Nursery Today Wheeled Good Supplement 2024

Perfection

4in1 pushchair

Growth potential meets go potential with this driver of your dreams is perfection in action with tons of ways to use and fun ways to fold.

the team

Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Production Rick Vickers rick@lemapublishing.co.uk

Production Director Paul Naish paul@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Product Categories

JMDA Designs takes us through modern parents’ expectations in

6 The Oyster brand by BabyStyle, has established itself as a trusted name in the world of baby strollers over the past 15 years. Known for its blend of style, functionality, and innovation, it continues to be a favourite among parents looking for reliable and fashionable pushchairs which are great value for money.

Retailer Focus

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930 www.nurserytoday.co.uk

P33 Strollers & Compact Folds

P38 Wagons

Editor’s letter

We have certainly seen a rise in the popularity of travel system bundles as these seem to tick all the boxes for new parents who are looking for the complete package when buying their new pram.

Damon Marriott, Joie

Travel systems are all the rage for us along with small fold pushchairs. On travel systems we have seen a rise in customers swapping out car seats and putting in di erent styles of car seats to suit their needs.

Check out our BabyStyle Cover Story starting on page 6

Welcome to our Wheeled Goods Supplement, conveniently brought to you alongside the July issue of Nursery Today.

Wheeled goods for many retailers are a staple product and we are fortunate to have many fantastic nursery brands who cater to this sector.

Brands not only ensure new product launches each year to keep your shop floors and websites fresh, but they also ensure they stay on trend with modern parents wants and desires. Whether that be colourways, fabrics or chassis weight, fold and overall style – there is certainly something for everyone.

Among the pages of this issue, you will find a plethora of products across the various wheeled goods categories, all of which are available to order now.

You will also see that we caught up with independent retailers, 123ABC and Snuggle & Stroll to gain their thoughts on this category and what is currently working for them in store. As 123ABC’s owner, Andrew Hammond told us “Over the last five years prams have become the main part of our business and continues to grow along with pushchairs.” Also stating: “No doubt about it the wheeled sector is evolving as fast as any industry

and has kept pace with customer’s desires and especially the colour pallets that are now on offer, which always seem to be on trend with the fashion-conscious mums to be.” Independent retailer, Snuggle & Stroll who opened their doors last year informed us that wheeled goods were the prime reason behind them opening their doors, with co-owners Sophie Dembrey and Jess Munn informing us : “The main driver behind us opening our shop was for parents to be, to be able to get their hands on travel systems and give them a good test before buying them.”

You will also find within this issue an article from the team at JMDA, who take an overview of modern parents and their expectations when we consider all things ‘wheeled’. Simply turn to page 48 to read the article.

Lastly, you might have spotted BabyStyle adorning the cover of this issue. Having established itself as a trusted name in the world of baby strollers over the past 15 years, BabyStyle are known for their blend of style, functionality, and innovation and continue to be a favourite among parents looking for reliable and fashionable pushchairs which are great value for money. Why not check out our Cover Story starting on page 6 to find out more.

Andrew Hammond, 123ABC

The Bébécar Ip-Op is modern, practical and comfortable.

The wheels with ball bearings and all-round suspension o er maximum mobility on any terrain with maximum comfort.

The chassis can be folded with the pushchair seat still attached and the sliding “Rolling System” makes it easy to open and close.

Available in two combinations, the Duo includes a chassis, carrycot with mattress, reversible pushchair seat, and raincover.

The Duo can be paired with multi adapters to attach any brand of car seat onto a Bébécar chassis. Alternatively, the Trio includes a lie- at car seat for a complete travel system.

Bébécar UK is part of the East Coast Group.

TEL: 0)1692 408801 sales@bebecar.co.uk www.bebecar.co.uk

Rever sible

Pushc hair Seat

IP -OP DUO

C ombination include s:

Mat tres s + Raincover

*Optional Multi A dapters

IP -OP TRIO

Include s Lie-Flat Car Seat

01692 408801 s ale s@bebec ar.co.uk www.bebec ar.co.uk

Compac t Cha s sis Carr yc ot

A true pearl with Oyster

The Oyster brand by BabyStyle, has established itself as a trusted name in the world of baby strollers over the past 15 years. Known for its blend of style, functionality, and innovation, it continues to be a favourite among parents looking for reliable and fashionable pushchairs which are great value for money. The brand’s commitment to quality and customer satisfaction ensures that it remains a strong contender in the competitive baby product market.

Beginning with the Oyster Stroller in 2009, progressing through to the Oyster Max, Oyster2 and then the Oyster3 in 2019, each model built on the strengths of its predecessors. Incorporating feedback from parents and advancements in design and technology, the Oyster3 has been a frontrunner in the UK market and beyond for ve years. It is celebrated for its versatility and its ability to seamlessly integrate into the lives of modern parents. The Oyster3’s appeal has been further enhanced this year with the introduction of luxury fabrics, – including the Mink (front cover), an Independent Retailer Exclusive, which is simply stunning.

To diversify the range, BabyStyle launched the Oyster Zero in 2016. Designed to o er parents a lightweight stroller from birth that could convert into a travel system at a more a ordable price point, the Oyster Zero was further enhanced with the release of the Oyster Zero Gravity in 2021. This highly anticipated rework features an automatic, hands-free fold operated by foot—a feature beloved by both retailers and consumers.

Both models maintain the core qualities of the Oyster brand, a standard upheld by their newest model, the Oyster Gravity+. First presented at the most recent Nursery Fair in Harrogate, we are thrilled to announce that stock of the Oyster Gravity+ will be available in October of this year following the positive feedback it received from the trade. With its o cial pre-order launch set for late summer, the new Oyster Gravity+ will be available in four popular colourways—Mink, Stone, Black Olive,

“

” The Oyster3’s appeal has been further enhanced this year with the introduction of luxury fabrics, including the Mink (featured on the Front Cover), an Independent Retailer Exclusive, which is simply stunning.

and Carbonite. It can be purchased on its own at a fantastic price of £379 or as part of a travel system package for £599, which includes the stroller, carrycot, car seat, and adaptors.

Featured here in Stone, pictured at the factory (hot o the press!), the Oyster Gravity+ retains some much-loved features from previous models: the large canopy, automatic hands-free fold, and lay- at recline. Based on feedback from consumers and retailers, it will also feature a large parent and world-facing seat, which can be folded both ways hands-free. Additionally, the Oyster Gravity+ shares the same xtures as the Oyster3, eliminating the need for di erent adaptors for the carrycot and various car seats.

We know how excited the trade are to get their hands on the Oyster Gravity+we cannot wait to see more be released in the coming months.

Best wheel forward

With wheeled goods being an integral arm for many Nursery retailers, Penny Franks caught up with 123ABC’s owner, Andrew Hammond to find out his thoughts on this product category.

How important are wheeled goods to your business?

Over the last five years prams have become the main part of our business and continues to grow along with pushchairs, so yes, wheeled goods have now become very important for us.

Do you utilise social media to bring attention to your wheeled goods o ering – how important is this to the business?

Social Media is great tool for my sta that look after that area to promote new and existing wheeled goods and the information that brands now supply that is social media ‘ready’ is great with some fabulous images for us to use.

What about your website – do you o er the same products online as you do in-store, do you feel this has an impact on your business as this is a highly

researched category online?

We do o er the same products online as we do instore although online is only used as an information tool to drive customers into our stores and most times they have already researched products and brands from our website.

There have been many changes to the wheeled goods category over the years, do you feel that this sector has kept up with consumer trends and evolved to reflect your customer’s wants, needs and desires?

No doubt about it the wheeled sector is evolving as fast as any industry and has kept pace with customer’s desires and especially the colour pallets that are now on o er, which always seem to be on trend with the fashion conscious mums to be.

With so many brands o ering wheeled goods, do you feel this

is perhaps an oversaturated nursery category or that a variety is the solution to modern parents wants, needs and desires for their chosen set of wheels?

Yes there is a lot of brands out there but there does seem to be a good split between what the brands o er whether it be at a middle, upper or premium level which gives them all a point of di erence and it allows us to stock a great variety of brands covering the three di erent tears which in turn gives the customer a choice of brand and products to suit their budget, which is what the customer likes.

Have you spotted any trends within this category?

Most prams fold a lot easier now than the did years ago but the consumer still wants on most occasions to try it in their boot as car space is becoming

smaller with so many small cars now on the market the chassis size is important along with colour. Customers are so much more fashion conscious now with social media and influencers that colour is now so important and usually draws a customer to a product.

How do you monitor trends and new products within this product category?

Visiting Harrogate in October and Cologne in September along with great feedback from my sta as to what celebrities on social media are pushing along with a great band of brands constantly feeding us with trend information and new product updates. We are at information overload.

What do you feel has seen the highest level of innovation or change over the years within this product sector?

Ease of fold and compact are great moves forward especially with The fold on pushchairs which can fold as small as a ten pence piece and chassis’ folding with the seat unit allowing for compact ability to fit in small spaces.

How do you display wheeled goods within your store?

Having just opened our third store, Ayrshire Baby Centre in Irvine which is Around 6.000sq ft, it gave us a great opportunity to work with our brands to give them space, which in turn allowed them to design mostly bespoke stands and fixtures for the space, so most of our brands are displayed on their own fixturing which has given us fabulous results with the brands that have made the effort.

Are your customers looking at price compared to safety, comfort and style?

For us at the moment style leads price and comfort with safety not really a conversation for our customers, I assume they expect the safety aspect to be a given in everything they purchase.

Do travel systems perform well for you as a business? Or is there perhaps another wheeled category where you are experiencing an increased demand?

Travel systems are all the rage for us along with small fold pushchairs. On travel systems we have seen a rise in customers swapping out car seats and putting in different styles of car seats to suit their needs but it still has to be compatible with the chassis which still makes it a travel system.

How do ‘bundles’ perform for you within this category?

Most travel systems now come as

complete bundles, which makes up a large part of our offering.

We do also offer instore bundles including travel systems and different types of sleeping/furniture which we have done for 10 years and still perform well for us.

What are your customers main focus when you are talking to them when they are looking at purchasing their ‘first set of wheels’?

