and confident. If you could only select three of those to describe yourself, which would they be?

Strong, feminine and celebratory.

Which celebrities embody the character of the Monique Lhuillier woman?

Reese Witherspoon is an inspiration who continues to invest in and empower women through her various projects and businesses. She uniquely embodies what my brand represents: individuality, elegance, strength, grace and, above all living life to the fullest!

What was the inspiration behind the Autumn/Winter Ready to Wear collection?

Autumn 2022 is all about the details; signature glamour reworked to celebrate our 25th year in business.

You showcased the collection in an opulent pied-à-terre in the heart of Paris. What inspired your choice of location?

Paris has always represented beauty and glamour, which is at the core of my design. The regal space felt like the perfect backdrop for my bold Autumn Collection.

Women are ready to push the boundaries of glamour to express themselves and bring back joy.

Do you have a personal favourite among the pieces?

One of my favourite looks from the Autumn 2022 collection is a noir velvet, off the shoulder column gown with a silk white Mikado over skirt. Very Old Hollywood.

Which of the pieces do you expect to be particularly sought after in Qatar?

The women of Qatar love our over-the-top gowns in epic proportions. They appreciate colour, volume and the intricate details that go into each piece. Our tulle A-line gowns in pale blue and pink with 3D floral embroidery are sure to be a hit for the season, as well as some of the sleeker micro-sequin silhouettes.

What, in your opinion, is the key to looking effortlessly stylish?

The key to effortless styling is selecting pieces that make you feel confident and beautiful and the best version of yourself.

What plans do you have that give you optimism for the future?

To me, optimism is creating beauty that brings joy to so many women. I continue to design collections to inspire women to want to live beautiful and meaningful lives. I hope to reach more women around the world with future stores and a stronger online presence.

And finally, when can we hope to see you in Qatar?

I would love to visit the beautiful country of Qatar very soon!

* The Monique Lhuillier collection can be found at Fifty One East, Lagoona Mall

The new romantic

You studied in Milan and went on to work at some of Italy’s most legendary luxury fashion houses before becoming creative director at Philosophy in 2015. How has Italy shaped your approach to fashion?

Italy is my homeland and definitely in my collections you can see some of my country’s core values such as romanticism, effortlessness, attention to detail. My passion for fashion started with reading magazines. Once aware that I wanted to spend my life designing clothes, I moved to Milan to study fashion design at the Naba Academy and my journey in the fashion industry officially kicked off. Milan has taught me so much and continues to be a huge source of inspiration, being such a relevant fashion capital. I’ve learned a lot from my past experiences. The last two have been extremely important for me. At Roberto Cavalli I learned the power of dreams, and at Dolce & Gabbana the importance of pragmatism.

How much does the heritage of Philosophy, which was founded in 1984 by Alberta Ferretti, influence or inspire you in your role? And what are the unique attributes you bring to the label?

The brand’s heritage definitely influences my job: in particular, romanticism links Philosophy's past and present. Today, however, we are living the era of a new romanticism as a key feature. Compared to the past when the idea of romanticism was associated with being kind of fragile, now being romantic means having the courage to express vulnerabilities and feelings. My goal is giving the brand a modern touch and modern strength.

Femininity, romance, and lightness are said to be the stylistic traits of Philosophy di Lorenzo Serafini, with an emphasis on luxurious fabrics, versatile silhouettes and visually impactful prints. Why are these important to you?

Because in my vision, these are the key elements that can’t be missed in my collections.

What can you share about how your label resonates with your Qatari clientele?

I think Qatari women appreciate elegance with a twist. They like to feel unique and special, cherishing special items exalting their personalities.

Latitude chats to Lorenzo Serafini on his vision for Philosophy di Lorenzo Serafini

For Autumn/Winter, the collection is inspired by theatre and performance. How did you arrive at this inspiration?

Everything was born very spontaneously. A friend of mine showed me one of Lucky Love’s videos, and I got so touched by his ability to express feelings and by his scenic presence. I immediately thought he could become an inspiration for my next show. I wanted to do something a little bit different than the traditional show. I wanted him to be part of the event.

Can you talk more about the fabrics in this collection: what drew you to mohair, denim and lace, for example?

These fabrics are always present in my collections; especially denim and lace, which reflect very much the Philosophy style too: romantic but with a rock touch. In the Autumn/Winter collection I used an array of materials. We juxtaposed textured and smooth effects. The research of materials is always very much accurate and most of the times it’s actually the starting point for the creations of the styles.

What, in your opinion, is the secret to dressing for success this season?

The secret is to dress in a way that makes you feel good with yourself. This is why my Autumn/Winter collection is about many individuals, each of them cherishing unique dreams and aspirations. In the past I looked very much at specific muses, but this season I wanted to portray a multifaceted humanity with no restrictions and limits.

GEORGES HOBEIKA

Inspired by glamour that travels across time and the universe, designers invite you to dress up this seaon with unbridled joie

A love letter to planet Earth and humanity is how the new Georges Hobeika collection for this season is described, delivering bold silhouettes and entrancing colours that capture the marvels of the natural world, from waterfalls to waves or the blazing sun. Nature becomes the muse for others too: at Reem Acra the silver of moonlight finds its place among a collection that evokes midnight in a forest, while flowers bloom in splendour across gowns at Tony Ward, Marchesa Notte, Naeem Khan and Oscar de la Renta, each displaying their incredible craftsmanship in the process. Full-scale glamour is served by Jenny Packham and Giambattista Valli, with the use of feathers to evoke a carefree spirit. For something a little different, Alessandra Rich and AZZI & OSTA offer shimmering metallic outfits in sculpted silhouettes that are both young-spirited and sophisticated. No matter how prestigious the occasion, there is something equally incredible this season ready to take you out of this world.

TONY WARD

AZZI & OSTA

ACRA

JENNY PACKHAM

NAEEM KHAN

STREET SMART

SANKUANZ delivers a cool take on high fashion

What does the near future look like? The answer to this question can be found at SANKUANZ, a label spearheaded by Shangguan Zhe, one of China’s hottest emerging designers. Since launching in 2013, SANKUANZ quickly made a name in the international fashion world for its clever approach to clothing, fusing youth culture, technological innovations and subversiveness. Awards and collaborations with international brands followed, along with the privilege of showing at Paris Fashion Week, powering the rise of SANKUANZ further.

For Autumn/Winter 2022, Zhe continues to break down barriers, delivering a collection in which high fashion and street elements meet. Graffiti and bleach effects on hoodie ensembles emphasize the avant-garde spirit of the brand, while holes and spikes are contrasted with tulle to evoke two distinct worlds coming together despite their differences. Combining creative energy with modern art, SANKUANZ gives a voice to the new generation and delivers a vision of a future filled with hope above all.

