L E I R Y
S E R Ó N
Visual Communication Specialist, Brand Designer and Business Strategist
P R O F I L E Born in Honduras, Central America in 1991. My background includes studies and work in visual communication,design research, brand experience design, and business strategy. I’m driven to use design as a tool to construct more sustainable futures and for working with individuals, businesses, and organizations to put human needs at the heart of innovation and service improvement.
C O N T A C T
E X P E R I E N C E
P :
+354 9798 0348
C E R R O
E :
leiry.seron@gmail.com
L :
Tegucigalpa, Honduras
D E
P L A T A
2018-Present Cerro de Plata is my independent brand design and business strategy consultancy. I work together with individuals, businesses, and organizations to provide them with strategic
i
d
Dribble
frameworks, such as the Design Sprint and Growth Design, to help them optimize work, design time, improve company culture, and create better brands and products faster. Along with facilitating strategic frameworks for businessess, the company’s goal is to teach and promote strategic thinking amongst up and coming designers.
b
Behance V O Y A G E R
l
2016-2017
Voyager was a platform created from the desire to unlock foreign cultures through the creE D U C A T I O N
ative eye, a movement towards freedom, and an open invitation to work collectively across borders. A collection of visual diaries documented during the summer of 2017 in Vietnam, Cambodia, Thailand, and Nepal aiming to experiment with realities around the globe and
V IS UA L
COMMU N I C AT ION
Bachelor Degree
UNITEC, Honduras
seeking into the direct relationship between landscapes and society. Humans and localities. The project evolved as a product of my graduate design studies at the Iceland Academy of the Arts.
GRAPH I C
D E SI GN
Bachelor Degree
I N T E R N A T I O N A L
C U L T U R A L
E X C H A N G E
I N
I C E L A N D
Icelandic Film School / Iceland / 2015-2016
UNITEC, Honduras I worked as assistant to the Chief Technology officer at the Icelandic Film School for a year. DESI GN
S T U D I E S
Master of Arts
Awarded Pálmi Jónasson Conservation Fund Grant 2016-2017 Listaháskóli Íslands, Iceland
The job was part of an intercultural youth exchange program through ICYE Honduras. My tasks included assisting the students with everything regarding the equipment needed for filming, prepping, assisting teachers and students in classes, assisting in certain film production, graphic design, photography, and web design.
S K I L L S
E X P E R I E N C E
Adobe Photoshop
E D I T O R I A L
D I R E C T O R
Saku Magazine / Honduras / 2013-2017 Saku Magazine was an experimental digital youth culture platform reporting on the boldest
Adobe Illustrator
of creativity as it emerged. I co-founded the magazine back in 2013 together with a small multi-disciplinary group of friends with a common goal to be intellectually playful, redefining
Adobe Premiere Pro
concepts and exploring ideas that had not been yet exposed in the Honduran society. We were a collective expression of a desire for culture, seeking to inspire, spark conversation,
Adobe InDesign
and fuel creativity. My tasks included the overall creative direction of the magazine, video production and editing, editorial and web design, and social media strategies.
Adobe After Effects
C R E A T I V E
C O P Y W R I T E R
4am Saatchi & Saatchi / Honduras / 2014-2015 L A N G U A G E S
One of the biggest advertising agencies in Honduras and the world. My job consisted in the creation of advertising campaigns for brands, from concept to realization, next to
EN GLI SH
a group formed by an account executive, a graphic designer, and a copywriter. I added
Advanced
value to the team by providing not only skills in copywriting but in graphic design, visual
SPANI SH
Birth Language
communication, and video editing which greatly optimized the everyday workflow.
C HINE SE
V O L U N T E E R I N G
Beginner
2010-2016
I CEL AN D I C
Beginner
I consider volunteering a powerful medium for learning and helping our community. Since 2010, I have had the opportunity to volunteer at different organizations including UN Aids
I N T E R E S T S
Honduras, Red Cross Iceland, Reykjavík International Film Festival, Secret Solstice Music Festival, Alþjóðleg Ungmennaskipti, International Cultural Youth Exchange Honduras, and
TRAV EL C I T I ES + U R BA N RENEWA BL E
D E S IG N
E NE RGY
Icelandic Start Ups.
R E F E R E N C E S
DOCUME N TA RY YO UT H DESI GN
CU LT U R E D I SCOU R SE
PHOTO G R A P H Y S O C I A L
Moisés Sosa P :
+504 87377021
E :
mrmomososa@gmail.com
COH E SI ON
ARC H I T E CT U R E CREATIVE
SUSTAINABILITY
S T RAT E G I C
F R A ME WO R KS
Madelline Sevilla P :
+504 9966 0006
E :
maddy.sevilla@gmail.com
W W W . C E R R O D E P L A T A . D E S I G N