The customers first focus is for advice to understand what, for example, a travel system is and once they understand then they take off around the store brand hunting and being drawn by colour and after a few demonstrations they are very focused on what they need and want to purchase.

Is this a category where you feel a strong product demonstration in-store assists when talking to your customers about the various options available?

There is no doubt demonstrating wheeled goods is the total driving force for any bricks and mortar retailer and gives us a total edge over online with no touch products and this is the most important thing for us instore.

Are brand names important within this category?

With social media and influencers now a major part of everyone’s world brands can use this tool to reach a very wide audience and become more of a household name than may have previously possible. With this tool available to them brands for us are very important as when customers come in to store they always have a brand in mind from something they have seen or heard. How important is weight and

ease of fold when running through the various options with your customers?

Customers will always as us to demonstrate the fold for them as this is important and most the time they will lift the chassis to make sure they will be able to carry it when needed which is important.

Compact Folds now play a strong role within wheeled goods, how do these perform for you as a retailer?

Compact fold pushchairs although seasonal for us perform very nicely in the summer months but very difficult in the winter.

Do you feel your customers research online prior to coming to your store – are they armed with information on a specific product that they want?

Customers are definitely armed with more information before they come in to store, mainly with ideas about brands and possible colours they are looking at and although they do research on car seats, I feel this is the area they lean on us for advice more. Do you often get asked to ‘price match’ and how do you manage this within your business?

The dreaded price match question! We always aim to price match if there is a local store doing some activity and if it is an online retailer we will always take a look to see if it is possible, but it is always under the same terms and conditions regarding payment and delivery.

We are quite lucky as most of our brands we work with price points seem to be maintained to full RRP across the board.

Is this a good product category that enables you to ‘upsell’?

Helping customers when they are in store to navigate everything they may need is a great tool to increase the original purchase to add in sleeping/ furniture, bedding, feeding and additional car seats for relatives which is what we are good at and is our Upsell tool.

Finally, is there any advice you can offer your fellow independent retailers when we look at wheeled goods?

The UK has a great independent retail sector full of great characters with fabulous knowledge who could teach me a thing or two, so any words of advice would be lost on great people doing a top job for the independent trade.

From left: Co-owners Jennifer and Andrew Hammond proudly standing outside their new Irvine store.

Supplier Opinion

Pushing forward

We caught up with Joie’s Head of Product Development, Damon Marriott to find out how the brand monitors current trends, their focus on innovation and bring brand awareness to their wheeled good ranges.

What are the current trends in pram/ pushchair design, and how is your brand incorporating these trends into your products?

Whilst the one hand fold action for prams and pushchairs continues, and desires for compact strollers that are small enough to be “cabin approved” is there, we see the trends actually moving towards larger wheels that can cope with a multitude of di ering terrains, so watch this space for 2025.

Naturally this is a product sector that consumers will research online, how do you send out information to assist drive awareness of your range and support your retailers?

We consistently post to our social media platforms to keep the consumer informed as to the products we o er and updates to our range. We also work closely with our national and independent retailers by sending them a range of social content, digital banner adverts and assets so that they are able to incorporate these into their consumer outreach.    What feedback mechanisms do you have in place to gather consumer insights and how do these insights shape your product offerings?

We currently have a collect, display and distribute contract with a global review partner that allows us to keep a close eye on any consumer feedback we receive. We also work closely with our larger retailers who gather reviews on their own platforms, and we have a stringent system in place that allows our customer service team to respond as and when required.

As a brand, what are the most significant changes you’ve observed in consumer behaviour regarding pram/pushchair purchases in recent years?

We have certainly seen a rise in the popularity of travel system bundles as these seem to tick all the boxes for new parents who are looking for the complete package when buying their new pram. At Joie we are always looking to respond to the needs and desires of the consumer. With this in mind, we have crafted our bundles to incorporate our

best-selling, feature rich prams and infant car seats, bundling them together with our latest 360 rotating base for maximum impact, positioning Joie as a go to brand for expectant parents looking to make that all important purchase.

Do you feel that the wheeled goods sector has ample innovation that keeps in-line with consumer trends?

It’s a hard one to reinvent the wheel but with simple steps during the development process, innovation has led to many now sporting one hand folding and the clever use of soft goods to create extra storage. However, the real innovation will come with a price tag as electronic gadgets are added to this category.

Can you share any upcoming innovations or technological advancements that your brand is working on for future pram/ pushchair models?

We like to keep our real innovations close to our chest until the big reveal, usually launching at K&J then closely followed by the Harrogate trade show here in the UK. But, as mentioned previously, we can expect to see larger wheels featuring heavily on some of our new launches, combined with new fabrics that should satisfy our retail partners looking for newness.

How do consumer preferences influence your product development and design decisions?

Naturally this is a significant factor as we want to provide the consumer with products they will love. Many years ago, when we launched the pact stroller, we received a significant amount of positive feedback from consumers for our one-handed fold feature. Such was the enthusiasm for this feature, it led to us developing the same feature for our highly popular versatrax pushchair. Such was its popularity with our consumers, that this feature has almost become a standard requirement for our new launches.

In what ways are sustainability and ecofriendliness integrated into your pram/ pushchair manufacturing process?

As a brand, this is something that we are working to incorporate across our entire o ering in the future. At the moment, our cycle collection utilises recycled

plastic bottles in the soft goods. It is vitally important to us that our consumers can have faith in the safety of our products which is why we only use virgin materials in the main structure of our products.

Do you feel that modern parents are more eco-aware and actively seeking products that hold eco-credentials?

It is certainly something that is on people’s minds. However, quite often, innovation – and that includes eco friendly products – comes with a bigger price tag. We are still in the midst of a cost-of-living so the consumer is always going to look for good value. It is up to us as brands to be able to find the right balance.

How does your brand differentiate itself from competitors in what could be considered a crowded market?

We strive to ensure we meet every budget and style requirement through our wide and varied range, whilst also positioning ourselves as a voice of authority when it comes to car seat safety.   What type of support do you offer your retail partners to assist when demonstrating products in-store, POS material or online imagery and product information?

Our dedicated team of sales trainers are on the road constantly, visiting our retailers and ensuring that their sta are confident when demonstrating our products. We also o er training days to larger teams, supported by our product experts. This is all accompanied by the relevant POS materials, online support and product information. We are also able to directly support the consumers in the event of a product issue, through our customer service team who are exceptionally knowledgeable.

www.joiebaby.com

Travel Systems

The Travel System category continues to grow with innovation at its core. Check out the variety of products available to order now across the following pages.

Image courtesy of Venicci

Wheeled Goods Travel Systems

The finer thingsfiniti from Joie Signature

Part of the super stylish Signature collection from Joie, the niti really stands out in a class of its own.

Featuring a classic, neutral pallet with on trend earth tones and statement block quilting, the niti’s deluxe fabrics and super soft knits will keep little one’s cosied up in the lap of luxury. Sleek accents, including the powder coated chassis are combined with tasteful vegan suede and leather details that really makes the niti stand out from the crowd.

From a practical perspective, niti leads the charge for Joie’s Signature range, with 4 options in 1, this pushchair gives you

plenty of ways to roll and a fast way to fold.

Adjusting to little one’s changing needs is e ortless for this hardworking multitasker that is compatible with carry cot, infant carrier and forward or rearward facing seat all in one sweet ride. Finiti is compatible with the updated

“panel. So, no matter what the weather, new arrivals can be kept safe and comfortable.

If storage space is an issue, then the niti is the perfect choice – whether the seat is fastened forward or rearward, this pushchair tucks closed and stands ready to store in a ash.

The bumpier the better for niti, with a springy ex comfort seat that smooths out uneven rides right in the seat and right where it matters most. Finiti will take on the toughest terrain with foam- lled and Puncture-Proof runner tyres.

Finiti is perfect for snoozing on the go thanks to the lie- at recline that creates a cosy haven for new babies and energetic toddlers a like. When out and about, little one is shielded from the rays with niti’s full coverage, expandable hood that dims the light, making it ideal for nap time.

Weighing in at just 11.21kg, this featherweight pro manages the heavy lifting on every adventure, deftly transporting kiddos and all their excursion essentials.

”

Weighing in at just 11.21kg, this featherweight pro manages the heavy lifting on every adventure, deftly transporting kiddos and all their excursion essentials.

ramble XL. The new look carry cot boasts a wind shield that fastens to the canopy to keep little one safe from the elements, as well as and extended canopy that is not only UPF 50+ but also water repellent and has a zipped ventilation

Finiti is also compatible with the new sprint infant carrier. Sprint is the perfect addition for your newborn – the slim, baseless pro le provides an easy backseat t for families with small vehicles or multiple children in car seats. Sleek and stylish, sprint comes with all the Signature styling you would expect, as well as the most up to date R129 safety compliance,

including side impact testing. Not only does sprint slot on to your back seat with its own ISOFIX connectors, but it is also compatible with the i-Base Encore, allowing parents the added advantage of a spinning seat, making those ins and outs even easier.

uksales@joiebaby.com www.joiebaby.com

Wheeled Goods Travel Systems

Babymore: the new must have pushchairs

One of the leading baby brands Babymore has announced the exciting expansion of its product line with the introduction of two brand new pushchairs – the Chia and the Kai.

Designed to cater to the diverse needs of modern parents, these innovative prams o er a unique blend of style, functionality and comfort. Both the Chia and the Kai have been designed to highlight the premium fabric and classic chassis combinations that parents are seeking.

The Feature-Packed Chia: Perfect for Style-Conscious Adventurers

The Chia is a premium, feature-rich pushchair ideal for parents who crave both fashion and functionality.

Beautifully executed: When design meets functionality and quality, you know that parents are going to love it.

Luxe Comfort: Plush padding, a multi-position recline, and an extendable sun canopy for ultimate comfort during strolls.

All-Terrain Prowess: Puncture-proof wheels and advanced suspension to handle any terrain with ease, from city streets to nature trails.

Stylish Touches: O ered in a variety of

on-trend colourways with premium nishes, the Chia makes a statement wherever it goes.

The Compact Kai: Ideal for Urban Adventures

Designed for parents on the go, the Kai is a lightweight, ultra-compact pushchair perfect for navigating busy city streets and storing in tight spaces. Key features of the Kai include:

One-Hand Fold: E ortlessly folds with one hand, making it ideal for busy parents juggling errands and changing bags.

