LeviDays 2011–2012 by Levi Lapland

ENGLISH

No. 1 | 2011â&#x20AC;&#x201C;2012

The White Circus

â&#x20AC;&#x201C; Pride of the Fell Village

Golf

under the midnight sun Cyclists praise Levi Official Partners of Levi

Winter magic Lapland mystique Holiday fun for the whole family Media Partners

1 | LeviDays

Experience the fantastic Lapland! Book your holiday to snowy winter landscapes or experience nightless nights and golf under the midnight sun!

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Levi Holiday Packages Prices starting from

Autumn “Ruska” Holiday First Snow Package Christmas Holiday Package

Golf Package

€ 405 / person 3 nights € 350 / person 3 nights € 329 / person 4 nights € 625 / person 3 nights

Including Christmas Eve’s Buffet Dinner

Winter Holiday Break Easter Holiday

vel S h o p

€ 314 / person 4 nights € 499 / person 3 nights

These sample prices include flights Helsinki-Kittilä-Helsinki, accommodation (2 sharing a room) in a hotel and breakfast. Book your holiday now and save money! Ask also for other holiday packages! You can choose to stay in a hotel, a holiday apartment, glass igloo or even in a snow hotel! You can book all activities from us as well.

Levi Travel Ltd. Myllyjoentie 2 FI-99130 Levi T. +358 16 639 3380 levitravel@levi.fi www.levitravel.fi

Wonderworld of Ice

Where snow and ice becomes magical works of art! ICIUM, Wonderworld of Ice, is a magical ice sculpture park that combines Chinese mystique and Lappish enchanted. Award-winning ice artists create ICIUM from the ground up, transforming ice and snow into magnificent ice sculptures.

• Open daily 12-20 from Christmas until April • Ticket prices: adults 15€, children 10 €, family tickets 40 € • Free transportation with Ski Bus

Situated in Levi, ICIUM is the perfect complement to a holiday in Lapland. 3 | LeviDays

www.icium.fi

Contents No. 1 | 2011–2012

LEVI – MY FAVOURITE FELL 34

A holiday without snow is a pretence

Presenting Levi fell pistes

Nightlife on the slopes

Thomas Müller – citizen of the world

Get to know your way around fell Levi’s slopes

SPEED UP OR WIND DOWN WITH THE FAMILY 12

Things to do in Levi

Shamans and local legends

The soul rests in Nulituinen

Gear up!

Magical Christmas-Time

Icy material calls for a steady hand

Where to get a two-wheeler

Activities for summer

LEVI DEVELOPS AND GROWS

LeviDays | 4

FOOD & FUN 10

Itching to get going

Doughnuts – a staple for skiers in Levi

Serving up Lapland’s wilds

A co-driver for the competition slope

Levi delicacies by local chefs

Top international alpine skiers

Oompah, oompah…

Finnish alpine stars

Sunrise Avenue’s bowling champion

A win-win situation

Getting prepared for the White Circus

It’s easy to get to Levi

Putting on a face for evenings and festive sun

”These kinds of things don’t even happen in fairy tales…”

42 An Elan Brother – a tried and true snowmobiler 63

The perfect swing under the midnight sun

Levin Tori – a pedestrian’s paradise

Levi golf course

Your mobile phone is your best friend in Levi

Two wheels are all you need

Supervision breeds results

Catch me if you can

A wintry wonderland meets to Kalevala

Beads of sweat in the early morning hours

Try a village bike

A challenging adventure!

HO-HO-HO! You might see Santa Claus in Levi at Christmas-Time

Levi is developing at a dizzying rate You are currently holding the official LeviDays magazine for the 2011–2012 season. It is full of important information about Levi and the wide range of services available at the centre. Keep reading and, like us, you’ll be convinced! Levi’s transformation into the leading tourism centre in Lapland has evolved at a dizzying rate. Just 30 years ago, the wintry landscape of Levi was described as being cold, distant and dark. Today, all of those aspects have become our strengths. The cold signifies the assurance of snow and a long winter season. The airport, located only 15 minutes from Levi, guarantees that visitors from Europe can reach our centre faster than many ski resorts in the Alps. Furthermore, the darkness in Lapland is exotic with its Santa Claus traditions and Northern Lights, and the demand for such experiences is increasing every year.

Jussi Töyrylä CEO Levi Tourist Office

Today, Levi provides its customers with adventure amidst one of Europe’s last true wilderness areas, as well as a diverse holiday centre with top notch services and a highly functional infrastructure. The area’s 23,500 beds offer alternatives to suit any taste, and 40 restaurants ensure that you will never go hungry, whether you are craving fast food or gourmet dishes. There are more than 50 activity companies looking to offer you plenty of exciting and entertaining services. Even though winter has brought fame to Levi, the region truly comes alive in summer as well. Numerous activities, from golf to fishing and from cycling to weekly programmes, will keep you busy throughout your entire holiday. The Ounas River flowing past Levi also provides a great backdrop for different water-based activities. At the end of the summer, wander through the wilds of the forests and gather ripe berries and mushrooms. I would like to personally wish you welcome to Levi, your holiday destination 170 km north of the Arctic Circle. I am sure that you will take home countless memories and unique experiences gained in the beautiful Finnish Lapland.

publication info PUBLISHER Levin Matkailu Oy EDITOR IN CHIEF Jussi Töyrylä MANAGING EDITORS Maija Palosaari / Levin Matkailu, Teemu Kytövuori / Avalon Oy BOARD OF EDITORS Jussi Töyrylä, Ari Aspia, Maria Astrén-Riipi, Juha Laine, Markku Mäkitalo, Jouni Palosaari, Päivikki Palosaari, Anja Keskitalo, Ari Vuorentausta ja Jari Laakso LAYOUT Avalon Oy PHOTOS Levin Matkailu and entrepeneurs, interviewees, Avalon, Halti, JKPromo / Patrick Forsblom, Juha-Pekka Laakio, Loiste Oy / Ahomäki & Wiksted, Marcus Greber, Markku Hotti, Mikko Nikkinen, Paul Palmer, Per Lundström PRESS PunaMusta Oy PAPER Galerie Art Silk 200 g/m2 & My Brite Silk 90 g/m2. MEDIA SALES: Levi Tourist Office Ltd / Annika Anttila, t. +358 16 639 3327, email: annika.anttila@levi.fi FEEDBACK: toimitus@levi.fi 5 | LeviDays The magazine is printed in 7/2011. All rights to changes reserved.

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Levin Tori

– a pedestrian’s paradise Levin Tori Hotel and Business Centre is a popular rendez- vous point for tourists and residents alike. Come and see all that it has to offer!

Check out the many wonderful and unique shops and boutiques, or pamper yourself or your whole party by selecting the best options from the wide range of wellness services available. Within a short walking distance, there are also lovely cafés and restaurants waiting to serve you. For your convenience, we have put together some ideas and hints about great places to visit while you are in the centre. The best way to appreciate the lure of Levin Tori is simply to experience it firsthand.

and salads, wok dishes, finger foods, desserts and new grilled Asian delicacies.

3 Kultainen Poro The Kultainen Poro, located at the Hotel Hullu Poro, offers a Scandinavian fine dining experience. The kitchen combines modern Lappish foods and Scandinavian flavours in delicious, quality dishes that are put together with care. This is the absolute top choice for important events and private occasions, such as weddings.

1 Kiisa Restaurant Catering Before and after skiing

1 Coffee House & Bar The Coffee House at the Sokos Hotel Levi serves you throughout the day from morning coffee to lunch breaks to a relaxing evening on the town. You can enjoy the delicacies on offer within the relaxed and comfortable atmosphere of the Coffee House or you can opt for take away to stay on the go.

The Sokos Hotel Levi has a bright 140-seat restaurant hall that can also be easily adapted for conference use. The hall is also well suited for different festive occasions.

4 Irish Pub Oliver’s Corner Get into the Irish feeling in the world’s northernmost Irish Pub. Enjoy premium-quality drinks and the cozy atmosphere. In quieter hours you can shoot a round of pool, play darts or enjoy parlor games.

2 Oluthuone Tsekki The Oluthuone Tsekki is a high-standard restaurant with a Central European feel. The restaurant sells many Czech and other foreign beers on tap, as well as more than 25 bottled brews, quality wines and warm drinks. This is truly a relaxed, warm and carefree living room for those who enjoy great beer and wine.

4 Club Dejavu

3 Asia Brasserie

4 Loco Norte Texmex

The Asia Brasserie is an Asian-style restaurant, whose menu includes exotic flavours from Thailand, Japan, China and India. The Asia Brasserie’s menu has been totally renewed! You’ll find a wide selection of soups

Food in TexMex style for every taste. Works as a starting point for the evening, as a resting spot in between activities, or as the dining venue for the night.

The exotic pearl of Levi night life. A night club that leaves no one untouched. Hot exotic dancers, magicians and flairbartenders raise the vibes sky high in surprise evenings. Dejavu guarantees that the Northern Lights of the frosty nights pale beside this entertainment.

7 | LeviDays

Be well and enjoy your life!

5 Hullu Poro Day Spa This is the ideal place to give your wind-beaten face, suffering nails and tired body the pampering break they need. At the Day Spa, you can forget the hustle of everyday life, relax and treat yourself. The Hullu Poro Day Spa is located in the Kide building at Levin Tori.

6 Hierontapalvelu Anette In between Zero Point and the new Sokos Hotel, you will find the massage service of Anette Mäntylä. Relaxing and soothing moments for sore muscles.

3 Sushi Bar & Inteam The Sushi Bar & InTeam is a classy and intimate restaurant that is open afternoons and evenings. The establishment offers lava-stone grilled foods from all corners of the world and a wide selection of beers. Simply order a drink and sit on one of our comfortable sofas to enjoy good music, watch television or even read.

7 Studio Feel It Day Spa Studio Feel It is quite a unique salon. It provides a range of wellness and beauty treatments that focus on the holistic care of your mind, body and beauty.

reational hobbies to competitive sports. The shop also operates a comprehensive rental service. City Sport provides whatever you need for sport, recreation and camping.

9 Caramella Levi is also in touch with the latest in women’s fashions. Vaateliike Caramella provides its customers with comfortable, quality clothing that is both timeless and trendy. The shop sells blouses, shirts, sweaters, gowns, dresses, skirts, slacks… whatever you need! Caramella primarily carries quality brands from Italy.

5 Shopporo ShopPoro, located in the Shopping Gallery, provides clothing for both men and women. Shop for yourself or for others as gifts, the selection includes for example Guess bags, jewelry and watches, NoBad recycling jewelry and Vogue tights.

Levin Tori is a true shopper’s paradise. Lovely products made from genuine Lapland wood can be purchased from the handicraft company Wood Jewel Design Kauko Raatiniemi Ky. Souvenirs and gifts from Wood Jewel are all made from quality Finnish wood.

2 Intersport Levi is an oasis of winter sports, and springtime in Lapland is the perfect time to enjoy the snowdrifts, slopes and sunshine. The joy of year-round sport and outdoor recreation is assured by the wide range of clothing and equipment provided by Intersport.

9 City Sport City Sport offers a select range of brand names and services for everything from rec-

9 Kana & Kannu This pub comes equipped with a relaxed and easy atmosphere. When you want a break from skiing or shopping, why not stop in to enjoy some delicious crepes and cold drinks by the pitcher. For some, the after ski festivities continue on into the evening on the large outdoor terrace connected to the pub.

11 Porocks This wildly crazy nightclub provides a splash of metropolitan flavour from the other side of the ocean. It has been specifically designed to appeal to adult sensibilities. The coming season promises to be even wilder and more exotic in terms of both surprise artists and performances.

other

6 Yeti Print & Photo The cellar shop Yeti Print & Photo provides its customers with a variety of photograph and digital print services. In addition to traditional products, Yeti utilises the Xerox Photo Kiosk system to produce, for example, personalised products, such as photo books and calendars from your own digital photos, quickly and inexpensively.

12 Kafet The perfect way to end your shopping tour is the cafe where you can indulge yourself with delicious bakery products.

12 Anár Souvenir Shop Souvenir shop with a nice atmosphere Bar Ihku 13

Looking for something to do?

8 Wood Jewel

el also has a pool table and Nintendo game centre.

Lapin Koru- Ja Lahjapuoti 10 Goldsmith Veikko Pesonen creates unique jewellery for all stages of life using yellow and white gold, gems and beautiful designs. Levi and Lapland are reflected in Veijo’s work, both in his own jewellery stamp and his designs, in which you can clearly read his love for the fells, the Ounas River and the rugged nature of Lapland.

2 Levi Bowling

Two floors of entertainment. Karaoke, stand up and live music.

14 Jänkhä Shop Design gifts and handicrafts as well as souvenirs. Elecon 15 The most comprehensive electronics store offering a wide range of e.g. lights and household appliances.

Connected with the Holiday Club hotel, Levi Bowling provides customers with a fulllength 8-lane glow bowling alley that will entertain the whole family. As a matter of fact, the cellar level of the hotel contains an entire entertainment centre, since the bowling alley is adjoined by an 80-seat, fully-licensed restaurant, Kaatobaari, which serves up snacks and finger foods. The cellar levKati Klaavuniemi • photos: Avalon, entreprenours

LeviDays | 8

You spent the day on the slopes and your face was weather-beaten by the freezing temperatures, your muscles worked hard and your hair was squashed under a winter hat. And after all that, you are supposed to go out on the town and shine on the dance floor? Help!

Niina Tuominen, an entrepreneur with Lapp roots, knows exactly what I’m talking about and offers to lend a helping hand. “When you’ve been all day on the slopes, it is wonderful to have the opportunity to relax before going out for the night. Our services and specialities include an infrared sauna, Indian head massage, hot stone massages, make-up and many other beauty treatments,” says Niina. Day Spa Studio Feel It is a new type of high-standard beauty salon located right in the heart of Levi. Day Spa Studio Feel It is a comprehensive wellness concept that comprises a wide range of wellness and beauty services. The concept aims at holistic care for the mind, body and beauty. The salon endeavours to create a harmonic atmosphere through the combination of various elements, such as candles and aromatic scents.

Feeling good, alone or with company For most, a moment of pampering is an opportunity to relax and focus on oneself, but it can also be an occasion to meet up with others and enjoy the company. “You don’t need a special reason, event or large sums of money to pamper yourself. Life

is full of little pleasures just waiting for you to take advantage of them. Many go on holiday to celebrate a special occasion or to spend quality time with girlfriends or a spouse. The most important aspect of pampering is a leisurely attitude and the feeling of being master of your own timetable.” “The objective is to create a holistic experience that allows the customer to relax through all the senses,” Niina explains.

The salon offers an extremely comprehensive range of different massages. If you decide to have the wonderfully warm chocolate body massage, you should also try the luxurious chocolate facial. Or, if you prefer, have your facial and full body massage with caviar or champagne instead of chocolate, and follow it up with a glass of bubbly to complete your moment of luxury. The full treatment of a peel, massage and facial will inevitably be something to remember. The Day Spa also houses the M Room, a barbershop designed specifically for male customers, which operates without appointments. You can even conveniently book beauty treatments at Day Spa Studio Feel It in advance through the spa’s own website. “Different types of natural Asian-style warm aromatherapy massages, for example, are very popular choices for couples. After the massage, the husband can opt to have his hair cut, while his wife is having glamorous lashes or glittering nails applied. Many customers also come to try out the body sugaring hair removal services. Holidays are definitely a time to pamper yourself,” Niina states and warmly welcomes all those looking for a little luxury in their lives. Kati Klaavuniemi • photo: Avalon

9 | LeviDays

Although Levi is a spectacular holiday destination for families, there are also plenty of entertaining options for night owls.

The party’s on at V’inkkari V’inkkari is one of Levi’s most popular slopeside restaurants. This café, located beside the slopes at the centre of Levi, has already gained a reputation that extends as far as Central Europe. And this is one place that definitely lives up to its reputation. After a great day of hitting the slopes, visitors enjoy stretching their legs while dancing on the benches and tables on V’inkkari’s terrace. Beloved party hits blast from the sound system while the DJ entertains the crowd with his witty remarks. In the afternoon hours, the queue waiting to get into V’inkkari may stretch up to tens of metres long. The group already partying on the terrace is rocking to the beat of the popular ‘Bob the Builder’ theme song – everyone knows or can quickly learn the seemingly required dance moves. Your throat may be hoarse from singing out loud while the speakers pulsate with hits like “Hey! Baby”, “Den glider in” and “Älä anna muille (Kun sä menet Lappiin)”. A touch of the Irish When V’inkkari closes, you can turn your dancing feet toward, for example, the Irish pub Oliver’s Corner, where the atmosphere is

LeviDays | 10

through the roof. Located at the heart of Levi’s central square, Oliver’s Corner is the world’s northernmost Irish pub. The pub offers a wide range of quality ales and other drinks. The pub itself recommends that you try the Irish staple, a pint of dark Guinness. The music is often provided by a live band, and during sporting events, one might find the pub filled with enthusiastic fans that have come to follow the games. In the pub’s quieter moments, customers can play a round of pool, throw darts or enjoy a parlour game. The night progresses and now is the ideal moment to drop into the Spa Hotel Levitunturi to enjoy the relaxing warmth of Finnish saunas and the refreshing cool pools. If you are still up for it, the evening can continue with a delicious meal and a twirl on the dance floor. Spa Hotel Levitunturi offers live music performances every night of the year. All of the brightest stars of the Finnish dance music scene have performed at the venue. It is important to eat well, so that you have the energy to go on partying the night away. In Levi, you can take advantage of the many renowned restaurants and Lappish delicacies or cook for yourself in your own holiday cottage. Often, it is also the trend to invite new ac-

Jelly doughnuts, sugar doughnuts, frosted doughnuts... yum....all kinds for all types

quaintances to join you for dinner. Women, in particular, seem to enjoy being pampered; after all, they are on holiday and away from their daily chores at home.

