As a brand that focuses on body positivity it is vital that we are as inclusive as possible. The graphic t-shirts that will be made will need to be available in a wide range of sizes, especially focusing on bigger sizes as they are the ones that are left out the most.
We also need to make sure that no offensive designs or language is used, and that consumer satisfaction is the most important thing. A t-shirt may seem like a simple thing but it is a very useful communication piece, our designs are just that, a way to communicate body positivity to the world.
This helps find gaps in the market. I’ve added other well known brands to better understand where my brand would fit best.
Meet lucy, 26, a body positive activist and fashion blogger. She spends her time researching different fashion brands that cater to all different sizes and reports it to her blog followers.
Lucy used to have a hard time with her self-confidence and how she looked but as she has gotten older, she has since grown to love her body and appreciates its capabilities. She now makes it her mission to help other women feel good about themselves too.
She mainly shops online as many stores don’t carry larger sizes. Her go to is ASOS as they have a wide range of brands to choose from and even have their own plus size collection. She likes to dress to impress, she knows what looks and what doesn’t. lucy likes to wear clothes that can be styled up and down to create completely new and different outfits.
The logo that will appear on tags
The official logo for the brand that will appear on the tops.
The logo that will be on clothing labels
The final t-shirt design, including what the label and tags would look like.