Lightweight Design: Its lightweight design makes it easy to manoeuvre and lift in and out of cars or public transport.

Travel System Ready: Compatible with a variety of infant car seats for a seamless transition from car to stroller.

Compact Footprint: Folds down to a remarkably small size, ensuring easy storage in compact homes or when travelling.

Babymore are pleased to promote that

both the Chia and the Kai have luxurious carrycots that are safety tested for overnight sleep. Included in the bundle is a beautiful footmu and changing bagdesigned to keep parent and child happy whilst on the move. The Travel System bundles for both the Chia and the Kai are paired with the latest i-Size infant carriers and ISOFIX base.

Expanding Babymore’s Reach

“The launch of the Chia and Kai signi es a major step forward for Babymore,” says Richard Chen, Director of Babymore. “We’re committed to providing parents with high-quality baby products that cater to their individual needs. These new pushchairs o er exceptional versatility, style, and functionality, allowing us to reach a wider range of parents seeking innovative pushchair solutions that are cost-e ective.”

Availability and Pricing

The Babymore Chia and Kai are available for purchase in various stores nationwide and online.

With the introduction of these two new pushchairs, Babymore is poised to solidify its position as a leading innovator in the baby gear market. Nursery retailers should keep an eye out for the Chia and Kai, as they are sure to be popular choices among style-conscious and convenience-seeking parents. For more information contact Michaela Altman

michaela@babymore.co.uk

TEL: 07561 737248

Wheeled Goods Travel Systems

A CYBEX pushchair for all tomorrow’s parents…

A look at the Travel Systems and tech advances from CYBEX…

The world of pushchairs is continually evolving – and always thinking about tomorrow’s parents, the research & development team at CYBEX want to ensure there is something for everyone. Parents purchases are considered and based on various factors that impact them including lifestyle needs, functionality, design, budget, and the colour, plus so much more. The world of CYBEX has also evolved year on year and this year is no di erent…

What’s New in 2024 for CYBEX?

Launching 24th July 2024 – CYBEX e-GAZELLE CYBEX’s new e-GAZELLE S pushchair is the rst electric pram within the Gold product range, and is sure to make life easier. Using similar technology to the CYBEX ePRIAM pushchair, the functionality has been created to satisfy any and every family’s needs, whether welcoming a rst child, entertaining siblings or having double the fun with twins, everyone is sure to nd the perfect pushchair set-up with the e-GAZELLE S.

Parents can give their everyday life a helpful boost with the e-GAZELLE S, no matter the terrain. With its innovative e-technology, e-GAZELLE S travels up or downhill with ease, intuitively controlling the power with a user-friendly paddle integrated into the handlebar. The uneven surface support makes even the roughest terrain a smooth ride and an automatic rocking function gently sways back and forth to soothe the child, all at the push of a button, giving parents a chance to enjoy some well-deserved relaxation.

The e-GAZELLE S is an upgraded version of the current GAZELLE S pushchair and continues to have all of these features; they’re both the perfect set-up for growing

families. The clever design allows for over 20 con gurations making it future proof for growing children. Not only is this designed as a double pushchair but can be easily used as a single pushchair without it looking like a double.

City, Nature, Running – all new three-wheeler for 2024

CYBEX proudly launched the AVI SPIN on 26th June 2024, a brand new three-wheeled pushchair suitable for City, Nature and Running, made with all-terrain comfort in mind. With its air- lled tires and front swivel wheel, this pushchair is perfect for all terrains and adventures. The front swivel wheel can be locked in place when on rougher terrain or even for running. The AVI SPIN can be comfortably used from birth and is travel system ready, being compatible with any of CYBEX’s award-winning infant car seats.

On-trend colours

CYBEX is continuing to innovate its ever-growing range and 2024 has already seen updates to existing consumer favourites, with a whole range of new trend colours landing into the current CYBEX range.

The introduction of Almond and Cozy Beige earlier this year has been a huge success! These elegant, stylish, and modern colours are available for e-PRIAM, PRIAM, Mios, Coÿa, Platinum Footmu and Cloud T i-Size (Cozy Beige) and also the Balios S and Gazelle (Almond Beige).

Baby & Child Brand of the year - Which? Awards

On top of all these exciting product launches and updates, CYBEX have recently been announced as the Baby and Child brand of the year 2024 by the UK’s consumer champion, Which?. Thanks to a high number of Best Buys and high scoring products, the judges at Which? commended CYBEX for not shying away from innovation.

For further information contact the CYBEX team at emea-ukcontact@columbustp.com | www.cybex-online.com

Wheeled Goods Travel Systems

The best

or nothing

The Hartan Mercedes-Benz stroller is the exclusive international partner of Cozy N Safe, dedicated to providing exceptional safety and comfort to families worldwide.

The home of the exclusive Hartan Mercedes Benz stroller

Without question Hartan is one of the world’s most famous stroller brands, with a history stretching back over four generations. Most models, in particular those made through the collaborative agreements, are designed and hand-built in Germany using the best of European materials. Indeed, in 2019 Hartan had the prestigious honour of receiving a “Brand of the Century” award in its native Germany.

Discover the epitome of style and functionality with the new collection of Mercedes-Benz pushchairs by Hartan.

Crafted in collaboration with the iconic German automaker, these pushchairs are a seamless blend of innovation, comfort, and safety. Made in Germany since the 1950s, Hartan’s high-quality pushchairs feature certi ed organic cotton

interiors and lightweight aluminium chassis for stability.

The All-Terrain GTR, Avantgarde GTS/ GTX, and AMG GT² models showcase eye-catching designs in coordination with the Mercedes-Benz design department. Certi ed by TÜV and meeting the highest quality standards, these pushchairs are the perfect choice for sports-loving parents, o ering o -road capabilities and compact folding dimensions.

Mercedes-AMG GT Stroller by Hartan + the folding carrycot "Premium"

This model once again combines innovation, comfort and safety with sportiness, exibility, maximum driving comfort and exceptional design; the look of the Limited Edition was developed in close consultation with the Mercedes-Benz design division. Like all Hartan products, the limited special model also meets the highest requirements in terms of material selection and manufacturing quality and bears the TÜV test seal.

The Limited Edition of the AMG GT pushchair from Mercedes-AMG and Hartan

Wheeled Goods Travel Systems

It’s a Family A air

Meet the key players from the Joie trax family – versatrax, litetrax pro and mytrax pro. The trax family is on a lifelong mission to ful l the needs of every caregiver, o ering a pushchair solution that will last for years to come, and provide little ones with the ultimate comfy ride.

The head of the family is the award winning versatrax - perhaps the most versatile of the Joie pushchairs. Combining stylish design and functional features, the versatrax is ideal for new parents wanting to create the perfect travel system.

Versatrax suitable from birth to 22kg

The versatrax is a stylish pushchair in every mode imaginable, o ering both rearward and forward-facing options as well as pairing with the super lightweight ramble

XL carry cot, available separately. The versatrax is also compatible with a wide range of Joie infant carriers and a number of other brands as well, using the included adapters, so you can create the ideal travel system for your little one.

Thanks to a handy quick release, the versatrax couldn’t be easier to fold and store away, whether forward or rearward facing, and all with just one hand. No need for ddly repositioning of seats when you’re ready to head o again – simply unfold and you’re on your way.

The foam- lled rubber tyres guarantee a smooth ride even on the toughest terrain, while the optional full-recline positioning, soft touch harness and calf support means your little one is as comfortable and secure as can be.

Litetrax pro - a lightweight and compact option

The litetrax pro is a guaranteed heavy hitter. This easy-fold stroller is ready to roll on any adventure thanks to the luxe suspension and PunctureProof tyres.

Packing up is easy even when hands are full – one quick tug of strap and the litetrax pro easily folds into a free-standing compact fold that’s perfect for tucking into small spaces or carrying on public transport.

Transfer sleeping baby or adventure with a busy toddler – with carry cot, infant carrier and

pushchair modes, you can create a versatile 3in1 travel system that meets a child’s needs from birth to big kid.

Little one’s can adventure in style and luxury thanks to the exible spring technology that is built into the cushion with the Flex comfort seat softing even the roughest rides, making them up to 50% smoother.

Mytrax pro for the eco conscious

The trax family also o ers the mytrax pro, featuring fabrics made from 94 recycled bottles. This eco-friendly, sleek, and streamlined stroller is ready to roll on any adventure, with multi-modes and deluxe

comfort features, helping to protect the planet without any compromises.   The pushchair seat lies at so new babies and energetic toddlers alike can snooze as they cruise. Or the seat simply snaps o allowing the addition of the carry cot or infant car seat so little one can snuggle without parents having to struggle. It’s also a doddle to fold with a one-handed tug of the strap that’s easily accessible under the seat. uksales@joiebaby.com www.joiebaby.com

versatrax

litetrax

mytrax

Stylish and affordable travel sorted

The Ickle Bubba range of travel systems, prams, strollers and car seats have every type of adventure covered.

Ickle Bubba was founded by rst-time parents who set out on a mission to make shopping for baby as simple and convenient as possible. With their very rst travel bundle, the Stomp, giving customers everything they need in one bundle - their easy-to-navigate product range has kept on growing.

Fast forward to 2024, the Stomp family of travel systems has just seen a stroller sibling introduced to the range – the Stomp Stride, the stylish stroller that’s big on comfort. Meanwhile, their most lightweight stroller to date made its debut. Weighing just 6.1kg, the Aries Auto-Fold Stroller is lightweight and compact. Its auto-fold function takes the hassle out of folding, so you can store it away in a ash.

For parents looking for the ultimate pushchair experience, the Altima travel system is elegant, adaptable and folds in an instant with a simple one-handed action, all with the seat attached. sales@icklebubba.com www.icklebubba.com

“

Ickle Bubba’s lightest stroller to date has made its debut.

Weighing just 6.1kg, the Aries Auto-Fold Stroller is lightweight and compact

”

Stylish travel

The upgraded range of Push Me Pace Travel systems o er something for everyone.

