RECAMIER

MARKETING:

STRATEGIES AND SECRETS

BEHIND A SUCCESSFUL BUSINESS

A SEASON FOR

EDICIÓN 01

ISSN 1659 - 9965

ALL SHADES

E D I T O R I A L

Saloon IN travels across borders!

From its beginnings, Saloon IN has always strived to bring hair-styling, as a discipline, to an ever higher level, doing so through its integral portfolio of excellent quality products and constant regime of training workshops for aspiring stylists. Nowadays, Saloon IN is known as a brand meant for all those hair-stylists who wish to offer their best results to their clientele.

Now, Saloon IN Magazine has begun to widen its reach and sets its sails towards the United States, bringing a new source for hairstyling artists from all around the country to find quality content with key information on techniques and trends, to satisfy their establishment and their own need for self-improvement, to allow their businesses to grow and become stronger and, of course, to find new ways of fulfilling their customer’s requests.

Saloon IN Magazine also aims to become a sort of meeting-space, where its readers will find about other renowned experts’ life stories and tips and acquire new experience through their tales. Moreso, the magazine will provide hair salon owners with a scoop on new products and tools to enhance their personnel’s and their own hairstyling performance.

We invite you to don’t miss a single issue, for we’re certain Saloon IN Magazine will doubtlessly become a key part in your life as a hairstyling artist and in your hair salon’s day-to-day.

EDITORIAL COUNCIL: Ana Beatriz Tascón: Vice President of Marketing & Sales - Adriana Trujillo - Soledad Zamora: Saloon IN Brand Manager - Luz Elena Gil: Training.

Calle 34 Nº 8A - 115, Cali – Landline: (2) 418-0808 Fax: (2) 443-1153 - www.recamier.com – P.O box: 1262

PRODUCCIÓN EDITORIAL

www.comunicaciongraficalegis.com

Editor: Ana María Gómez - Editorial and Content Coordination: Laura Sierra - Page Layout: Corine Estefanía Díaz - Copyediting: Lina María Martínez Translation: Juan Manuel Rodríguez - Photography: Gerardo Gómez, Geisha Barazarte, Shutterstock and Hair Styles Hair Saloon (brand-specific photographs are Recamier Professional’s property)

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MARKETING

MARKETING: STRATEGIES AND SECRETS BEHIND A SUCCESSFUL BUSINESS

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TRAINING

SALOON IN: A DEFINITE ADVANTAGE IN DYEING

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TRENDING

A SEASON FOR ALL SHADES

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STYLE

MARTIN PARSONS: THIS SIDE OF BEAUTY’S PARADISE

20 PREMIERE ORLANDO 2016: A RENDEZVOUS FOR EXPERIENCES

EVENTS

4 Photography: Shutterstock.com

M A R K E T I N G

MARKETING:

strategies and secrets behind a

successful business

Tener un buen manejo de mercadeo en el negocio siempre será parte de la clave del éxito, ya que conocer qué estrategias se deben implementar y cómo ejecutarlas es fundamental para llegarle de una manera asertiva al público objetivo.

Así mismo, es primordial tener en cuenta que el servicio al cliente va más allá de ofrecer un gran producto, demostrar nuestras habilidades y brindar una buena atención; se trata, además, de darles una experiencia cálida y amena a los clientes, de hacerlos sentir como en casa. Por eso, aspectos como la apariencia de su fachada, el aviso, la exhibición de los productos, el uniforme de sus empleados o la señalización de los espacios son elementos claves que los visitantes perciben y que de ser bien manejados podrán contribuir a alcanzar de manera más fácil las metas en su establecimiento.

Los expertos recomiendan considerar cada detalle dentro de la peluquería, ya que estos son elementos publicitarios que ayudan a generar confianza y lealtad en los clientes que asisten al establecimiento; por lo que, si se encuentran con un lugar agradable y un personal entrenado y bien presentado, muy seguramente no dudarán en volver y, además, en recomendar el lugar.

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M A R K E T I N G

To achieve the best results for your hair salon, you may not only focus on the stylists’ everyday work, but also on how to promote your salon’s own brand through a carefully executed strategy.

In this article we’ll show you what every marketing strategy for your business should always take into account...

Marketing strategies, if correctly applied, may guarantee a business’ success. Still, it’s not always about promoting a certain product or service, but also about providing customers with a lukewarm experience that’ll make them feel right at home. There are a number of key elements most customers will certainly look for when visiting a hair salon. We’ll go step-bystep through each one of these.