* SANKUANZ can be found at the Maria Luisa corner at Fifty One East, Lagoona Mall.

THINK DIFFERENTLY

HELIOT EMIL is fashion with a mind of its own

Launched

by Danish brothers Julius Juul and Victor Juul, HELIOT EMIL is a luxury fashion label that stands out from the crowd for its avant-garde approach, exploring the links between form and function in a post-industrial way. The label is particularly known for its monochramatic designs, which are cleverly used to allow the focus to fall on the importance of cut and material.

The latest Autumn/Winter collection takes the title ‘Solitary Uniform’, musing on the paradoxical idea of whether a uniform can be unique. In taking on the theme, Julius Juul, the label’s designer, combined innovative approaches to manufacturing with traditional silhouettes and materials such as wool, leather, organic cotton, and even steel trimmings. In so doing, Juul designs possible future uniforms that exude the brand’s high attention to detail, monochromatic aesthetic and edgy Scandinavian ethos. The result is contemporary luxury that embodies a vision of the future while contemplating the world and our role as humans in it, all while engaging us as consumers to think more about what we wear.

* HELIOT EMIL can be found at the Maria Luisa corner at Fifty One East, Lagoona Mall.

Missoni

Alexandre Birman

Rodo

Maria Oliver

Anouki

Serena Uziyel

Our Top Pick

Alessandra Rich

Alexandre Birman

Oscar de la Renta

Lalage Beaumont

Georges Hobeika

Jenny Packham

Naeem Khan Karl Lagerfeld

Jennifer Chamandi

For Her

Calvin Klein

Missoni

Marc Jacobs

Palm Angels Off-White

Palm Angels

Karl Lagerfeld

Our Top Pick

Philosophy di Lorenzo Serafini

Kiton

Pedro Garcia

Karl Lagerfeld

Karl Lagerfeld

Zac Zac Posen

Off-White

AZZI & OSTA

For Him

Santoni

Santoni

Moreschi

Karl Lagerfeld

Brioni

Missoni

Kiton

Calvin Klein

Palm Angels Off-White

Karl Lagerfeld

Karl Lagerfeld

Heliot Emil

Our Top Pick Palm Angels

Missoni

For Kids

Our Top Pick

Andanines

Elie Saab Junior

Il Gufo

Elie Saab Junior

Diesel

Tartine et Chocolat

Palm Angels

Palm Angels

Balloon Chic

Time for tweed

CHANEL pays tribute to an iconic fabric

Forthe CHANEL Autumn-Winter 2022/23 Readyto-Wear collection, creative director Virginie Viard felt inspired to embark on an imaginary journey: retracing the footsteps of the Maison’s founder along Scotland’s River Tweed and revisiting the iconic fabric of the same name. Gabrielle Chanel loved to roam the Scottish countryside. On her walks through this enchanting landscape she would gather plants and flowers whose colours she asked local artisans to incorporate when weaving tweed fabrics for CHANEL.

Today, Viard herself has taken this same colour inspiration from the Scottish landscape to create a collection dominated by tweed in eye-catching hues that range from bold pinks to more subtle gold shimmers. Viard’s vision, though, extends beyond Gabrielle Chanel’s days in Scotland to encompass a different time in Britain's past. “I was also thinking about England in the 1960s, and very colourful record covers,” she said. This modern take on the heyday of music results in jackets in psychedelic colours, as well as tight skirts worn with long socks.

Over the years, tweed has become an iconic code for the House. Its woven nature, which allows for infinite combinations of colours and materials, allows it to be revisited and reinvented with panache. Viard certainly attests to this, saying: “I love working with it so much, I couldn't live without it at CHANEL.”

* The CHANEL boutique can be found at Lagoona Mall.

TALE WEDDING

Georges Hobeika Bridal is a poetic choice for the modern bride

Forthe upcoming bridal season, Georges Hobeika, now working hand in hand with his son Jad Hobeika, has unveiled a contemporary vision of fairytale gowns. Hobeika’s rise to international success was driven by his unique combination of the essence of femininity and the richness of his poetic imagination. This latest collection embodies this in gowns that are resolutely elegant and created to resonate with each bride’s unique taste.

Since 2017, Maison Georges Hobeika has been an elected Guest Member of La Chambre Syndicale de la Haute

Couture, signalling its established position as a couture house par excellence. Approval from celebrity circles has also been forthcoming, with stars such as Jennifer Lopez among the label’s fans. The Georges Hobeika Bridal collection leverages the meticulous craftsmanship of the Maison’s workshops to bring sumptuous details to life, including finely executed organza flowers, baroque spirals, and slender branches that recall the native Lebanese designer duo’s love for nature. The breathtaking result is an array of gowns that represent poetic fantasies destined to imbue brides with impeccable silhouettes while paying homage to the magical enchantment of love.

* Browse the full selection of gowns at Fifty One East's Bridal Lounge.

STEPPING INTO TRADITION WITH STYLE

For centuries, footwear in the Gulf has reflected the region’s culture. And over these hundreds of years, very little has changed for the traditional sandal, which continues to be a symbol of the lifestyle shared by all. The construction has always been influenced by the necessities of life in this part of the world: open-toed to allow the foot to breathe in the scorching heat, and easy to slip on and off for the performance of the five daily prayers.

While over time the Arabian sandal has remained a mainstay of daily life, in more modern times it has been elevated from a necessity to a style statement through subtle details, such as the choice of leather, stitching and craftsmanship. With this in mind, Fifty One East launched NOYA, its own Arabian sandals label, prioritising quality with its choice of Italian craftsmanship. From Vigevano, Italy’s capital of shoemaking, every NOYA item is crafted by hand exclusively for Fifty One East, using excellent quality leathers, ranging from calfskin to more exotic choices including crocodile and ostrich. With new collections every season, NOYA pays tribute to the culture and spirit of the Arabian sandal while ensuring that its heritage is perpetuated with a contemporary approach to comfort and excellence.

* Noya can be found at Fifty One East, Lagoona Mall.

NOYA celebrates culture with craftsmanship

MEET THE NEW LUXURY

Vetements designs for a fresh generation

Masks

are something we’ve all become accustomed to in recent times. However, according to Guram Gvasalia, the designer behind Vetements, they’ve been part of the label’s lexicon since long before the pandemic. Their appearance in Vetements’ Autumn/Winter collection may not be inspired by Covid, but the recent lockdown era, and the focus on dressing for comfort, certainly prompted the use of jersey fabric in pieces such as a jacket, coat and trousers. Versatility is also key in jeans that feature zippers that allow the wearer to modify the silhouette to their desire. Oversize tees, meanwhile, are layered over jackets and shirts, in a move that playfully disrupts our notions of how a t-shirt should be worn. This disruptive approach to wardrobe staples is what helped boost the brand’s profile to international recognition and popularity among A-list celebrities and social media influencers alike.