Quality nishes and practical solutions on this stylish travel system that includes the new i-size infant car seat that is ISOFIX compatible and includes so many features that this is sure to be the destination choice for a newborn baby.

The Push Me Pace i Icon features luxury soft quilted fabrics on a high-quality matte black chassis with gun metal accents for a classic nish. Trimmed with chocolate dark brown leatherette to add extra nesse. The Push Me Pace i Amber is the sultry black and amber chassis continues to be a best seller. sales@redkitebaby.com www.redkitebaby.co.uk

Style and function

Part of the award winning trax family, the versatrax is perhaps the most versatile of the Joie pushchairs.

Combining stylish design and functional features, the versatrax is ideal for new parents wanting to create the perfect travel system.

Suitable from birth to 22kg, the versatrax is a stylish pushchair in every mode imaginable, o ering both rearward and forward-facing options as well as pairing with the super lightweight ramble XL carry cot, available separately.

The versatrax is also compatible with a wide range of Joie infant carriers including the i-Snug 2 allowing you to create a complete travel system for little one. Suitable from birth to 75cm, i-Snug 2 boasts the Joie Tri-Protect headrest with three layers of foam including the patented IntelliFitTmemory foam in the infant pillow to ensure and safe and secure ride for baby.

uksales@joiebaby.com www.joiebaby.com

Wheeled Goods Travel Systems

Safe. Functional. Stylish

Discover the new Venicci pram collection - luxurious, versatile, loved by thousands of parents, and approved by an independent organisation that helps customers choose the best product available on the market.

Venicci Upline and Tinum Edge have clinched the prestigious Which? Best Buy endorsement, solidifying their status as top-tier choices in the pushchair market. Garnering accolades from one of the most trusted organisations, these models stand out for their exceptional features and performance.

Venicci Upline earns praise for its luxurious design, exceptional manoeuvrability, and versatile features. It seamlessly combines style and functionality, catering to discerning parents who demand both aesthetic appeal and practicality. From its premium materials to its innovative design elements, Upline o ers a luxurious ride for both parent and child.

On the other hand, Tinum Edge shines for its lightweight frame, e ortless folding mechanism, and practical adaptability. Ideal for parents on the go, this model prioritises convenience without compromising on quality. Its compact design and easy handling make it a favourite among busy families seeking hassle-free transportation solutions.

Both Upline and Edge exemplify quality

and reliability, providing parents with peace of mind and con dence in their choice. The coveted Which? Best Buy endorsement serves as a testament to their excellence, rea rming their position as top contenders in the competitive pushchair market.

“For parents in search of safe, comfortable, and stylish travel solutions for their little ones, Venicci Upline and Tinum Edge stand as shining examples of pushchair perfection, endorsed by the esteemed Which? Best Buy seal of approval.

”For parents in search of safe, comfortable, and stylish travel solutions for their little ones, Venicci Upline and Tinum Edge stand as shining examples of pushchair perfection, endorsed by the esteemed Which? Best Buy seal of approval.

Following the resounding success of Upline and Tinum Edge, Venicci has

introduced a new addition to their pram collection: Claro. Elegant and perfect for city strolls. It is available in four stunning colours: Vanilla, Caramel, Forest, and Noir. Its lightweight construction and compact size make it ideal for urban surroundings.

Claro’s lightweight nature results from using advanced materials such as ultralight EPP. This material is resistant to high temperatures and UV rays and repels water, ensuring durability and longevity.

Visually striking, Claro’s modern and streamlined shape gives it an air of sophistication. Venicci has always excelled in attention to detail, and Claro is no exception. Even the mattress features an embossed pattern, adding a touch of elegance.

The functionality of Claro is meticulously designed, with a focus on the correct height to suit parents of varying heights. This ensures comfort for both shorter and taller individuals.

Known for excellent ventilation, Venicci carrycots have earned a loyal following. Claro continues this tradition with extensive panoramic ventilation in the carrycot, while also including a second, smaller ventilation

panel in the hood.

Safety remains a vital element of the Venicci brand. Claro includes re ective elements on the carrycot and the shopping basket, enhancing visibility on the road.

Perfect for long city walks, Claro’s smaller, agile gel wheels ensure smooth and e ortless manoeuvrability, even with a heavily loaded basket or changing bag.

The magnetic buckle system on the seat unit’s harness simpli es securing a child. The backrest is reclinable, the footrest adjustable, and the hood includes an extendable ventilation mesh. Claro also folds in both directions for added convenience.

Claro comes with a variety of accessories, including a brand-new bag, footmu , rain cover, and changing mat. It will be on sale from early July, o ering three bundles: 3in1 Plus Base, 3in1, and 2in1, starting from £599.  With Venicci Claro, urban parenting has never been more stylish and convenient. www.venicci.co.uk

Wheeled Goods Travel Systems

Wow 3 Takes Centre Stage

Award-winning features and love-at- rst-sight design…

Features of the Future

Folds both ways with the seat on: job done

The main feature causing a stir is the intuitive seat-on fold. Wow 3 travel system folds easily with the seat attached in both directions. Super-easy to travel with and store, this versatile hero has been a hit with busy parents. With enhanced performance and parent-focused functionality, Wow 3 brings ultimate portability. With world-class technical craftsmanship and intuitive functionality, this agship innovator adapts to family adventures.

The Spin has been a big Win

Wow 3 x Rotating Car Seat Base

Another biggie for parents is the option to purchase Wow 3 bundled with the brand new Cosatto Acorn 2 i-Size rotating car seat base, the much-requested safety superhero. Also bundled is the Acorn 2 i-Size car seat to pair with it. This car seat scored favourably in recent ADAC testing. Spinning seamlessly on the clever base it can be rotated to side-facing with easy-access from the car door, no more stretching for parents when lifting their child out or securing the harness. With its reinforced construction and durable shell, Acorn 2 i-Size car seat reassures parents their passengers are riding in a snug cocoon of safety. Base and seat together, they’re the ultimate dynamic duo, bundled with the ultimate travel system.

All-Weather Roaming

From the company that invented the framed raincover

Cosatto know a thing or two about rain. Whatever the weather, Wow 3’s got precious passengers covered. From the original Cosatto raincover for the rainy season, to extendable pop-out sun visor with 100 UPF protection, superior carrycot ventilation and mosquito net for those

surprisingly scorching days. It’s the all-weather hero for those Great British days out.

Next-Level Suspension

Wow 3 goes wherever they go

Wow 3 o ers shock-absorbing suspension that adapts to family adventures. From the great outdoors to pavement pounding, the enhanced extra-bouncy chassis o ers a smooth ride at all times. It also boasts deep tread, puncture-proof tyres, smooth one-handed features and maximum manoeuvrability for all-terrain comfort wherever you may wander.

Wowing their own Way

Second-nature features meet second-glance styling

Contemporary yet classic, catwalk yet enduring, Cosatto’s designs distil decades of expertise and creative passion. Wow 3 exempli es this with 6 friendly designs that are con dent, cute and right up every street. Whatever a parent’s lifestyle, whatever their style, there’s a Wow 3 to suit all vibes. From artsy Doodle Days design for the creatives, to Whisper for the ever-so-hushed consumer, talented designers and scienti c research meet in Wow 3.

Here comes that Science

Better for Babies

When parents place their baby under their Cosatto travel system sensory hood, they’re harnessing early sensory skills – with designs that encourage engagement. Cosatto are serious about happy babies. From working with the UK’s leading baby labs, to harnessing baby science to drive the development of new products – they’re committed to bringing the happy to babies. www.cosatto.com

Wheeled Goods Travel Systems

Minimalist chic

The Maxi-Cosi Oxford 3-in-1 travel system blends minimalist chic with cutting-edge features, ideal for urban living and family adventures. This luxury pushchair o ers a smooth ride with puncture-proof all-terrain wheels and four-wheel soft suspension. It has an ergonomic, lie- at seat for children from new-born to four years old. The Oxford’s intuitive folding mechanism, space-saving design, and premium bundle options make it perfect for modern parents. Safety features include a 5-point harness, pivotable bumper bar, leather push bar, and UPF 50+ canopy. Available in Twillic Tru e and Twillic Black, the 9-piece bundle is £1,099.99 which includes the Pebble 360 Pro, FamilyFix 360 Pro, carrycot, footmu , adaptors, cup holder, changing bag and waterproof car seat protector. www.maxi-cosi.co.uk

The ultimate pushchair experience

Meet the newest Ickle Bubba travel system, Altima.

Meet Altima, Ickle Bubba’s most fashion-forward travel system yet. The premium pushchair that folds in a ash. This travel system is packed with helpful features while staying stylish, easy to use and a ordable.

The Altima All in One Travel System is available in two on-trend colours; the classic all black and sage green, enabling parents to choose the colourway that best speaks their style. In addition, the luxurious fabrics, metallic details, and leatherette nishes add the perfect sleek touches to this sophisticated travel companion. The ultimate pushchair for easy folding with bubba in tow - it folds with a simple onehanded action. Not only that, it features an extendable hood with mesh panel for breathability, pop out sun visor and a viewing window so parents can keep an eye on bubba.

Contact the below for further information. sales@icklebubba.com

Comfort and convenience

Introducing the All-New Babymore Kai Travel System: Comfort & Convenience From Day One.

E ortless journeys start here. Experience the complete Babymore pushchair system, featuring the feature-packed Kai pushchair, along with a choice of either the Pecan i-Size or the Coco i-Size infant car seat and ISOFIX base.

From newborn to toddler (up to 4 years), this all-in-one system provides everything you need: a comfortable carrycot for safe overnight sleeping, a spacious multi-position seat unit, and a memory button for easy one-handed detachment.

The lightweight chassis folds compactly with the seat unit attached, making storage and travel a breeze. Puncture-proof wheels, all-round suspension, and a large basket ensure smooth manoeuvring on any terrain.

Available in two stylish designs, both featuring UPF50+ sun protection and water-repellent fabrics.

Infant Carrier. The Coco i-Size or Pecan i-Size car seats boast both safety and comfort with multi-stage body hugger inserts.

Discover the perfect match for your adventures. michaela@babymore.co.uk

Great value with Graco

Graco launches incredible value Near2Me DLX travel system bundle.

