"I certify that the work included in this portfolio is my own original work. Work included which was conducted as a part of a team or other group is indicated and attributed as such - the other team members are named and a true description of my role in the project is included."
Toyota Health Time Machine 4
• Driving Assessment Design Thinking
• Health Kiosk/App Prototype Development
• Health Kiosk Clinic Study Departure Thailand 7
• Brand Strategy Design & Deployment
• Traveler-Centered Experience Store Design Master's Thesis ArtSide 9
• Design Process
• Workshops: Exploring Visual Poetry
KW Studio: Brand and Digital Experience Design 11
• D’Amico Communications
• Alpha MedTec
• Avesta Integrative Medicine
KW Studio: Brand and Presentation Design 14
• Bonnie, The University of Texas at Dallas
• Tim, North Texas Foresight Institute
MIT ARTECA, A Collaborative Effort from 16 The MIT Press, Leonardo and UT Dallas
Self-Initiated Coding Projects I 17
• the abc’s of Helvetica
• Interactive Virtual Piano
Self-Initiated Coding Projects II 18
• Compare iPhone Models!
• Interactive Name Card
Undergraduate Design Portfolio 2013-2015 19
Toyota Motor North America Aperio Insights UX Designer Winter 2021
Freedom to travel by automobile will continue to be an important factor to maintain personal independence and mental health. As a result, we need a rigorous/strict way to assess drivers in order to decrease accidents and prevent dangerous driving.
Conduct design thinking workshops to explore key process steps from consumers and experts that yield a more refined proof -of-concept of driving assessment for seniors including:
• Outline potential approaches to conduct driving assessments
• Identify optimal process flows and specific functions for each step
• Mockup screens that depict these process flows & functions
• Convert select mockup screens into a 1-minute explainer video
Learn more: kuoweilee.design/driving-assessment
Things you CAN measure:
• Informational
• Experimental
• Sensory
Things you CANNOT measure:
• Informational
• Experimental
• Sensory
Outline potential approaches to conduct driving assessments
Project Lead: Mike Courtney, Principal at Aperio Insights
Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas
Toyota Motor North America Aperio Insights UI/UX Designer Spring 2022
We explored consumer interest in a driving assessment & wellness - centric service. This project focused on developing a mock-up assessment app (smartphone and kiosk) to measure driving behaviors and provide personalized guidance based on assessment results via a clickable prototype.
Develop low- and hi-fidelity prototypes for drivers’ health checkups that can later be used for user testing.`
App scope – Would include 3 major sections:
• Wellness Assessment
• Quiz-type assessment that looks at driver health and wellness
• Prompts user for recommendations, discounts and rewards
• Driving Assessment and
• Simulate data being transmitted to/from app/vehicle
• Simulate usage of driver patterns over time
•
Prompts user for recommendations, discounts and rewards
• Brain Training
• Based off of brain health assessment apps
• Prompts user for recommendations, discounts and rewards
Learn more: kuoweilee.design/health-checkup-prototype
Project Lead: Mike Courtney, Principal at Aperio Insights
Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas
Figma's prototyping to create interactive flows that explore how a user may interact with the designs
Toyota Motor North America Aperio Insights UI/UX Designer Summer 2022
A self-serve, informational kiosk was deployed at two Toyota dealership locations in North Texas to validate proof- of- concept of driving assessment for seniors. I assisted in conducting over 20 intercepts to understand attraction and expectations. Kiosk screens were refined based on consumer feedback.
Setup the mock kiosk and messaging posters at locations and observe its ability to attract consumers. Intercept select individuals and inquire as to what prompted them to approach the kiosk. Also intercept those who saw but did NOT approach the mock kiosk to understand why they passed it by. The focus of this project is to better understand:
• Attraction: How might TMNA attract consumers to take the health and driving checkups via a kiosk?
• Experience: In what ways does the kiosk experience with its health and driving checkups change their minds about driving safety?