Integral to everything Vetements produces is an attention to construction techniques and quality fabrication. This is fashion that speaks to the new era of luxury consumers. Among this core following is a new generation of millionaires, fuelled by crypto currencies and digital stardom, who are playfully referenced in prints featuring dollar bills. This is also a generation, however, that appreciates an untraditional vision brought to life with all the excellence associated with impeccable savoir-faire.

* Vetements can be found at the Maria Luisa corner at Fifty One East, Lagoona Mall.

Having opened its doors in May this year, the first CHANEL Fragrance and Beauty boutique in Doha offers an invitation to journey further into the world of the French Maison in an authentic way. Upon entering the boutique, the feeling is of being immersed in the House of CHANEL, with luxurious materials and exquisite design touches reflecting the iconic codes in a signature palette of tones. Amid this impressive space, clients can discover and select from fragrances, makeup and skincare, with the benefit of trusted advice from highly trained CHANEL experts. Personalised beauty consultations can also be made by appointment, as can tailor-made facial treatments, which take place from the comfort of the boutique’s private treatment room. Clientele can expect an experience par excellence throughout their visit, knowing that the CHANEL Fragrances & Beauty team in Doha were recognised in 2022 as first in the region for "Best

Client Experience" in the results of an international mystery shopper survey run by CHANEL.

Fragrance lovers can enjoy exploring the extensive selection including novelties from LES EXCLUSIFS DE CHANEL, N°5, COCO MADEMOISELLE, GABRIELLE, CHANCE DE CHANEL, BLEU DE CHANEL, LES EAUX DE CHANEL, and more, guided by on-site fragrance experts. Feeling refreshed from a visit, clients can also find a selection of CHANEL eyewear from the latest collections to complete their look.

It seems fitting that this first CHANEL Fragrance and Beauty boutique in Doha is set in the recently opened Place Vendôme shopping mall, which takes its inspiration from the architecture of Paris. Thus, a quintessential CHANEL experience is now available in Doha’s own tribute to France.

* Find the new CHANEL Fragrance and Beauty boutique at Place Vendôme.

Fearless and classic

Givenchy Beauty opens in Doha’s Place Vendôme

InJune, Givenchy celebrated the opening of a Givenchy Beauty boutique amid the fittingly French-inspired surroundings of Doha’s Place Vendôme mall. This is Qatar’s first boutique dedicated to the brand’s fragrances, beauty and skincare products, as well as the second in the Middle East.

Now, from this chic space, clients can explore and experience Givenchy’s iconic collections, which are known to exude the label’s classic yet daring approach.

The Maison’s signature scents are all here, offering the opportunity to embark on an olfactory journey to discover

the perfect choice amid an unrivalled setting. Visitors can also learn how to apply a bold Givenchy lip colour or cutedge eyeliner from the resident beauty experts, and also indulge in everything from mini facials to hand massages, as well as receive bespoke skincare advice.

The Art of Gifting wall, meanwhile, allows customers to create the best gifts for their loved ones, in addition to a number of personalisation services, making this the perfect gifting destination. The boutique also offers exclusive items only available here, ensuring that visiting is a must for every Givenchy fan.

* Find the new Givenchy Beauty boutique on the ground floor of Place Vendôme.

ROUGE INATTENDU

ROUGE

ROUGE SENSIBILITE

CHANEL NOIR

ULTRA LE

LE VERNIS ENIGME

MADE FOR YOU, NATURALLY

Clarins combines your needs with a love of nature

Success,

for Clarins, is rooted in two principles that have guided it since the earliest days: listening to women’s needs, and a love of nature. Staying true to these principles has propelled the French brand to be a leader in skincare and make-up across the world.

When Jacques Courtin-Clarins opened his first Clarins Institute in 1954, he believed that well-being and happiness were inextricably linked to beauty, a pioneering thought for that time. Since those days, Clarins has continued to innovate to meet the beauty needs of women, creating many revolutionary industry firsts along the way with products that deliver real results.

Nature is always at the heart of these innovations. Clarins’ firm belief in the power of plant science is seen in its golden rule of always choosing a natural ingredient over a chemical one. Today, it uses over 250 natural plant extracts in its formulas, with each ingredient sourced with the utmost care for the environment and sustainability.

Typical of this approach are the Beauty Flash Balm and Beauty Flash Peel, which are formulated with up to 96% naturally sourced ingredients and work together to restore radiance to skin and revive the complexion. Every Clarins make-up product is equally formulated not only to enhance beauty in the moment but to nurture and care too. The Wonder Perfect Mascara 4D waterproof, for example, promotes lash volume instantly, but is also enriched with blue lotus wax to help thicken and condition lashes. Clarins Aromatherapy also harnesses the power of plant-based treatments with essential oils, delivering beauty products that soothe, invigorate or stimulate the senses as well as work effectively on enhancing appearance.

A dedication to listening to women’s needs helps shape all these products that Clarins brings to life. It also means that Clarins believes in designing a customised treatment routine for each customer. Thus, visiting Clarins is a welcome step to exploring a world of natural beauty and well-being, as well as the solution to your own needs.

* To discover your own unique skincare programme and more, visit the Clarins space at Fifty One East, Lagoona Mall.

Every Clarins make-up product is formulated not only to enhance beauty in the moment but to nurture and care too.

& THE

WIMBLEDON

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

Rolex

is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention.

The All England Lawn Tennis & Croquet Club in southwest London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.

THE TEMPLE OF TENNIS TRADITION

Above the players’ entrance to Centre Court – which seats 15,000 – lines from the poem If by Rudyard Kipling read:

If you can meet with Triumph and Disaster And treat those two impostors just the same

These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

THE SCENE OF MAJOR SHOWDOWNS

The intensity of Wimbledon finals on Centre Court means they live on in memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence struck a chord with the values intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning almost 45 years.

ROLEX AND TENNIS:

A PARTNERSHIP OF ALMOST 45 YEARS

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and

innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.

ROLEX AND WIMBLEDON TESTIMONEES

Among its Testimonees, Rolex counts a host of Wimbledon champions including Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has won the tournament a record eight times.

ROLEX AND SPORT

For many decades, the brand has actively championed culture, architecture, exploration and planetary conservation. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents –in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

ROGER

IMAGINE

Far beyond the world as we know it, Boucheron’s latest high jewellery collection takes us on a journey. From the imagination of Creative Director Claire Choisne and her studio, each bejewelled item tells a story of “Ailleurs”, or “Elsewhere”, as the collection is named. From a dream-like desert to a vibrant tropical forest, via primal geology, spectacular lunar oceans and powerful volcanic energy, each of the collection’s novel five landscapes is a place where the beauty and poetry of nature reigns.