The Near2Me DLX Trio special bundle is a gamechanger, o ering great value and quality for baby travel essentials, that also gives parents the safety, comfort, and convenience they demand.

Included in Graco’s unbeatable value special bundle is the SnugLite i-Size R129 infant car seat, SnugTurn i-Size R129 rotating car seat base, Near2Me DLX pushchair and separate carrycot, all for just £500. The Near2Me DLX pushchair features include an easy self-standing fold with the forward-facing seat in place, a multi position recline to life at, an extra-large shopping basket and an automatic folding lock. The stylish leatherette handle and bumper bar completes the look in a contemporary Ash colourway.

For further information contact Luisa Rollins-Svensson, Consumer and Trade Marketing Manager.

luisa.rollins-svensson@allisonbaby.co.uk

The bumpier the better

This 4in1 pushchair is the driver of your dreams with plenty of ways to roll and a fast way to fold.

The bumpier the better for niti, with a springy ex comfort seat that smooths out the bumps right in the seat and right where it matters most. Finiti will take on the toughest terrain with foam- lled and PunctureProof runner tyres.

When out and about, little one is shielded from the rays with niti’s full coverage, expandable hood that dims the light, making it ideal for nap time.

Combine niti with the i-Level, a lie at lounger, made for safer spines and easy breathing, as well as the ramble, carry cot to create a complete travel system. I-Level’s exclusive Tri-Protect headrest features Intelli-Fit memory foam is engineered for optimal head and neck security. The headrest and harness adjust simultaneously so on the go alterations are e ortless.

uksales@joiebaby.com www.joiebaby.com

All-in-One Comfort & Convenience

The Complete Babymore Chia Pushchair System

The Babymore Chia pushchair system o ers everything you need, including a choice of either the Coco i-Size or Pecan i-Size car seat (suitable from birth to 15 months) and ISOFIX base for seamless car-to-stroller transitions.

The luxurious carrycot, safety-tested for overnight sleeping, features panoramic ventilation and a peek-through window.

The spacious seat unit boasts multiple positions, one-hand recline, adjustable calf support, and a higher position for closer interaction - perfect for eating out!

The lightweight chassis folds compactly with the seat unit attached, making storage and travel easy. Puncture-proof wheels and an all-round suspension ensure smooth manoeuvring on any terrain.

A stylish design that features UPF50+ sun protection and water-repellent fabrics. The Chia is available in Pearl Grey and Midnight Blue.

This complete system includes: footmu , changing bag, raincover, footmu and car seat adaptors, Infant Carrier plus ISOFIX base. Discover your perfect match for adventures big and small!

michaela@babymore.co.uk www.babymore.co.uk

All in the details

We had the pleasure of catching up with Cosatto’s Creative Director, Vicky Morley, to gain her thoughts on the wheeled goods sector.

What feedback mechanisms do you have in place to gather consumer insights and how do these insights shape your product offerings?

We pride ourselves on our direct-to-consumer customer service and encourage retailers to tell their customers to come straight to us with any after-sales issues.

We are rated ‘excellent’ on Trustpilot where we have almost 12,000 reviews. This is a great source of customer feedback. We have a system which feeds straight back into our product development process.

We also enjoy meeting parents at the baby shows where we find the face-to-face interactions are a great way to get a feel for customers’ needs and consumer trends.

As a brand, what are the most significant changes you’ve observed in consumer behaviour regarding pram/pushchair purchases in recent years?

With the cost-of-living crisis being so all-encompassing, consumers are more cost conscious than ever and payment plans seem to be playing an increasingly important part of the process.

Longevity and quality are equally as important with more families opting to stick with the same pram for multiple babies.

In what ways are sustainability and eco-friendliness integrated into your pram/pushchair manufacturing process?

Wheeled Goods Supplier Opinion

Parents are definitely becoming more eco conscious and we acknowledged this when we embarked on a programme 3 years ago. Now 75% of our range is crafted from fabric made from recycled bottles.

How does your brand differentiate itself from competitors in what could be considered a crowded market?

Cosatto’s key di erentiator has always been our fabric design and detailing. We target stylish parents who are looking for something di erent, something that helps them express their personality and is better for their baby. Our designs are developed in line with guidelines and learnings we gained from working with the University of Sussex baby lab. This work has enabled us to ensure that our patterns and designs will be truly engaging for babies. When a baby is in a Cosatto product they stay engaged and are happy to be there. www.cosatto.com

Retail Interview

Wheelie good for business

Having opened their store in 2023, Penny Franks caught up with Snuggle & Stroll’s owners Sophie Dembrey and Jess Munn to find out their thoughts on the wheeled goods sector and how this category performs for them as a business

How important are wheeled goods to your business?

They are the foundation of our business. The main driver behind us opening our shop was for parents to be, to be able to get their hands on travel systems and give them a good test before buying them.

Do you utilise social media to bring attention to your wheeled goods o ering – how important is this to the business?

Yes, that is our main form of marketing so this is really important to our business. We find that our most engagement on social media are short videos with helpful tips AND did you knows!

What about your website – you don’t currently sell online, do you feel this has an impact on your business as this is a highly researched category online? No, we don’t feel that it has impacted

our business, we see the majority of our customers want to come into store rather than buy online. We also think that people like to support a local independent business. Whilst we aren’t ruling out selling online in the future for now we just want to be really good at what we do, which is o ering our customers a really personalised experience.

There have been many changes to the wheeled goods category over the years, do you feel that this sector has kept up with consumer trends and evolved to reflect your customer’s wants, needs and desires?

Having only been open for a year, we haven’t seen a huge change yet. However, we do feel that the changes we have seen over the year we have been open have really kept up with trends, especially in colourways. As mums to young

children ourselves, we really do see that the wheeled goods sector is keeping up with trends at a really fast pace.

With so many brands o ering wheeled goods, do you feel this is perhaps an oversaturated nursery category or that a variety is the solution to modern parents wants, needs and desires for their chosen set of wheels?

We think variety and having a choice is key for parents. Whether that is a variation in price, features or colours – we feel that customers like that they see a variety of products. We also get to know our customers’ needs and wants, therefore it is not overwhelming for them as we can help guide them to what would be best.

Have you spotted any trends within this category?

Definitely colourways! Beige, Beige, Beige!

How do you monitor trends and new products within this product category?

Social media is definitely our main source of keeping up with trends. We also read publications such as Nursery Today to see what’s trending and coming up!

How do you display wheeled goods within your store?

We mainly use stands from the brands to display them on.

Do you feel you receive adequate support from your suppliers with regards to POS, product training, etc.?

100%, especially as a smaller shop –our brand reps are always helping us find smaller POS and stands that would fit. With regards to training, absolutely. We are so well supported

by all of our brand reps.

Are your customers looking at price compared to safety, comfort and style?

We find that the majority of our customers do look at safety, style and ease over anything else. We offer personalised 0% payment plans, so that does help with making a travel system fit a budget as they can spread the cost and focus on what they really want.

Do travel systems perform well for you as a business? Or is there perhaps another wheeled category where you are experiencing an increased demand?

Travel systems are our best sellers. Of course there are also seasonal factors, so at the moment holiday compact strollers are doing really well too.

How do ‘bundles’ perform for you within this category?

Bundles are absolutely brilliant and definitely perform incredibly well for us. They just make it so much easier for customers.

What are your customers main focus when you are talking to them when they are looking at purchasing their ‘first set of wheels’?

Their lifestyle, how they will use the pram day to day. Will it fit in their car - we do a lot of boot checks! Ease of use, weight and then colour!

Is this a category where you feel a strong product demonstration in-store assists when talking to your customers about the various options available?

Absolutely. It is our customers main driver for coming to see us, they want to test the systems out, compare them and see how they fold and

unfold. They also want to receive quality advice and help!

Are brand names important within this category?

Sometimes but from our experience customers really do choose the one that fits their lifestyle best, regardless of brand.

How important is weight and ease of fold when running through the various options with your customers?

Super important and is often one of the main reasons they might choose one travel system over another

Compact Folds now play a strong role within wheeled goods, how do these perform for you as a retailer?

Compact strollers are increasingly more popular in store but our most popular items in store are definitely still full travel systems. We find customers tend to come back in for a compact when they are going on holiday or baby is that little bit older and they want some boot space back!

Are your customers starting to consider wheeled goods that have eco-credentials?

We haven’t seen an increase in this being a driver for our customer base yet but we can definitely see this being one of the main drivers they might pick one over the other in a few years.

Do you feel your customers research online prior to coming to your store – are they armed with information on a specific product that they want?

No not really, the majority of our customers come in and have really not looked anywhere else and therefore rely really heavily on our advice and expertise.

Do you often get asked to ‘price match’ and how do you manage this within your business?

On occasion but we wouldn’t say often. If a customer can provide the evidence from a like for like option, then we will always consider it. Is this a good product category that enables you to ‘upsell’?

Not particularly as most of the travel system bundles are really comprehensive and tend to come with everything a customer would need. Upselling isn’t our aim at all as it is more important that customers leave us with the right product for them, we do find however that the majority of our customers will upgrade their car seat.

Finally, is there any advice you can offer your fellow independent retailers when we look at wheeled goods?

Find out what your customers are looking for as to what brands you might want to stock. You don’t need to stock every brand out there as customers can find too much choice overwhelming. Become an expert in the brands you do stock, get to know the brand and goods inside out, keep your knowledge fresh and use your reps to help with this – their knowledge and tips are absolutely invaluable. Get to know your customer and find out what they are looking for from a travel system so that you can help them narrow it down as chances are, once you find out what their lifestyle is like, you will find their perfect travel system in a matter of minutes for them!

Finally, don’t be afraid to let your customers walk away and have a think, this is a big purchase for them – if you give them good advice, they will be back!

Wheeled Goods

Supplier Opinion

Wheeles in motion with Red Kite

We had the pleasure of catching up with Red Kite Baby’s Commercial Director, Debra Tucker to gain her thoughts on the wheeled goods sector.

What are the current trends in pram/ pushchair design?

There has been finally a definite growth in demand for compact strollers which seemed to be slightly slower to catch on in the UK compared to other markets, but these are firmly now widely available and very popular. Also, we are now seeing a move away from the staple grey colours which have dominated ranges for the past few years. Now there is a move towards earth based natural colour themes including lots of natural and soft green designs.

