Fragrance News
Enesco virtual showroom success The leading giftware company’s virtual showroom, launched at the end of December, means you can view their products anytime, anywhere. Extremely well received, it allows you to see all their new products and order them from the website. They also have a new digital asset management system that allows their customers instant free access to all of their creative and imagery. Many of their new collections are available in launch packs with display material, and finally they have created a full set of catalogues which are automatically mailed to all of their customers and are available to download from the website: enesco.co.uk. Any new account enquiries should contact: uksales@enesco.co.uk.
Fragrance more important than ever The Covid-19 pandemic has heightened appreciation for fragrances and consumers are now seeking out scents that reinforce positive wellbeing and a sense of good hygiene, according to research from Firmenich, leading fragrance and flavour company. The Swiss fragrance company conducted research with 6400 consumers in 11 countries, including UK, to find out how Covid-19 had impacted lifestyles, needs and fragrance preferences. Findings from the research conducted so far indicates 56% of consumers appreciated fragrances more during covid-19 lockdowns and, again, 56% took more comfort in the scents they used. ‘Fragrance reinforces feelings of safety, calm and happiness for consumers dealing with stressful situations,’ says Ilaria Resta, present of global perfumery at Firmenich.
Fresh scent + hint of escapism Mintel global beauty analyst Margaux Caron identified ‘fresh’ as the top scent European consumers looked for in their perfumes, and suggests manufacturers take this one step further, adding escapism and multi-functionality amid covid-19 disruptions. ‘Consumers need to be reassured and a fragrance can help them do that,’ she says. ‘Complimenting a clean scent with hues of escapism will win consumers over.’ Pic credit: unsplash.com
Pic credit: Freepik.com
Ashleigh & Burwood get festive Looking ahead to Christmas gifting 2021, Ashleigh & Burwood have a new festive supplement to their main brochure. Within it they welcome back some bestselling Christmas favourites and share various brand new festive gifts in The Scented Home collection. Registered users of their trade website can download a copy today, or a hard copy can be requested from the customer operations team: COT@ashleigh-burwood.co.uk.
Smell. A Very Short Introduction This book by Matthew Cobb discovers how smell can conjure up memories, take us back to very specific places and emotions, and even help us find a mate. And yet, despite the importance in our mental life, our scientific understanding of how smell works is limited. The author explores why some people like a given smell, while others find it unbearable. He ends by speculating on the role of smell in a world of robots. A great read for all Home Fragrance lovers, published by Oxford University Press. 8 Gifts Today
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12/04/2021 13:30