Right from the start, first impressions are crucial. Some would say “there’s always a second chance”, but, in the competitive world of hair-dressing, whoever gives a bad first impression may risk, almost definitely, to lose customers and influence.

Therefore, from your establishment’s facade, through your employees’ attire, you should always strive for brilliance and style.

Right from the entryway, take care on how to display your establishment’s name: this is your welcoming card. Most experts agree “Less is more”, so, renowned salons around the world have learned to recognize the value of simple, yet striking welcoming signs. Using stock images from the internet must be avoided, using images taken straight from your salon instead.

Product placement is also important: “positioning beauty products right in the entrance, close to the waiting room, may provide a convincing hook for customers to buy them. Stylists should constantly use the displayed products in their everyday labor, showcasing them, even explaining the customers how they work and which ones are most suited to their looks”, suggests Angelica Heiskill, Color-Styles alumni from Sono Academy, USA.

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M A R K E T I N G

Customer service is also embedded on how customers are treated and how they enjoy the salon’s experience, right from when they come in until they leave, hopefully satisfied. It’s important to have an established (preferably written) protocol for all personnel on how to treat customers: a nice greeting with a smile is sure to brighten anyone’s mood, and remembering customers’ names enhances the feeling of a customized, personal experience.

If there’s a dress code or uniform for employees, it must be worn proudly and nicely, in a clean and elegant manner. “Having both the logo and the stylist’s name inscribed in the uniform helps customers to be more at ease, since it makes them feel they’re in the hands of a capable artist, one who’s backed by the salon itself, and its brand”, Angelica is quick to note.

Aside from their appearance, it’s vital for your employees to be updated on the latest trends and techniques, be it hairdressing, nail-styling, and all other disciplines. This is important

because,your customers may also research on their own, although in a minor scale: having a customer feel more informed than his or her stylist may be awkward, and such uneasiness is bad for the business. Your employees should self-study and remain knowledgeable, not just for themselves, but also for the salon’s sake.

Depending on your establishment’s size, space management will differ. However, each area must be clearly signaled and customers must be able to find their way easily. Setting up signs, with a white background and clear black letters for each area may save yourself, and your customers, a lot of headaches and misunderstandings.

Last but not least, don’t let any uneasiness slip away. Try to always survey your customers as they leave, asking them to rate their experience and comment on possible improvements or changes, so you may note which are priorities and take note on how your salon’s experience may be improved.

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T R A I N I N G

SALOON IN:

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T R A I N I N G

A definite advantage

in dyeing

Con el paso de los años, la llegada de nuevas tendencias y el desarrollo de novedosas y modernas técnicas, la coloración del cabello ha tomado fuerza hasta tal punto que una gran porción de la población afirma haberse tinturado el pelo en algún momento. Esta tendencia ha impulsado en la industria de la belleza la necesidad de capacitación para que los estilistas puedan lograr los resultados que sus clientes desean ver.

Photography: Shutterstock.com

Y es ahí donde entra a jugar la preparación y la astucia del peluquero, quien deberá escuchar los requerimientos del cliente para luego elegir el producto y la técnica más adecuados para realizar el trabajo. Y existe una gran variedad de estilos y cada persona es un mundo distinto; por esto, Saloon IN de RECAMIER PROFESSIONAL ofrece tres alternativas para el tinte del cabello: Techni-Tone®, Green Forest®, y Techni-Touch®.

Techni-Tone® es el tinte adecuado para el cliente que demanda un cambio radical porque permite transiciones de hasta cuatro tonos, dependiendo del tono natural y la textura del cabello.

Por su parte, Green Forest® es un producto libre de amoniaco y perfecto para los clientes interesados en experimentar con productos novedosos con ingredientes naturales. Finalmente, Techni-Touch® fue creado para quienes desean tener iluminaciones y quieren encontrar una manera de reavivar su tono natural.

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Lauren Conrad

Photography: s_bukley / Shutterstock.com

T R A I N I N G

When we are talking about hair dye and styling, the key to success lies in always looking for the best quality hair products, using them in conjunction with a thirst for knowledge and self-improvement.