THISIn line with the ethos of freedom for which Maison Boucheron is renowned, not only does this collection take us to new worlds but also to where anything is possible. Thus, as well as many items presenting multi-wear opportunities, in “Ailleurs” the unimaginable becomes real through the melding of different materials. In the “Sand Woman” set, natural rattan fibre is combined with diamonds in a necklace and brooch, while natural shells were scanned to recreate their texture, curve and shape in gold and diamonds for earrings. For the “Leaf Woman” world, real butterfly wings were scanned to create the structure for a brooch, while intricate meshwork allows Boucheron dreams of elsewhere for its new collection

a titanium serpent bracelet to mimic the suppleness of a snake. The tropical theme of this world is epitomised by the spiked Fleur de Paradis jewel that can be worn as a brooch or headpiece.

“Earth Woman” is grounded in a celebration of primal geology, embracing a muted palette of ochre, brown and clay and organic shapes. In this world, the Bois Diamant brooch is an imaginary flower that sits on a shoulder while its titanium pistils vibrate with each movement. For “Pebble Woman”, Boucheron takes us to an imaginary lunar beach, frosted in diamonds and where the organic shapes of sea urchins and coral thrive. For the final vista, volcanic power takes the spotlight, including a howling wolf ring crafted from meteorite, diamonds, white gold, platinum and onyx. In yet another incredible feat for this collection, a three-thousand-year-old tree was charred using a Japanese technique to imbue it with resilience before it was transformed with diamonds into an extraordinary necklace. It’s safe to say that this collection is unlike anything else in the world and that Boucheron has delivered an unrivalled feat of craftsmanship and creative power.

Above: Loup ring in meteorite, paved with white and grey diamonds, onyx in white gold and platinum.

* The Boucheron boutique is located at Lagoona Mall.

WHEN THE STARS ALIGN

The CHANEL 1932 High Jewellery collection revisits a dazzling legend

The sun, moon and stars in the sky above us have once again provided dazzling inspiration to CHANEL in its latest High Jewellery collection titled 1932. The name is a reference to the year when Gabrielle Chanel launched the very first High Jewellery collection in history, Bijoux de Diamants. Her daring and visionary approach at that time resulted in an opulent array of some fifty pieces featuring white and yellow diamonds set in platinum as well as yellow gold, all embracing a purity of line and freedom of thought in how these jewels could be worn.

Now, 90 years on, Patrice Leguéreau, Director of the CHANEL Fine Jewellery Creation Studio, has drawn inspiration from the modern spirit of Bijoux de Diamants to create a new story, capturing the essence of the original collection while focusing on the comet, moon and sun as key motifs. Freedom is expressed here in 13 of the total 77 pieces being transformable, allowing multiple possibilities for how they are worn. The collection’s centrepiece necklace, the Allure Céleste, exemplifies this with its detachable halos that can become brooches, and a central row of diamonds that can become a bracelet.

While the original collection espoused purity in its use of white and yellow diamonds, the 1932 collection gives colourful gems pride of place, including sapphires, opals, rubies, spinels, tanzanites and coloured diamonds. In the Allure Céleste necklace, for example, round-cut diamonds and a Type IIa DFL 8.05 carat pear-shaped diamond are complemented by a deep blue 55.55 carat oval sapphire.

The comet motif is the muse for a total of 34 pieces in this collection, whose light and aura imbues each item with the feel of a lucky charm for the woman that wears it. Eighteen pieces pay homage to the moon, which appears in various guises, such as the Lune Solaire ring and earrings that reflect the glorious faces of this celestial icon from rising to setting. The sun, a motif that Gabrielle Chanel was particularly passionate about, takes its place in 24 exceptional pieces, each crafting a spectacular vision that creates a sense of unforgettable awe. Although this new collection comes almost a century on since its original inspiration, just like its predecessor it has been launched at a time of global uncertainty and challenges. At such pivotal moments in history, CHANEL has looked to the skies to inspire the world with an ethos that beauty and art are perennial.

* The CHANEL Watches & Fine Jewellery boutique is located at Lagoona Mall.

From the top: Lune Talisman earrings in white gold, diamonds and tanzanites, CHANEL High Jewellery.

Comète Saphir ring in white gold, diamonds and sapphires, CHANEL High Jewellery.

Allure Céleste necklace in white gold, diamonds and sapphire, CHANEL High Jewellery.

diamonds and yellow diamonds, CHANEL High Jewellery.

Above left: Lune Solaire ring in white gold, yellow gold, diamonds and orange spinels, CHANEL High Jewellery.

Above right: Comète Aubazine ring in pink gold, platinum, diamonds and pink sapphires, CHANEL High Jewellery.

،نيتلابلاو ،يدرولا بهذلا

تارهوجم ،يدرولا توقايلاو ساملاو .ةيقارلا ليناش

Time for change

Fifty One East unveils new TUDOR shop-in-shop

With a seven-decades strong partnership, Fifty One East and TUDOR are giving fans of the award-winning Swiss-made watch brand a bold new experience with the unveiling of a shop-in-shop at Lagoona Mall.

Set across more than 24 sqm., the space has been developed to place TUDOR watches as the main focus of attention amid a décor that exudes the character and identity of the

brand, using a colour palette inspired by the brand’s three iconic colours of black, red, and white presented in a range of textures.

In this welcoming ambiance, TUDOR fans can browse the collections on display under the watchful eye of TUDOR ambassadors, whose images make a striking feature on the walls and evoke the brand’s “Born to Dare” spirit.

* Visit the new TUDOR shop-in-shop at Fifty One East, Lagoona Mall.

TUDOR Black Bay Pro ورب

كلاب رودويت

That pioneering spirit

The new TUDOR Ranger pays tribute to a historic expedition

Throughout its history, TUDOR has allied itself with the spirit of adventure. Now, in 2022, it continues this tradition by paying tribute to the British North Greenland Expedition, with a new Ranger model to mark the expedition’s 70th anniversary.

In 1952, the British North Greenland Expedition set out on a two-year scientific mission to study the ice sheets in Greenland. For this daring mission, the 30-member team were equipped with the brand-new Oyster Prince model, TUDOR’s first watch that was both automatic and waterproof. The watch was mutually advantageous, providing the British scientists and sailors with reliable timekeeping on the one hand, but also allowing them to share data with TUDOR on its performance in extreme arctic conditions on the other.

In 2022, the latest addition to the Ranger line celebrates the pioneering spirit of the expedition and of the watch they wore, by being firmly in the tradition of a robust, practical and affordable instrument. It also stands out though for its new state-of-the-art technical elements, in particular a high-performance Manufacture Calibre and a TUDOR “T-fit” clasp with rapid adjustment system. Historic influence naturally takes its place in this model, with the dial’s hour markers painted in beige luminiscent material, while the 39-millimetre case and bracelet are satin-brushed for a matt finish that aligns with the purest spirit of a tool watch. In addition to the bracelet, two other straps are offered - a woven fabric strap and a hybrid strap in natural rubber and fabric-like textured black leather –assuring that no matter where the new Ranger takes you it guarantees precision in style.

