HOME FRAGRANCE PROFILE Heaven Scent
‘This year has been our busiest!’ With a highly affordable Own Label service, and a 28-year heritage in producing ethical plant wax candles, Heaven Scent has found business booming over the past 12 months. We catch up with Sarah Pettitt to discover how a retailer can make Heaven Scent candles their own… customers, large and small, the opportunity to create their own business brand and sell our products as their own. We have been offering private label as a service for nearly 25 years with small minimum quantities. Simply put, a customer can have their details on all our products and then call them their own. For a new client who was interested in Own Label, what would the process involve? We have a large design and printing department and the moment a customer expresses an interest we work very closely with them. They need to think about their design and provide us with their logo; we can help with the primary design needs, but do suggest they seek a graphic designer themselves if they want their design to be a bit more complex. We provide dimensions of labels and suggest colours and design trends. Customers can use our own Heaven Scent labels but change the name to their own. We keep our customers’ details so they can reorder again and again and, if the customer goes elsewhere, we will keep their details for up to two years.
‘We are doing ell. really w s Sarah, what is Heaven Scent best Busines known for? n has bee Natural products! We were the first to create steadily for a plant wax candle as an alternative to a paraffin candle - this was unheard of at the growing t time - as consumers and customers didn’t years bu understand the damage that paraffin can do if r inhaled in a closed room. We were using words this yea n like ‘vegan’, ‘sustainable ingredients’ and has bee st’ ‘recycled packaging’ to describe our company in e our busi the 1990s.
How much would it cost for small retailers to have their own personalised candles or home fragrance range? There is a minimum order quantity of £250 every time they order. Otherwise the design and application is in the price of the candle. So, the short answer is it doesn’t cost them anything!
Every ingredient sourced is transparent and we can produce this information very quickly if asked. We do an Essential Oil only range where the fragrances are derived from plants or we offer customers our fragrance oils, which are manmade using synthetic and essential oil ingredients combined. We source our fragrance oils from two major perfume houses in the UK that source their materials from all over the world. They both endorse ethical trading, which means their suppliers must adhere to good working and ethical standards. All our fragrances are governed by International Fragrance Association, which is the global representative body of the fragrance industry. It seeks to represent the collective interests of the industry and promote the safe use of fragrances. Our waxes come from Northern Europe and America, and are sustainably and ethically sourced. We have lots of details about our manufacturing partners and work closely with them to ensure the ethical trade of their ingredients. heavenscent.co.uk
What about the ingredients? How has business been for you over the last 12 months? We are doing really well. Business has been steadily growing for years but this year has been our busiest. I think it’s because we offer a private label service in very small quantities and we are still the largest candle manufacturer using natural plant waxes and other natural ingredients in our other products. I also think lockdown has made people think about starting their own businesses, which is lovely. We have seen shoppers move away from the big corporate businesses, towards smaller independent businesses preferring to create and sell items that look more natural, offer an artisan feel and encourage localism. Our Own Label department offers
Our candle wax is made from soy, rapeseed and coconut. We have always used plant waxes as they are clean burning, soot free, if burnt correctly and interestingly the chemistry of the natural plant wax is the same as our body chemistry, a simple fat molecule, so our body recognises it when it is inhaled and can process it unlike paraffin/mineral wax (used by many candle companies) which is a complex hydrocarbon and quite different to our bodies and harder for our bodies to process. All of our products use vegetable based ingredients from our Candles to Reed Diffusers, Body Creams, and Lip Balms. They are free from a series of listed harsh chemicals like EDTA, PEGS, SLS, SLES, Parabens, Sulphates, Silicons, Petrochemicals.
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