The hair dye market is steadily growing: 26% of the female population dyes her hair, and a rise in demand is expected, for product sales are thought to be at around 8 million units per year. Aspiring stylists are constantly looking for ways to enhance their techniques, or learning new styles and methods to achieve professional and outstanding results.

color and its texture. With Techni-Tone®, you may easily achieve a smooth transition from a natural brunette color to a fiery red tone, it’s also useful to conceal white hair, with 100% effectiveness.

When choosing a certain hair coloring product, careful planning should be done. Consider your decisions beforehand: try to figure out how a certain shade may highlight the customer’s eyes or skin color, how it may play up to the customer’s features. Such product should also be coherent with the customer’s desires of a subtle or a more elaborate makeover.

On a natural brown mane, you may apply Saloon In Dust Free Bleach Powder + Keratin® adding 30-volume Creme Developer® to achieve a perfect bleaching without hair injuring.

This is an excellent starting point for applying the desired Techni Tone® shade, with 30-volume Creme Developer®.

Taking all of this into account, for the sake of highlighting and embellishing the stylist’s profession as a whole, Saloon IN provides a complete set of tools for hairstyling artists, as it features different kinds of hair-dyeing products, so you may have knowledge of all alternatives and always be able to provide answers for all your customer’s requests and preferences. The following products will guarantee some of the best results in all matters dyeing.

SALOON IN TECHNI-TONE® An ammonia-based, permanent hair dye, can be used to lighten up to 4 shades, depending on the customer’s hair

USAGE:

SALOON IN GREEN FOREST® PERMANENT COLOR: An ammonia-free permanent hair dye, perfect for customers who may seem skeptical on hairdyeing, or who just don’t want to compromise with ammonia-based coloring and its routines. Nowadays, customers are searching for healthy alternatives for embellishing their hair.

Green Forest® provides a solution.

Rihanna

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Photography: Helga Esteb / Shutterstock.com

Photography: Tinseltown / Shutterstock.com

T R A I N I N G

wanting to enhance it or liven up its brightness. Techni-Touch is meant for young customers who are just getting started in hair coloring. It’s also useful for concealing white hair, with 50% effectiveness. Techni-Touch® natural components also help in keeping the hair healthy and colorful.

USAGE: On light-brown hair, set apart a few strands of hair from the crown, apply Saloon In Dust Free Bleach Powder + Keratin® with Creme Developer® and cover them with aluminum foil.

After this process apply Techni Touch® and let it settle for 20 minutes.

With this, you’ll achieve a golden colored highlighting, with a contrasting effect over a light-brown base.

USAGE: On natural or dyed dark-brown mane set apart a few strands of hair from the crown along the hairline. After applying Saloon IN Dust Free Bleach Powder + Keratin® and achieving the desired strand shade, apply Techni-Touch® and let it settle for 20 minutes, obtaining a honey-like tone, with a contrasting effect over the dark-brown base.

Shakira

It can be used to lighten up to two shades, and for concealing white hair in just 30 minutes. Also, thanks to its natural components, such as argan oil (which takes care of the hair’s chemical and physical properties), muru muru oil (for recovering the hair’s lost brightness and softness), and quinoa (which aids hair’s natural healing and renewing, thanks to its high omega and essential fatty-acid content), Green Forest® will imbue the customer’s hair with a gorgeous glow and texture.

USAGE: On natural brown-hair basis with about 30% of white hair, you may apply Green Forest®, with 30 minutes waiting time, and you will achieve a subtle change in the hair’s natural color basis. White hair will be concealed with a golden-like shimmer.

Mila Kunis

SALOON IN TECHNI-TOUCH®: A non-permanent, ammonia-free hair dye, meant for customers who’d like to have highlights without compromising their hair’s natural color, or for those

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T R E N D I N G

A season for all

shades

Con el paso de los años, los avances en materia de técnicas de color y texturización del cabello se han aliado con los adelantos tecnológicos para poner a disposición de estilistas y clientes un portafolio de productos y servicios que les permitan obtener los mejores resultados en esta materia. De ahí que sea posible tener una paleta de colores para el cabello casi que inimaginable.

Así, los tonos cálidos y de apariencia natural, como cobres y rojizos, son las tendencias para este 2016. Propuestas como las mechas californianas se reinventan y técnicas como el balayage reaparecen para realzar la belleza natural de los rostros. Por su parte, estilos como el ombré, las mechas babylights y sunkiss, junto con el shatush ofrecen distintas maneras de lograr un coloreado sutil y armonioso.