* TUDOR watches are available at the new TUDOR shop-in-shop at Fifty One East, Lagoona Mall.

German luxury with an Italian soul

The story of AIGNER, an iconic brand

Passion, excellence, precision, craftsmanship and innovation: these are the values that have propelled AIGNER to iconic status ever since its launch in 1965.

More than half a century on, this German luxury brand with an Italian soul continues to resonate with consumers worldwide, courtesy of its genius blend of contemporary fashion trends and traditional style.

Many will be familiar with the horseshoe shaped “A” that is synonymous with the brand and its fiery passion and sophistication. This emblematic design is incarnated throughout AIGNER pieces, such as the Massa timepiece for ladies, where it becomes the golden watch case encompassing the stunning textured dial, and the Pesaro chronograph watch for men, where it surrounds a deep burgundy dial.

AIGNER’s luxury items today extend beyond the world of watches. For him, cufflinks feature the distinctive AIGNER insignia incorporated in creative ways, while for her the horseshoe shaped “A” finds its way onto a range of gorgeous necklaces with matching pendants, eye-catching rings and bracelets for every occasion. Even writing instruments carry the impressive “A” signature in elegant designs that bring luxury to everyday life.

Azza Fahmy Jewellery returns to Fifty One East

Regarded as one of Egypt’s influential women, designer Azza Fahmy has garnered international acclaim and a worldwide clientele as a result of her unique approach to jewellery. In Qatar, fans will be pleased to learn that after a four-year hiatus Azza Fahmy jewellery has made its return to Fifty One East. Now at two retail points in the city - one at Fifty One East in Lagoona Mall and the other at Fifty One East Watches & Jewellery in Doha Festival City - a wide selection of carefully curated rings, necklaces, bracelets, earrings and pendants can be found that embody the intricate craftsmanship for which the brand is known. Indeed, each piece is masterfully handcrafted to tell a unique story to its wearer while incorporating different cultures and transforming them into wearable art. With items for her and for him, there is something for everyone waiting to be discovered.

Above:

Dove earrings in 18kt gold and sterling silver, with diamonds and sapphire or ruby.

Wing cuff in 18kt gold and sterling silver, with sapphires or diamonds.

Talisman cuff in 18kt gold and sterling silver with London blue topaz and sapphire, or pearl and diamonds.

Snake

BEYOND THE CAPITAL

Latitude invites you to escape the city and explore the treasures that lie within Qatar’s borders.

CULTURE

Qatar’s largest heritage site is located just over 100 km northwest of Doha. Here, at Al Zubarah, a pearl fishing and trading port once thrived; in its heyday it was the most important in the region. Today, it stands as one of the best-preserved examples of an 18th- and 19th-century Gulf merchant town, and the only existing remains of a pearl village in the world, whose importance was acknowledged in 2013 with the awarding of UNESCO World Heritage site status. Mostly destroyed in 1811 and later abandoned, the town’s traces, excavated in recent times, reveal a fascinating glimpse into life in this fortified town, while the nearby remains of the Qal’at Murair fort, as well as Al Zubarah Fort, built at a later date in 1938 and recently immaculately restored, are worthy of a visit.

To the north of Al Zubarah are two other preserved forts that can be explored in one day trip but are best visited in

a 4 X 4 vehicle to cope with driving into the desert. Both Al Thaqab and Al Rakayat are forts originally built to protect water resources, and in Al Rakayat’s case to also protect against foreign invaders.

In the north-east of the country, the Al Jassasiya Rock Carvings represent another of Qatar’s valuable heritage sites, this time with roots dating back as early as the Neolithic period. Although at first sight this location might appear to be merely a deserted quarry, it contains 874 carvings in the rock, featuring shapes including fish, rosettes and dhow boats across a 700-metre-wide area. Although only discovered in the late 1950s, this site offers a tantalising connection with Qatar’s ancient history, as well as views over the coast.

Al Zubarah fort, Courtesy of QNTC.

Al Jassasiya Rock Carvings, Courtesy of QNTC.

Al Thaqab fort.

Fort, Courtesy of

NATURE

Described as one of Qatar’s most exciting natural sites, Dahl Al Misfir will take you beneath the surface of the Earth, descending into the country’s largest and deepest (40 metres) yet accessible cave. This cave is also considered interesting for the moon-like glow that is emitted from its gypsum deposits. Located west of Doha, the site is best reached by a 4x4 vehicle as it will involve some off-road driving. While visiting the area, keen birdwatchers should also keep an eye out for various species known to frequent this spot.

To the south-east of Doha, Khor Al Udeid, also known as the Inland Sea, is where you can find the spectacular sight of the sea touching the desert. The inland channel that connects this spot to the Arabian Gulf is unique in the world. From sunrise to sunset the landscape shifts in colour and shape, as the water advances and then recedes. Due to its desert location, Khor Al Udeid is best reached by 4x4, with some dunes reaching 40 metres in height. As well as being an incredibly picturesque site, this is a haven for nature lovers, where birds and wildlife can be

observed, including possible sightings of oryx, gazelles, turtles and dugong.

Nature by day can be combined with a stunning nightscape with a trip to Umm Bab Beach on Qatar’s western coast. This tranquil beach, which takes its name from the palm trees that dot the sand, can be reached in just over an hour’s drive from Doha. Its remote location ensures it remains relatively quiet, making it an idyllic choice for swimming. To appreciate its full beauty, stay for the glorious sunset, and consider bringing a tent to camp out and admire the nighttime canopy of stars made all the more spectacular by the lack of light pollution in this spot.

At only an hour away from Doha, Bin Ghannam Island, also known as Purple Island, lies on Qatar’s east coast and is known for its tranquillity and nature, including mangroves. This is an idyllic spot to spend time walking in nature, admiring the lush greenery and serenity of being far from the city.

.رطق

ةحايسلل ينطولا سلجملل ةروصلا ،ديدعلا روخ ئطاش

Khor Al Udaid Beach, Courtesy of QNTC.

ADVENTURE

Qatar’s coastline ensures that there are plenty of water sports to be enjoyed but kayaking through the Al Thakira Mangroves is certainly a more unusual way to enjoy the water and take in the country’s stunning nature while doing so. The Al Thakira Mangroves are Qatar’s oldest and largest reserves of their kind, located only an hour away from Doha. Kayaking trips can be booked in advance and will take you paddling through this lush scenery, where birds including herons and even flamingos can be spotted. Al Thakira beach is a tranquil spot to relax and unwind after any kayaking trip.