Doughnuts are an essential part of any active day outdoors. They are made from sweet dough and deep-fried in fat or lard. A doughnut is a sizeable but delicious energy booster, which makes any break rewarding. In Levi, doughnuts are on the menu in nearly every café. Ideally, they are fresh and soft, but sometimes you might come across a dry doughnut. If this happens to you, you need only to select a beverage or hot drink that will moisten and soften the doughnut, enhance its flavour and salvage your entire doughnut experience. Milk is an especially good partner for a doughnut. Coffee or cocoa are also well suited as moisteners. Finnish traditions on May Day include enjoying a sugar doughnut and mead, an undeniably great com-

bination. Sometimes doughnuts have even been enjoyed with cider or beer, but it’s not customary. Mari Storhammar • photo: loiste Where can I find these delicious doughnuts? If you are on cross country skis, for example, ski on over to Luvattumaa to feast on their homemade doughnuts. Another popular ski-trail café can also be found at Sammun tupa. The slopeside restaurants in Levi all offer mouthwatering doughnuts to slalom skiers – try them and you will see why they are such a hit!

Let’s party like crazy As the night approaches, let your feet lead to the Rock Café Wanha Hullu Poro, where hit songs will draw you onto the dance floor. The atmosphere is intense and you will be among friends in no time. In the smoker’s area in the backyard of the café, if you are feeling daring, you can enter the karaoke hut, with its long wooden benches, genuine tin drinking mugs and the opportunity to grill sausages. The Lapp hut-style room quickly enfolds you in its cosy atmosphere. The evening culminates, of course, with a live concert in the famous Hullu Poro Areena. The arena is large, but the atmosphere is intimate. The arena stage has hosted many big Finnish names and none of the bands have left the audience unsatisfied. This electrified atmosphere will make you itch to get going toward the dance floor. The service in the arena is excellent, the fun is contagious and you may even run into many of your new ’old acquaintances’. Mari Storhammar • PHOTOS: PAUL PALMER

11 | LeviDays

Sample of a seven-day programme

for the winter season

t be made Bookings mus ist Information. ur To vi Le m fro ation ired. further inform 2 persons requ Bookings and rival. Minimum ar vi.fi re Le fo , be op y sh . da at our travel at latest one 11 a.m. – 4 p.m . and Sat – Sun make bookings m so p. al 30 w 4. – no . n You ca on – Fri 9 a.m ation is open M Tourist Inform

(1st January–6th May 2012)

Aurora Safari. Starting at 7 p.m. from the centre of Levi. Come and experience the shimmering Northern Lights! The journey starts as darkness falls. In the wilderness, we may explore the changing sky and, with some luck, we hope to spot the Northern Lights. Duration 2 ½–3 hrs, covering about 35 km. During the safari, warm beverages will be served. Please note: the safari is organized weather permitting. Price €110/person (1 person/snowmobile), € 85/person (2 persons/snowmobile), € 55/child (under 12 yrs).

Dog-sled safari with lunch. Departure from Levi Tourist Information at 10 a.m. Duration about 3 hrs. This 15 km dog-sled safari will take you through snowy forests. You can drive your own team of dogs or sit in a sled (2 persons/ sled). After the ride we enjoy a meatsoup lunch by the fire. Price € 130/ adult, € 80/child (4–11 yrs). Transport is included in the price.

Reindeer and Ice Fishing. Departure from Levi Tourist Information at 12 p.m. (midday). Duration about 3 ½ hrs. Trip including a 3 km ride in a reindeer sled. After the ride, we try ice fishing and enjoy salmon soup. Price € 76/adult, € 38/child (4–12 yrs). Transport is included in the price.

Snowmobile Safari to a wilderness tepee (kota). Starting at 1 p.m. from the centre of Levi. Duration about 1 ½–2 ½ hrs, covering 25 km. The snowmobile route takes us through the forests to our private wilderness tepee (kota). There, we will enjoy a hot drink. Price € 75/person (1 person/ snowmobile), € 60/person (2 persons/ snowmobile), € 30/child (under 15 yrs).

Icelandic Horse Trek in Levi. Departure from the Stables (on Kaarelantie, 2 km from Levi) at 10 a.m. Duration about 2 hrs. Price € 65/person, including safety gear. Transport is not included in the price.

Snowmobile safari to a reindeer farm. Starting at 10 a.m. from the centre of Levi. Duration 3–4 hrs, driving distance 30–60 km. The snowmobile route takes us via lakes and forests to a local reindeer farm. We will experience reindeer-led transport for about 1 km, after which we will have a cup of coffee or tea. Price € 132/person (2 persons/snowmobile) or € 171/person (1 person/ snowmobile), € 66/child (4-14 yrs, seat in a sled pulled by a snowmobile driven by the guide).

Panorama Snowshoe Trip. Start from the Gondola 2000 lift lower station at 12 p.m. (midday), duration about 3 hours. If the weather permits, we will reach the peak of Levi Fell and enjoy the magnificent scenery. We will walk at a leisurely pace so as to admire the view, until we arrive at View Restaurant Tuikku, where we will enjoy coffee and a bun. Price €60/adult, €30/child (712 years). Price includes a gondola lift pass, coffee and bun, and snowshoeing gear. Transport is not included in the price. Suitable for people of regular fitness level.

Trek to a Pine Forest with Finnhorses. An experience in the fell landscape of the pure Lappish countryside. Departure from the Stables (about 5 km from the centre of Levi) at 10 a.m. Duration about 2 hours. Price €65/person (both adult and child). Price includes safety gear, LeviDays | 12 hot drink and cookies. Transport is not included in the price.

Please dress according to weather conditions and events on the programme!

Various prog ramme serv ices can also for any day of be booked the week. Further info rmation from Levi Tourist tion: tel. +3 Informa58 16 639 33 00 or levi.in fo@levi.fi

Kota Tour with Reindeer. Departure from Levi Tourist Information at 10 a.m. 3 km journey with a stop half-way in a Lappish tepee (kota). During the break, coffee and grilled sausages will be served. Duration about 2 hrs. Price € 50/person, € 25/child (4–12 yrs). Transport is included in the price.

Night Experience Trip to Levi Fell. Departure at 8 p.m. from Levi Tourist Information. Duration 2 ½ hrs. Price € 50/adult, € 25/child (8-11 yrs). Price includes snowshoeing gear, warm beverages and a light snack. We will get to know the starry sky with the help of the guide and, with any luck, we might spot the Northern Lights. Transport is included in the price.

Rally kart – power slide on an ice track. Departure from Levi Tourist Information at 4 p.m. Duration around 1 hour. The guests are supplied with complete winter gear (thermal overalls, shoes, gloves, hoods and helmet). Warm drinks are served throughout the programme. Price € 50/person (both adult and child). Minimum height 140 cm. Transport is included in the price.

Trip to the Husky Park at Köngäs. Departure from Levi Tourist Information at 10.30 a.m. A 2 km sled ride (sitting in the sled) for € 37/adult and € 22/child (2–11 yrs) or a 5 km sled ride (driving by yourself) for € 62/adult and € 32/child (2–11 yrs). Transport is included in the price.

Snow Village Safari. Starting at 10 a.m. from the centre of Levi. We will drive by snowmobile to Lainio Snow Village, where we will get to know the village, snow hotel & bar, ice sculptures amongst other attractions. After the tour, we will have the soup of the day for lunch and a cup of coffee at Lainio Krouvi restaurant. Duration 5–7 hrs, covering about 90 km. Price € 199/person (1 person/ snowmobile) or € 155/person (2 persons/snowmobile) and € 80/child (under 12 yrs). Children under 10 years may not participate.

Arctic Rides - with Huskies and Reindeer. Enjoy the highlights of your holiday during one trip. Departure from Levi Tourist Information at 1 p.m. Duration around 2 hrs. A thrilling husky ride and a peaceful reindeer ride await you. Programme including a 2 km husky ride sitting in a sled and a short reindeer ride (500 m) sitting in a sleigh; a light snack will be served. Price € 65/adult, € 35/child (2 –11 yrs); family price € 190/2 adults + 3 children. Transport is included in the price. Snowmobile Safari. Departure from Levi Tourist Information at 1.45 p.m. Duration around 2 hrs, covering 40 km. This driving safari takes us along easy routes near Levi. Price € 109/person (1 person/snowmobile) or € 79/ person (2 persons/snowmobile) and child € 35 (under 12 yrs), seated in a sled. Transport is included in the price.

Snowmobile Safari to the Levi Ice Gallery. Departure from the centre of Levi at 10 a.m. Duration 2-3 hrs, distance around 35 km. Our route will take us around Levi Fell to Luvattumaa. We will visit the snow castle and the ice restaurant. Finally, we will take a break for coffee and then drive back to Levi. The safari costs € 115/person (1 person/snowmobile) or € 85/person (2 persons/snowmobile); children (5–11 yrs) € 57 each, seated in a sled.

City Safari on Kick Sled. Departure from Levi Tourist Information at 5 p.m. Duration around 2 ½ hrs. Have fun getting to know the town of Levi by sled. We will also be stopping at a kota tepee for grilled sausages and a warm drink. The guide will tell you tales about Lapland. The tour costs € 45/adult and € 25/child (4–11 yrs).

All programmes depend on weather conditions. We reserve the right to amend the programme.

13 | LeviDays

Your mobile phone is your best friend in Levi

The ‘m.levi.fi’ mobile service in Levi is a comprehensive service entity aimed at travellers, company customers and local entrepreneurs. It brings all the services in the area right to your fingertips.

The Levi Digit project has developed and realised the mobile systems, m.levi.fi and m.kittila.fi, for use in the Levi and Kittilä areas. “The m.levi.fi service is a pioneer endeavour in Finland; I doubt that any comparable systems exist anywhere else in the country,” states Katja Kaunismaa, Project Manager. “Today, people are equipped with extremely handy smartphones, which they can use to access the Internet for their e-mail, social media services and so forth. The mobile service provides up-to-date information directly to the user’s mobile phone, and the m.levi.fi service is tailored specifically to serve those looking for information about what’s going on in and around Levi,” adds

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Minna Mikkonen, Project Employee at Levi Tourist Information . Services at your fingertips Levi’s new mobile service provides its customers with completely new methods of accessing information, booking services and planning their overall holiday in Levi. The service’s electronic content is provided via a multichannel system, so that with one feed, information can be simultaneously trans-

ferred to the Internet, the new mobile service and Levi’s own Levi Channel TV service, which is visible to 90 per cent of the area’s overnight residents. “Levi’s diverse service entity is packaged into an easily-accessible, clear and modern mobile interface, which works in numerous different mobile devices. On the whole, Levi’s mobile service was created to improve the overall experience of consumers, to facilitate the search for services and to provide new

Levi’s diverse service entity is packaged into an easilyaccessible, clear and modern mobile interface, which works in numerous different mobile devices. On the whole, Levi’s mobile service was created to improve the overall experience of consumers, to facilitate the search for services and to provide new impetus for one’s holiday

and book it easily by choosing the ‘click to call’ option that puts them in direct contact with Levi Tourist Information. Additionally, they can request offers from Levi’s Central Booking Office (Keskusvaraamo in Finnish) through their mobile phone.”

impetus for one’s holiday,” Minna explains. “Travellers in Levi now have an easy way to get pertinent information about the slopes and trails, overnight alternatives, traffic, weather, restaurant options and lots of other fun events and experiences,” Katja adds. No need to wait at the bus stop Various maps of the tracks, slopes and locations of service companies are integrated, in a mobile optimised fashion, into Levi’s mo-

bile service. The real-time information concerning lift and slope conditions, as provided by numerous slope cameras, ensures that slalom services are running smoothly. Guests can also check the progress and location of the Ski Bus in real-time before they even walk to the bus stop. Levi has found a great way to keep its guests effortlessly on time and exactly where they want to be. “Users accessing the weekly programmes can select the programme of their choice

Levi also holds its own in social media Social media is gradually becoming an even greater tool for marketing. Companies are beginning to lose interest in updating their traditional websites and are, at least partially, turning their attention to media tools and services, which can be combined with other facilities. “The majority of the public does not believe things that brands say about themselves. They believe what their friends and acquaintances are telling them about these brands. Companies need to be aware of the fact that consumers are seeking out more and more information about products from their own social networks. Furthermore, social media is a handy tool, because it can be easily integrated with other services,” Katja points out. “For example, Levi’s Facebook site already has more than 30,000 fans. This tells us that people are interested in Levi-related content and Levi itself, even at times when it isn’t included in any immediate holiday plans,” Minna states. Kati Klaavuniemi • photos: Avalon

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“These kinds of things don’t even happen in

fairy tales…” LeviDays | 16

Tanja Poutiainen, what has been your best competition in Levi? “The World Cup in spring 2004. There are two reasons for that: it was the first ever Alpine World Cup race to take place in Finland and my first World Cup race victory. I remember thinking that these kinds of things don’t even happen in fairy tales. It went better than I could ever have planned.” Do you still remember what it felt like when you passed over the finish line? “I still remember clearly, even specific details of the race. For instance, when I was in the lead after the first round, the crowd’s enthusiasm, and the feeling when I finished the second round and realised I had won. I still get goosebumps when I think about it.” What has been the most challenging race in Levi? “In the years following my World Cup win, I skied well in Levi but didn’t make it back onto the winner’s podium until 2009. Maybe my slalom skills were not as honed then as they were in 2004 and as they are now. During those years, I just wasn’t able to succeed at the same level.” How do you avoid the extra pressure of home races? “By ensuring that I have done my best. In other words, I have had a good training season, my equipment is up to scratch and I know that I am at the top of my game.” When do you start to prepare mentally? “One week before the race, I am already really focused. Strangers may not get a whole lot out of me during that time and I may answer questions a bit mechanically (smile). It is such an important race for me, because I really want to succeed in Levi. I am a great deal more focused than I am for any other race. Those close to me may notice a little tension, but it is only a sign that I am looking to do my best.” What are your goals for Levi in the future? “I would like to win in Levi a second time during my career. However, I am not putting any additional pressure on myself to that end; I see it more as an opportunity. In the end, there are always 10 other women who also want to win.” Which of the other competitors is a close friend of yours? “We don’t really keep in touch outside of the season. During the season, my closest friends are the other Finns: fellow skier Sanni Leinonen and physiotherapist Saija Määttä (Finnish women’s Alpine Ski Team). Saija is a great friend with whom I can talk about anything while we are travelling. Of the foreign skiers, I am close to Italian skier Denise Karbon, who is the same age and has achieved a great deal during her career. I have known her for 15 years.” Do you have any tips for World Cup visitors? “Bring your sports enthusiasm with you. It is truly a spectacular event, and you should try to enjoy every minute. After all, you will be seeing world-class skiing up close and personal. The atmosphere is something that you can only experience there. Be sure to dress warmly!” teemu kytövuori • photo:paul palmer

A co-driver

for the competition slope A Finnish alpine star of the World Cup at Levi, Tanja Poutiainen, gives advice on how to descend the famous Black slope.

Start The start of the slope is more gentle than average, so try to use this moment to find a good rhythm. Take this section as fast as you can.

The Levi Black slope Height difference: 180 metres The icing requires 2.5 million litres of water Steepest point: 52% The competition course contains 57-62 gates = 120 poles Competition slope: 2 km of fencing, 750 m of protection mattresses The upper section and finish line area are iced over by 30 employees. Due to the steepness of the slope, those working on it are forced to wear shoes equipped with ice picks - they must walk leaning backwards or even altogether backwards. Visit our online site to learn more about this unique event at Levi: Worldcuplevi.com

Moguls provide nice variation. Really concentrate in the moguls – you can’t gain a lot here, but you can lose tremendously. The mogul always signifies a change of rhythm. Even a small error affects your performance on the even sections.

On the brink of the steep section Sharper than average. This section will make you or break you mentally. Be careful when approaching this point.

The bottom of the steep section Once you hit the even surface at the end of the steep, you should dare to let go and pick up whatever speed you can still gain from the steep slope before you find yourself on the gentle part of the run.

Taking the steep slope Keep your speed under control during this section.

A sharp curve Make the most of every turn! You must pay sharp attention to the near hollow at the base of the steep part of the slope. Don’t allow your skis to veer crossways at all or else it may be difficult to recover your speed.

