Newsletter
for health professionals of Coomeva Medicina Prepagada ISSN 2011-3579
Vol. 8
CONTENT 4
Juan Mendoza Vega, MD ‘Dignified death is much more than euthanasia’
8
HEALTH UPDATE Genetic compatibility tests A key preventive tool
11
Ambulatory thyroidectomy Savings and benefits for the patient
PROMOTION AND PREVENTION
12
We all have the obligation to feed the world better
EBM
14
New therapeutic alternatives suggest patients could eventually be free of hepatitis C
ACKNOWLEDGEMENTS 16 A standing ovation to the literary work of Dr. Emilio Restrepo Let’s give a round of applause to the 35 years of Radiólogos Asociados
FROM COOMEVA
17
Well prescribed medicines Seniors are a priority for Coomeva Salud Prepagada Unemployed, or temporarily disabled? Do not get left out of Coomeva Medicina Prepagada
MEDICAL WORLD BOOKS, REVIEWS AND EVENTS
July 2015
Coomeva Medicina Prepagada
INTERVIEW
RESEARCH REPORT
No. 2
22
IS AT THE FOREFRONT OF TECHNOLOGY FOR AN EXCELLENT SERVICE Our main goal is to exceed the expectations of the community, the users, health care professionals, and institutions, as well as the suppliers that work with us fulfilling our mission, so we are undertaking a technological renewal. The Core project, which is being implemented right now, is intended to cover the whole structure of Coomeva Medicina Prepagada. It is focused on achieving the modernization of the whole operating platform and the information flow, which definitely will place us at the forefront among other organizations of the kind. We intend to introduce changes in our culture, a new vision of service, care, and compliance concepts, which will result in welfare for our users. This project has four key features: 1. To optimize the processes, implementing new software that will allow a strategic automation of our operations, with the reduction and control of organizational risk, while increasing the commercial flexibility of our company. 2. More, and better, channels to access virtual services in order to avoid unnecessary, and uncomfortable, displacements of our users, with higher levels of satisfaction. Automated services and transactions benefit not only the affiliates, but also the community at large, they are intended to reduce the consumption of stationery, while minimizing response times. 3. The application of these new technical and administrative tools within a new Internet architecture, supported by an essentially service-oriented advanced technology, and the implementation of real time monitoring tools will simulate and optimize each function. 4. Expanded monitoring, traceability, and accurate information management will enable us to serve a greater number of loyal customers, optimizing resources, and attracting new market opportunities. These transformations come in time to support the strategies of the organization, making it more competitive and contributing to the improvement of the quality of life of our family members.