Take to the water in a different way with a trip to Al Aaliya Island, reached by boat from Doha in approximately half an hour. This island is surrounded by a coral reef, making it an outstanding choice for snorkelling, while kitesurfing is another activity that takes place here. Even those not keen on taking to the water can still enjoy the trip, admiring the views of nature and soaking up the peaceful calm.

For the more adventurous, the months of April to September bring the opportunity to view whale sharks off

the northern coast of Qatar. The country holds the accolade of being home to one of the largest congregations of whale sharks in the world. Organised boat trips can be booked in season and the journey to view them has been known to also offer chance sightings of dolphins on the way.

Adventure indoors and outdoors, on water and in the air is offered at Desert Falls Water and Adventure Park, one of the largest theme parks in the Middle East, located at the leisure hub of Hilton Salwa Beach Resort & Villas in the south of the country. More than 28 exciting rides and attractions are on-site, ranging from water-based slides, rides, pools and more at the Sea Caves Park to the adrenaline-pumping thrills offered by Desert Falls Adventures. The latter includes Desert Falls Canyoning, combining rock climbing with water activities, as well as diving, driving and laser tag activities, promising fun for all ages.

Al Aaliya Island, Courtesy of QNTC.

The whale sharks of Qatar, Courtesy of QNTC.

Al Thakira Mangroves, Courtesy of QNTC.

WELLBEING

For leisure or rejuvenation, head to Hilton Salwa Beach Resort & Villas, set across 3.5 kms of prime coastline to the south of the country. Here, not only the largest water park in Qatar can be found, but also a tempting destination for luxury leisure travellers. Guests can choose from 246 spacious rooms and suites and 84 beachfront villas offering picturesque garden and coastline views, with villas enjoying their own private pools, gardens, rooftop terraces and direct access to the beach. Throughout any stay there is a variety of experiences on offer, including a beach club, swimming pools, a marina and state-of-theart equipment for a workout, as well as the Eforea Spa, a rejuvenation complex set across two levels offering an extensive selection of luxury amenities and treatments, as well as a hammam bath. The more than 20 restaurants set across the resort also ensure that every visit is a gourmet delight bringing flavours from around the world for guests to savour.

In March 2022, the grand opening took place of Zulal Wellness Resort, located on the northern coast of Qatar, offering a sanctuary for wellbeing dedicated to the power of nature. This is Qatar’s largest wellness resort and the first of its kind in the Middle East, focusing on therapeutic and lifestyle enhancement treatments based upon

traditional Arabic and Islamic medicine using ingredients indigenous to the region. The Msheireb Properties’ development is managed by Chiva-Som, a pioneer in global wellness and a leading wellness destination in lifestyle transformation. Set across 280,000 sqm., Zulal offers two exclusive venues for health and wellbeing: the Zulal Discovery Wellness Resort aimed at families and offering a choice of 120 guestrooms and suites, and the Zulal Serenity Wellness Resort for guests above the age of 16, with a choice of 60 suites and villas. At Zulal Wellness Resort, guests are encouraged to detox digitally, enhancing each family’s ability to connect and focus on themselves as a family unit. In addition to its health and wellness centres with treatment rooms, the vast resort is home to a range of facilities, including pools and a lagoon for swimming, as well as restaurants, a fitness pavilion, Pilates studio, aesthetic centre and more. The approach to wellbeing is holistic, with the range of services complementing one another, with a special focus on nutrition, and including fasting, detox, medicinal herbs, fitness, mental health, meditation, as well as women’s health, men’s health, and aging. Rather than acting as a short-term solution, Zulal Wellness Resort’s aim is to support guests not only during their stay but to guide them in adopting a truly sustainable lifestyle direction once they leave.

The view over the south pool at Hilton Salwa Beach Resort & Villas.

طنم ينستحو ةلماشلا .ةقطنلما في ةيلصلأا تانوكلما مادختساب يديلقتلا يملاسلإاو يبرعلا ينتحاسم عجتنلما

،عبرم ترم

BRINGING FIFTY ONE EAST CLOSER TO YOU

A new shopping experience is now live online

Imagine having your favourite department store, home to the world's most prestigious brands, all at your fingertips. In fact, you no longer need to imagine with the launch of a new shopping experience at www.51east.com. Whether from your smartphone while on the move or on a tablet or laptop from the comfort of your own home, Fifty One East can be browsed with ease and purchases made at the click of a button. With the department store’s signature excellent service part of the experience, shipping and returns are equally convenient, ensuring as ever that every visit you make is one of pure satisfaction and delight.

Hello, Toysaloona!

Discover the new toy store in town

For young ones, nothing can beat the excitement of a trip to the toy store, except perhaps the thought of discovering a brand-new toy store. Such a treat is now available with the launch of Toysaloona, a new concept by Fifty One East, Qatar’s favourite department store. In fact, not only youngsters but grown-ups alike will be enchanted by the selection on offer spanning the 1,000 sqm. space. The vast choice includes educational toys, board games, construction sets, doll houses, multimedia games and plenty more, from a wide range of renowned brands such as VTech, Lego, Hasbro, Our Generation, Razor, Little Tikes, Barbie, Hot Wheels, L.O.L Surprise! and Spin Master, to name just a few.

The launch of Toysaloona proves once again Fifty One East’s commitment to families and ensuring that children are offered experiences that create happiness and deliver immense fun.

* Toysaloona is located on the ground floor of Fifty One East, Lagoona Mall.

Music for the NEXT GENERATION

Fender launches the Acoustasonic® Player Telecaster®

Embodying the spirit of ambitious innovation that Fender has been built on since its beginning more than 75 years ago, the new Fender Acoustasonic® Player Telecaster® is the latest addition to the Acoustasonic® series, designed for the next generation of musicians. Fender knows that today’s musicians want an inspiring instrument that can offer them a diverse set of sounds at an accessible price. The renowned guitar maker spent five years planning, building and refining this model before launching it, ensuring that it would deliver a next-level instrument.

The Acoustasonic® series had already made waves in the music industry, thanks to its hybrid capability, allowing the player to choose between acoustic and electric sounds in one instrument. This new Acoustasonic® Player Telecaster® offers a simplified set of features, consisting

of a 3-way Voice Selector and one powerful Blend Knob, facilitating the choice of sound that the guitar makes. In addition to being an excellent choice for live performances, studio and songwriting sessions by professional musicians, Fender also wants to inspire amateurs and aspiring musicians, with the price of this model the most accessible to date in this series. Handcrafted in Ensenada, Mexico, the Acoustasonic® Player Telecaster® naturally exudes the quality craftsmanship for which Fender is renowned and comes in a choice of colours. Ultimately though, it is the sound of this guitar that compels players to select it. For this reason, Fender has lined up a diverse and dynamic selection of artists to showcase everything this model has to offer on its YouTube channel, highlighting its versatility across genres and its power to inspire the next generation of musicians.

