Interview Mason Cash
Enhancing an icon
The innovative kitchen measuring jug is a bestseller for Mason Cash
Mason Cash has had a glow up. While the brand is rich in heritage – the Cane Mixing Bowl needs no introduction – they are now delivering a rejuvenated assortment of kitchenware in a myriad of new colourways and motifs, all supported with well-considered social media and marketing campaigns. Brand manager Rachel Dunleavy tells Kitchenware International more… While Mason Cash is a real heritage brand, it has had somewhat of a glow-up recently, the Nautical and In the Forest collections for example – tell us about that. Mason Cash will forever be synonymous with its true design icon; the Cane Mixing Bowl. When we first designed our In the Forest collection, we wanted to retain all the great features of our design classic, while offering our customers something new and unique. The embossments that you see on both collections were originally hand-carved into moulds by skilled craftsmen and the delicate artistry in these pieces is truly exceptional. In addition to the delicate embossments, we have added sumptuous colour palettes that
both excite the customer and sit comfortably in their existing kitchens.
When we hear Mason Cash, we automatically think baking and mixing bowls, but there is more to the brand, how do you communicate that with buyers, retailers, and consumers at large? Mixing bowls are at the heart of our brand but our story doesn’t stop there! We aim to connect with our consumers through various platforms to empower them to create delicious bakes with our beautiful, quality kitchenware. We communicate this to our retailers and consumers through stunning lifestyle imagery, trade and consumer websites, and social media. We have recently branched
Did you know?
Mason Cash will launch its new collection In the Meadow in spring 2023. 20 KITCHENWARE INTERNATIONAL
out into creating more video content which we have published on our new Tik Tok account and Instagram reels. By showing the product in use in the kitchen, we feel that the consumer can connect more easily with the product’s unique selling points. Recently, we exhibited at the Exclusively Housewares Show in London. This was a fantastic opportunity to really interact with buyers and showcase new and existing product lines. We have a huge product range besides mixing bowls such as dinnerware, cake decoration, storage and petware - Mason Cash has a broad product offering!
What new products can we expect from Mason Cash? For Spring 2023, we have an exciting new collection launching entitled In the Meadow. Inspired by the recent trend of botanical patterns, we have developed a beautiful collection with our unique embossment design in an inviting colour palette, including
soft lemons, lilacs, and deep pinks. Each piece has its own floral embossed motif including daffodils, daisies, roses and tulips. We exhibited our new collection as a sneak peek at the Exclusively Show and it turned out to be a real showstopper!
Tell us about the Mason Cash & Me campaign which is about to launch? Like many of our customers, my story with Mason Cash started many years ago. My first memory of baking was with my grandmother as a young child, some 30 years ago. Her huge mixing bowl lived on top of the fridge and when she reached for this bowl, we knew we were in for a treat! It didn’t matter that my six-year-old fingers were clumsily making pastry that she could make so efficiently, it was the time we had spent together that was the lasting memory. For many, their first memory of the Mason Cash Mixing Bowl is a similar story to my own, and