The final 10 gates Give it your all right before the finish line. Really push yourself to your limits right up until the very end.

teemu kytövuori • photo: Avalon

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Top international Alpine skiers

Lindsey Vonn, USA Born: 18 October 1984 Lindseyvonn.com World Cup 10/11: overall World Cup #2, 09/10: overall World Cup #1 Olympics: downhill #1, Super G #3

Maria Hoefl-Riesch, GER Born: 24 November 1984 Mariariesch.de World Cup 10/11: overall World Cup #1, 09/10: overall World Cup #2 Olympics: slalom #1, combined #1

During last season’s World Cup, Lindsey Vonn lost the overall World Cup title by a mere three points to Maria Hoefl-Riesch. At the Olympics in Vancouver, Vonn grabbed the gold in the downhill and bronze in the Super G. This American superstar, who once made a guest appearance on the popular television series ‘Law & Order’, placed sixth in the opening World Cup race in Levi during the 2010201 season.

The tall and thin Hoefl-Riesch took the overall World Cup victory by only three points during the 2010-2011 season. At Levi, the German skier came in second in both 2009 and 2010. In the last Olympic games, Hoefl-Riesch succeeded well and came home with two gold medals.

Bode Miller, USA Born: 12 October 1977 Bodemiller.com World Cup 10/11: overall World Cup #14 Olympics: combined #1, Super G #2, downhill #3

Silvan Zurbriggen, SUI Born: 15 August 1981 Silvanzurbriggen.ch World Cup 10/11: overall World Cup #6 Olympics: slalom #12

Reinfried Herbst, AUT Born: 11 October 1978 Reini-herbst.com World Cup 10/11: overall #30 Olympics: slalom #10

This Swiss skier takes on all of the World Cup disciplines and came out among the best in the slalom and combined competitions during the season before last. Zurbriggen placed sixth in both the overall World Cup and in the Levi race in November 2010.

This slalom specialist was not at his best in Levi during the 2010-2011 season. Despite his rather poor results in the overall during the World Cup last season, this Salzburg Skiclub representative can surprise you.

It just wouldn’t be alpine skiing without Bode Miller. This American skier may not be completely living up to his past performances, but the three medals he brought him from the Olympics in Vancouver definitely reflect his abilities. At Levi, Bode is a favourite of both the audience and the media.

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Marlies Schild, AUT Born: 31 May 1981 Marlies-schild.com World Cup 10/11: overall World Cup #6 Olympics: slalom #2 Marlies Schild was the queen of the opening World Cup race in Levi in November 2010. In the overall World Cup competition, the Austrian skier placed sixth. Schild brought home the silver medal in the slalom at the Olympics in Vancouver.

Finnish alpine stars

Kathrin Zettel, AUT Born: 5 August 1986 Kathrin-zettel.at World Cup 09/10: overall World Cup #5 Olympics: slalom #13 Under the strain of injuries, Zettel was naturally not at the top of her game this last season. An expert in technique is, however, always a formidable competitor. During recent years, Zettel has traditionally been one of Tanja Poutiainen’s toughest opponents.

Julien Lizeroux, FRA Born: 5 September 1979 Lizeroux.com World Cup 10/11: overall World Cup #58 Olympics: slalom #9, combined #18 Even as one of the top slalom skiers at the World Cup, Lizeroux was unable to present a challenge for Herbst, who took the title in the season before last. During the 2010-2011 season, this talented Frenchman descended Levi to come in tenth.

Tanja Poutiainen Born: 6 April 1980 Rovaniemi Club: Santa Claus Ski Team World Cup 10/11: overall World Cup #7 Best placing at Levi: winner during the 2004-2005 season This Rovaniemi native took third place in November 2010 on her home slope, and thoroughly enjoyed Levi’s competition slope. The home audience always shows tremendous and wild support for Tanja during her runs.

Kalle Palander Born: 2 May 1977 Tornio Club: Ruka Slalom World Cup 10/11: overall World Cup #109 (joint) Best placing at Levi: #11 in 2006. Kalle’s injuries are now all behind him and as long as his physical condition can bear up to the challenge, Kalle has all the potential to once again rise to the top of the pack. Kalle brings a splash of colour to Finnish alpine skiing and never leaves his audience in Levi cold.

Sanni Leinonen Born: 8 November 1989 Siilinjärvi Club: Tampereen Slalom-Seura World Cup 10/11: overall World Cup #92 Best placing at Levi: #21 in 2006 During the 2010-2011 season, Sanni Leinonen did not make it through to the second round at Levi. This determined and talented young alpine star has recovered well from her injury and is always ready to bring it on for her fellow competitors.

Andreas Romar Born: 4 September 1989 Mustasaari Club: Vasa Skidklubb World Cup 10/11: overall World Cup #96 (joint) Best placing at Levi: #9 in the giant slalom at the European Cup in 2009 The alpine star shine even more brightly when this virtuoso races downhill. Andreas is a young talent who focuses primarily on the speed disciplines. Andy sped by in a flash as he set the bar for the first splittime at the 2010 slalom at Levi.

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LeviDays | 20 Mikko Saarinen, Jouni Palosaari and Mikko Luukkaa, all members of the organisation committee, celebrate a successful event.

What attracts more than 200 million pairs of eyes to the television screen? Answer: The FIS Alpine Ski World Cup event in Levi

When the first ever slalom World Cup races were organised in Levi, Mikko Saarinen, the Secretary General of the organisation, was still studying at the then Helsinki Business Polytechnic - Helia. Since that time, Mikko has worked hard for the World Cup organisation, first as event coordinator and, since 2007, in his current position. “The competition already gathers quite an audience in Levi, but we are still looking to develop the event to encourage people to come well in advance of the competition and enjoy all that Levi has to offer,” Mikko states. “We must be able to create enough supplementary programmes to enhance the overall competition experience.” Its humble beginnings Ideas concerning the organising of a World Cup race in Levi began to circulate at the end of the 1990s. In the minds of the sceptics, the whole concept sounded a bit utopian. “The Finnish alpine skiing culture took a giant leap forward during the decade following the year 2000, when both Tanja Poutiainen and Kalle Palander took several of the top places,” Mikko explains. With a strict work discipline and innovative attitude, the arranging committee was finally able to attract the famous white circus to Levi in 2004. Only two years after the first event, the competition returned again to Levi.

At that time, Levi also got a position on the men’s competition calendar. That year was significant for Levi in terms of investments as well; for example, major advancements were made in the snowmaking technology. “We also suggested to the FIS that the alpine skiing season should begin in Levi. Nowhere else in the world do you find comparable conditions,” Mikko emphasises. The proposal came at the ideal moment, since the FIS was under pressure to renew their competition calendar. The sixweek break between the opening competition and the next race was too long a period. Levi got its chance. “Everything was based on the fact that we organised the first competition so successfully.” Future direction and goals In 2008 and 2009, Levi hosted very successful competitions. The FIS shows great confidence in and appreciation for Levi. “The first round of competitions was, for us, a sort of trial run, but now we have the experience and competence to organise an international event of this calibre.” The FIS Alpine Ski World Cup Levi is among the ladies’ races the one getting the most TV-time around the world. The Levi men’s race places eighth. The FIS has confirmed Levi’s participation in the World Cup for the 2014–2015 season. “We now work in a more relaxed atmosphere in comparison to those first years,” says Mikko. There is no telling how alpine skiing will develop over, for instance, the next decade. The World Cup in Levi seems to go hand-in-hand with the Finnish alpine team. “Just like the alpine racing team, our competition also calls for the participation of Finnish slalom stars. Interest in the sport is sustained and increased when the audience can also come out to cheer on their own national stars. “This is a win-win situation for everyone. We are fortunately in a position in which there is a clear need for the Levi competition, both in terms of its competition dates and geographic location.” teemu kytövuorii • photo: paul palmer

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You should absolutely pack the following items when getting ready to go to the Alpine Ski World Cup in Levi: Technology A camera & memory card = ensure that you can take as many photos as you want Binoculars/telescope = see the action up close and personal A smart phone = visit m.levi.fi Two pens/markers + notepad = collect autographs

• • • •

Attire Supportive, comfortable and warm footwear Warm layers of clothing as person ally necessary Good dancing shoes for the evening parties

• • •

WC programme and public events 2011 Friday, 11 November 2011 Levi Centre, Zero Point 6.45 p.m. Opening ceremony 7 p.m. Public draw, women 7.15 p.m. Live artists on stage

Saturday, 12 November 2011 Levi Black 10.30 a.m. Pre Race 11 a.m. Slalom ladies, 1st run 2 p.m. Slalom ladies, 2nd run 3 p.m. Probably The Best After Ski, public tent Levi Centre, Zero Point 7 p.m. Award ceremony, women 7.15 p.m. Public draw, men 7.30 p.m. Live artists on stage

Extra Fun company The race magazine + LeviDays Sporty and light-hearted attitude

• •

•

Sunday, 13 November 2011 Levi Black 10.30 a.m. Pre Race 11 a.m. Slalom men, 1st run 2 p.m. Slalom men, 2nd run Men’s award ceremony in the finish area following the race. All rights reserved as concerns changes to the timetable. Check out Worldcuplevi.fi

teemu kytövuori • illustration: Avalon

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It’s easy

to get to Levi! nearest airport or Levi is only as far as the lead to your holiday. train station. All routes

[ Travel tip #1 ] If you are planning to be in Levi during the summer season, remember to hire a free village bike. You will have fun while also doing your part to take care of our environment! It is fun to plan a holiday, particularly when you are assisted in the task by the holiday specialists at Levi Travel. You can check out the weekly programmes before you ever even leave home. Jump into an adventure – let’s plan the holiday of your dreams! The fastest way to reach Levi from Europe is to fly. From Paris or Riga, for example, there are straight flights to Kittilä. You can also make your way to the area via Helsinki, which can be reached from most European airports. Furthermore, there are also direct routes to Levi from e.g. Seinäjoki, Tampere or Vaasa. Once you have arrived at Kittilä Airport, it is only another 15-minute drive to the village of Sirkka in the heart of Levi. Driving through Europe Motorists travel in accordance with their own timetable. For example, a road trip from Berlin to Levi is a distance of 2,300 kilometres, but there are surely many great stops along the route. The drive should be planned in advance to avoid any unnecessary detours, and a GPS navigation system

would be a huge help on the journey. Optimal routes can be found online from different map search systems. At the same time, be sure to locate suitable service stations along your chosen route in order to refuel both yourself and your vehicle. Travelling by coach is also a handy way to reach Levi. The nationwide network of bus routes in Finland and the frequent journey options ensure that you will get where you are going when you want to get there. Thus, you can easily plan in advance how best to combine a flight and coach ride. Or you can come by ship to Turku or Helsinki and continue from there by coach. The train is a fun and carefree way to travel. The trains in Finland will carry you all the way north to Kolari and Rovaniemi. The journey from Kolari to Levi is 80 km and from Rovaniemi approximately 170 km. There is always a regularly scheduled coach leaving Kolari upon the arrival of the train, and the coach also runs from Rovaniemi to Levi every day. Rovaniemi can also be reached by aeroplane from most European cities.

[ Travel tip #2 ] You don’t necessarily need a car to get around Levi, since, for example, the Ski Bus travels all around the fell during the winter season. Short distances within the village of Sirkka are easy to manoeuvre on foot. During the summer, a bicycle is the handy way to go; quality bikes are available from several rental businesses in the area. The Sokos Hotel Levi has a heated parking garage for 170 cars. Levi Travel T. +358 16 639 3380, levitravel@levi.fi. Timetables and price information: Finnair.fi Blue1.fi Fc.fi Airbaltic.com VR, tel. +358 600 41900, vr.fi Schedules of Rovaniemi–Levi coaches: Matkahuolto, tel. +358 (0)200 4000, Matkahuolto.fi Cross-country coach from Helsinki or Turku: Korsisaari.fi Kati Klaavuniemi • photo: Avalon

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All in one! by the Front pistes Open between 9 a.m. and 7 p.m. during the winter season Everything that you need for the fell is available under one roof • A spacious rental where you will find equipment for downhill skiing, snowboarding, cross-country and telemark skiing. Also available for hire are helmets, sledges, blades, snowshoes, snowscoots, etc. • 8 ski pass sales points from which you can walk straight to the pistes and the lifts. • At Café Tanja, you can enjoy pastries or for lunch soups, salads and sandwich meals. • At Levi.Shop, you can get the latest international fashion designs both for the pistes and for casual wear. "Easy days by Levi" is Levi's own casual clothes collec tion. The Levi-mascot Leevi takes an adventure on prod ucts that are specially designed for children. • In addition to the range of clothes in the Tanja Poutiai nen Halti Store, you can also take a look at our first World Cup winner's competitive career. Ski pass offices, rentals and Levi.Shops can also be found by the lower lift station of the Gondola, the South (lift nr. 8) and Northeast (lift nr. 6) pistes.

Official Partners of Levi

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Set off down the piste safely with ski school.

In Levi's high-quality ski school, you will learn new skills or revise old ones in a group or in your own private lesson. Downhill skiing, cross-country skiing, snowboarding and telemark tuition takes place in the winter season daily between 10 a.m. and 6 p.m. Reservations by email skischool@levi.fi

• Levitunturi (Levi fell) summit height = 531 m, vertical drop from top to bottom = 325 m • 45 pistes, of which the longest is 2,500 m (3 black, 23 red, 18 blue and 1 green) • 17 illuminated pistes, 18 with snow-making facilities • Snow Park, 1 half-pipe, 1 super pipe, 2 streets, Kid’s Land and day-care area "Tenavatokka" • 26 lifts and 10 free children's lifts • lift capacity: 27,600 people per hour • free ski buses • 230 km of cross-country skiing trails, of which 28 km are illuminated and 9 km have snow-making facilities • international FIS and World Cup skiing centre

Media Partners

Adventure Park The stations and activities in Adventure Park provide the entire family and groups with an almost endless series of exciting challenges that require concentration, coordination and the use of strength. Adventure Park has 6 trails and 65 different stations. Along the trails, you can climb over fences, travel down rocky walls with ropes, and swing on footbridges suspended many meters off the ground. There’s a trail for kids from 4 to 6 years, and for the fearless there’s even a trail that’s 9 meters off the ground. Adventure Park offers relaxation, adventure and fun. Try your courage and your skill!

Take a fast ride! Levi Bike Park is the most northern Kona Bike Park! The Gondola 2000 cabin lift carries bikers up to where Freeride and Downhill tracks begin. The DH track is for experts and 2 freeride trails are for every level of riders which may also go around challenging parts. Freeride biking takes place along wide banked trails to tight and twisty single tracks. Santa´s Cabin is designed for more experienced bikers but Blue Groove suits also for intermediate bikers. Juniors and beginners have their own trail with fun tasks at lower lift station. The height difference at Bike Park is 310 meters! More information on www.bikepark.fi The Levi Kona bike rentals offer the finest bikes and safety equipment for DH, freeride, mountain and road biking. Gondola rental also sells and services equipment. Another rental at Front pistes, middle of the village. Families will enjoy Traffic Park, Skate Park, 18-holes minigolf, 9-track disc golf and tennis courts .

Oy Levi Ski Resort Ltd, tel. +358 20 7960 200, leviskiresort@levi.fi

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Levi.fi

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When picking berries in the woods, should you take to your heels if you happen to run into a strangely twisted tree stump?

There is plenty to be mystified by in Levi: Northern lights, the midnight sun, the halo phenomenon, Santa Claus and his elves, and many other exciting things. And we must not forget the shamans, gnomes, earth spirits, forest sprites and other secrets of Lapland. A native in Kittilä, Sini Siitonen has seen to the enormous job of collecting and studying mystical stories prevailing in the Kittilä area. Sini is a spontaneous personality, and there is no need to be scared of her – even though she is distantly related to the famous shaman Päiviö of Kittilä. Studying her own family history inspired Sini to explore deeper into Northern mythology. “It appeared that our family in Kittilä is related to the great historical shaman, Päiviö. In addition, there were a few other shamans in our family tree as well,” Sini explains with a friendly smile. For some people, learning about a history of witchcraft in one’s family might have caused sleepless nights. Was Sini scared by her magical roots? “Oh no, I took it quite calmly. As a local, I believe in signs and omens: some people have the gift of seeing and reading surrounding auspices and auguries. But, of course, as a researcher, I can put these things in the right perspective,” Sini says. Kittilä is home to many ‘seita’ stones Sini widened her studies to complement her degree studies at the University of Lapland. Sini, who graduated with a Master’s degree in Education, has collected an extensive amount of material concerning narratives about Lapp shamans, ‘seita’ worship stones, fairies, elves, devils and nightmares from the Kittilä area.