Perfect harmony

Yamaha blends craftsmanship with innovation

For the craftsmen that make Yamaha pianos, these are more than simply instruments. Rather, they are living creations. This emotional aspect is innate in the brand’s promise to “Make Waves”, and in its mission of creating an instrument that comes together in perfect harmony with its player. Indeed, Yamaha grand pianos embody the unique design philosophy of a “singing” piano—giving a voice to and transforming the player’s emotions into sound.

Yamaha achieves this through the meticulous study of how the energy of pressing a key produces sound and how that sound is radiated in space. This scientific approach is then blended with superior craftsmanship. Every piano is created from thousands of elements, nearly all of which are made from natural materials. Yamaha is among very few manufacturers in the world that carefully sources and selects its parts using a highly strict quality control process before they are finished one by one by skilled craftsmen. These individual parts then come together in the hands of Yamaha experts, leveraging a history of more than 100 years in making outstanding, world-class pianos and combining this with advanced technology for precision manufacturing and superior quality. All this is why the leading piano players in the world choose Yamaha, knowing that the instrument before them is there to channel their emotions and at the same forge an authentic connection with their audience. It is also why amateur piano players choose Yamaha, recognising that, when their fingers touch the keys and sound emerges, the feeling is really akin to making waves.

OnSunday, November 20, history will be made when the first match of FIFA World Cup Qatar 2022™ kicks off at Al Bayt Stadium between Qatar and Ecuador. For this is the first FIFA World Cup™ to take place in the Middle East and Arab world, handing Qatar an accolade it is proud to carry.

Ever since the announcement of Qatar’s successful bid to host this prestigious football championship, excitement has been growing. In recent years, the country has achieved impressive feats, with the construction completed of seven new stadiums to host matches, in addition to the extensive upgrading of the existing Khalifa International Stadium in 2017.

Qatar’s culture is naturally taking the spotlight for this event. The Official Poster for the FIFA World Cup Qatar 2022™ was designed by Qatari female artist, Bouthayna Al Muftah, a Virginia Commonwealth University in Qatar graduate, depicting traditional headwear being thrown in the air. Al Muftah said: “I wanted each poster

to show celebration and football fandom in Qatar. The main poster depicts the ‘gutra’ and ‘egal’ being waved in the air in a celebratory manner – which is something fans do here when a goal is scored.”

Traditional Qatari attire is also represented in the Official Mascot, La’eeb, whose name introduces the world to an Arabic word meaning super-skilled player. La’eeb exudes a fun and playful character, who is expected to inspire youngsters throughout the competition and beyond.

Homegrown talent is reflected in the choice of local ambassadors for the FIFA World Cup™. Adel Khamis, a former national player, represented Qatar in the 1992 Arabian Gulf Cup, using his skills to help his team carry off the trophy for the first time. Khamis said: “I played for the great nation of Qatar for many years, but I never imagined that my beloved country would become a host nation for our sport's greatest event. Words cannot express my pride, joy and excitement to become a part of this incredible story.” Joining him as an ambassador

is Ahmad Khalil, the nation’s goalkeeper hero during the 1992 Arabian Gulf Cup victory, and whose stellar performance throughout the tournament earned him the ‘golden glove’ award.

Qatari culture also features prominently in many of the stadiums. Al Bayt, for example, was inspired by the shape of nomadic tents, Al Thumama's design is based on the traditional gahfiya cap, while Al Janoub took its inspiration from traditional dhow boats.

As to be expected from a country known for its visionary approach to the future, the stadiums were constructed in

line with best environmental practices. Ahmad bin Ali Stadium was built using a majority of reused or recycled materials for example. Many of the stadiums will take on a new life once the tournament has ended. Most will have a sizeable number of their seats removed to be sent to developing countries. Stadium 974, built from shipping containers, is the first dismountable stadium in the history of the FIFA World Cup™.

Qatar may be the smallest nation to host the tournament to date, but it’s safe to say that it has prepared everything to be sure it will be among the most memorable, long after the final goal has been scored.

Right:

Below left and right:

The 3-2-1 Qatar Olympic and Sports Museum informs and inspires Actively Engaging

Opened

on March 30, 2022, under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, the 3-2-1 Qatar Olympic and Sports Museum stands as a testament to Qatar’s belief in the value of sport to humanity and communities. Set in the Khalifa International Stadium, across approximately 19,000 square metres, the Museum is now a must-visit destination in Doha for all generations.

Visitors begin by entering the Museum’s lobby, where a video wall and custom soundscape provide an exciting taste of what lies ahead. From here, separate galleries focus on individual themes that take visitors on an immersive journey across time and place, exploring fascinating elements of everything sports related. Gallery 2 presents

A Global History of Sport from ancient to modern times through physical objects as well as audio-visual and interactive digital elements, showing how sports have evolved across the world. Gallery 3 takes up the theme of the most prestigious sporting event throughout history – the Olympics – tracing its evolution from the time of its creation in ancient Greece to its modern-day incarnation and its legacy. Of note is a display featuring every Olympic torch from the Summer and Winter Games from 1936 onwards. In Gallery 4, the Hall of Athletes, sporting heroes are celebrated across three floors, along with their inspiring personal stories that speak of their passion, drive and determination. The emotional resonance of these heroes’ accomplishments is brought to life by audio-visual content.

Having explored the international realm of sport, Gallery 5 brings the focus back home with the theme of Qatar – Hosting Nation. This gallery is a valuable reminder of how Qatar has long been a supporter of major sporting events and a trailblazer in the region in this regard. The 2006 Asian Games in Doha, for example, was the first major sports event to be hosted by a Gulf country, and one of the most successful to date. It also acted as a catalyst for the country’s trajectory to its status today as home to world-class sports, hospitality and visitor infrastructure ready to host the FIFA World Cup Qatar 2022™. Gallery 6 immerses visitors further in Qatar Sports Culture, delving into ancient history to discover local games and traditional sports from thousands of years ago and exploring traditions across time through audio-visual experiences. As well as being able to take part in traditional Qatari games, visitors can take a virtual ride on a school bus to learn how sports became an important element of the school curriculum.

The last gallery, the Activation Zone, is where visitors

can get inspired by personal tales of local people who have adopted healthy and active lifestyles. An invitation to walk through a digital installation reflecting Qatar’s landscape allows visitors to track their physical reaction and ability in this task. The Activation Zone is also filled with interactive games and activities.

