Galit wanted to upgrade her brand's visual identity into something that could reflect the warmth of her character, her professionalism, and her love for the sense of touch. In the past, she had worked with other designers who had failed to capture the genuine essence of her brand. And so, she seeked design advice from her client and friend Karina Chocron, from digital design agency Vertical Loop, with whom I collaborated to bring Galit's new identity to life.