Sin embargo, para alcanzar estos resultados qué mejor que contar con un amplio portafolio de productos que, al ser aplicados de la manera correcta y con la técnica indicada, sean garantía de seguridad en el proceso, logros contundentes y, sobre todo, de la satisfacción del cliente, quien muy seguramente volverá a buscar al estilista que trabajó en su cabello.

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Photography: Shutterstock.com

The focus this season, however, will always be towards achieving a natural and neutral look, a calm and gentle look.

In 2016, different hair-coloring and texturing techniques have evolved side-by-side with technology, allowing for more creative input from the hairdressing artist. Popular styles may now be done in a new way, or with a different intention in mind.

Warm tones of natural intensity, such as copper or auburn will take the main stage, with more avantgarde colors such as purple, violet, red and pink trending on more specific niche, or as famed stylist

Alejandro Rivera predicts: “Fashion for 2016 will favor natural coloring. Blonde, beige, chocolate and champagne tones will be used to highlight the visage’s natural beauty.”

Since shading is key, degradé will thrive in demand. Highlights may not start from the lock’s middle, but they may go way before, about three or four centimeters from the root. Tresses will have soft and subtle shadings, with honey-colored ends for the brown-haired, and hazel-like tones for brunettes.

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T R E N D I N G

However, this season’s protagonist will be balayage. This technique is making a comeback, and four new stylings will define it: ombre, babylights, sunkiss and shatush.

Ombre styling: has dark roots that slowly become lighter, halfway from the ends. It can be achieved through standard balayage technique and it will satisfy customers looking for a low-maintenance look. This can be done using Saloon IN Dust Free Bleach Powder + Keratin with 10-volume developer, and, after reaching the initial color, Techni-Tone Nº 7.36 with 20-volume developer may be applied, from roots to ends, resulting in a subtle shading effect.

Lily Aldridge

Babylights highlightning: is one of the latest hits in hair styling. Their bet is on inspiring a natural-like quality and focusing on light, brightness and movement. They are typically made lock by lock, colored two tones lighter than their natural hair color. With this in mind, using Techni-Tone Nº 9.21 with a 20-volume developer for customers with a natural base between 7.0 up to 9.0 is the way to go. For customers with a natural base between 5.0 and 6.0, a mixture of TechniTone Nº 10.0 and Nº8.31 is appropriate.

Photography: Shutterstock.com

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T R E N D I N G

Elizabeth Olsen

Sunkiss styling: provides a summerlike look through a gel-like product that can be applied on dry hair.

With each application, the hair becomes lighter in a natural, calm manner, as if carefully sunbathed. The procedure can be made on the mane as a whole, or done lock by lock. To accomplish this,

Kim Kardashian

Shutterstock.com

you may look for Techni-Tone Nº 12.0 with 20-volume developer, and use it on natural-colored hair or dark-blonde dyed hair. Timing is key, for the locks may lighten too much.

Shatush: is a new dyeing technique, alternative to californian highlights.

Once done, it’s almost impossible to distinguish where natural coloring and dyeing begins, as it leaves no traces on the roots as the hair grows. This time, our new decolorant Saloon IN Bleach Paste with 10-volume developer must be used, in 1+2 proportion. The way the product is made allows keeping an eye on the coloring on-point, until reaching the desired result. Then, you may apply a preferred tone from our Techni-Touch line with 5-volume developer.

The experts, as always, recommend staying in touch with the latest trends and researching the different products and tools to achieve the desired look. Performing a clear diagnosis before trying a specific coloring method, using high-quality products and, as hairdressing artist D’Norberto puts it, “remembering the main goal is our customers’ satisfaction”, are the strongest keys to success for you and your business.

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S T Y L E

Martin Parsons:

This side of beauty’s paradise

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S T Y L E

Más allá de ser un estilista apasionado, el canadiense Martin Parsons es capaz de convertirse en diseñador, arquitecto, matemático y todo un artista cuando está en un escenario.

Esto, sumado a su alegría, dinamismo y carisma, hacen que el momento en el que empieza a elaborar un peinado se convierta en todo un show.

Su pasión empezó cuando tenía 11 años de edad y desde entonces no ha parado; experiencia que le ha permitido viajar alrededor del mundo para asistir a incontables eventos y ferias de belleza, y así mostrar y compartir sus conocimientos.

Además, es el autor de al menos 150 obras, entre libros y producciones de video en donde expone toda su sabiduría en la materia.