Before leaving, visitors can browse an on-site gift shop as well as select from two dining options, both placing the emphasis on healthy eating. Operated by JW Marriott with menus designed by UK-born Michelin-star chef and avid marathon runner Tom Aikens, each concept promises to be an outstanding experience. Visitors can choose from the 3-2-1 Café, on the third floor of the Museum, for wholesome, freshly made food and drinks as well as takeaway, or Naua restaurant, on the eighth floor, for healthy-meets-gourmet casual fine dining in a refined setting. Just like in every gallery of the Museum, the experience of dining here is thoughtfully crafted to ensure that visitors leave feeling re-energised and recognising the beauty of leading a healthy life.

Clockwise from top left:

Gallery 1 (Main Lobby Area) - World of Emotions; Gallery 2 - A Global History of Sport; Gallery 3 - The Olympics; Gallery 7 - Activation Zone.

Latitude chats to Tom Aikens, the chef behind two health food concepts, 3-2-1 Café and Naua, at the 3-2-1 Qatar Olympic and Sports Museum.

Above from

What was your mission in creating the menus?

The mission was to create healthy food that was delicious and tasty above anything, as many people assume that healthy means it’s going to be bland and tasteless, or even boring. We are educating people that healthy food can be as exciting and interesting as much as ordinary food.

What did you learn about Qatar in the process?

I have been coming to Doha for a few years now and on each visit I find something new has popped up, whether a restaurant or something culturally. While creating the menu, I always try to use local ingredients as much as possible. To me it seems that a lot of foods in Qatar are already pretty healthy, like the many pulses, dried fruits and nuts. So, in a way it was not too difficult to put the menus together, also because Qatar is becoming a lot more open to other countries as well. Now that the World Cup is on the horizon, we will see a huge amount of different cultures and tastes from all over the world, so again I will always take this into account when I create the menus.

Which are your personal favourite dishes at each of the concepts?

The favourite dishes in the 3-2-1 Café for me are all the different ranges of healthy pizza and burgers as well as the sweet delights of cookies, brownies and cheesecakes that are all healthy. Then from Naua, the house-made turmeric ricotta, cauliflower and raisin tabbouleh, turmeric grilled chicken, black bream with pistachio, and for dessert the cacao, carob and hazelnut tart, and beetroot sorbet.

left:

pizza and tabbouleh, Chef Tom Aikens, 3-2-1 Café.

روصعلا

فاشكتسلا ناكلماو

ةضايرلل

FNAC LANDS IN PLACE VENDÔME

Since launching in Qatar in 2015 at Lagoona Mall, Fnac has witnessed huge popularity for its exceptional shopping experience, value and service, which later led to the opening of a second branch at Doha Festival City as well as the launch of an online portal at www.fnac.qa. In April this year, the brand’s ongoing success was reflected in the opening of a third branch at Place Vendôme, in the heart of Lusail. Across a space of 1,200 square metres, customers can find a one-stop destination for books, CDs, DVDs, gaming, PCs, mobility,

peripherals, sound, photo, TV, toys, gadgets, musical instruments, personal care, appliances and Fnac Home. Exciting features include the first dedicated Devialet cabin in Doha delivering the latest brand experiences, a Bang & Olufsen space with sensory-fuelled design, a unique Dyson zone where visitors can try out products, and an official Apple space with certified experts. A highly trained team of 30 specialists are on hand throughout the new store to welcome and assist customers on their journey discovering Fnac’s exceptional offering.

* The new Fnac store is located on the first floor of Place Vendôme.

The brand’s exceptional shopping experience is now in Lusail

The V15 Detect is the most powerful and intelligent vacuum, designed to reveal and remove dust at home, bringing the future of cleanliness to households and giving the ultimate reassurance.

your A-game on and outwit your opponents with Sony’s flagship wireless gaming headset with noise cancelling that immerses you in the zone with supercharged hearing.

Enjoy outstanding sound on the move with these wireless earbuds that transform 15 years of Devialet’s renowned acoustics research, development and engineering into a portable design.

up from TV sound and transform your TV shows, movies and games with built-in Alexa voice control, a wireless subwoofer, and DTS® Virtual:X™ virtual 3D surround sound.

The real deal

ةقفص

iSpace takes the Apple experience online

As the only authorised Apple Premium Reseller in Qatar, iSpace is the destination for genuine Apple products and accessories, along with excellent service, both from Appletrained experts in-store and after-sales care. Now, in addition to the two physical stores in Lagoona Mall and Al Maha Center, iSpace has launched its Apple e-shop, bringing the Apple experience to Qatar online.

The beauty of iSpace.qa is that it offers everything that customers love, giving access to Apple products and compatible accessories from both Apple and leading brands, as well as the value-added services, such as extended warranty, student discount, trade-in, easy payment plan, and gift cards. Once an order is placed online, the team strives to deliver within 24 hours, ensuring that items arrive in speedy time. The new online iSpace is also the place to sign up to a newsletter, allowing customers to be updated on the latest news and offers. To explore the world of Apple that is now at your fingertips, visit www.iSpace.qa.

Smart move

Hisense, official sponsor of FIFA World Cup Qatar 2022™, opens it first branded store in Qatar

Following soaring popularity in the Qatari market, Hisense, the global electronics and white goods manufacturer and official sponsor of FIFA World Cup Qatar 2022™, opened its first branded store in Qatar, in partnership with Fifty One East. The launch is a strategic milestone for Hisense’s regional expansion initiatives in the Middle East and is particularly special for its timing in the same year as FIFA World Cup Qatar 2022™.

Now, at Lagoona Mall, customers can discover an entire world of amazing technology across the entire Hisense line-up of smart consumer electronics and home appliance products in person.

As a one-stop-shop for the brand’s award-winning range of products, this naturally includes top-of-the-range

* Discover the new Hisense store at Lagoona Mall.

TVs, refrigerators, air conditioners, washing machines, dishwashers, microwaves, smartphones, as well as the brand’s award-winning smart consumer technology ‘Laser TV’, a 100-inch TV screen that brings cinema to your living room. Amid the new Hisense store, customers can experience the technical marvels of these products and many more in home-like surroundings, a fact that ensures Hisense’s popularity is all set to continue its upward trend.

The new Hisense store is a one-stop-shop for the brand’s award-winning range of smart consumer electronics and home appliance products.

نويد "هيلايفيد"

The recent win by the Devialet Dione of the EISA High-End Soundbar 2022-23 Award came in recognition of engineering innovations and class-leading performance, qualities on which Devialet prides itself. The Dione is an exciting addition to Devialet’s repertoire, being the brand’s first foray into the world of audio-visual sound with an advanced and intuitive true all-in-one Dolby Atmos® at-home sound system. The name Devialet assures you of flawless sound, no matter how soft or loud you set the volume. Seventeen autonomous high-end drivers and eight built-in subwoofers are onboard to ensure a dynamic midrange and crystal-clear treble as well as deep bass, with no extra equipment required. Patented Devialet technologies, including special custom room calibration software, deliver sound that adapts to the space it’s in, while aesthetically this is a piece of kit that looks as good as it performs.