Naturally this is a product sector that consumers will research online, how do you send out information to assist drive awareness of your range and support your retailers?

Whilst we do have our own website, this is primarily to showcase the full range to both consumers and retailers. We fully support our retailers with updates on a regular basis to include availability and new product launches by sending out regular emails or old school phone calls!

What feedback mechanisms do you have in place to gather consumer insights and how do these insights shape your product offerings?

We make sure we engage as often as possible with our retail partners and always welcome feedback on both current products and potential gaps in our range. We value their experience of dealing face to face with consumers, so their feedback is vital to our decision making on new products. We also work with testers again whose first hand feedback is essential to our development on new models and current range.

As a brand, what are the most significant changes you’ve observed in consumer

behaviour regarding pram/pushchair purchases in recent years?

Randomly some of our ongoing successful lines are the more traditional umbrella fold stroller which obviously resonates in both value and simple convenience with so many parents! During tougher economic periods consumers always will be looking for both value but also needing a stroller that lasts across a few children.

Do you feel that the wheeled goods sector has ample innovation that keeps in-line with consumer trends?

Yes I do. There are strong brands leading with innovative new designs and concepts to ensure products appeal to the current generation of parents.

How do consumer preferences influence your product development and design decisions?

100% we have to ensure that our product range and development will appeal to consumers. This is why being aware and observing market trends and designs is vital to keep on top of as this can change and move very quickly.

In what ways are sustainability and ecofriendliness integrated into your pram/ pushchair manufacturing process? We recently introduced some lines which are featuring recycled plastic fabrics to support eco values and are promoting this concept in our marketing. So far, we have had an amazing response and will be looking to expand on this range in the future. We also want our products to last and to be able to be used for several children so a lot of work goes into ensuring both value and quality is part of all our product development. We recently had feedback from a very happy consumer that had used one of our highchairs across 5 children over 14 years and still looked brand new! That is pretty

amazing we think!

Do you feel that modern parents are more eco-aware and actively seeking products that hold eco-credentials?

Climate control and the environment are strong concerns for many modern parents these days and therefore any brand or product that support similar values will always stand out and have an added appeal.

How does your brand differentiate itself from competitors in what could be considered a crowded market?

Next year Red Kite will be celebrating our 20th birthday and we still work with many of our very first original retailers! Nursery has always been a competitive market with so many established and new brands each year. Red Kite has always had a friendly family focused ethos and worked hard to supply great value products that continue to be in demand with new generations of parents. What type of support do you offer your retail partners to assist when demonstrating products in-store, POS material or online imagery and product information?

We provide a library of online imagery with full selling production information to our retail partners. Our strollers include POS key features which help support display models in retail outlets. We also have strong packaging with many of our products in full colour display cartons that include lifestyle images and key features for those stores with limited space to display full products.

www.redkitebaby.co.uk

Strollers/ Compact Folds

Strollers and Compact Folds o er practical solutions for travel and storage. Over the following pages you will nd products that are all available to order now.

Image courtesy of Ergobaby

Stride in Style

The stylish stroller that’s big on comfort. Looking for style and comfort in a stroller? Meet the Stomp Stride by Ickle Bubba. With its spacious seat design, expansive hood, and smooth-riding multi-terrain wheels, little ones will always travel in both style and comfort.

Suitable from birth to 22kg, the stroller boasts a massive, comfy seat that’s perfect for long-term use with enough room for little ones to grow. The large but lightweight Stomp Stride is ready for the road, with treaded EVA wheels, a gate-opening bumper bar and a huge shopping basket so parents can stomp in comfort wherever their journey is headed.

For sales enquiries contact the below.  sales@icklebubba.com

Lightweight, sleek, stylish

Introducing the amazing new ultimate compact stroller.

Showcasing a lightweight, sleek, and stylish frame that delivers on all fronts. A deep padded seat featuring a luxury quilted nish allows plenty of room to take this stroller from birth to around 4 years of age.

Fully adjustable full recline means the Push Me Koko can be adjusted into several seat positions. Easy one hand fold to make travelling easier and compact folding means the Push Me Koko can be folded and stored with ease. Includes luxury PU leather bumper bar and handlebar. A large extendable hood with viewing panel allows you to check on baby.

sales@redkitebaby.com www.redkitebaby.co.uk

Welterweight wonder

Parcel is the newest stroller on the block, from Joie Signature, and means no more heaving and hefting –weighing in at just 6.9kg, this welterweight wonder is designed to roll for years and is e ortless to lift and store.

Made for when hands are full and storage is limited, parcel will quickly fold making it perfect for tucking in small spaces or carrying on public transport.

The extended usage lets you think long term, giving growing travellers a comfy seat all the way up to 22kg. With 3 ways to roll in one, incorporating carry cot, infant carrier and world facing modes, this is the only stroller you’ll need for the years of adventures ahead.

With 4 recline options, parcel has the perfect position for little one, whether they want to lie at and sleep, kick back and relax or sit up and take in the sights, you can ne tune the seat to meet their needs.

uksales@joiebaby.com www.joiebaby.com

New innovation

Maxi-Cosi’s new Fame stroller merges luxurious sophistication with modern innovation.

This stroller features LED lighting, a height adjustable Close2Me carrycot, a power bank, and a reversible memory foam mattress. Designed for children from new-born to four years old, it ensures comfort with HD memory foam and ClimaFlow mesh.

The Fame stroller includes puncture-proof wheels, CosiCruise suspension, and an easy-fold mechanism. It integrates seamlessly with the Pebble 360 Pro car seat and o ers additional accessories like a footmu , changing bag, and rain cover. Available in three colours, Fame revolutionises family travel with safety, convenience, and cutting-edge design. www.maxi-cosi.com

hauck Travel N Care wins Which? Best Buy and Mother & Baby Gold Award in the category “Best lightweight buggy/ stroller”

Winning the Which? Best Buy Award and the Mother & Baby Gold Award in the category “Best lightweight buggy/ stroller” solidi es the Travel N Care as an

suitable for children up to 22 kg. Its one-hand folding mechanism allows quick and e ortless storage, complemented by a self-closing transport lock that enables the pushchair to stand up alone.

This lightweight and compact pushchair features an aluminium frame that ensures stability while remaining light, suitable for children up to 22 kg.

In buses, trains, or planes it takes up little space. For added convenience, a padded shoulder strap facilitates easy carrying. The removable cover can be machine-washed at 30 degrees, ensuring hassle-free cleanup of any spills.

Thanks to the shock-absorbing suspension and smooth-running wheels, children bene t from a comfy ride. Quick maneuvering through the shopping centre is also child’s play thanks to the swivelling front wheels. For naptime, the backrest reclines fully with just one hand and the sun canopy, o ering UV protection 50+,

provides shade, while the peek-a-boo window allows you to maintain eye contact. Travel essentials can be stored conveniently in the shopping basket. The Travel N Care o ers an included rain cover to be prepared for rainy days.

As part of the Autumn/ Winter Collection 24/25 the Travel N Care Plus pushchair will be launched to complete the Travel N Care range. The Travel N Care Plus combines innovative design with superior functionality and updated fabrics in three beautiful colors - Hazelnut, Green and Dusty Blue. info@hauckuk.com www.hauck.de/en

Award winning Travel N Care

My Babiie’s new MBX7 Auto-fold stroller

The My Babiie MBX7 Auto-fold stroller is an innovative and highly functional choice for parents seeking convenience and versatility. Designed for ease of use, the stroller features a revolutionary auto-fold mechanism that simpli es the process of packing and unpacking. With a lightweight frame of just 8.6kg, it’s perfect for travel and can be easily stored in small spaces, such as car boots or public transport.

The MBX7 stands out with its magnetic buckle system, ensuring quick and hassle-free securing of a child. The 360-degree swivel bumper bar adds to this ease, allowing parents to handle the stroller with minimal e ort. The stroller’s XL UPF50+ canopy o ers exceptional protection from the elements, and its three-position settings provide exible coverage for varying conditions.

One of the most impressive aspects of the MBX7 is its suitability from birth up to 22kg, making it a long-term investment for families. The easy one-hand recline feature allows parents to adjust the stroller into a lie- at position, providing a comfortable and padded resting space for infants. This adaptability ensures that the stroller can meet the needs of a growing child, o ering comfort and convenience at every stage.

The MBX7 is equipped with all-terrain wheels, designed to navigate various surfaces e ortlessly. Whether strolling through urban streets or venturing o the beaten path, these puncture-proof wheels with all-round suspension guarantee a smooth ride. The large storage basket underneath the stroller provides ample space for essentials. Additionally, the stroller’s adjustable calf support caters to the child’s comfort, adapting to their growth and ensuring

proper leg positioning during rides. This thoughtful feature enhances the overall experience, making every journey enjoyable for both parent and child.

Available in three stylish colours—Forest Green, Camel, and Black—the MBX7 combines practicality with aesthetic appeal. Each colour option complements the sleek design, allowing parents to choose a stroller that matches their personal style. The MBX7 auto-fold stroller makes

info@mybabiie.com www.mybabiie.com

Compact Folds

More great value from Graco

To support parents who are worrying about nances, Graco launches incredible value special bundle deal on Near2Me DLX travel system featuring the new SnugLite i-Size R129 infant car seat and SnugTurn i-Size R129 rotating car seat base.

In February this year, Graco undertook research with Mother & Baby and First Time Mums to understand how the cost-of-living crisis is a ecting expectant parents, or families with very young children. The ndings made for tough reading and compelled the team to act. Driving down prices on some of its most popular items, they have also brought to market a value driven £500 RRP on a top of the range Near2Me DLX travel system which comes complete with brand new SnugTurn car seat base.

The Near2Me DLX Trio has a stylish new design, keeping little one close when out and about thanks to the innovative Slide2Me technology. The Near2Me DLX becomes a great value special bundle travel system with the addition of the brand new SnugTurn i-Size R129 rotating car seat base. The system is completed with a carrycot which, just like the SnugLite i-Size R129 car seat, is easily attached to the frame with just one click using the included adapters.

