TABLE OF CONTENTS MISSION STATEMENT pg.1 LOGO DESIGN pg.3-4 STYLE BOARD pg.5-6 STATIONARY pg.7-10 PRODUCT DEVELOPMENT pg.17-20 HANGTAGS pg.21-22 MERCHENDISE APPERAL pg.23-28 COMPANY AD pg.24-30 WEB DESIGN pg.31-32 MENU pg.33-34 PROMOTION PLAN pg.36 OUTDOOR ADVERT pg.37-40 UBER PLAN pg.41-42
MISSION STATEMENT It’s a weed sports bar that features rental equipment and food. It allows people to experience an environment where people can gather around and smoke cannabis enjoying sports events. The bar provides cannabis which is perchisable at the bar. The bar features many strains for the user to pick from indica, sativa and hybrids. This bar is located in DownTown Los Angeles.
2
LOGO DESIGN
C: 53 M: 6 Y: 100 K: 0
C: 0 M: 0 Y: 0 K: 0
LOGO DESIGN
C: 53 M: 6 Y: 100 K: 0
C: 70 M: 69 Y: 67 K: 73
4
STYLE BOARD
LOGO VARIATIONS:
TYPEFACES:
SYMBOLS AND PATTERNS:
COLORS:
Gotham Black abcdefghijklmnopqrstuvwxwz ABCDEFGHIJKLMNOPQRSTUVWXWZ 1234567890
Big Caslon
#87ba2e
#ffffff
#2d2b2c
#000000
abcdefghijklmnopqrstuvwxwz ABCDEFGHIJKLMNOPQRSTUVWXWZ 1234567890
6
STATIONARY
8
10
STOREFRONT
12
14
PRODUCT DEVELOPMENT
16
18
20
HANGTAGS
22
MERCHANDISING APPERAL
24
26
28
COMPANY AD
30
WEBSITE DESIGN
1011 S Figueroa St b101, Los Angeles, CA 90015
JAWAS.sportsbar@gmail.com
1 (760) 439-6901
32
MENU
34
PROMOTION PLAN The bar will use both print and advertising to promote the business and attract both new and existing clients. Print advertising will include postcards that offer promotional deals, and web advertising will cover all major social media outlets including instagram, twitter, and pinterest. There will also be visual marketing in play where we market the bar through billboards,trucks and busses. Print advertising will feature a flyer that we distribute to all men and women in DownTown Los Angeles. The post card will inform the receiver of our bar and invite them in for the first time with a discount in our dispensary.
36
OUTDOOR ADVERTISING
38
40
UBER PLAN
$5 OFF
Mar 23, 2020 50 + trips left
42
RUDY GUERRERO