AUB portfolio

Page 1

Digital Portfolio

Lena Abo-Rashed

lenafsa.04@gmail.com


Contents


1 2 3 4 5 6

Comme De Ethnicity This work is based around Ancient Egypt, using the information I gathered to design and make a garment.

Inside Outside I used this project to show the effects of post pandemic fashion as we transitioned from being stuck inside to leaving the house.

Lost And Found For this project I based it around the loss of my nan, using items she left for me I made digital designs and created a look book to present them.

Collaboration X For this project I designed a fashion collection and a marketing report for a collaboration between Louis Vuitton and strawberry shortcake.

Freelance Work During my foundation year I was commisioned to make a selection of leaflets for a local antique shop that was opening.

Personal Projects This part shows the pieces I have made in my spare time as a way of teaching myself how to use digital softwares.



COMME DE ETHNICITY

Comme de ethnicity was about combining a place/culture and fashion, I knew that I wanted to base my project on ancient Egypt as it has been a fascination of mine for many years. This was the first independent piece of work I made at college. I research heavily into ancient Egyptian fashion and how it differentiated between the different social classes. I used the knowledge I gathered to make a modernised piece of clothing.


Inspiration Board



Experiments And Developments



Initial Designs A small collection of outfits that that I drew to inspire and help me decided a final design to create. I decided to draw the outfits on mannequins to determine the correct proportions.


Digital Designs After drawing the initial designs, I wanted to try using a different medium, I drew the digital designs on the procreate app. Using a different medium allowed me to narrow down my favourites (top 2).


Dart Manipulations

First go at making the lining of the dress.


Practising the dart manipulations on a half dress for possible alterations.


Final Outcome




INSIDE OUTSIDE

This project covered a vast majority of things allowing me to think outside the box. This was the first project I had to do during the pandemic and in lockdown, so what better to do it on then the current situation.

Being stuck inside had me wondering what life would be like once lockdown was lifted and how would it effect fashion. So, for this project I created a trend report on how the pandemic changed fashion and what fashion would be like when the world opens again.


Primary Research


Secondary Research




Prediction Evaluation



LOST AND

FOUND

For this project I wanted to create something meaningful, I created a look book of designs I made inspired by the items of my late nan. This was a simple side project focusing on designs and our own interpretation of lost and found. The designs are based on her jewellery but with my own touch of minimalism.



Inspiration Board


The jewellery that she used to wear, left for me and my mum.



FINAL OUTCOMES


COLLABORATION X


In my second year of college, I was introduced to fashion branding, I was taught how to use the adobe software and instantly fell in love with InDesign.

Collaboration x is a digital project about a collaboration between a high-end fashion brand and a toy company. I decided to do strawberry shortcake and louis Vuitton as I think the two could be compatible.



Moodboard


Research


Data


Final Collection


Digital Outcomes


FREELANC


NCE WORK


PERSONAL PROJECTS



PERSONAL


PROJECTS


THANK YOU FOR READING EMAIL: LENAFSA.04@GMAIL.COM


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