With over half of parents reporting to Graco that they look for deals and are turning to second hand marketplaces to meet their baby’s requirements, special bundle is a gamechanger, o ering unbeatable quality and value for baby travel essentials, that also gives parents the safety, comfort, and convenience they demand. It is suitable from birth up to 22kg (around four years approximately) and available in the contemporary Ash colourway.

The pushchair frame has three Slide2Me height adjustments to bring baby up closer, for extra connection wherever the day takes you. For parent comfort, the pushchair’s telescopic handle easily extends and retracts to match the height of whoever is pushing. Graco is o ering parents more with the

“The Near2Me DLX Trio has a stylish new design, keeping little one close when out and about thanks to the innovative Slide2Me technology.

new Near2Me DLX pushchair. More value, more convenience, versatility, style, and safety thanks to its extensive list of features, from an easy self-standing fold to an extra-large shopping basket and all-round suspension.

Luisa Rollins-Svensson comments:  “I’m in a privileged position to work with a brand that creates reliable products at great prices and continues to invest in supporting our products to drive sales through our retailers, working in partnership with them to create value bundle deals that families are in real need of. The Near2Me DLX travel system bolsters our existing wheels range of great value products. Our contemporary looking stroller, Myavo continues to sell incredibly well, o ering value and good looks at an a ordable £130 price, from a brand parents

can trust.

“The research we undertook into parent wellbeing was concerning. Starkly, two thirds (63%) of the mums revealed that worrying about nances is a ecting their mental health, with just under half (46%) admitting it is a ecting the relationship with their partner. We are committed to supporting parents in anyway we can. We have just completed a week-long support campaign, Family Matters on our Instagram page, and we are proud to continue our partnership with PANDAs, the charity supporting anyone with perinatal mental health concerns, from conception through to birth & beyond. This year we also continue our sponsorship of The Mum Club, Walking Clubs. These clubs encourage mums to get out and about with their baby to support their mental health by

getting fresh air and chatting to other local, like-minded mums. We will continue to look at ways to support parents through these challenging times.”

For further information contact Luisa Rollins-Svensson, Consumer and Trade Marketing Manager: luisa.rollins-svensson@allisonbaby.co.uk

Wheeled Goods Strollers/ Compact Folds

Stroll into summer with Ergobaby

Capitalise on comfort, convenience and compactness with the Ergobaby Metro+ stroller range.

Retailers looking for an award-winning, best-selling stroller guaranteed to turn heads, need look no further than the Ergobaby Metro+ stroller range. The Metro+ and Metro+ Deluxe strollers deliver all the comfort parents expect from a full-size stroller, but in an ultracompact package and at a competitive price point.

Travel in style

Summer holiday season is here and the Metro+ is the ideal stroller for staycations, short trips and travel alike. Packed with innovative features and functions, this practical and stylish stroller is comfortable for baby and parents, and makes travelling easier.

Weight, size, and ease of fold are key drivers for purchase for those considering a compact stroller. The Metro+ is both lightweight and ultra-compact, folding with one hand to 54cm x 44cm x 25cm and weighing just 7.8kg. It ts overhead on planes and trains, and behind the seats or in the boot of even the smallest cars, and it is easy to manoeuvre, whether through busy airports or narrow streets. The one-hand-fold is smooth and intuitive, meaning parents can fold and unfold the stroller quickly and easily while carrying baby with the other hand. Another advantage: parents travelling with two or more children of di erent ages need only take one stroller (and perhaps a baby carrier too) on their travels. The Metro+ is suitable from newborn through toddlerhood

(up to 22kg or 4yrs old) and can be converted from toddler mode to the newborn nest and back again in seconds, with no accessories or tools needed. The 175 degree near- at recline and adjustable leg rest that make up the newborn nest also o er a comfortable and cosy nap space for older children. And for customers heading to warmer climes, a breathable and integrated mesh panel available when the seat is reclined, keeps little ones cool with increased air ow.

It has ample storage space for change (or beach!) bags and its advanced suspension and durable, puncture-free PU rubber tyres easily handle and soften the bumps of uneven surfaces. A large UPF 50+ canopy shields baby on sunny days while the weather cover (included with every stroller) is quick and easy to attach for sudden downpours.

Adjustments and accessories

Whether it’s being used at home or away, the Metro+’s numerous features and accessory options make it a reliable and functional all-rounder. Not just adaptable for babies but parents and caregivers too, the adjustable handlebar on Metro+ ensures comfort for parents of all heights, extending from 95-105 cm. The stroller is even certi ed ‘back-healthy’ by the AGR. The Metro+ arrives ready-built to save time and energy, parents can simply unpack, unfold and get going. It also comes with a two-year limited warranty against manufacturing defects in materials and workmanship.

Available accessories include a carry bag which turns the stroller into a backpack for travel, numerous colourful sun hoods for a custom look, a cup holder that can be utilised for either parent or baby, a durable support bar that folds with the stroller, car seat adapters and a cosy, showerproof footmu for cooler destinations; all creating plenty of opportunities for repeat purchase.

Metro+ Deluxe

As well as the Metro+, Ergobaby also o ers the newest Deluxe edition. The Ergobaby Metro+ Deluxe has all the features of the Metro+ but with the addition of upgraded materials, more storage and brand-new accessories. The Metro+ Deluxe features premium materials including superior quality fabrics selected both for their durability and luxurious feel. The new extendable cargo basket can hold up to 2.2 kg (17.8 litres)! It also comes with several convenient accessories for everyday use: a vegan leather support bar, a generously sized cup holder suitable for either baby or parents’ use, and a weather cover to keep baby snug and dry (included with all Metro+ strollers).

An unmissable opportunity

Stocking comfortable and compact strollers is an opportunity retailers can’t a ord to miss out on. They appeal to a broad range of consumers with varying lifestyles and needs. The Ergobaby Metro+ range is a great choice for retailers with customers looking for a comfortable, convenient, compact stroller that will last their family for years to come.

Contact Claire Morris for further details: Claire Morris, Key Account Manager UK & Ireland cmorris@ergobaby.co.uk www.ergobaby.co.uk

Baby Jogger City Tour 2 Double

Baby Jogger is for parents with passion and purpose, who want to continue to live life to the fullest and to share adventures with their child. Because what’s better than doing what you love with who you love? The Baby Jogger strollers conquer curbs and stairs, fold small for travel and are built strong to let you wander o the beaten path.

The Baby Jogger City Tour 2 Double Stroller makes getting around town with two kids easier than ever. Designed to t through a standard doorway with a width of just 66.5cm, this lightweight double stroller weighs 10.5kg and folds compactly for easy transportation and storage.

This fully featured stroller includes two comfortable padded seats with multiple recline positions and adjustable calf supports, as well as UV 50+ canopies with extension panels and peekaboo windows.

The City Tour 2 Double Stroller can be easily customised with add-on accessories (sold separately), so you’re equipped to carry on with your day, wherever it may lead you.

Inspired by you, great value always …

Always in demand, the popular range of Push Me Strollers from Red Kite continue to go from strength to strength. The core staple holiday buggy, Push Me 2U is now available in a range of 3 colour options and ticks all the boxes for a practical lightweight buggy. New introductions this summer has already seen an additional colour added to the new compact fold stroller the Push Me Astro which won the Silver Award from Made for Mums and has just been given best value award from Which.

Keen to support eco values to support the environment, Red Kite introduced the new Latte colour option on the Push Me Pace i Travel System and Push Me Koko Compact Stroller earlier this year. Both models feature recycled fabrics from plastic bottle waste products and have already proved to be a strong addition to the range in both design and values.

Soon to launch will be the updated new version of the Gold Award twin stroller Push Me Dubl. Now available in new Stone Grey but with all the features and functions that make this one of the most desired and practical twin options available. Also soon available will the new updated Push Me Urbana stroller. Amazing value and such a sturdy stroller to use for every day.

Check out the full range on the Red Kite website. sales@redkitebaby.com www.redkitebaby.co.uk

Looking cool

CYBEX believes modern parenthood is full of adventure whilst looking cool in the process!

Each compact stroller from CYBEX has different features depending on your lifestyle, with the ORFEO and LIBELLE being hand luggage compatible, the EEZY S TWIST+2 having a rotating seat, and the BEEZY with all terrain wheels! All of course still have the iconic CYBEX design features, and the handy one-pull harness. The colours of the compact strollers have been updated in line with current trends and are perfect for summer; they are available in Almond Beige, Stormy Blue, Magic Black, Canvas White, Candy Pink, Dark Blue and Fog Grey. www.cybex-online.com

Compact with comfort

The Ergobaby Metro+ and Metro+ Deluxe strollers have all the comfort of a full-size stroller in an ultracompact design (weighing just 7.8 kg/8.3kg respectively and folding with one hand to just 54 cm x 44 cm x 25 cm), making it the ideal fit for customers who don’t want to sacrifice comfort for convenience.

The ergonomic and well-padded bucket seat with 175 degree near-flat recline makes it useable from newborn to 22kgs/4yo with no tools or separate pieces needed. The adjustable handlebar gives a custom fit for parents while ample storage and a host of available accessories make everyday life easier.

The Metro+ Deluxe has all the fan-favourite features of the Metro+ but with upgraded materials, more storage, and includes a vegan leather support bar and generously sized cup holder alongside the weather shield included with all Metro+ strollers. For more information, please contact Claire Morris on the below. cmorris@ergobaby.co.uk

Wheeled Goods

Multi-award winning Innovation and excellence

Constantly recognised for excellence through positive customer feedback, reviews, and multiple prestigious consumer awards, Wonderfold is undoubtedly a brand that retailers should keep on their ‘one to watch’ list.

Awarded the accolades of Editor’s Choice by Made for Mums; Gold in the Project Baby Awards, and most recently Silver in the Dadnet awards, these victories demonstrate WonderFold’s commitment to achieving high standards in design, functionality, and quality.

WonderFold Stroller Wagons are the perfect choice for parents of larger young families, including multiples (twins, triplets and quads), plus children with additional needs. The wagons o er several features that ‘set them apart from the crowd’ and make them suitable for parents of a child that requires additional support, comfort and safety.