Learn more: kuoweilee.design/HTM-Kiosk- Clinic-Study
Project Lead: Mike Courtney, Principal at Aperio Insights
Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas
Utilize MURAL, an online collaboration platform, to keep stakeholders posted in real time
2019-2022
Creating a distinctive and powerful brand is essential for fostering connections with clients. An effective branding plan can increase customer loyalty, boost brand recognition, generate repeat purchases, and stimulate word- of-mouth promotion and recommendations.
At Departure Thailand, I achieved a range of design projects as Manager, Design from Nov. 2019 to Jul. 2022.
These included
• leading branding workshops for repositioning and localization in Thailand,
• devising Brand Guidelines for team members to adhere to and ensure visual brand consistency,
• working with the Marketing team to develop sales campaigns, pinpointing Ideal Customer Profiles (ICPs) to guide us in creating campaigns for the right audiences,
• developing an e-commerce website for the business in Southeast Asia
• establishing a seamless online-to-offline(O2O) omnichannel strategy,
• designing Departure’s first UX-oriented store overseas, and
• constructing a strong packaging and unboxing strategy and allowing the experience to leave a strong impression on consumers.
Brand Style Guidelines: bit.ly/Departure_Brand_Guidelines
Omnichannel Strategy with ConnectPOS: bit.ly/Departure-ConnectPost
E-commerce Website: departure.co.th
2019-2022
Departure Thailand—
Worked with a Japanese interior design team, we designed Departure’s first UX- oriented store overseas.
Compared with regular travel retail, Departure focuses on the “traveler experience”, Departure Thong Lo is a store dedicated to customers who have a chance to experience and interact with products deeply. As we live in an era of advanced technology, the online - shopping experience is very important to Departure as well. We provide leisure and roomy space and an omnichannel sales allowing customers to connect their digital and physical world, which make them browse the color variations at a glance easily and quickly on iPad, and then experience the real product in person in order to help them make the right and suitable decision.
The store offers exquisite pavement slope, size guide and the luggage breakdown for the sake of allowing customers to explore the product they are interested, and Departure’s philosophy With us, you can go anywhere. comprehensively.
Diagonal Composition represents a balanced composition of dynamically intersecting and crossing parallel and diagonal lines. Diagonal lines suggest movement and action to create dynamic and lively vibes
Master’s Thesis| User Experience| Interaction Design
2017-2018
Supervisor: Cassini Nazir, Clinical Associate Professor School of Arts, Technology, and Emerging Communication The University of Texas at Dallas
Public art creates a sense of pride and community identity. It represents the public history of cities, enriches the culture, and reflects public thinking in society. Public art can create meaningful relationships between cities and their citizens. ArtSide, is a mobile prototype that connects individuals to public art and provides a social platform to interact with others about the pieces.
Ultimately, my thesis was awarded a HASTAC scholarship, and as a Lead Presenter, I was selected to present at two conferences: the Alliance for the Arts in Research Universities (a2ru) and the ResearchArt-Writing Conference at UT Dallas.
Learn more about the design process at kuoweilee.design/artside-design-process
View the subject-matter expert interviews at goo.gl/2YSAKM.
Many thanks to Cassini Nazir, Roger Malina, Greg Metz, Vic Simon, Joyce Hong, Shruthy Sreepathy, Yusra Khan, the faculty of The University of Texas at Dallas, and the members of ArtSciLab.
2017-2018
Interactive sessions engaged people to provide opinions, experiences, and stories.
The problem we've got is that journal is an app feature where user can write about their experience with public art, add images/videos and share it with others. This feature was design in the conventional way how most social media platforms provide. We wanted to come out of this conventional way of hash tag, image gallery and selfies. We’d like to build a space where sharing their experience with public art itself becomes an experience and an opportunity to think and write creatively. Three one -hour interactive workshops allowed participants to share their personal insights into public art and perspectives about how technology can be used to enhance the experience of public art. I gathered the artifacts produced during the workshops to provoke creative possibilities for ArtSide - Visual Poetry.
Learn more about the workshops at kuoweilee.design/design-workshops
Workshop Co-hosts: Shruthy Sreepathy, Yusra Khan
ArSide’s Visual Poetry Feature derived from the workshops
Avesta Integrative Medicine
In 2018, Avesta Medicine started providing telemedicine consultations in lifestyle, functional and Integrative medicine. The client would like to use website to attract/absorb more customers through online.