She is thoroughly acquainted with the works of Juha Pentikäinen, T. I. Itkonen, Samuli Paulaharju and many others. “I have more than 200 references to narratives listed in my study,” Sini describes the results of her work. The work is, however, not completed yet, and in the future, Sini aims to further widen her studies. According to T. I. Itkonen’s sources, it appears that there have been at least 14 known ‘seita’ stones in the area around Kittilä. Of these ancient worship places, the magnificent seita of Taatsi has survived the best. It is located less than hundred kilometres from Levi, so it is a good destination for a one-day outing. Who dares to go there? In ancient Lapland, the Sami people considered ‘seita’ stones and other sacred places of worship as the actual dwelling places of the mighty spirit. “Usually, and so also in Kittilä, they were high places, such as cliffs, rocky islands or capes, or a fell or hill as a whole.” What advice has the local culture and myth enthusiast to give to tourists visiting the ancient sacred places? “First of all, you must respect the old beliefs and everyone’s personal attitudes towards beliefs in general. Second, you must respect the law protecting these historical monuments of antiquity, so as to ensure their preservation for future generations,” Sini instructs. ”The ‘seita’ stones were places of sacrifice where, for example, reindeer horn, wood, fish fat, blood or bones were offered to the spirit. Also money, brass, arrowheads, tobacco, iron and other valuable materials were worthy offerings.” teemu kytövuori • illustration: sini siitonen, Avalon

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Taatsin seita Located north of the village of Pokka, about 70 kilometres from Levi, there is a lake called Taatsijärvi. On its northern shore, the Taatsin seita worship stone stands preserved in almost its original shape. Legend: According to tradition, the old stone man wore a four-cornered Lappish hat. Kuivasalmen kalaseita The fish ‘seita’ stone is located on the shore of the Kuivasalmenjärvi lake, near Korteniemi and Päiviönkenttä. Legend: The fish ‘seita’ spirit forbade fishermen from uttering the name of any living creature – if you did so, the seita would give you no fish at all. Sirkkajärven seita Located on the northern shore of the Sirkkajärvi lake, a flat stone stands in the Seitaniemi cape. There used to be a large pile of horns beneath the stone. Legend: According to the legend, this ‘seita’ stone was the home of very tough folks. In a fit of range, an old man had once kicked the stone, and as a result, he was punished by a nuisance of a ghost. Kelontekemäjärvi Legends: 1. There is a church bell sunk in the lake, about one kilometre off the Pulliniemi cape. 2. Underneath this two-bottomed lake, there is an underground passage leading all the way to the Norwegian Sea. Shamans used to walk on the lake, singing and falling into a trance before leaving to visit people on the neighbouring sea. 3. They say that the lake used to be inhabited by a prestigious water sprite and his wife and cattle, as well as the eldest of the fish. On sunny summer days, the water sprite might rise to the surface of the lake, sending great waves to the shores.

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Tired of the hustle and bustle, I decided to go to Levi in search of peace and relaxation. As many others under constant stress and pressure, I ended up in the gentle care of the Shaman of Nulituinen. The Shaman of Nulituinen, Veikko Siitonen, received us with a warm welcome. He let us bathe in the tender heat of a smoke sauna, and prepared us for the ‘Lappish baptism’, a ceremonial dip in the spring of youth. The delicious meal finally tamed even the most doubtful guests. Veikko accompanied the meal by telling magical stories. Sitting in the Lappish hut and listening to the shaman’s drum was a bit weird at first, but soon the sound of the drum made me relaxed and I felt warmth descend upon me. I began to think that this old man really knows what he’s doing, since in Nulituinen, my everyday troubles suddenly turned into the riches of life. At the end, the shaman instructed me how to treat my stomach problems. How did he know?

The soul rests in Nulituinen

New energy from a shaman Veikko Siitonen received the shaman’s mission from Salkko-Niila in a dream in 1985. It is generally known that a shaman uses the drum to fall into a trance, that is, to travel to the world of spirits to bring back information, healing or strength to an individual or community that has asked for it. “The shaman’s most important task is to enhance people’s wellbeing. I gain spiritual resources from nature, and my task is to see to it that visitors to Nulituinen will be relaxed and invigorated with new energy when they leave. As a shaman, I intermediate between man and nature. I also have the gift of healing with hands: I remove pain and bad energy from people,” Veikko explains. Nulituinen is visited by guests coming from all around the world. “Nulituinen is an excellent place for people to focus on themselves and receive new energy amidst nature. There is plenty of space for a larger group to eat well, bathe in the sauna and simply rest.” A good night’s sleep is guaranteed in the underground sleeping chamber. Ninety per cent of the earth chamber is underground, and there is a stone fireplace, so it is a warm and cosy place. “A shaman is a wise man, healer, psychologist and guide on the road of life. I have the gift of making people relax, even those who come from foreign countries like Kuwait. All you people out there in the world: welcome to Nulituinen for a unique rejuvenating experience!” Kati Klaavuniemi • photo: interviewee

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Pekka Terävä is a michelin-star chef who has become famous as a spokesperson for local foods in Finland. He believes that Finns should be proud of their heritage and emphasise pure values in everything they do.

Serving up Lapland’s wilds The best-known examples of Lapland cuisine are undoubtedly reindeer meat, salmon and cloudberries. The use of these ingredients extends back hundreds of years. Today, we can still enjoy these Lapland treats, both in their traditional form and in many new and inspired ways. Pekka Terävä has extensive experience as a respected cook, and he is one of the owners of the restaurant ‘Olo’ and one of the country’s most esteemed chefs. He is thrilled that Finnish values, such as naturalness and purity, are nowadays being increasingly associated with food as well. “Whenever we talk about Lapland à la carte, it usually involves reindeer. We could, however, increase the discussion about Lapland’s wild mushrooms, birds and fish, such as trout, arctic charr, powan and ruff. In other words, the purity of these local foods deserves to be further promoted.” A culinary journey begins with a restaurant Terävä has made one heck of a career for himself. In 1995, he was named Chef of the Year. Since then, he has worked in top restaurants in several Nordic countries, as the Product Development Manager for shipping companies, as well as in France, Italy, and many Finnish gourmet restaurants. The cornerstones of the Olo Restaurant are local foods, pure ingredients and careful preparation.

“Restaurants represent absolute competence in the foods industry and that fact should show even more strongly in their operations – let’s do away with needless timidity! When we invest in the quality of our ingredients, our supply chain and a local approach, we are able to serve the customer food that comes nearly directly from nature itself.” Customers do not necessarily dare to be brave and experiment on their own, but they can easily be tempted to do so. Anyone can fall in love with Lapland cuisine. “You can always eat and drink well. Particularly here, among all of these natural treasures in Lapland, pure ingredients and careful preparation can be combined to create a milieu that is part of the dining experience, and one that cannot be realised anywhere else.” Nature lends Lapland its life! The Lappish culinary culture is more than just delicious food. It is a part of the Nordic quality of life and life force. Lappish gastronomy has taken influences from both the West and the East. The Lapland kitchen thrives and is constructed in accordance with the seasons and the natu-

ral bounty of local flora and fauna. Alongside reindeer and salmon, fish from the pure rivers and mountain lakes, game from the forests, and aromatic mushrooms and herbs have created a solid foundation for Lappish gastronomy. In addition to the products provided by nature, sheep husbandry is on the rise in Lapland, and the Lapland almond potato (Puikula) has received the PDO (Protected Designation of Origin) stamp from the EU. Traditionally, foods have been preserved and prepared by salting, drying, smoking and cooking over an open fire. “All of these preparation methods are still in use. We still take pride in making caviar from lightly salted vendace roe, or in serving up raw-pickled powan and salmon, dried and thinly cut meats, and roast reindeer served cold or as a warm smoked entrée.” Foods are also prepared by roasting over an open fire or by grilling over live coals. A few examples of such dishes include powan roasted on the spit and salmon cooked over an open fire or Lappish cheese toasted lightly over live coals. “Lappish gastronomy fosters traditions and honours the use of indigenous ingredients.” Kati Klaavuniemi • photos: Juha-Pekka Laakio

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Whenever we talk about Lapland à la carte, it usually involves reindeer. We could, however, increase the discussion about Lapland’s wild mushrooms, birds and fish, such as trout, arctic charr, powan and ruff. In other words, the purity of these local foods deserves to be further promoted.

“

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Hints for home cooking from some of Levi’s finest chefs

Chefs have a great number of tricks and secrets that your average cooks would love to know and use. Now, we will let you in on the secrets of some of the best chefs in Levi.

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Tiikku Liisu Mäkitalo made her home in Levi already 30 years ago. “In 1981, I came to work at the opening for the Spa Hotel Levitunturi and I haven’t looked back since. Back then, people still travelled around the streets of Levi wearing Lappish nutukka boots. Internationalisation has brought new ideas and boosted Levi to become a year-round travel destination. Both my work and the natural surroundings of Lapland have kept me and my now grownup son here in Levi. In Levi, Tiikku is known as the relaxed hostess of Tiiku’s Tii Pii. “Our service company has employed me since 1995. Our objective is to create a fun genuine Lappish experience for our customers while offering up great Lappish cuisine.” What about those secrets? “I never spice up my food, I simply enhance the natural flavours with the help of wonderful herbs. My dishes are also always made over a live fire.”

cated by the present Hotel K5 restaurant. The business carried on a few years like that and, at our peak, we had three Lapp huts, but finally in 2005, we moved indoors to establish the Saamen Kammi underground restaurant. How do you create a culinary delicacy? “I believe that a delicacy is the result of the right choice of ingredients and the methods with which they are handled. We primarily use our own association area’s reindeer, handpicked cloudberries and traditional preparation methods, such as cooking over an open fire and smoking. A traditional Lapp programme, a milieu that is rich with the magic of Lapland, and a peaceful spot by the fire to enjoy a delicious meal – these are the things that give people a truly unique experience.” Secrets? “My spice rack has nothing more than salt and pepper. Reindeer meat is good as is, so it shouldn’t be spoiled with spices.”

Anne Marjomaa and Niiles-Jouni Aikio are the hosts at the Restaurant Saamen Kammi. “At the turn of this century, we constructed our first Lapp huts in Levi. Together NiilesJouni and I brewed coffee for customers and made reindeer dishes in a cloth Lapp hut lo-

Timo Nieminen is responsible, as Kitchen Operations Manager, for overseeing the kitchen operations of Hotel Hullu Poro. “Many know me as an excellent rowboat fisherman while others know me as a pitiful orienteerer. I would hope, however, that

I am most known as a passionate developer of Lappish foods and as a nice guy. Well, it would also be nice to be known as a fantastic fly fisherman, but that dream probably won’t be realised.” What does Timo think is the forgotten treasure of Levi? “I found my treasure when I was at the peak of Levi Fell in the company of French chefs. The eldest of the pack took me aside, spread his arms wide and said, ‘Timo, always remember that this is your kitchen’ as he indicated all the rivers, forests, marshes and lakes as far as the eye could see. He continued, a bit more seriously, by saying, ‘Don’t ever forget that it is all you’ll ever need’. It was such a sense-awakening experience and I return to it again and again for inspiration.” Sami Salonen is the Kitchen Manager for Levin Ravintolakatu restaurants, and he landed in Levi after work experiences in both Spain and Tampere. “I enjoy preparing food so much that I have given it everything I have. I want to talk with people and get hints about the small details that make their dishes and their dining experience more enjoyable. A little love should go into every dish – that is the secret!”

Levi delicacies

Tiikku’s Herb Soup A pinch of herbs of your choice, such as nettle or garden angelica. • Lightly sauté the herbs in a pat of butter (50 g). • Add flour (2 Tbl). • Mix and add water (approx. 5 dl) and cream according to taste. Let it simmer. • When you pour the soup into the serving bowl, decorate the top with a slice of karhurulla (below). Karhurulla (bear roll) Pancake: 3 eggs 8 dl of milk 1/2 tsp of salt 4 dl of flour Filling: 1 jar of canned bear’s meat 1 package of unripened cheese Mix the eggs, milk, salt and flour together by whipping them. Spread baking paper on the bottom of an oven tray and pour the dough onto the paper. Bake the dough on the centre shelf of a 200°C oven for about an hour or until the surface is golden brown. Whip the cheese and the chopped bear’s meat into a paste and spread it onto the cooked pancake. Roll the pancake into a log and cut slices of approximately one centimetre thick.

Anne’s Fish Soup 100 g of powan 100 g of cold-smoked trout/salmon 100 g of carrots 100 g of swedes 100 g of leek 50 g of onions Fish stock Fresh dill Boil the chopped root vegetables in the fish stock until they are soft. Add the coldsmoked fish slightly before the fresh fish, so that the stock will have a chance to take on the flavour. When both types of fish are fully cooked, taste the soup and add salt if necessary. Add the dill just before the soup is served. This soup is great on a cold winter’s day or as an appetizer. If you want your soup to be more filling, add potato.

Reindeer Confit á la Timo (serves 4) 1.2 kg of reindeer fore loin filet 800 g of ground reindeer fat Salt, pepper Place the meat and fat into an oven dish. Set the oven on 130°C for an hour and then drop the temperature to 60°C and let it stew for 72

hours. Strain the meat from the fat (save the fat and let it cool). Flavour the meat with salt and pepper. Then you can shape the meat by, for example, pressing or rolling. Heat the cooled meat in the strained cooking fat. Offer the meat with almond potato puree, root vegetables and a game sauce.

Sami’s Love-infused Chocolate Cake 160 g (2 dl) of sugar 200 g of butter 4 eggs 2 dl of flour 1 tsp of baking powder 2 Tbl of cocoa powder 200 g of baking chocolate Whip the butter and sugar together. Add the eggs one at a time while whipping. Combine all the dry ingredients and add the mixture to the egg mix. When all the other ingredients are mixed well, add melted chocolate to the mix. Grease the bottom and sides of your baking pans. You can also use muffin tins (or a cake mould, but note the longer baking time – 25 min). Pour the batter into the pans and bake in a 200°C oven for about 8 minutes. Allow the cakes to settle for a couple of minutes before you turn them out of the pans.

kati klaavuniemi • Photos: interviewees, paul palmer, per lundström

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A holiday without snow is a pretence

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Levi Ski Resort Ltd provides comprehensive services to ensure that holidaymakers enjoy their time with speed, action, fun – and snow.

The services offered by Levi Ski Resort include 45 pistes on five slopes, 4 ski rental shops, 7 slope restaurants, a clothing store, and several other services. “All elements must be in place for a ski resort to be attractive,” emphasises Jouni Palosaari, Managing Director of Levi Ski Resort. The main clientele of Levi Ski Resort are tourists coming from all corners of the world, and families are an especially important group. They are served in the best possible manner with the principle ‘when kids are enjoying themselves, everybody enjoys themselves’. There are 26 lifts in the area, and 10 of them are intended for children. Entry to the slopes is free for children under 6 wearing a helmet and accompanied by an adult. Babysitting is also provided, if needed; for instance, the Vilpuri Lastenmaa (Kids’ Land) offers day care services. If you’re just a beginner, you can improve your skills at Levi Ski Schools, under the guidance of one of over 80 professionals. Instruction is provided in several languages. “Levi Ski Resort will continue to invest in services for families with children. The future investments are primarily directed at improving the family-friendly Southern Slopes.” Sliding skis Levi Ski Resort also maintains the ski tracks, snowmobile routes, and slopes. You can check the condition of the tracks on the Levi website or using your mobile phone. The

snow groomers used for maintaining the ski tracks are equipped with a position tracker that transmits data on the newly dragged routes to the network in real time.

Finland is famous for keeping the slopes and pistes in excellent shape at all times.

“With our superior technology and competence, our snowmaking capacity is excellent. Everything is automated and computer controlled. We have about 200 snow cannons, six snow groomers for the slopes, and additional special machinery for the maintenance of the more challenging pistes, such as pipes. Finland is famous for keeping the slopes and pistes in excellent shape at all times,” Jouni emphasises. In recent years, Levi Ski Resort has invested 5 million euro in more efficient snowmaking systems. The actual snowmaking is carried out in two months, and natural snow is used on some slopes. All slopes are ready to open in week 7. The skiing folks are served by eight different slope restaurants; there is a place for every taste and mood. The world famous after-ski restaurant, V’inkkari, is really worth experiencing: that’s where people party, enjoy the sunshine and fresh outdoor air, and even dance on tables and sing aloud.

Did you like the gear you rented? Make them your own! Levi is easy to access by frequent flights from Europe and other parts of Finland. To make it easier for the visitors to get around, Levi Ski Resort provides free Ski Buses that shuttle, during the season, between the largest cottage villages and the slopes. There is no need for you to drag along your own skiing gear. At Levi, there are approximately 3,500 different sets of skis, snowboards and other equipment for rental – including the latest models. “Today, the development of equipment is extremely fast. To ensure an optimal downhill skiing experience for everyone, we only rent new and modern equipment. There are lots of different brands and models to choose from,” Jouni Palosaari explains proudly. If the snowboard or skis you rented feel like they were made for you, you can buy them. The price is adjusted to the degree of wear and tear. Levi has a wide range of different slopes and pistes. Those looking for something extreme can try their skills on a pipe or street, or why not, on the WC Black Slope. The Southern Slopes offer long, gentle pistes that are suitable for kids and families. The slopes are situated on all sides of the fell and below the tree line, so there is always a sheltered route available regardless of the weather.

Kati Klaavuniemi, mari storhammar • photo: paul palmer

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south slopes eastern slopes

northeastern slopes GONDOLA area

FRONT SLOPES

levi centre

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Presenting

Levi Fell pistes

Piste Manager Hannu Mäkitalo gives his own tips for each of the five Levi slope areas.