Photography: Gerardo Gómez

Hoy, consagrado como uno de los mejores, se ha dedicado durante 40 años a estudiar y perfeccionar una técnica que permite mostrarles a los peluqueros en el mundo que es importante destacar el rostro de las mujeres, y que la técnica y la práctica van de la mano con la creatividad. ¡Así es Martin Parsons!

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S T Y L E

Photography: Gerardo Gómez

knowledge. He’s known for his relentless participation in beauty events all around the world, where his upbeat and energetic live performances mesmerize and inspire those who witness them.

Attesting to his teaching vocation, his website (www.martinparsons.com) also offers video-guides and tutorials on different hair-dressing disciplines.

How did you became involved with the world of beauty and hair-styling?

As a teenager I was obsessed with styling and cutting hair. I did hair for proms and parties all through school. I would spend time going to movies just to watch the hair. My mom would treat me to a movie and snacks with the expectations of me attempting to recreate the styles on her. I wish I had photographed each one....in my mind they were awesome...in reality...probably not!

What was your main motivation to assume such a profession?

Passionate, yet levelheaded, and always joyful. Martin’s been gifted with an extraodinary ability to share his knowledge.

What secrets or advice may this renowned aesthetician share with us? what lies behind his undeniable success?

The suspense of it all...I was always seeking Glamour.

Dressing hair up has been the most fun. From a small town in Canada I dreamed of ‘the big life in hair’, wanting everyone to look special, fabulous and dramatic.

And I love every aspect of beauty. I knew that if I earned my license I could work anywhere in the world and make my own success.

Martin Parsons is a Canada-born hairstyling artist. His instructive video, “Design Techniques for Cutting” has brought him acclaim and recognition thanks to his straightforward and practical methods. He’s also known for his extraordinary skills in achieving all kinds of beautiful styles in just a few minutes. His lessons in hair knotting and lacing bring new perspectives and ideas for both aspiring and veteran stylists alike.

Martin has also shown a strong interest in teaching and sharing his

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Your success as a hairstyling artist is undeniable. What has been your main key or secret to achieve such success?

I was taught early in life that to influence people I needed a message for each style presented that was clear and strong. I have always focused to perform to professionals with positive hair, positive attitudes and faster ways to achieve the best results. I practice and dream hair to develop new techniques that are commercially viable and easy to do. Designing techniques is my forte, and performing is my way of reaching out with good information.

S T Y L E

What do you like the most about being a hairstyling artist?

The feelings that hairdressers send me at shows, emails and social media; The generous compliments, the laughter and the acceptance that what I present is valid and commercial. It’s the humanity of hairdressers everywhere. We are good people with special talents that make others feel even better about themselves.

What would you consider an ideal training in the world of hairstyling?

Learning techniques and how-to’s rather than just a style. My cutting and updo techniques last for a whole career. Learn the simple basics of building a style based on what suits the face is to me the basics of a successful life. I believe all hairstylists are creative, but techniques can get you there more efficiently.

What elements are key in your technique and training methods?

How does a stylist as successful as you get to improve their technique and acquire more knowledge?

by trainers with good styling, cutting, colouring, and current messages. I think Saloon IN gets it! Outstanding product packaging, aimed at the consumer to bring more clients into salons is a great key for success. Having trainers, management and field staff that offer insights and real ideas with each product to keep our industry growing makes for a great team.

The same as any hairdresser that commits to beauty, I study trade, fashion and art magazines, exhibits and forms.

I amass tear outs from those into study portfolios that inspire me. I try to stay modern, classic and innovative with my attitude and my talents. It is easy to stay current and upbeat if you work at it.

What role does Saloon IN products play in the stylist’s day-to-day?

What qualities do you consider most important in becoming a hairstyling artist?

For example, Saloon IN products make a promise....great results. It’s up to the salon and individual stylist to practice and learn the ins and outs of each product. Check out the results, and realize that it takes many different applications to get a product to work for you. Successful stylists read about and play with a product experimentally in preparation for the salon client. Saloon IN is more than just a premier product...it offers success.

Individuals need to have a caring, encouraging personality, a real desire for achievement with every client, professional credentials, good work ethics, the right attitude towards products and product knowledge, an understanding of business and setting realistic goals.

What do you consider the most important element?

Hair, make-up or dressing?

Balance, texture, and suitability techniques that make your work original and suitable for each individual. And how to recognize your own talents.

