Gifts Today
RETAILERS’ PANEL Introducing the latest members of our Panel. In this issue, they talk Home Fragrance
How do you display home fragrance in-store?
Rose Thorley The Eleventh Hour Gift Shop Audlem, Cheshire How was lockdown 3 for you? It was particularly difficult. The timing just after Christmas wasn’t great, and sale stock was more difficult to move as the doors were shut. We did try to re-establish our ‘safe home drop off’ and postal sales, and ran various ‘sales’ events on social media. Our website’s very new, so is not yet established enough to rely on sales, and is currently under construction. We did a very small amount of trade from within our local community who were able to visually see our window displays and would contact us via phone.
‘
What home fragrance ranges do you stock? We’ve stocked Katie Loxton for over three years now and our customers really love their range of candles and room diffusers. The fragrances are light, fill the home and last for up to three months. Their ranges are always designed to fit into any room in the home and also include specific wording to celebrate everyday occasions. We’ve also stocked Inis Fragrance of the Sea for just over 12 months and it’s absolutely amazing. With a fresh scent as uplifting as a sunny day by the sea, these beautiful home fragrance diffusers, candles, and room sachets are all paraben-free and
We’ve stocked Katie Loxton for over three years now and our customers really love their range of candles and room diffusers
’
We try our hardest to display home fragrance in a positive way and we try wherever possible to mimic a home environment theme. We use testers so our customers can feel and smell our products. We always make time to understand and know our products ready for questions, and ensure that we can promote the positive qualities from each of our chosen ranges.
are not tested on animals, and the company contributes to a whale and dolphin group that’s dedicated to the protection and conservation of oceans and their amazing inhabitants. It’s increased in sales and brings returning custom. Therapy & Scent, created by local aromatherapist and small business owner Trina Bailey, is a firm favourite with us and our customers. It’s all handmade in the UK and keeps the environment in mind with non-toxic ingredients and plastic-free packaging. All products are plant based, made with pure essential oils, soy wax, and are free from toxins.
All our fragrances use soy, palm oil or aromatherapy oils; lots of our other products include a vegan range; none of our products are tested on animals.
Where do you stand on ecoconcerns? We have a strong belief in providing eco-friendly products wherever possible in all our ranges.
28 Gifts Today
Fragrance 2021 Supplement.indd 28
12/04/2021 13:31