FRONT SLOPES – On the front slope, there are challenging pistes that suit those who have mastered the basic skills. It is easy to go from here, like from the other main areas, to the other slope areas. Sompa – A safe training and learning area for young

kids, beginners and first-time downhill skiers. When the temperature is below zero, the weather may be milder here than in areas lower in the fell. NORTHEASTERN SLOPES 5.1 – A fun transition slope with great views. Looking upon the Rakkavaara holiday home area below adds a magnificent feeling. 5.3 – A gradual downhill with some steeper sections. The slightly narrower piste suits well to those who are looking for a challenge. Spring is at its best here. Great for speed enthusiasts and anyone who has mastered cutting turns. 6.2 – This piste is suitable for any type of gear. A broad, illuminated action piste that brings you down fast. A popular piste with cannoned snow – proper speed is guaranteed for even the most demanding skiers. 6.4 – An earthmoving area that is popular among youth who enjoy making their own jumps. For DIY skiing or snowboarding. EASTERN SLOPES 7B.2 – A piste for a beginner or someone looking for a pleasant downhill skiing experience – suits practically everyone. Up to 50 metres wide at some places.

7.3 – An excellent piste with cannoned snow; at

its best early in the morning. 8 – A transition route with fabulous fell vistas. Especially suitable for skiers. Owing to the flatness of the route, snowboarders need to kick for speed! SOUTH SLOPES 8.3 – Relaxed and easygoing downhill. There is also a steeper spot along the slope. 8.4 – The classic among illuminated pistes with cannoned snow. Connoisseur’s choice! 9.1 – This piste leads you to start your way down from a bit higher position, offering a relaxed feeling. Enjoy the unhurried feeling. 9.2 – A piste for speed and action. For a slightly more advanced skier. GONDOLA AREA G.1 –A spectacular piste with natural snow, suitable for those seeking pleasure in downhill skiing. G.2 – The famous World Cup competition slope. Everyone should first try this slope slowly and carefully, and only then accelerate to full speed. This is a great place to test your skills. 13.2 – A snow paradise for every trickster. Remember to wear protective gear!

teemu kytövuori

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When the slopes are closed for the night, an army of snow groomers spreads over the Levi Fell. Who are the guys operating these machines at night? A typical working day of a snow groomer operator starts at 5 p.m. and ends in the early morning hours, once all the slopes are ready for a new day. “We work with six machines and four of them are in use every night. Additionally, our machinery includes two special groomers for the snowmaking sections,” lists Hannu Mäkitalo, Piste Manager, Levi Ski Resort Ltd. If the weather is good, eight hours and six machines are enough for the job. The operators working the slopes, however, must cope with nature and different weather conditions. “In the fells, the weather conditions vary. There can be fog, it can snow, or it is freezing cold. Also, the job is done in the dark, so this work calls for a calm and cool-headed personality.”

Snow groomers • Top speed 18–20 km/h • Single operator • Working width 6 m; weight 10 t • Winch weight 12.5 t • Consumption 25–30 l/h • Machine length 10 m and height 3.2 m.

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Hard-working specialists For the past ten years, an almost unchanged group of eight men has been in charge of maintaining the slopes at Levi. In summertime, they work, for example, at construction sites or as truck drivers. “Those in charge of the Snow Park and pipes do downhill skiing themselves as well but, in general, knowledge of the local environment is the only special skill required. And it has developed over the years while driving around the slopes.” The World Cup competition slope calls for particular attention. It is so steep that special equipment is needed for operating it. Moreover, the task requires solid experience and good nerves. “We use a winch for this work. Its one-kilometre-long wire is first attached to an anchor located on the slope side. Secured by the wire, the groomer is then used to overhaul the steepest and iciest sections.” Hannu describes the snow groomer operators as calm men who enjoy their work in solitude. What is it like up there, all alone? “In the night, the fell has a life of its own. The seasonal variation opens in a totally different light up there. You can see wild animals such as hare, fox, moose or even wolverines. Especially in the springtime, when the sun rises, the landscape is full of life,” Hannu describes the atmosphere. Kati Klaavuniemi • photo: per lundström

marketing and service development of a company. “How can we expect to understand others if we don’t know where they come from or what they are talking about?”

Thomas Müller – citizen of the world

For German Thomas Müller, the world is his home. His actual home in Germany remains empty for the greater part of the year. Despite this fact, he returns every winter to Finland and Levi to work, staying here for up to five months. “I couldn’t even imagine winter without Levi anymore,” states Thomas. He first came to Finland by motorcycle in 1986. “At that time, I never believed that, one day, I might be speaking this strange language,” he says with a laugh. Thomas has travelled all around Finland, but he grew especially enamoured with Levi, which was already quite the international place in the early 1990s. “My friend owned a snowmobile safari company and since they had foreign guests, they needed an interpreter. That’s how my career in Levi got its start.” Electrical installations and snowmobile safaris Originally from Frankfurt, Thomas owns his own electrical installation company. For a

self-employed man, work opportunities are available in many countries throughout the world. “I have a licence to do electrical installations in England as well, and I have worked as an electrician for Finnish companies,” recalls Thomas, who has also worked in the summertime in Helsinki. Thomas considers his work with tourists in Levi to be more than just a job. “I have customers who have repeatedly returned for snowmobile safaris since 1995, the year that I started my seasonal work in Levi. Year after year, customers arrive from England, the United States, Germany and Spain.” “Many of the customers have become my friends, and I have even visited them in their own home countries.” Thomas believes that personal contacts and visits are the best ways to handle the

An interpreter of language and culture Thomas serves as an interpreter for many residents of Levi who regularly come into contact with foreigners. In addition to his native language of German, he also speaks English, Spanish and Finnish. “I studied Finnish on my own, without the help of language courses or classes. When I was finally able to communicate with Finns using their own language, my whole world changed.” Thomas also advises his foreign friends on how to understand Finns. “My first guiding principle is always to remind them that although a Finn is quiet, it doesn’t mean he or she is acting impolite or angry. The biggest reason for his or her silence is generally shyness. Once foreign guests have gotten beyond the so-called observation phase, a new world awaits them. Here, friends are true friends, and the verbal knot will loosen once the friendship develops.” The best winter As a man of the world, Thomas could spend his winters at any of the Central European ski destinations, but for twenty years now, he has always returned to Levi. “There is a proper winter here and I love winter. The winters in Central Europe have changed, and they don’t have nearly as many or as diverse a range of winter sport possibilities as one finds in Levi.” When spring approaches and the international seasonal help and customers begin to disappear, Thomas also heads south. This is one fifty-year-old man who lives life to the fullest. “I want to enjoy my life now and not wait until retirement.” Presumably, when he reaches retirement age, he will simply continue to travel all over the world. “Life would be pretty dull without new challenges and experiences,” Thomas explains as he plans his next departure, this time to Austria. Outi Hannuksela Photos: The personal albums of Thomas Müller

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WR E N TE ! D A L W OR W

FUN IS INCLUDED SPA HOTEL LEVITUNTURI HOLDS

A SECRET WITHIN THAT MANY ALREADY KNOW

Spa Hotel Levitunturi is actually much more than just a hotel: it is an entire destination with a variety of activities for every day of your holiday. Residents can splash about in the Spa Water World, keep fit in the gym, play with the children in the Childrenâ&#x20AC;&#x2122;s Playhouse or dance in the evening to a live band on every night of the year. All this LeviDays | 40unforgettable fun is included in the price.

ROOM

SUITED

TO YOUR

NEEDS At the Spa Hotel Levitunturi, you can choose a room according to your needs. Our family rooms provide a comfortable and efficient solution for families with small children and include an alcove and a small kitchen. In our newest hotel building you will find luxurious superior rooms for two and junior suites with a separate bedroom and sauna. These new rooms also have balconies and inside access directly to the spa.

WONDERFUL WATER EXPERIENCE Lapland’s biggest and most beautiful spa brings all the northern wonders to you as part of a fantastic spa experience. The brand new Water World has 17 indoor and outdoor pools of various sizes. In addition to the three outdoor pools there are saunas, a water slide, an aqua jogging pool and a 20 meter pool that’s great for swimming laps or other water exercise.You can pamper yourself in all different kinds of hot and cool pools as well as water massages in Water World. The best experience, however, is in the outdoor pools, where you can relax under the Lappish sky.

NEW CHILDREN’S PLAYHOUSE The whole family can enjoy the lower level of the spa. The new and improved Children’s Playhouse is a favourite spot for children of all ages and the older kids can enjoy the bowling alley next to it.

RESTAURANT WORLD The Lappish-style restaurant provides very popular lunch and dinner buffet tables. There are á la carte delicacies and pizzas are available daily until midnight. You can also enjoy the dance floor where you will experience couples dancing to traditional Finnish dance music or downstairs at the Joiku Karaoke & Bar you can watch the singers enjoying themselves or of course you can join in the fun. You can also get delicious hamburgers, pizzas and salads for the Spa Bistro in the new spa.

FITNESS & WELLNESS At Spa Hotel Levitunturi your vacation can be much more than just relaxing and hanging around. We offer high-quality alternatives for training and there are dozens of different sports you can try. After all the exercise, our wellness experts are available to pamper you.

LEVI SPA BOWLING The lower level of the spa has an 8-lane bowling alley and Niila Sport Bar.

CONFERENCE AND INCENTIVE TRAVELLER’S DESTINATION In this easy going environment, the flexibility enables you to meet your objectives with your clients, partners or staff and with full access to the spa hotel’s services, the time between meetings will be quality time for all. Your goal is our goal.

LEVINTIE 1590 99130 SIRKKA TEL. +358 16 646 301 hotel@hotellilevitunturi.fi

www.hotellilevitunturi.fi

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His name is Pasi Koutaniemi: He lives in the village of Sirkka, currently owns his 17th snowmobile and has been interested in the sport of snowmobiling for 30 years. Anyone planning their own snowmobile outing would be wise to take some pointers from this experienced snowmobiler.

Pasi, who lives with his family next door to the Spa Hotel Levitunturi, has covered nearly 100,000 kilometres through his many years of snowmobiling. Born and bred in Kittilä, he got his first snowmobile at the tender age of 10. “It was a black Ski-Doo Elan 250, model 1980. It was a really lightweight machine with a narrow belt,” Pasi recollects. He actually still has a similar one in his possession, but the model is one year younger. It was purchased seven years ago and not just for nostalgic reasons. “There is an association named ElanWeljet (Elan Brothers) in Kittilä. In order to be a member of the association, you have to own a genuine Elan and get the recommendation of an elder Elan brother. The elder bears a responsibility for the younger member until the trial period is over.” “In Kittilä, there was a huge Elan boom at one point and everyone just had to have one. People went as far as Sweden and Norway for certain models,” Pasi states with a laugh. Exploring far and wide A member of the Kittilä Motor Club, Pasi covers approximately 3,000 kilometres a season on his snowmobile. He actually has a hard time remembering the period before he took up this hobby. “First of all, this is an integral part of the upbringing here. The surroundings in Levi truly call out to snowmobilers, as the amount of peace and limitless freedom is tremendous. The snowmobile enables one to move amidst nature in a totally different way,” he explains. When a snowmobile enthusiast is faced with an endless network of local trails, the way he or she is feeling often dictates the choice of trail. If the plan for the day is to take a slightly longer journey, all one has to do is turn the snowmobile skis toward Kumputunturi Fell. “It is a magnificent place to go in good weather, since the view from the top is amazing.” For an even longer outing, Pasi suggests the Levi-Pokka-PuljuTepasto-Levi route. It makes for a great one-day excursion. For a totally relaxing ride, try cruising around on the local trails that criss-cross throughout the Levintunturi area. When it’s time for a break, one might stop at, for example, Sammun Tupa or Lapinkylä on the south side of the Fell or Luvattumaa on the northern side. Toward the top of the Fell, there is also Näköalaravintola Tuikku, a restaurant with a spectacular vista view. If you are looking for an easy and flat snowmobile tour, you would be wise to head for the Pöntsö route.

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“Along the route, you can always stop and turn off your snowmobile at one of the break sites and, perhaps, have a hot cup of coffee and a doughnut.” Breaks are important for beginners Those who have rarely had the opportunity to ride a snowmobile often get such a taste for the sport that once they get on, they never want to get off. “Test it out, get the feel and only drive short distances at a time. On the first day, it is generally not wise to take off on any extensive journeys. Otherwise, you will find that your thighs will be really sore the next day.” “It is particularly challenging to come down stairs,” Pasi states from experience. Pasi Koutaniemi’s longer excursions take him all the way to Lake Kilpisjärvi in the very northern reaches of Finland or Riksgränsen Ski Resort in Sweden. More often though, his snowmobile is turned in the direction of Lainio, about 50 kilometres from Levi, to the cottage of the parents of Pasi’s co-habiting partner. “You can, of course, also get the feel for speed on the snowmobile safaris.” Keeping it sensible in town Pasi sometimes becomes annoyed with people who thoughtlessly speed through the village on their snowmobiles. The speed limit in and around the village is 30 km/hour. “Anyone driving recklessly does a disservice and gives a bad name to the entire sport. It is extremely important to drive slowly around pedestrians and skiers,” Pasi stresses. Speaking from the perspective of a local, Pasi would give a grade of nine to the overall snowmobiling culture in Levi. The routes are all well maintained and the process to develop them is ongoing. For those looking to test their threshold for speed will even have their own test track eventually. “There are also enough refuelling stations that it is easy and relaxing to explore the landscape between stations.” As a simple safety tip, this experienced snowmobiler shares his advice: “If you are planning a longer trip, it is always safer and more fun to travel in a group. Or if you are insecure, don’t hesitate to ask for assistance from a local guide.” teemu kytövuori, Kati Klaavuniemi • photo: pauli hänninen

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Supervision breeds results The active supervision of the snowmobiling activities, as carried out by the local police, is having its effect on the Levi area.

The police are actively monitoring the area of Levi to ensure safety. As a result of their efforts, the number of drunk drivers along the routes, for example, has dropped dramatically. “I believe that the information alone that there has been an increase in supervision has had a profound effect. Furthermore, nearly all of the safari and snowmobile rental companies test their drivers for alcohol before renting the snowmobile, which is a huge service to everyone involved,” states Police Inspector Veijo Anunti from Kittilä. The police department invests a great deal in varied forms of snowmobile supervision. In addition to officers patrolling the terrain by snowmobile, there are also support patrols cruising the roadways. All supervision

the police supervises snowmobile riders throughout whole lapland

and inspections are carried out through collaboration with co-operative authorities. The authorities regularly review Levi‘s safety issues together with local actors. Currently, a joint project is underway to build a practice track in Levi. “The practice track will enable inexperienced drivers, in particular, to gain invaluable experience and to become comfortable with the feel of the snowmobile before going out into the wilds on their own.”

Trust the professionals The safest way for a rider with little or no experience to get acquainted with the sport is by turning to one of the companies providing recreational services in the area. There is a wide range of companies in the Levi area that offer snowmobile services: www.levi.fi/en/home.html

Support Levi’s snowmobile network Speed limits for snowmobiling  • In the village centre and high-risk locations 30 km/h • When transporting passengers (e.g. in a sled) 40 km/h  • On the trails and in the terrain 60 km/h  • On frozen waterways 80 km/h

Since the end of the 1990s, private snowmobilers have had the chance to purchase Levi snowmobiling stickers. The proceeds from these snowmobiling stickers is used to ensure the maintenance and safety of the area’s many snowmobiling routes. The sticker can be purchased from the snowmobile rental shops and Levi Tourist Information. • Sticker valid for winter season: €50 • Sticker valid for one week: €20 teemu kytövuori, Kati Klaavuniemi • photo: markku hotti

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ress appropriately

and d Enjoy your holiday

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Tanja Poutiainen in Levi wearing her own collection. The multifuncional DrymaxX jacket from Tanja Poutiainen collection for the most demanding female skiers that appreciate quality and functionality. Jacket: Poutiainen 2011, pants: Poutiainen 2011. Mid layer jacket: Poutiainen Layer. Base layer: Mid Long Lady shirt and pants. Gloves: Poutiainen gloves. Beanie: Tina beanie.

With proper layered clothing, you create thermal insulation between garments with layers of air that both insulate and ventilate. This makes exercising in different weather conditions comfortable. Here are some tips from Halti Ltd. Base layer The purpose of the base layer is to keep the skin dry and warm. Properly designed undergarments made of proper materials transfer moisture from the surface of the skin to out-

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er layers of clothing and keep the dry feel to them even when moist. Suitable base layers are e.g. Arae shirt and pants (women) and Mid Long shirt and pants (men). Adjust with Mid Layers The thermal insulation of the clothing is controlled with the mid layer. Its most important task is to give warmth but it also has to insulate the body from the cold and moisture from outside. Fleece, micro fleece and Arcty Stretch products are most suitable as mid layers.

Finish the Protection with Shell Layer The purpose of the shell layer is to block wind and water. Suitable shell layer clothes are made from materials that tolerate both weather and wear, e.g. DrymaxX materials. The shell clothing has to be loose-fitting so that enough base and mid layer clothes can be added depending on need and activity, without hindering mobility. Functional shell clothes are designed also in a fashion that allows ventilation to be adjusted according to temperature with help of mechanical vents.