I’d have to say Hair and Makeup, but I create dresses to inspire the hair I do and hopefully delight the audiences. I am not a fashion designer but I am inspired to make my work my own. Martin Parsons Education is a serious endeavor but I have so much enthusiasm and pride in being a hairdresser that it all seems to fit together.

How important it is, as a hairstyling artist, to constantly train and research to become a better professional?

I believe it is very important!

Each training course ups your professional credentials, remotivates your talents, focuses your attention on what you like best and continues to build your style and attitudes to new heights.

I admire the core of Saloon IN mantra. Professional training and the use of the products

Gerardo Góme

z

Preparation of the hair with the right products, Balance, Proportion, Detailing, Pinning and Smoothing.

These are all techniques that are easy to adapt to a stylists own techniques.

Photography:

What are your thoughts on companies, such as Saloon IN, that are constantly working to provide workshops and knowledge for aspiring stylists?

What is the secret to a good updo?

Martin Parsons will be accompanying the Saloon IN team in select events, to be held promptly, in the United States. To find out more, please contact your nearest sales rep.

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E V E N T S

PREMIERE ORLANDO

2016: a rendezvous

for experiences Como ya es costumbre cada año, se llevó a cabo una de las ferias de belleza más importantes de Estados Unidos: Premiere Orlando. Al igual que en versiones anteriores, la marca Saloon IN hizo presencia con un stand en el que, además de exhibirse todo el portafolio de productos, se realizaron demostraciones, capacitaciones y shows a cargo de grandes expertos.

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E V E N T S

More than 57.000 people met in Premiere Orlando 2016, one of the industry’s most important events, and also the perfect stage for becoming up to date with all the newest beauty trends and novelties. As always, Saloon IN had a strong presence in the event, displaying all of its hairstyling, coloring and retail products while also having a series of shows and workshops, lead by our international team, home to renowned stylists such as Mayra Collazos, Roberto Pérez, Fernando Contreras and Wally Ramos.

Stylists Wally Ramos and

dle of a hair-colouring training workshop.

Mayra Collazos, in the mid

ras, technician.

Fernando Contre

An impressive showcase of new coloring and cutting techniques and a series of specialized hairstyling workshops were the main protagonists of this year’s event, which shone for its diverse and interesting schedule.

During the event, which took place on June 5th and 6th, acclaimed hairtstyling artist Martin Parsons also made an enticing appearance, as he gave a series of live demonstrations on different kinds of updo styles, all made with products from the Finishing® product line, by Saloon IN. This was an excellent chance for the assistants to gather new ideas, so they may offer them later to their customers.

Premiere Orlando has become one of the United States’ most important beauty fairs, for it allows its assistants (from all 50 states and 35 other countries) to learn not only about new and trending hairstyling techniques and methods but also offers them knowledge on businesses’ managing tips and innovation. This is all accomplished with the guidance of world-known experts, who gracefully shared their experiences with all visitors.

Hairstyling ex technique sh pert Roberto Pérez, lead owcasing ev ing his ent.

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E V E N T S

Adeserved well Carlos Barrera, Keramer CEO, receiving the

main award.

Los Premios Paoli son el punto de encuentro para reconocer lo mejor de la música, la televisión y la industria de la belleza; ocasión que sirvió para que la línea profesional Saloon IN fuera reconocida y premiada en la categoría de ‘Producto de Belleza del año’ por su valiosa contribución al sector con sus productos de altísima calidad.

AWARD llazos, Wally Ramos

Co Carlos Barrera, Mayra

Saloon IN was the recipient for a recognition award, honoring its products’ quality and the lukewarm reception it has gathered from the market.

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For 33 years, the Paoli Awards have brought recognition and acclaim to its awardees on different fields such as television, music, and the beauty industry, based on criteria such as innovation and public appreciation.

This time, as the awards were granted, Saloon IN was celebrated as the winner of the “Beauty Product of the Year” award for its valuable contribution to the industry through its high-end

.

and María Isabel Lugo

quality products. It’s worth noting that the Paoli Awards’ Commitee is known for perfoming an extensive revision on criteria such as product presention, how well do they fare in the market, and the overall reception the public has for such products, also taking into account how well the maker company helps in educating the community on how to use their products.

Therefore, the commitee’s decision is a testament to Saloon IN qualities as an extraordinary company for its products and its strong commitment to the hairstyling community as a whole.