Avesta Medicine needs to set itself apart from competitors while maintaining a coherent message. Avesta Medicine website should be nimble, and passionate about telemedicine services / medical consultation and we need that to be at our core.
See more details: kuoweilee.design/avesta
Tim Morgan, Consulting Futurist North Texas Foresight Institute (NTFI)
Designed Logos and visual identity systems for Tim’s Everyday Futurist & NTFI and developed a slide deck template for Tim’s presentations (workshops, lectures, and professional presentations) to accommodate his two brands:
• North Texas Foresight Institute a leading- edge source of long-range Business Intelligence for strategic insights & innovation development. Futures Thinking & Strategic Foresight are about making better decisions for today, ones that create future opportunities & anticipate future difficulties. Foresight is the art of winning the race before it starts.
• Everyday Futurist personal writing, lecture, & teaching brand for Tim.
Bonnie Pitman
The former Director of The Dallas Museum of Art
Distinguished Scholar in Residence for The Edith O’Donnell Institute of Art History Director Art-Brain Innovations, Center for BrainHealth
Supervisor: Cassini Nazir, Clinical Associate Professor
School of Arts, Technology, and Emerging Communication
The University of Texas at Dallas
As a Junior UI/UX Designer at ArtSciLab, UT Dallas, mainly in charge of designing & improving the digital experience on the ARTECA platform, a curated space for essential content linking the arts, sciences, and technologies with alternative methods of peer review and monograph publishing, in collaboration with MIT Press & Leonardo Journal with over 100 subscribing institutions. Assisted with publishing the first Chinese journal article on the ARTECA in collaboration with Tsinghua University and Nanjing University. Co -hosted 4 user research workshops and discovered 7 feature issues & 12 design flaws. Identified 20+ design issues mostly related to navigation system and labeling system through heuristic evaluation which helped refine the content map and improve user flow.
• Develop UI kit and maintain & improve UI components on the ARTECA platform.
• Create low to high fidelity prototypes for usability testing and demonstration.
• Utilize project management process to track and measure UX deliverables.
• Collaborate with web developers, project coordinators, faculty members and other stakeholders.
• Ability to facilitate usability testing and drive user research workshops.
See more details: kuoweilee.design/arteca
Self-initiated coding projects can be a valuable way for me, a designer, to better understand the thinking and perspective of developers and engineers. By working on a coding project, designers can gain a deeper understanding of the technical constraints and considerations that developers must take into account when building a product. This can be especially valuable for designers who are interested in working closely with development teams and want to be able to speak the same language and understand the challenges and opportunities that developers face.
Self-initiated coding projects can also help me develop a greater appreciation for the time and effort that goes into building a product, which can inform their design decisions and help me create more practical and feasible designs.
Self-initiated coding projects can be a valuable way for me, a designer, to better understand the thinking and perspective of developers and engineers. By working on a coding project, designers can gain a deeper understanding of the technical constraints and considerations that developers must take into account when building a product. This can be especially valuable for designers who are interested in working closely with development teams and want to be able to speak the same language and understand the challenges and opportunities that developers face.
Self-initiated coding projects can also help me develop a greater appreciation for the time and effort that goes into building a product, which can inform their design decisions and help me create more practical and feasible designs.
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kuoweilee.design/ interactive-iphone-models-demo
kuoweilee.design/ interactivenamecard
A variety of design projects completed during undergraduate studies, ranging from product design, graphic design, and photography.
With a Bachelor of Engineering background at National Taiwan Normal University has prepared me well with a strong foundation in industrial design and engineering technical skills. These skills likely include a thorough understanding of engineering principles and techniques, as well as the ability to apply this knowledge to the design and development of various products and systems. The education at NTNU has likely prepared me to work in a variety of engineering and design-related fields, and well- equipped me to tackle complex design challenges and solve realworld problems in the future.
Portfolio: kuoweilee.design/productdesign