When you dress appropriately, you ensure that you get the most out of your holiday! Tanja Pouti- ainen shares her clothing tips: Downhill skiing • Put on a softshell jacket over your underlayer. Then put on your winter coat – now you will stay warm no matter what the weather. • Carry a small backpack that won’t impede your movement. • Wear a helmet. In addition to ensuring your safety, it will keep your head warm er than in a winter hat when you are downhill skiing. • Choose a ski jacket that has many pockets. Cross-country skiing, snowshoeing or walking • Same rules as for downhill skiing, but you should forget about using the heavy coat and trade the helmet for a wool winter hat. • Earbuds and good music. Mountain biking • Cycling pants, so that there are no irritating trouser legs to get in the way. • Cycling shirt with rear pockets.

Winter down jacket: Opps Down (stylish down jacket for outdoor activities). Mid layer jacket: Lieka jacket of Arcty Stretch material. Base layer: Volantis shirt and pants (Seamless Actice Dry undergarment). Gloves: Palander gloves.

Layered clothing is the most important thing also when High quality equipment and suitable clothing skiing. On top of base layer, dress mid layer clothing make winter activities more enjoyable. that keeps you warm and The first criteria when choosing good skiing transfers moisture to the outer layer. gear depends on your own level of activity. For tougher activity, choose light and thin, Cover the Top for calmer ones thick and warm. It’s wise to The most important thing with outer gargive special attention to under garments. If ments is that they protect you from wind and the base layer doesn’t breathe and transfer cold. Breathing materials guarantee that the moisture, cold and unpleasant feeling is sure moisture from lower layers can be ventilated to hit you. out. A beanie covering the ears and resisting

wind as well as warm gloves covering the wrists also belong to a skier’s outfit. When body temperature drops the body starts to protect its most vital parts that are the inner organs and the head. At the same time the genial regulation system of a human being leaves the less vital parts, e.g. toes with less blood circulation. Surprisingly big part of the body heat is lost through the head, 40–50 per cent – in freezing temperatures as much as 75 per cent. As the old saying goes, if you feet feel cold, put your beanie on. teemu kytövuori, halti • photos: halti

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Soft, silent snowflakes descend in a glittering path to the ground. The quiet, flickering lights of candles create a warm, yuletide atmosphere. Christmas tables are decorated with the joyful faces of those awaiting the start of the feast. Christmas sets our hearts aglow.

The Northern lights add a touch of festive colour to an otherwise pure white landscape. The freshly settled snow and twinkling stars shine in a way that makes the forest appear to be overlaid with diamonds. The peace is broken when the freezing temperatures nip at the tips of the dense spruce groves. Christmas is a magical time – especially in Finland. Christmas is a time of rest and celebration. Time to relax, enjoy and rejoice – each in his or her own way. Nature puts on her best face for Christmas, and the forests, with their host of animals, seem also to be celebrating. The whole holiday with its white snowdrifts, Christmas delicacies, reindeer, and

warm, genuine atmosphere is a time when children serve as the privileged experts. The Christmas tradition is at its finest in Finnish Lapland, since that is the true home of Santa Claus and his elves and reindeer. Have you ever met him face-to-face? Christmas is a festive time for all We can prove beyond a doubt that Santa Claus lives in Lapland. His workshop and home, however, are cleverly disguised. No one quite knows for sure where his true home is located. We do know, however, that he really enjoys visiting Levi, particularly around Christmas time. How on earth can

Santa Claus remember the names and wishes of all of the children in the world? Easily, because he is Santa Claus! Santa knows who’s been naughty and nice. The worldwide network of elves is busy year round trying to monitor all children and report directly back to Santa on whether they are being naughty or nice. If, by any chance, you happen to be afraid of Santa Claus, we think you just might be a tad foolish. This great man, whose true age has yet to be revealed, appears all in red and is generally the most popular guest of the Christmas season. At the end of the day though, it’s the children that count, because without them, there would be no Christmas for Santa Claus either. Christmas is truly a celebration for and about children and families. Kati Klaavuniemi • photo: paul palmer

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for Christmas time

Christmas Eve 24th Dec Immelkartano / Restaurant Riihi Christmas Eve´s dinner at 6 pm

Green salad Wild mushroom salad Beetroot salad Red caviar, onion & sour cream Salted salmon Herring á la Russe Country style paté Cold game meats Rowanberry jam Lappish bread *** Ham gratinated with honey Apple sauce Carrot casserole Swede casserole Red onion compote *** Omelette Surprise Coffee/ Tea

Christmas Day 25th Dec

Hotel Levi Panorama, Restaurant Okta Christmas Festival Dinner

Hullu Poro, Kammi feast Kammin Poropeijaiset menu

Smoked whitebait Whitebait pâté in pastry crust Smoked salmon terrine Warm smoked salmon Marinated whitefish Roe jelly Crayfish terrine Baltic herring in tomato sauce Mustard herring Russian herring Roast beef Smoked reindeer Wild boar pâté in pastry crust Smoked duck breast Orange marinated turkey breast Spring chicken galantine Green salad Herring and beetroot salad Wild mushrooms salad, Porcino jelly Carrot - balck salsify terrine Salmon roasted on open fire, vermouth sauce Lutfisk, Béchamel sauce Christmas ham, plums, peas Potatoes, vegetables Christmas sausage and mustard Sweetened potato gratin Carrot casserole, Rutabaga casserole

Finnish clear whitefish soup

at 4 pm & 8 pm

at 6 pm

*** Traditional Lappish delicacies prepared by the open fire: Reindeer sausages Reindeer roast smoked in tepee Sautéed reindeer Pork chops Flamed salmon Mash and baked potatoes. On the side: Salad of forest mushrooms Lingonberries Kammi’s pickled cucumber *** Pancakes with selected jams and whipped cream

49 | LeviDays

Bookings and further information : Levi Central Booking Office, t. +358 16 639 3300

meets the Kalevala The Winterland Theme Park is an unbelievably realistic fantasy world enhanced with incredible effects. The park brings to life a magical world of Finnish mythology and folk traditions from Santa Claus to the legendary Sampo and Väinämöinen! All this and more is guaranteed once you step into the Winterland located next to the eastern slopes of Levi. “Feedback has been very positive. Everyone who has visited the park has been captivated and gained a childlike enthusiasm in the course of the experience,” proudly states Ville Selmgren, Managing Director of Winterpark Levi Oy. Visitors can enter the theme park either individually or in a group, and they are shown around by either a gnome or an elf. The theme park is an audiovisual adventure and something that you simply must experience first-hand. “We integrate light, sound and modern technology to create a fantasy based on Northern mythology; in other words, to create a place where a wintry wonderland comes face-to-face with the epic tales of the Kalevala and Lord of the Rings,” Ville sums up. The Nicholas North movie serves as global advertising The theme park extends over an area of two hectares and is being improved from season to season to become even more spectacular. In all its final glory, Winterland Levi is expected to be one of the area’s most exciting attractions. “The theme park will be an amazing experience for visitors. In the future, the park will allow for visitors to more independently wander through the area and take their time enjoying the magical experiences that await.” The park also offers an inspiring environment for professionals working in creative industries. A famous Finnish rock band has already filmed one of their music videos in Winterland. An even greater international advertisement for the park is the film, Nicholas North, which is being directed by the music video guru Antti J. Jokinen and is set to premiere in December 2012. In addition to the landscapes of Winterland Levi, the Hollywood actress Julianne Moore can be spotted in the film. “In the autumn, prior to the premiere of the film, we will also share more about the future Nicholas North book trilogy,” tells Ville. teemu kytövuori • illustrations: estar studios

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A taste of the park‘s mythical world The journey starts with a short walk up a path bordered by snow and cauldrons of fire. The sounds of our first destination grow nearer and louder… 1. Mythological Village This village is strongly influenced by the Finnish epic tale, the Kalevala. In the centre of this village is a lively marketplace. The houses of the village are built in an ancient fantastical style and are as realistic as possible, up to the smallest detail. 2. Sampo Our journey continues on to the next stop, also from the Kalevala. Here we see the magic of the famous Sampo. This magical machine can turn stones into gold and accomplish many other amazing feats. 3. Santa’s Fountain of Eternal Youth This will be an enormous wall of ice rising from a pond. One of the Santa’s best kept secrets is unveiled here. 4. Santa’s House This site will be located high above the rest of the area, so that Santa Clause can look down upon his “kingdom”. The final structure will be awesome! 5. The Homes of the Elves Built three metres off the ground, these houses will get your imagination going. You can peek into the houses to see how Santa’s little helpers live. 6. Elf Village The biggest village in the area! Here you can find Santa’s toy factory, Santa’s printing press, a restaurant and a Christmas tree like you’ve never seen before! Top it all off with a warm and delicious traditional meal. Tickets available from the gate or the Levi Central Booking Office and Tourist Information. Further information: Winterland.fi

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Elaborately sculptured snow and ice constructions decorate the wintry landscape. In and around Levi, there are at least three areas with magnificent snow and ice constructions that add that extra magic to your winter experience and give you the change to try out various activities. Pure white magic Snow Village, also known as the Lainio Snow Village, is a true winter wonder world.

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Located beside the Pallas-Yllästunturi National Park, Snow Village is accessible by a forest road. Yet, it is surrounded by the silence of the snow-coated nature of the fells. “Thanks to the easy access, we classify Snow Village as a civilized wilderness destination. The village is built amidst the wilderness, so even larger parties can come and enjoy the peace and quiet here,” says Rami Kurtakko, the entrepreneur running Snow Village. The village extends over an area of about two hectares and includes fantastic structures that glimmer and sparkle long into the spring.

“The snow castle covers an area of approximately 1.5 hectares. Inside the castle, there is, for instance, an ice restaurant that seats 100 guests. Also, there is a snow chapel, which is created by using a round igloo form with a diameter of 10 metres and height of 8 metres.” The altar table is sculptured of ice, as are the seats for the congregation. The atmosphere is further enhanced by ice artwork and spectacular illumination. A snow hotel with suites and double rooms is part of the snow castle.

Snow Village (Lainio Snow Village)

Where? About 35 km from Levi What materials are needed? 25,000 m³ of snow, approx. 450–500 m³ of ice Reasons to visit: Snow castle, snow chapel, snow hotel, ice restaurant, ice bar, log restaurant, activities, slide and Snow Tube chute. Diverse accommodation options in cabins. Open: Until 15 April (weather permitting). Snowvillage.fi

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Icium isn’t far away The nearest wonder world of ice is Icium, the ice sculpture park located in the Levi Gondola area. After the structures and installations of the World Cup competition are dismantled, the Icium ice world starts taking shape in its usual location. Managing Director Markku Kelloniemi, FutuVision Technologies Ltd, remembers the attention drawn by the massive construction work in the first season. “It really turned the drivers’ heads as they passed our site where different plywood forms were being filled with masses of snow by large machines.” Created by professionals, the ice artwork is elaborately finished and spectacular. “I remember the dispatch note listing, for example, one thousand kilos of LED lights,” Markku laughs. The sensational art sculptures are made in co-operation with artists from the town of Harbin, China, also known as the Ice Town. Harbin is famous for its legendary Ice and Snow Festivals, which have been arranged annually for 25 years. “With slides and a labyrinth, Icium is also an excellent spot for activities,” Markku points out.

“The majority of the couples come from Britain, but we have even had a Chinese wedding here. Finnish weddings are arranged at all times of the year, but foreign couples get married here only in wintertime.” “Our specialty is a suite where you can spend the night in a warmed bed with luxurious satin bed linen,” Lea continues.

Luvattumaa Where? 7 km north of the village of Sirkka What materials are needed? Masses of snow, 350–450 m³ of crystal clear ice from the Ounasjoki River. Reasons to visit: Snow castle, snow hotel, snow chapel, ice sauna, ice restaurant, catering for groups in the Lapp hut restaurant, riverside spa & saunas, the original “monotanssit” (ski boot dance) Open: Until 15 April (weather permitting). Luvattumaa.fi

teemu kytövuori • photos: paul palmer

Icium Where? Levi Gondola parking area. What materials are needed? Approx. 13,000 m³ of snow, 700 m³ of ice from the Ounasjoki River, 1,000 kg LED lights. Reasons to visit: Snow and ice artwork (some 40 pieces) by world-class snow and ice sculptors. Souvenir shop. Open: Until April (weather permitting). Icium.fi

Romantic wonderland Run by Lea and Pekka Jussila, the legendary Luvattumaa (‘Promised land’) is a one-hectare area with a milieu of beautiful snow and ice constructions. The Luvattumaa area is known for its original “monotanssit” where you dance with your ski boots on. A variety of new activities were introduced during the 2010–2011 season. For example, Levi Ice Gallery Bar & Hotel offers accommodation, in a suite, if you wish. There is also a snow chapel in the area. The chapel and restaurant seat about 150 people. “Our Castle Cocktails are specially arranged for business groups. The guests are first introduced to the ice sculptures on a guided tour. Then, after enjoying some appetizers, the group goes to our Lapp hut restaurant to enjoy the main course and entertainment,” Lea explains. Luvattumaa is the promised land for romantics, and a popular venue for weddings. In the snow chapel, “I do” is in most cases uttered in languages other than Finnish.

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Immelmökit cabins 28 log cabins Idyllic location, only a short walk to the resort centre.

Immelmökit Cabins Kätkänrannantie 3, FI-99130 Sirkka/Levi | Tel. +358 400 940163 immelmokit@levi.fi | www.levi.fi/immelmokit

Cosy apartments in the centre of Levi with family-friendly prices! Don't hesitate to contact us to get an offer!

Experience the magic of Lapland Spend the night beneath the stars in a glass roofed igloo or a luxuriously furnished kammi built into the ground. And complement this unforgettable experience in a hot tub gazing out at the Fell landscape.

Levilehto Apartments Levintie 1625 - 99130 Levi tel. +358 403 120 200 levilehto@levi.fi

Read more at: www.leviniglut.fi T. +358 44 056 6334 | leviniglut@levi.fi

w w w. l e v i l e h t o . f i

Welcome to a supermarket that’s better than the rest! y!

ry da e v e d n u o r Open year-

Herkkutori includes selection of fresh fish and meat delicacies, salads, warm grilled producs and variety of gourmet-cheeses. Wide range of groceries, Lapland’s own delicacies and large variety of special goods. We have also plenty of toys, household accessories, kitchenware and small home appliances. Holiday apartments available for hire in the same ground (provided via Levi Tourist Information) and we also haven a chemist!

Sekatavarakauppa is unique gift shop with wide and lovely range of decorative items, SEKATAVARAKAUPPA souvenirs and gift items. Whether you’re looking for genuine Lappish reindeer hide, beutiful

GIFT SHOP

piece of jewellery of perhaps a digital camera - you’ll find it from Sekatavarakauppa. Open 10(12) am. - 6 pm. Welcome!

LeviMarket

OPEN mon-sat 8(9) am.-9 pm. sun 9(10) am.-9 pm.

info@levimarket.fi 55 | LeviDays

Get the perfect location for your holiday at Levin Alppitalot Gorgeous views to Front pistes right from most of the holiday apartments of Alppitalo and Alppit채hti.They are built for comfort, from the needs of two people to easy accommodation of 15 people. The reception room areas of our biggest apartments are also suitable for meetings.

The apartments are located right next to the Restaurant Street, front slopes as well as trekking and skiing routes are just on the other side of the road - as well as all happenings at Levi. Our staff warmly welcomes you to enjoy your stay with us.

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T. +358 20 7866 433 | myynti@levinalppitalot.fi | Levinalppitalot.fi

Levi Spirit villas are a rare combination of Arctic nature and luxury. They offer comforts you won't find elsewhere. Modern design, top-quality natural materials and exquisite amenities provide a pleasant and impressive dĂŠcor. Our 24/7 Service Office will be happy to assist you before you arrive and during your stay and will know your wishes when you come back next time. Reservations: tel. +358 (0)600 550 120 or vanajanlinna@vanajanlinna.fi 24/7 Service Office: tel. +358 (0)600 550 124 or service@levispirit.fi www.levispirit.fi

www.vanajanlinnagroup.fi

LEVI SPIRIT VILLAS - ARCTIC LUXURY

Four high-standard restaurants form our Restaurant Street facing the front piste at the Levi ski resort. The Bistro, Cantina, Tango and Tsekki together with Gastro Catering offer visitors to Lapland unique experiences, each in its own way. Continental delicacies, TexMex favourites, traditional steaks and pizzas - they're all on the menu.

www.vanajanlinnagroup.fi

ENJOY GREAT FOOD IN THE HEART OF LEVI

57 | LeviDays Sales service tel. +358 (0)600 550 121 | myynti@ravintolakatu.fi | www.ravintolakatu.fi

Granpa wakes up and fishes his teeth from the water glass. Granma puts her wig on and pats powder on her wrinkles. The afternoon dance is calling! This is how the story usually goes, at least, in the lyrics of the Eläkeläiset band.

The Eläkeläiset (literally ‘Pensioners’) are a hugely popular dance music band of five charming rascals from Northern Karelia. They basically play all types of music with the ‘humppa’ rhythm and sound, and spice up their performance with dashing humour. “We are a bunch of country bumpkins who received a reckless sense of humour along with our mothers’ milk,” explains Onni Varis, the organist and vocalist of the band, as well as its musical and intellectual leader. The band is inspired by typical Finnish two-beat dance rhythms, known as the ‘humppa’ and ‘jenkka’, and by stories about the everyday lives of pensioners, combined with the band members’ crazy clothes and unruly behaviour. Their lyrics crystallise the very core of Finnish folklore in a humoristic way.

