L OVI NG Instant connect “The Paddington store presented us with an opportunity to communicate our brand values – the building offered timeless heritage and a clean canvas for us to showcase our simplicity,” says Margie Woods of Viktoria & Woods.
FOUND IT!
Multi-arm O’bracket wall light, $920, Reduxr.com.au
Relaxed approach
“The brushed silver racking and mirrored fitting rooms represent the simple and contemporary side of our label, while the timber floors give the space an earthier balance,” Margie says. The interior design was done by Fiona Lynch (Fionalynch.com.au) and the construction by Promena Projects (Promena.com.au).
VIKTORIA & WOODS CLOTHING STORE / PADDINGTON
“WHEREVER POSSIBLE, WE SOURCED FURNITURE AND FITTINGS LOCALLY,” MARGIE SAYS. “WE WORKED WITH A LOCAL TIMBER TURNER WHO USES RECYCLED TIMBER FOR THE FLOORS. LIGHTING MADE IN VICTORIA – FROM RECYCLED OSTRICH SHELLS – PROVIDED A QUIRKY ELEMENT.
Simply stylish The brand’s focus on “simplicity and timelessness” flows from the clothes to the store fitout.
AN INTERIOR FIT-OUT PERFECTLY ALIGNS WITH A BRAND’S AESTHETIC: CLEAN, MINIMAL, LAID-BACK
All wrapped up Kloss oversized knit, $399, Viktoria & Woods.
text diana prichard | photography tom evangelidis
SPOTTED IT!
Casually chic Teller flare pants, $229, and Lacoste Trajet sneakers, $220, Viktoria & Woods.
Light & minimal Products include stools from Catapult Design, curtains from Mokum Textiles, and Terrazzo from Fibonacci Stone. Viktoria & Woods, 30 Glenmore Road, Paddington, NSW. Viktoriaandwoods.com.au R real living
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