Image source pexels.com
RETAIL MATTERS
Retail matters
Online4baby’s Managing Director, Christy Foster takes a look this month at the importance of bricks and mortar stores on our high street and their upcoming expansion plans.
R
eflecting on the past high street, this strategic decision month’s performance will ensure we are able to showcase it is great to see the our portfolio of brand partners in a growing sales of travel sensorial environment. Naturally, a items. I think the world is very much retail presence will also provide a ready to get back out and about platform for our exclusive products, and this is definitely evident in the giving our consumers a real reason consumer behaviour we are seeing. to come into store. That’s why we From travel systems to travel cots, it is nice to think of our customers We are now looking enjoying the sunshine and to expand Online4baby having some adventures into the great British with their little ones high street, this strategic during the summertime. Although consumers decision will ensure we are purchasing online now are able to showcase our more than ever, this does portfolio of brand not mean you should partners in a sensorial ignore the benefits of the environment. high street. Bricks and mortar will always hold value to the modern consumer, with perks such as being are looking to acquire a selection of able to test, try and feel the strategically placed retail stores products before buying; something ready for launch in 2022. If you have online is just not able to compete a suitable property and would like with. We are now looking to expand to discuss this further, please email Online4baby into the great British myself at cmf@online4baby.com.
“
“
Join our team: We are rapidly expanding our Manchester based teams, currently recruiting for the following roles. ■ Senior Ecommerce Executive ■ Brand Marketing Manager Apply on LinkedIn
46
nursery today
Online4Baby
Opening physical stores is a crucial move for our industry. We have a responsibility to our customers to give them an opportunity to view products in person if they wish to do so. When selling products for little bundles of joy, we have to get it right. Safety products such as car seats involve a lot of thought behind the purchase. Factors including: harness height, harness tension, correct fit for their car, and more could be tested before the decision-making purchase to ensure the customer is entirely happy with the product they are buying. This leads to the customer less likely to return an item or require a refund, leading to an overall better customer service experience. I’ve found that this month in particular it has been important to keep our offering refreshed with new stock. In the last 30 days alone we have added 72 new items to our website! We pride ourselves on our range of great quality products at prices that satisfy the customer. We will continue to expand our range
and are keen to onboard brand partners who share our values of quality products for the best possible prices. This is the logical next move for Online4baby as we continue to maintain our position as one of the No.1 Independent Nursery Retailers in the UK. By expanding our offering we aim to bring a wider variety of products to our customers which will ultimately result in a convenient onestop shopping experience! If you are interested in joining us on our journey and would like to learn more about becoming an Online4baby brand partner please contact Jenny at jbrooks@online4baby.com. A sense of normality has washed over the office this month. We have set our 2021 targets high, and as our business continues to grow so will our team. Investing in the future of our business is an exhilarating next step, and we are enjoying plenty of new faces around the offices. If you are interested in joining the Online4baby family please contact kduffy@online4baby.com.
