Lailani Guzman Applied Branding Fall 2019
Mission Statement......4 Promotion Plan......6 Style Guide......8 Stationery......10 Storefront and Interior......12 Products......18 Cafe......27 Web Design/Social Media......33 Advertisement......38 Vehicles.....44
MIND. BODY. EARTH.
Mission Statement Exercising and reducing our carbon footprint are arguably two of the best things we can do to maintain a healthy and happy future. Concrete Jungle enables you to do both those things simultaneously.
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Concrete Jungle
Located in West Hollywood, California, Concrete Jungle is a well-rounded eco-friendly fitness center focusing on both physical and mental health. The gym is decorated by plants so that gym-goers have a supply of clean air for those intense workouts. The center is powered by renewable energy; and not just any renewable energy human-made energy. The gym generates electricity from eco-bikes, stair-steppers, and treadmills. The energy produced from a single workout directly generates power to the machine and directly powers a light fixture on the machine. The energy used to power the lights emits only 10% of the carbon emissions of a conventional gym and uses 85% less electricity.
Promotion Plan Concrete Jungle
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Wide array of fitness classes that cater to each individual’s needs -01 High Intensity Interval Training (HIIT) -02 Yoga and Meditation -03 Full Body Barbell -04 Spinning -05 Total Body Conditioning -06 Boxing -07 Kickboxing -08 Glutes and Abs -09 Cross Run
SHOP FOR FITNESS APPAREL AND ACCESSORIES -Sports Bras -Sweat Resistant Shirts -Leggings -Caps -Water/Shaker Bottles -Crewneck Sweaters -Towels -Duffle Bags -Lifting Gloves -Kettlebells
Cafe for nutritional needs -Smoothies -Elixirs -Juices -Snacks -All-day menu
Club Member Benefits
-Social Media Platform (Instagram) -Company Website -Magazine Ads -Billboards and Banners
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advertisement
Concrete Jungle
-A variety of workout class styles -Flexible class times -Free intro week -Free weights, weight equipment, cardio equipment, boxing equipment, and yoga studio -Unlimited guest passes during first month -Monthly Getaway Trip options for VIP members and Raffle Winners -Personal training options -Options for great retail, gear, clothings, and nutritional needs -Community and Events -Locker Room/Showers
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Style Guide
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Stationery
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GYM EXTERIOR/Interior
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outdoor meditation garden
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Products
ACCESSORIES/equipment
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Apparel
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supplements
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hangtags
cafe
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juice bar
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take-out bags
magazine ad
web design/social media
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mobile app
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advertisement
magazine ad
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outdoor advertisement
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airport ad
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vehicles
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MIND. BODY. EARTH.
Concrete Jungle Fitness Club 917 Melrose Ave, West Hollywood, California 90046 www.concretejunglela.com