voyager DESIGN THINKING
L E I RY
S E R Ó N
2017
P R O J E C T
I N D E X
VOYAGER
SAKU MAGAZINE
I MAKE GRAPHIC DESIGN
CROSSROADS KITCHEN
Documentary Photography
Editorial Design
Graphic Design
Design Thinking
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voyager DOCUMENTARY PHOTOGRAPHY
Voyager is a collection of my personal travel documentations, ideas, and design projects. It is a platform created from the desire to unlock foreign cultures through the creative eye, a movement towards freedom, and an open invitation to work collectively across borders. The project evolved as product of my graduate design studies at the Iceland Academy of the Arts.
A N G K O R
W A T. C A M B O D I A
Experimenting with realities, giving new meaning to everyday life. Seeking into the direct relationship between landscapes and society. Humans and localities. Between the sense of the self and the sense of the whole.
S A P A . V I E T N A M
E X P L O R E
T H E
V I S U A L
D I A R I E S
saku magazine T H E
C H U R C H
O F
N O B O D Y
EDITORIAL DESIGN
Experimental digital youth culture platform reporting on the boldest of creativity as it emerged. Our goal was to be intellectually playful, redefining concepts and exploring ideas that had not been yet exposed in the Honduran society. Created by a multidisciplinary group of friends eager to inspire, spark conversation, and fuel creativity. The magazine ran for six print issues and for a year as a digital platform.
A collective expression of a desire for culture in a unified effort to shape a new Central America through youth, design, music, and art discourse.
E X P L O R E
T H E
M A G A Z I N E
i make graphic design A N
A C T
O F
E M P AT H Y,
L O O K I N G
D E S I G N
F O R
I S
T H E
M I N D
S L U T I O N S
GRAPHIC DESIGN
Various projects commisioned as a freelance graphic designer.
AUS is an organization dedicated to international youth cultural exchange. Inspired by the mountains of Iceland, I created a logo that could reflect a sense of unique nature and adventure that inspires people to come to Iceland and take it back with them wherever they go.
Todos Bailaban is a Honduran short film directed
ÂŤOnce we take the time to explore our true identi-
by Jurek Jablonicky. It tells the story of Fernando,
ty we become to really see the world in colors, we
a teenager who is bullied at his school for being a
walk not on the clouds, but on the earth.Âť
ballet dancer.
Las Damas tells the story of Violeta, a transexual
The poster depicts the intensity and confusion going
sex worker in Honduras, as she and and other trans
on in his head everyday. Published in the Cannes
women deal with identity and preconceptions of sex
Film Festival Official Short Film Selection booklet.
workers in a repressive society. I directed, edited, and designed the graphics for the film. W A T C H
L A S
D A M A S
GRAPHIC DESIGN
@kvisturstudio
Rec Nights is an audiovisual project featuring live music sessions. It came to life on 2014 out of the need to make digital content more available to emergent bands from Central America and the Caribbean.
KVISTUR is a creative collective between me and
I based the logo redesign concept on a minimalistic
Tรณmas Miller. Out of our need to create visuals
approach of a blood moon to depict the vibrance
that inspire others and ourselves, we decided to
and drive of the project.
give life to a graphic design studio that could act as a creative outlet and a medium that could later evolve into a cultural movement to empower creative minds in Iceland and across the world.
crossroads kitchen DESIGN THINKING
A cultural movement that aims to constructing a dialogue and meaningful interactions between Icelandic locals and tourists through an alternative tourism experience. Together with a team composed of an architect, anthropologist, graphic, visual, and product designers of the Iceland Academy of the Arts, we ideated the development of a system capable of renaming its actors: hosts and guests are invited to a hybrid space that is both an alternative travel agency and a cooking room. We see the first crossroads as a starting-seed where roles are switched. International guests offer a meal to local hosts during their trip. Food becomes a holistic, horizontal experience for mindfully connecting and engaging.
After five or six unsuccessful attempts of trying to invite a couple of tourists to dine with us as part of our social design project, we finally found Pablo and Alberto at Vinyl, a popular vegan place in ReykjavĂk. The two young guys from Madrid had been driving around Iceland for a week. A bit disappointed about not finding the expected emptiness in the Icelandic nature and a bit tired of each other, they accepted to try the amazing offer of eating a warm meal at an Icelandic home instead of their usual cup noodle dinner at their hostel. We see Iceland in the future as the country of difference and diversity, where both guests and hosts feel at home. We expect this rhizomatic cultural movement to grow slow, enriching culture through producing locally, cooking and sharing between cultures around the world.
A N G K O R
W A T. C A M B O D I A
W A T C H
T H E
C R O S S R O A D S
F I L M
about me D O N ’ T WA S T E YO U R YO U T H G ROW I N G U P
Born in Honduras, Central America in 1991. My background includes studies and work in visual communication and systems thinking. I’m especially passionate about documentary content, photography, editorial design, and youth culture. Design has become an ideation process for all my work. It is a mindset, a way of seeing and talking about reality that recognizes the interrelatedness of things, therefore coming up with solutions that emphasize the emergent properties of the whole.
R E A D
M Y
C V
no borders.
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