Elevating standards

Since making its debut in the UK’s stroller and wagon market in early 2023, as a brand, WonderFold has certainly made its mark. The brand’s premium collection of quality wagons, with their multifunctional capabilities, can be used as strollers, wagons, or even portable playpens, o ering customers versatility whilst out and about. Safely holding up to four children (W4 & X4 models), with included 5-point safety harnesses, they give children the exibility to safely move around, play, and enjoy lots of space. Plus, with multiple storage pockets there’s plenty of room for blankets drinks, snacks and toys too.

Multi-use

The raised seats can accommodate growing children, plus for added comfort, seats can be reclined or removed completely. This frees up space, and quickly turns the wagon into a safe space for helping little ones comfortably take a nap or interact with their siblings or friends.

Essential sun protection

The WonderFold wagon comes equipped with an adjustable and removeable UV protection canopy. This helps to continually shield children from the sun’s harmful rays during outdoor activities, ensuring a safer and more comfortable outing.

““We are thrilled to receive these prestigious awards, which a rm our dedication to innovation and excellence. “Our goal has always been to create products that make life easier and more enjoyable for families, and these recognitions motivate us to continue pushing the boundaries of what stroller wagons can truly o er.”

”

Phil

Champ Managing Director, WonderFold UK

Really great wheels

The large wheels on all 2 and 4-seater stroller wagons with bearings and suspension, comfortably glide over all terrains, including grass, sand and city landscapes; navigating over potholes, ruts and cobbles to with ease - even with a higher weight capacity limit. The 360-degree rotating front wheels allows parents to navigate crowded spaces or tight corners with greater ease.

Built to last!

The durable construction of WonderFold stroller wagons ensures longevity and

reliability. Families can trust that when buying a WonderFold, it will withstand regular use and various environmental conditions, providing a reliable and cost-e ective means of transportation which will stand the test of time.

Adaptable

For babies 0-6 months, the exclusively designed and easy to install car seat adaptors o er multiple 360-degree con gurations, to integrate a Maxi Cosi, Cybex or Nuna infant car seat with the W4 series models.

The W-Range

Due to their high carrying capacity (up 21-stones in the W4 models!), the W-wagons are a little heavier than your average stroller. However, they’re designed with premium suspension, wheel bearings, and all-terrain wheels to ensure that they push and steer with ease.. W2 and W4 (two and four seater respectively) are available in Original, Elite and Luxe models.

The X-Range

These lightweight, portable push-pull stroller wagons are available as a two and four seater. The X2 weighs 14.4kg and X4 18.6kg. This handy everyday wagon is easy to fold and un-fold, featuring an adjustable ‘push’ handlebar and a telescopic ‘pull’ handle, The X model can be used to hold children; children and equipment; or just equipment!

Special Edition

Inspired by the vintage VW campervan, the special edition VW Wonderfold will ful l nostalgic fantasies for lovers of VW and beyond! In addition to all the usual Wonderfold elements, this wagon also includes features like the classic VW bumper, functioning headlights, and retro all-terrain XL wheels!

Contact

Enquiries contact WonderFold: Phil.bosher@babycentral.co.uk www.wonderfoldwagon.co.uk

Design Meeting Desire

Modern Parents’ Expectations in Baby Strollers

By Chris Carter and the Team at JMDA Design.

Over JMDA’s 34 years’ history of designing baby products, we have been learning how the quest for the excellent baby stroller has evolved beyond mere functionality to embracing a blend of cutting-edge design, sustainability, and technological innovation. Today’s parents are not just looking for a means to transport their children; they seek a statement piece that re ects their lifestyle and values. This shift has in uenced the design landscape of strollers, aligning them more closely with contemporary fashion trends and lifestyle choice.

Design Evolution: Form Meets Function

While strollers have never been solely practical, modern parents prioritise aesthetics and image alongside functionality to match a variety of lifestyles. Manufacturers have responded by o ering a diverse range of designs that cater to various tastes from sleek urban models to rugged, o -road capable strollers. Lightweight materials such as aluminium

“

Compact foldability has become a game-changer in the stroller market.

Parents living in urban environments or those with limited storage space prioritise strollers that can fold e ortlessly and which occupy minimal space -whether on public transport or in a car boot.

and carbon bre have become popular for their durability and how such materials aid ease of manoeuvrability, addressing concerns about weight and size without compromising on strength. Lately the ‘touchpoints’ of strollers have been under bigger scrutiny by designers, with the emphasis on how obvious such touchpoints are to a user and how easy they are to understand, reach and operate. A ‘touchpoint’ that doesn’t require the need for the users to read through pages of a manual, is a big win and can become a winning USP for the stroller.

Compacts and Magic-Folds:

Convenience and Ease-of-Use

Compact foldability has become a game-changer in the stroller market. Parents living in urban environments or those with limited storage space prioritise strollers that can fold e ortlessly and which occupy minimal space -whether on public transport or in a car boot. The introduction of ‘magic-folding’ mechanisms, which involve one-handed or automated folding mechanisms, has further simpli ed the user experience, allowing parents to manage the stroller with ease while holding their child or other items.

In many cases, especially when in a rush or having to deal with several children at the same time, a “press-the-button-to-fold” operation can greatly simplify the mechanical tasks that parents and grandparents have to go through with the product. JMDA have been supporting a growing number of customers regarding a re-work of the folding structure and mechanism, to make it more streamlined and ergonomic, with small and subtle changes that can greatly improve the nal result.

Tech Integration: A New Frontier Technology has found its way into baby strollers, transforming them into semi-smart devices. Features such as built-in automatic brakes, and AI camera connectivity for monitoring the baby’s well-being and stroller location are ltering their way into more products. These advancements not only enhance convenience, but also provide peace of mind to parents, knowing they can stay connected and informed at all times.

Eco-Conscious Materials: Sustainability Matters

With sustainability an issue of growing popularity and an important factor for marketing, parents are gravitating towards strollers made -at least in part- from eco-friendly or sustainable materials. Fabrics derived from recycled plastics, responsibly sourced wood accents, and non-toxic nishes are becoming standard o erings. Manufacturers are increasingly focusing on reducing their carbon footprint and ensuring their products are recyclable or biodegradable at the end of their lifecycle.

The design and subsequent manufacturing processes are key for ensuring a product is as environmentally-sustainable as possible from the rst pen-stroke by the designer to the

The stroller industry is a constant hub for continued innovation.

Emerging trends indicate a push towards even lighter materials without compromising durability, advancements in modular designs that adapt to growing families’ needs.

production mouldings and castings in the factory. JMDA’s ‘Magnesium’ stroller is designed very much with this philosophy in mind.

More Innovation on the Horizon

The stroller industry is a constant hub for continued innovation. Emerging trends indicate a push towards even lighter materials without compromising durability, advancements in modular designs that adapt to growing families’ needs, and further integration of smart features aimed at enhancing safety and functionality. As urbanisation continues and lifestyles evolve, strollers are likely to become even more specialised, with growing markets such as travel-enthusiasts or tness-oriented parents already being niches for which the designers and brands are already beginning to cater for.

Conclusion:

The evolution of strollers, mirrors broader societal shifts towards design-conscious, technologically integrated, and eco-friendly consumer products. Manufacturers are not only meeting, but exceeding, the expectations of modern parents by innovating across dimensions of design, functionality, and sustainability. As we look ahead, the future of strollers promises to be de ned by continued creativity and responsiveness to the diverse needs of contemporary -and future- families.

Supporting eco values

Take to the streets with the brand-new Latte range featuring recycled fabrics. The Push Me Pace i Latte include delicious and luxurious fabrics and functions.

Introducing recycled plastic fabrics to support eco values and innovation. With a champagne lightweight anodised chassis that sets these models into a class of its own and is supporting the environment at the same time. Fabrics used on the Push Me Pace i Latte have been produced by recycling over 123 plastic bottles. Now available. sales@redkitebaby.com www.redkitebaby.co.uk

Featuring fabrics made from 94 recycled bottles, this eco-friendly, sleek, and streamlined stroller is ready to roll on any adventure. With multi-modes and deluxe comfort features you can help protect the planet without any compromises.

The pushchair seat lies at so new babies and energetic toddlers alike can snooze as they cruise. Or the seat simply snaps o allowing the addition of the carry cot or infant car seat so little one can snuggle without parents having to struggle. It’s also a doddle to fold with a one-handed tug of the strap that’s easily accessible under the seat. uksales@joiebaby.com www.joiebaby.com

Made from 153 recycled bottles

Help save the environment on the go all while keeping little one safe with this multi-mode pram trio.

With 153 recycled bottles combined in the fabrics of the carry cot, infant carrier and pushchair seat, you can make journeys eco-friendly.

No need to double over as you fold up, thanks to a handy quick release on the back of the seat, and whether the seat is fastened forward or rearward, the versatrax tucks closed and stands ready to store with one quick tug. uksales@joiebaby.com www.joiebaby.com

Double the adventure with Ickle Bubba

The Ickle Bubba Venus Prime Double Stroller is perfect for everyday adventures with two little ones.

Suitable from birth, the removable Newborn Cocoon turns the at-lying stroller seat into a supportive-cocooned space for bubba and with its new and improved design, baby can now be parent facing.

What’s more, the Newborn Cocoon now includes a protective hood to shelter baby and handles for easy carrying and transporting. Perfect for twins or two little ones, the stroller has independently adjustable seats and is easy to manoeuvre with its light, compact twin chassis with front and rear suspension.

Brand new for Summer 2024, the Venus Double is now available in an on-trend biscuit colourway, providing parents with even more choice.

sales@icklebubba.com

Double up!

Introducing the updated Push Me Dubl Twin stroller. A super lightweight Twin Stroller for babies and toddlers from birth.

Red Kite’s Push Me Dubl Twin is a smooth and easy to function stroller than makes lightwork of travelling with two children which is always a bonus and can be used for children up to 22kg per seat!

Compact to t through standard internal doors, one hand easy fold to a handy storage size when not in use and only 11kg weight.

Packed with lots of features and supplied with all extras as standard which include independent bumper bars, a full raincover and shaped eece lined footmu s which feature unique hand protectors to keep little hands snug and warm during colder days. Styled on a aluminium frame in matte black with textured luxury fabrics in stone grey.

sales@redkitebaby.com www.redkitebaby.co.uk