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Most of the lyrics revolve around the same theme, that is, the humppa. “The same text is repeated some 200 times. We once started counting how many of our songs tell people to “dance the humppa” or simply “let’s humppa”. Quite many do!

the less lyrics there are, the easier it is for us to remember the words.

But, the less lyrics there are, the easier it is for us to remember the words.” What might be the secret behind the popularity of the humppa? “If I knew the answer, I would bottle and sell it! Somehow we understand that Finns love the humppa, but we cannot figure out why it’s so popular also in Germany, Holland and Russia. In St. Petersburg, we presented our ‘senior citizen’ version of one of Pelle Miljoona’s punk hits from 1980 and the crowd jumped up and down just like 30 years ago,” says Onni. From a joke to huge popularity The Eläkeläiset band originates from a sidestep project of a group of musicians, initially meant to be a joke, but soon it became more popular than anyone could have guessed.

International fan clubs The band’s style is relaxed and easy-going. The instruments are second hand, and the gig bus is not always systematically loaded for the road. “We keep up a proper price-quality-ratio. Once at a festival in Germany, we tried to fix our electric organ with duct tape and went around borrowing batteries and wires. That time, the arrangers started suggesting that we should invest a little bit more in our gear,” Onni laughs. The Eläkeläiset band is followed by several active fan groups, the largest in Finland is the group known as “Humpparetkut”. “They are a group of seriously great-looking ladies who make themselves ugly by wearing old women’s spectacles, their hair in a bun and sloppy make-up. In Germany, the most active fan group are the Humppa Jugend, and in Poland the Polish Humppa Team.” Onni has many times visited Levi with, among others, a group of Citroën 2CV enthusiasts. “I love Levi. We even had a gig at Hullu Poro Areena, but I have a feeling the audience hated us. With the warm-up band, it was groovy, but then we took the stage and spoiled the same songs. Nothing to boast of, I guess,” Onni says with a short laugh. Mari Storhammar • Photo: eläkeläiset

So much more than just a bed for the night

New!

y Host Holidar service u o at y ays per 5 d ek we

Levi

Under the pressure from the audience, the ensemble started touring Finland in the early 1990’s. Their music suits both young and old, and it works equally well at dance pavilions and larger festivals. The ensemble used to perform a widely varying range of sets and themes. Their shows covered, for example, a set of prison songs, lousy circus tricks with a cardboard stage setting, and they have even presented Black Sabbath on stage – wearing brown capes with LED goggles and flypapers as props. The band, Eläkeläiset, is a direct continuation of this foolishness. In 1994, Eläkeläiset made their first humppa record. A German fellow living in Finland took it with him to Germany where it was played at a party for three days and nights in row. Soon after that, a German record company contacted them and invited the band to a tour in Germany. “At first, we had gigs for some 10–20 people. Year after year, the gigs became bigger and bigger, and suddenly we had audiences of 300. We thought we were at the top of our career. Surprisingly, our fame grew further, and for example, in Hamburg we performed for an audience of 800, and in Berlin a hall for 1,000 people was sold out. And, yes, we perform at festivals where the crowds can total thousands of people.” The popularity of Eläkeläiset is guaranteed, and they have 35–50 gigs per year. Every year, the band heads out to Germany, where they have a steadfast host of fans.

All your holiday dreams will come true in Lapland Hotel Sirkantähti. Check where the action Lapl is – and enjoy the peace and Club and Ho pack tels quiet of private sauna. age LH S ir

LH Ä kantä LH Y käshot hti, LEV As Lapland’s most lläsk elli, Y I altio L versatile hotel chain, , YLL LÄS ÄS Lapland Hotels offers 11 ,/p welcoming hotels at nine ers. Incl atmospheric resorts. try s . 2h cros You can stay in a snowkiing tr s coun- Lapland Hotels i Exclusive t rip shoe w p, 1,5h cosy hotel room or delicacies safa , 1h kick alking a spacious holiday r in “ i, Lapp sledgi apartment that aroukota” te baptis ng with nd of o epee m , includes a sauna. NOT welcompen fir (preliminar e E Our accommoday rate) ! Club The La e drin tion at Levi is the custo package pland H k. In cl. gift se o 8 Jan mers sta is free fo tels Lapland Hotel selected d t of (dura uary an ying betw r available oelicacies d Sirkantähti. n tion, tion of a . 29 Jan een La pland H ly at u n c a c o at Le t date ommo ry (Lappish chotels vi an of ar dad Yllä rival berry jam ocolate, ) s. marmalad, berry e and more).

p. (016) 323 500 sirkantahti@laplandhotels.com

See all our offers and book your holiday effortlessly online at Laplandhotels.com. Call us for any assistance on +358 (0)16 3232. YLLÄS • SAARISELKÄ • LEVI • OLOS • ROVANIEMI • PALLAS • KILPISJÄRVI • HETTA • LUOSTO

59 | LeviDays

In Levi, Samu Haber, singer-guitarist for Sunrise Avenue, a Finnish band that has gained great popularity throughout Europe, experienced a critical moment in terms of his career.

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What happened? ”When I was young, I worked for Skimbaaja magazine. We were in Levi and I saw Bon Jovi’s music video for the song ‘Bed of Roses’ for the first time. That’s when I decided that I didn’t want to do anything else in my life except for music. So in a way, Levi is partly responsible for what the band is today (smile).” What did you do the last time you visited Levi? ”I was just relaxing and enjoying my holiday. I spent time snowboarding and snowmobiling. Everyone in our band went downhill skiing. I also won our band’s bowling tournament with a total score of 258. I hung up the scorecard on the wall for awhile.” What kind of feeling were you left with after your last gig in the Levi Fell village? ”Levi has a slightly different audience than your average club crowd. Not everyone has necessarily come here only to see us. It is, however, an added bonus to get the opportunity to showcase your music to new listeners.” On your new album, you sing about the Hollywood Hills; do you think that someday your band might write a song about the Levi Fell? ”Why not? Inspiration is an interesting thing. It hits when it hits… just like the spring flu. ”

Samu Haber’s cutting edge performance from the slopes of Levi.

act for an audience of 100,000. Variation keeps it interesting.”

So, did it hit while you were in Levi? ”I did get song ideas while at the cottage in Levi, since my head was in a happy place. After enjoying the sauna, good food, red wine and pancakes, my mind was really racing.”

Do you ever miss Lapland when you are on tour? ”Well, I always know I can come back here. For the time being, they have let me pass through customs (laugh). When I am on a longer trip, I do start to miss the peace and quiet. I usually visit Northern Finland when I need a genuine rest, since it is my way of leaving the hustle and bustle behind.”

Grand festival or intimate club? ”Definitely both! Last year, we played at a company party for 50 people and as the main

When will you be performing in Levi again? ”Hopefully as soon as possible.”

Children Of Bodom / Henkka T. Blacksmith asks: What could be a new tourist attraction in Levi for the winter and summer? A downhill ice racing event, where you skate down an icy chute and see what you and everyone else on the course is truly made of! Levi’s race could be one part of a larger tour.

teemu kytövuori • photos: sunrise avenue

61 | LeviDays

We have the perfect ingredients for a great golfing experience in Levi: fantastic fell scenery, reindeer along the course, a long season and the midnight sun.

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The perfect swing

under the midnight sun “Tourists, in particular, are often amazed that the summer sun doesn’t set and you can play golf all night if you want. When you play at night, the objective isn’t necessarily to get a good score, but to enjoy the bird song, the nature, the scenery and the silence. The course is always open and accessible,” states Timo Sattanen, Managing Director of Levi Golf & Country Club Oy. The northernmost full-length golf course in the European Union is located approximately 170 kilometres to the north of the polar circle. The course, designed by Architect Pekka Sivula (SAFA), was created amidst the breathtaking natural landscape of the fells. “The course is at harmony with the local conditions. The experience is further enriched by the sparkling waters of the nearby lake and famous Ounas River (Ounasjoki). The landscape is such that you just have to stop and admire the scenery,” Timo explains. With some luck, the exotic side of Lapland will expose itself in the form of four-legged forest dwellers. “The reindeers live on and around the course and are not afraid of golfers. These natural wonders of the arctic region can even be used as caddies.” The popular pride of Levi Players describe this 18-hole pride of the Fell Village as appealing while also quite challenging. The course has constantly increased its popularity; for example, in summer 2010, already nearly 11,000 rounds were played on the course! There is always something happening on the course throughout the entire season. The local golf club, which has more than

600 members, is extremely active. There are, for instance, many different golf events and camps. The course is open from the end of May until the end of September, when the colours of autumn are at their finest. “Our little golf club has grown into a highly active group, which even has first-rate golfers among its youth in training. Our gratitude goes out to the local who have facilitated all this,” Timo praises. During recent years, the golf course has been listed among the 30 best in Finland, as voted by the public. Up to 60 per cent of our golfers come from areas other than the local region. Norwegian and Swedish players are regular guests on the course.

When you play at night, the objective isn’t necessarily to get a good score, but to enjoy the bird song, the nature, the scenery and the silence. The course is always open and accessible “Asians and other nationalities who seek out exotic locations worldwide to play golf also show up frequently on our course. The course has also hosted Finnish sport and music stars, who are looking for a peaceful place to play a round.”

New prices attract players The course can be used by shareholders, who are cottage owners, local hotels and private owners. Playing rights are also extended to tourists. From now on, evening and night rounds cost 30 euro. At the beginning of the summer, when the course is not quite yet at its peak splendour, the green fee is also 30 euro. During July-August, the daytime green fee is 45 euro, and during the peak of the autumn season in September, the green fee is 60 euro. The Junior green fee is a 30 percent discount off of the standard fee. Levi provides very high quality equipment rentals. Levi Golf & Country Club has ensured that everything necessary for a great playing experience is in order. “We endeavour to ensure that no travellers need drag their own golf bags with them into the aeroplane or car. By providing highstandard rental equipment, we have made it even easier for everyone to get out there on the course. Our customers have been very satisfied and many have even stayed to play for longer than they originally planned. The Club facilities feature a new golf simulator that can be used by travellers, also in the winter. Thus, you can play golf all year round in Levi. “The simulator is truly the newest of the new. Come and give it a try,” Timo Sattanen encourages. Information about the events at Levi Golf can be found on the online competition calendar of the Finnish Golf Union at Golf.fi. For further information about Levi’s golf course: Levigolf.fi and Levi.fi teemu kytövuori, mari storhammar • photo: loiste

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18 Taalojärvi

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Fairway descriptions 1–18 FAIRWAY 1 PAR 1 127 m from the club tee Welcome to golf among the fells; this is where it all starts. Clear fairway. Stream in the middle, a bunker behind the green, Taalojärvi lake in the background. FAIRWAY 2 PAR 4 325 m from the club tee Mild dogleg = fairway bends to the right Uphill approach Two ways to play: (A) Safe, sure swing up the centre of the fairway. You will end up behind the trees and there is still 160-170 m. to the green. (B) If you have a handle on golf, take a small risk. With Taalojärvi lake to your left as you swing, cut slightly over the lake and you will get further. The remaining distance to the green is only about 100-110 m. FAIRWAY 3 PAR 4 345 m from the club tee Extremely tight (nearly 90°) dogleg to the left Choose to swing with either a 2 iron or a 3 wood. A long launch places the ball in line with the flag, so that the second swing has a

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The northernmost full-length golf course in the EU Country Club course A game season from May to October (weather permitting) Course pro: Batu Lempinen Mosquitoes: occasional Specialty: mountain scenery, midnight sun, reindeer, the local reindeer rule, Ounas River. Total length of course: • from the white tee: 6335 m • from the yellow tee (club tee): 5943 m • from the red tee: 5195 m Ideal score: par 73 Most difficult fairway: No. 12 Record: 74 (Batu Lempinen, pro) Hole in one: 3, fairways 1 and 5. No. of golf club members: more than 600. Levi Par clubhouse: Draivi restaurant, Levi Pro Shop, Caddie Master’s office, Members’ Club facilities. Changing rooms and show er facilities. A driving range and short game areas are located close to Levi Par

200 m

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Levi Golf Course distance of 130-150 m to land the ball on the green. There is a bunker on the left side of the green. Beautiful fairway, since the ball is hit down the hill. FAIRWAY 4 PAR 5 472 m from the club tee Dogleg to the right, opportune fairway for a birdie Once again two options for the launch: (A) Take a risk and launch the ball over the woods. With long strokes, you may reach the green on the second swing, thereby giving you a shot at an eagle. (B) Play along the fairway to the slightly raised green. FAIRWAY 5 PAR 3 177 m from the club tee The pond is to your left as you swing. The challenge on this fairway is the bunker to the left and slightly in front of the green. FAIRWAY 6 PAR 4 345 m from the club tee A fairway that curves slightly to the left The drive holds great significance if you are looking for a good score. The second swing should launch the ball downhill. The flag is not visible from the tee.

FAIRWAY 7 PAR 4 343 m from the club tee Opportune fairway for a birdie For a sure thing, play the fairway from the left side of the pond. A risk-taker may try to drive the ball over the pond, but this requires a drive of more than 200 m. This is one fairway where a risk, if successful, will definitely pay off. Once you get over the pond, the green is only 80-90 m away. The short iron is the club of choice here. FAIRWAY 8 PAR 5 476 m from the club tee Small dogleg to the right A challenging fairway even for true golf enthusiasts. A beautiful fairway with demanding aspects. There is a stream across the fairway and a pond on the right side. If you use the driver to launch the ball over the stream, it gives you an opening of over 200 metres. There is a danger that the amazing scenery may relax your focus. FAIRWAY 9 PAR 4 368 m from the club tee Small dogleg to the left You have already made it halfway – well done! Now you just need a good drive and

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solid approach. If your second drive goes long, the area behind the green takes a steep turn downward – and the ball will roll down into the woods. Keep your approach a slight bit short to the front of the green. Remember to approach the green from the right. There is a deep bunker on the left side. FAIRWAY 10 PAR 4 338 m from the club tee Dogleg that bends slightly to the left There is a pond on the left side. Clear, wide fairway. FAIRWAY 11 PAR 4 336 m from the club tee Dogleg – bends mildly to the right side This is a club player’s place to gain a good score, since the fairway is not very long. FAIRWAY 12 PAR 4 372 m from the club tee Dogleg that curves uphill to the right Congratulations! You have reached the most difficult fairway on the course. Protected ravine on the left – you know what that means. Play the fairway on the right and approach the green from the right. Uphill approach. Select a larger club, since the hill will eat at your drive.

FAIRWAY 13 PAR 3 127 m from the club tee Beautiful shorter fairway, which has bunkers on both side of the green. Swing downhill. The Ounas River flows beyond the green. Take the wind into account.

FAIRWAY 16 PAR 4 348 m from the club tee Nearly 90° dogleg to the left Start with the driver and you have a possibility to reach the green with your second swing. Slightly raised green. Clear fairway.

FAIRWAY 14 PAR 5 458 m from the club tee Dogleg bends to the right Your second drive should be more accurate, otherwise you will be fishing your ball out of the pond on the left. The fairway narrows quite a bit before the third swing.

FAIRWAY 17 PAR 5 442 m from the club tee Opportune fairway for a birdie Requires a solid drive. The fairway has bunkers on both sides at 210-230 m. Ideally, you should launch your opening shot between the bunkers and slightly to the left of the fairway. This will allow your second drive to give you an opportunity to reach the green and even put for an eagle. An average golfer will approach the green in three strokes.

FAIRWAY 15 PAR 4 293 m from the club tee Dogleg that bends slightly to the right Opportune fairway for a birdie Golfers with a really long drive can reach the green with their opening shot. Wise to start with a 2 iron or 3 wood. Beware fairway bunkers. Use a short iron for the second drive. You have a good chance at coming in under par on this hole. The flag can be seen from the tee. Clear fairway.

FAIRWAY 18 PAR 4 251 m from the club tee Opportune fairway for a birdie The challenge in this fairway is the pond and bunker in front of the green. A secure player will play through the fairway. A long iron is a sure first choice. A short iron is a good bet for the second drive. This fairway appears easy, because you can see the flag, but be warned, it is far away!

