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Retail English Distinctive in every way, shopping is part of every day life. Customers expect good prices, products and high service levels. Businesses rely on the service element the most and this is where we come in. Service levels rely on empathetic voice tones and strong communication skills. Learners often struggle with the way in which voice tones eect the English language. Intonation only comes with practice and so you are expected to study from the audio recordings we provide you with outside of a classroom scenario. One of our greatest strengths as a company is in the use of role play activities presenting the student with realistic problems where they have to find solutions. Role play activities help the learner to identify with realistic situations. As teachers we want to demonstrate the use of voice tones and how they are directly related to the way in which you interact with customers. Setting yourself away from the competition can often give you an advantage and this course has been designed to demonstrate that strong communication skills within a retail environment is essential. We hope that you enjoy this course and that you share your learning experience with others by leaving a comment on any of our platforms.
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Retail English
Day 1 Modals
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The first part of this course is with the identification of Modals and how they eect the Retail Sector. Good customer service relies on empathetic voice values and as such we will demonstrate exactly how to pronounce and apply them. This unit will take an hour to complete, but you will be expected to study a minimum of 2 hours outside of a classroom environment. Audio recordings will be supplied at specific points of this class to help you to perfect your pronunciation and identify with the stress points used within sentence constructions. There will be a number of role play tasks provided, this will present you with actual situations where you are forced to react using the target sounds and pronunciation.
Day 2 The Phone
Learning how to use a store phone is essential, Sales Assistants must have the ability to state store opening and closing hours, deal with customer enquiries and take comprehensive messages. This unit will demonstrate how to apply correct grammatical structures, use of intonation, build vocabulary and provide you with the confidence to be able to interact with customers. There are role play activities in this module and they are recorded so that you can identify with any mistakes made and learn from them.
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Although this module is an hour, you will be expected to study at least 2 hours outside of a classroom scenario. Learning is a process and our approach is to help you to learn one step at a time. A good study plan and a commitment to learning will help you to overcome any confidence issues that you may have.
“Work smarter not harder!�
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Numbers Money/ Time/ Dates
Most students are reluctant to entertain this topic as they often feel that it’s an embarrassing topic.
The popularity of this course prompted the publication of this material on the ibooks platform and is free to download.
Our course designer has taken this into account and has designed a short course of classes that help you to view this subject from an adults perspective.
You will be expected to study for a minimum of 4 hours outside of a classroom environment.
We have based this course on 3 days and it shows the relationship between the numerical system and it’s application to dates, time and money. Pronunciation is a key objective but understanding how this relationship works also features heavily throughout this 3 day course.
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There is a role play section and conversation section and as with all of the other modules, audio recordings are supplied. Link: https://itunes.apple.com/ us/book/numbers/id789888182? mt=11 * This book is only available on a Mac or iPad.
Day 3 “An adults perspective”
Retail
Day 6
Audio’s Listening skills are key to mastering English as a second language. You will be presented with a number of audio recordings from dierent retail scenarios such as a customer asking about taking more than 6 items into a changing room. Your task will be to listen to these recordings and answer questions. This is an extremely challenging module and will put your comprehension skills to the test.
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There are 2 dierent types of audios used in this section, the first bei n g t h o s e t h a t a re made between the student and the teacher, the second being pre recorded audios specially designed for the Retail sector.
Day 7 ! Question Structures
This module is based on the ability to
Other tasks will include the correct
understand how questions are
voice tone used in both direct and
formed and the structure that they
indirect question formats.
adopt. You will be presented with tasks that include ordering the correct structure to a question. This part of the course is based on 1 hour and all materials are provided. There is a high level of interaction between the student and the teacher during this time.
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Small talk
Day 8
“Building relationships”
Small talk is used on a day
You can expect that there will be a
to day basis in every lan-
significant amount of role play
guage and the English lan-
tasks during this class which will
guage is no exception.
provide you with the ability to build vocabulary, develop grammatical
This module will be of par-
awareness and of course improve
ticular interest to anyone
pronunciation.
who is involved in any type of sales activity.
Confidence in a language is critical and we are excited about the re-
This module is based on one
sults that this class has produced
class and you will be ex-
with our students.
pected to study at least 2 hours outside of a class-
At this stage in the course, your
room environment.
instructor will review points from the previous classes to check both
This lesson plan lives up to
understanding and application.
it’s expectation and is both interactive and informative.
You will be encouraged to track through your audios from this
Topics that help form a rela-
course to see how you have pro-
tionship with customers
gressed. We would suggest that
often enhances a shopping
you store your recordings on a
experience, increases the
google drive, they are large files
add on sales ratio and increases productivity. Learn how
and occupy a significant amount of storage space. If you
to apply these principles in a module that also includes
require further information about cloud storage contact
website and video links.
your instructor for assistance.
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Day 9! !
Directions! ! !
“Your only as good as your last sale!�
Based on 2 hours you will learn how to give directions to a store location, to instruct customers on how to find items of clothing and providing directions to customers with a store. Part of providing a non negotiable standard of excellence is learning how to help customers to find an exit, clothing items and areas of a store. This module has a very high
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level of interaction between the teacher and the student. All materials are supplied and some additional study material which will help you to identify with this topic. The ability to guide a customer through a store will be one of your overall objectives with this lesson plan.
Day 11 Review This lesson has been reserved for an overall review of the course. Your instructor will ask you questions from each module to evaluate understanding and make recommendations. We have never advertised our services and have grown as a business on the strength of testimonials from our students. We hope that you have enjoyed this course and take the time to leave a comment on any of our platforms. Thank You
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“Without hard work nothing can be achieved”
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very eA sy
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T o eDIT A n om I ze