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Cycling brings the whole family together for a condition-enhancing activity. The best thing is that, in Levi, you donâ&#x20AC;&#x2122;t need to be a professional cyclist to hop onto the saddle. LeviDays | 66

Levi is home to the world’s northernmost Kona Bike Park. Although favoured by young people, it is also an excellent place of recreation for the entire family. The youngest members of the family will be drawn to the mini park: a great place for children who are able to cycle without the assistance of training wheels. For bigger boys and girls, the park houses the fastest downhill trail in Finland, suitable for daredevils aged 13 and over. If you are interested in learning downhill biking, you can hone your skills on Bike Park’s two freeride trails. Cyclists can always go around the jumps and other challenging parts and thus get acquainted with the sport at their own pace. “The blue trail is the easiest, and is suitable even for beginners. If skills or courage fail you, you can always walk the bike down,” suggests local biking guru Jari ”Kide” Kiiskinen. A low threshold to join in Levi’s Bike Park has already gained international credibility within the biking community. It attracts downhill bikers in particular from Sweden and Norway. They offer ample positive feedback – Bike Park provides a genuine challenge! If you do not wish to put your own bike to the test, suitable vehicles are available for rent at either Zero Point at the heart of Levi or Bike Park’s rental shop in the Gondola area. Even the most inexperienced mountain biker will find it easy to pick up a bike and begin exploring the terrain around the Levi Fell. “There are pleasant soft trails in the region, perfect for getting acquainted with the sport. If you wish to get a broader view of the fell environment on bike, you can always ride around the Kätkä Fell.” “For the more demanding trails, you should always bring along someone who knows the route and location of suitable rest stops. You’ll get a much nicer start to the hobby when you don’t constantly have to think about your location,” Kide recommends. Advice even for the pros Kide runs a new outdoor recreation company, Kide Adventure, which offers guided cycling for travellers at all levels of experience. The programme involves cycling the 10-kilometre LEVI24 route in groups of 6 to 10 people, with the added bonus of a ride around Lake Immeljärvi. “The aim is to provide the average Joe and Jill with a fun adventure. Activities don’t always have to be so extreme to gain great experiences.”

“We want to showcase the race trail to travellers, too, because it’s a very versatile route that provides a good introduction to the sport,” he continues. Travellers can get Kide to guide them on the more challenging and demanding trails. His expertise has also been sought out by Pia Sundstedt, a successful competitor in the Mountain Bike World Cup.

Mountain biking in Levi is an experience. If you have never tried it before, test it as soon as possible. • Varied terrain for all ages • A suitable biking destination for the whole family is Merkkisen kaltio, with two different routes to choose from. Both routes are considered easy in terms of their level of difficulty. • Those looking for a little more of a challenge should be satisfied by a ride around the Kätkä and Pyhä Fells. It gives you a good 20 kilometres of exercise. • Try riding along the ski tracks.One alternative is to ride the trail of the LEVI24 mountain bike event. Along the 10-kilometre trail, bikers will encounter a widely varied terrain. • Follow the road to the Särkitunturi Fell, but remember to bring a good map!

Levi Bike Park  Altitude difference 310 m • Three downhill trails: 1. Blue Groove = freeride trail, difficulty level blue, 2. Santa’s Cabin = freeride trail, difficulty level red, 3. Downhill = downhill trail, difficulty level black • Skill Bill – slopestyle area • Junior trail – practice trail. teemu kytövuori, kati klaavuniemi • photos: mikko nikkinen, per lundström

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To whom would you recommend Levi’s biking possibilities? “There are many different kinds of trails, some easy, some difficult. I’m sure there’s one for everybody.” What’s next for you? “The Trans Germany stage race begins in a week. It runs around the Garmisch-Partenkirchen region, making a brief visit into Austria. Then it’s time for the European Mountain Bike Marathon Championship in Austria and the World Championship in Italy. After that, I plan on making a comeback to road racing. I’ll be participating in international competitions and collecting world ranking points. I’ve got my sights set on the Olympics in London.”

Introducing Pia Sundstedt

Pia Sundstedt is a Finnish cyclist and a seasoned Lapland enthusiast. Let’s find out how mountain biking’s little beam of sunshine is doing. “I’m fine, thanks! The sun is shining and my bike keeps rolling. Everything’s coming up roses, as the saying goes.” You went for a short 100 km ride. Was it a good trip? “I took a little spin near my German home in the Black Forest. It’s my favourite on-road route. There are a couple of longer inclines and fantastic views.” That sounds nice. What kind of relationship do you have with Finland’s fells? “It’s been a good one ever since childhood. Especially when I was competing in crosscountry skiing, I’d always head out to test the first snow. But my true interest in Lapland started with winter holidays with my parents.” “For me, Lapland and its fells signify a means of relaxing while enjoying recreational sports. In Central Europe, the hustle and bustle can get a bit excessive at times. Sitting in the middle of the wild, you can experi-

ence the silence. That’s what I miss and that’s where I head on holiday. Lapland is truly beautiful, and I enjoy its unique nature. The fells are like beautiful rock piles compared to the mountains of Central Europe. That’s my beautiful homeland!” Kide designed you a biking route in Levi. How did he succeed in his task? “Kide did a fantastic job! The days were incredible! Cycling in Lapland can be pretty challenging. Sometimes you ride on difficult trails, sometimes on duckboards. It improves your technique and bike control.” What should one consider when trying a new route? “It’s good to bring a GPS tracker and, of course, a mobile phone. Personally, I always take a map as well, because I like reading maps. It’s always sensible to tell those “left behind” where you’re going and when you’re planning to be back.”

Born: 2 May 1975 in Kokkola, Finland Nationality: Finnish Trophies: Road bicycle racing Giro d’Italia, 3 stage wins Giro del Trentino, overall winner 1997 and 2000 + 2 stage wins La Coupe du Monde Cycliste Féminine de Montréal 2000 Finnish Road Champion 1996, 1997, 2001 and 2002 Road World Cup, 2nd overall 2000 La Flèche Wallonne, 2nd 1998 and 2000 Mountain bike racing Mountain bike marathon European champion 2005 Mountain bike marathon World Championship bronze 2007 and 2008 European Mountain Bike Marathon Championship silver 2008 European Mountain Bike Marathon Championship bronze 2010 Mountain Bike Marathon World Cup, overall winner 2006, 2007 and 2008 Other 1979 Finnish champion in sand castle building, children’s category, Hailuoto kati klaavuniemi • photo: marcus greber

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Challenge yourself and your team to cycle for 24 hours in Levi’s magnificent fell terrain. Does that sound too rough? “The trail can be challenging at times, but any reasonably fit person should be able to manage it,” promises Mikko Saarinen, one of the organisers of the event. But what if you break a sweat? “You certainly should! It only serves to make the after bike party that much better if you’ve done some pedalling,” the event planner laughs.

The LEVI24 mountain bike event is attended by 30–40 teams every year. The foundations of the event are, as usual, charity and good team spirit. You can certainly ride solo, but the participants are generally companies and groups of friends. The teams ride the trail together for 24 hours, and the team with the most overall kilometres wins. “One member of the team is always riding. Meanwhile, the rest of the team can chill, cheer or enjoy the other event activities.” The fun event is ripe with activities. Once, the event area even included, among other things, jamming bands. The cyclists will be

looked after well – one year featured a tent in which two physiotherapy students sorted out the participants’ calf problems.

LEVI24 mountain bike event: Levi24.fi Series:  • Solo: women & men  • 2-person teams • 4-person teams   • Hobby max. 6 persons   • Charity max. 8 persons teemu kytövuori, kati klaavuniemi • photo: paul palmer

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Levi offers you

Try a village bike a challenging

adventure Levi Adventure Park is located in the Gondola area, in the forest next to the Levi Black piste. Here you can experience a genuine mountain adventure that’s completely safe. The Adventure Park has six tracks of different lengths and levels, identified by color codes according to the difficulty. This allows adventurers to choose the ones that best suit their skills. Most of the adventure takes place in the air, several meters above ground level. Adventurers make use of cables, as well as wooden and rope bridges to move safely from one point to the next, eventually conquering the entire track.

Official village bike rental shops

Safe and supervised Practicing in the park requires balance, concentration, coordination and sometimes strength as well. The Adventure Park is great fun for families as well as work groups. Everyone does the tracks at the level that suits them – or maybe just a bit more difficult! Safety comes first at Levi Adventure Park. All of our instructors have been trained by the Finnish climbing association (SKIL). They instruct every adventurer on safety matters before getting on the track. Adventures wear a helmet, gloves and harness through which they are attached to the safety cables. The Adventure Park has been built in a nature friendly way on a genuine, ruggedly beautiful northern landscape. So now it is time to challenge yourself and join the club!

Track description The track for children The lowest and easiest track – runs at 50c m off the ground and is intended for 4 to 6 year olds (minimum height 100 cm). The track has 10 challenges, such as the Waving Trees, Monkey Bridge and Nepalese Bridge. Parents must keep a close eye on the child when he or she is on the track. Track 1 = for beginners Orange track for beginners and children over 120 cm, set at 1.5 metres above ground level. All adventurers taller than 120 cm begin

Did you know that Levi has a reserve of 120 village bikes for travellers to use? They can be rented free of charge. This means of transport supports the idea of a car-free centre for the fell village and is a part of the joint environmental co-operation efforts of Levi’s flagship companies, more info on which is available in the Green Days section on Levi’s website. “Village bikes are easy to recognise by their green colour. The wellmaintained village bikes won’t break down even if you fancy a ride around the entire fell. Eco-friendly transportation provides a relaxing and pleasant way to get around,” praises rental boss Pekka Rajala.

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• Restaurant Draivi at the golf course • Rental shop in the Gondola area • Hotel Hullu Poro • Hotel K5 (in September) • Hotel Levi Panorama • Spa Hotel Levitunturi • Lapland Hotel Sirkantähti • Levi Tourist Information • Sokos Hotel Levi • Zero Point

with this track and must go with an instructor through its 9 challenges, including plank and mesh bridges and a cable slide, before moving on to more challenging tracks. Track 2 = 11 challenges Green track for beginners and children over 130 cm, set 3 metres above ground level. 11 challenges, including Stairs, Cross Bridge and Barrel, passed independently. Track 3 = a bit trickier This blue track has 12 challenges that are a bit trickier, such as the Waving Bridge, Cable

Slide and Crevasses Bridge. The adventurer has to pass five metres above ground level for these challenges (minimum height 140 cm). Track 4 = requires more strength The red track requires more strength and dexterity than the previous ones (minimum height 140 cm). It offers 13 challenges, such as the Flying Tree, Tarzan Leap and Pirate Bridge. Adventurers wanting to get on this track must practice on the green and blue tracks first.

Track 5 = includes a 100-metre slide At 9 metres off the ground, the black track is the most challenging of them all. It is intended for the most athletic visitors (minimum height 155 cm) who want to test their limits, mentally as well as physically. On the 11 challenges of this track, including Swinging Steps and Tarzanâ&#x20AC;&#x2122;s ropes, your strength and balance are really put to the test. The black track ends with a 100-metre slide, the Flying Fox. teemu kytĂśvuori â&#x20AC;˘ photo: loiste

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FI - 99130 LEVI Tel. +358 (0) 16 6510 100 hotel@hulluporo.fi sales@hulluporo.fi www.hulluporo.fi

Hotel Hullu Poro (Crazy Reindeer) offers accommodation to suit all tastes. Choose your favourite from a range of different sizes of rooms, equipped with private saunas, bath tubs or steam showers. Or book your accommodation at the luxury apartment by Levi Square or at our country house Taivaanvalkeat located 8 km from the centre. We are pleased to provide you with an opportunity to pamper yourself at our Wellness Center and Day Spa. Find a good selection of relaxation possibilities such as bath department with jacuzzi, luxurious beautician treatments or infrared sauna.

Penthouse

Within the hotel your will also find Hullu Poro conference facilities offering a first-rate venue for meetings, seminars, conferences, exhibitions or group events.

Hullu Poro Restaurants at your service - ALL DAY AND ALL NIGHT

Hullu Poro is glad to welcome you to dining delights from Lappish delicacies to exotic Asian flavours. Sample your favourites from the variety of our set menus: Feast of Reindeer at Kammi, Steakhouse menu or Taivas dinner buffet. Or enjoy à la carte delicacies of Rock Café Wanha Hullu Poro, retro restaurant Ämmilä, Asia Brasserie or Kultainen Poro. For groups Taivaanvalkeat and Tonttula on the bank of the Ounasjoki river is an unforgettable experience. After skiing, after shopping or before hitting the bright lights our cafés and take away bars serve you with tasty snacks and refreshing drinks. Try the delicious crêpes of Kana & Kannu or a plate of sushi at Sushi Bar & Grill InTeam. For season 2011-2012 we open a new Pub at Levi Tori where you can hear the hottest roomers or relax at cosy atmosphere with a great pint of beer. Hullu Poro's night life rocks. Legendary Rock Café Wanha Hullu Poro is the place you don´t wanna miss and Hullu Poro Areena amazes you with top bands performing on stage. For private party or cocktail occasion you can rent the Nightclub Porocks.

WELCOME!

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Päivikki Palosaari, Owner

Hullu Poro Areena

Reindeer f

feast of Restaurant Kammi

THE FAMILY-OWNED HOTEL In the heart of Levi village!

With us you are never limited to nts just one restaurant, our 14 restaurants offer new experiences and flavourss for each day of the week.

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Where to get a two-wheeler? Thanks to the rental shops of Zero Point and Bike Park, it’s easy and affordable to get acquainted with the different disciplines of biking.

SAMPLE OF Weekly programme for summer 4th June – 31st August 2012 Canoeing safari on the river Ounasjoki Canoeing

“Here, you can get your hands on a genuine top bike. All the necessary equipment can be rented. Safety is a top priority for us; we offer advice and help with any questions,” emphasises biking expert Jari “Kide” Kiiskinen. The bike selection is top quality, and it serves both younger and older cyclists. In Levi, the number of downhilll bikes for hire alone is nearly 30. The selection contains bikes that are suitable for any style. The main brand at Levi’s rental shops is Kona. They have bikes for all types of cycling, and the selection covers all ages from little kiddies to grown-ups. In addition to mountain bikes and downhill bikes, it’s worth trying out a light racing bicycle and speeding around the Levi Fell. “Road bikes provide a very enjoyable ride. The tyres are so ridiculously narrow that it’s easy pick up speed. Once the equipment is sorted, it’s time to get to business. Put your helmet on, grab the handlebars and simply point your front tyre towards the target destination!

Levi’s bike rentals

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Zero Point rental shop  XC, road and basic bicycles  Open daily 10 a.m. – 7 p.m. Hissitie 8, front slope  T. +358 (0)207 960 206, Fax +358 (0)16 641 247 Gondola rental shop / Gravity rental  Downhill, freeride, dirt and street bicycles  Open daily 10 a.m. – 7 p.m. (4 June – 27 September 2012)  Gondolitie 4 T. +358 (0)207 960 208

is a fun and easy way to traverse nature. The canoeing excursion takes us from Köngäs to Sirkka along the river Ounasjoki. On the way there are no actual rapids, just a few strong flows of water. Before starting off, the guide teaches us the basics and how to handle the canoe. Suitable for beginners. On the way we will have a break to enjoy sausages fried over the campfire. Possibility for swimming. Price € 30/person and € 17/child (6–12 yrs) including transportation from Levi, canoeing equipment, tuition, refreshments. Duration about 2–3 hrs.

Into the foaming rapids on a car inner tube Welcome to an unforgettable speed-filled experience; shooting clear Lappish river rapids with a car inner tube. The tube spins, the water splashes and laughing comes naturally. The guide is with you all the time. We dress in appropriate gear; wet suit, helmet, life-jacket, knee pads and flippers. A possibility to go into the sauna after the rapid visit. Please bring your own bathing suite and towel! Price € 27/adult and € 17/ child (10–12 yrs). Participants must be at least 10 years old to participate. Duration about 2–3 hrs.

Cycling in Bike Park Hit the free ride routes by bike and enjoy Levi’s beautiful landscapes on a guided trip. Levi Kona Groove Approved Bike Park has been built to the Western slope of Levi to the area of the Gondola. The program is suitable also for beginners – children must be over 10 years. Please note that there must be a written permission by the parents for attendants under 18 years old. Price: € 27/person, incl. transportation, bicycle, safety gear, Gondola lift ticket and tuition. Please take your own drinking bottle with you. Duration about 1,5–2 hrs. These three programs are just an example of the wide selection of programs for summer 2012

Best events in Levi!

Visit our 3 different restaurants from traditional Lappish to a high quality à la carte.

RESTAURANT OKTA in Hotel K5 Levi

in Hotel Levi Panorama

Saamen Kammi

in Hotel K5 Levi

Tel. +358 16 336 3000 Golevi.fi is FIS World Cup winner Tanja Poutiainen’s official partner

Unique hotel in the heart of the Levi village - Hotel K5 Levi Kätkänrannantie 2, FI-99130 Levi

The best view by the slope side – real ski in & ski out - Hotel Levi Panorama Tunturitie 205, FI-99130 Levi

Excellent place for different kind of venues all year round - Levi Summit Tunturitie 205, FI-99130 Levi

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A Relaxing Holiday! The easiest way to book a Levi holiday is to reserve all your accommodation and programs through our Central Booking Office. We have the greatest selection on offer – you’ll find the best chalets and holiday apartments in and around Levi. You can book all Levi programmes and services through us from safaris to various experiences around the year. Remember to check the seven-day programme from Levi’s web site! Book your holiday conveniently in the internet at Levi.fi – our travelshop is at your service 24 h! Remember to like us on Facebook and to follow us on Twitter. Get also acquainted with our mobile services at m.levi.fi

Easy days in many ways

LEVI CENTRAL BOOKING OFFICE AND TOURIST INFORMATION • 99130 Levi, Finland T. +358 16 639 3300 • Fax +358 16 643 469 levin.matkailu@levi.fi, levi.info@levi.fi

Levi.fi