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MISSON STATEMENT
PROMOTION PLAN
STYLE GUIDE
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STATIONARY
PRODUCTS
stores
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POP UP
AD CAMPAIGN
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SOCIAL
merchandising
website
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MISSION STATEMENT
VELVET SKINCARE ESSENTIALS Velvet committed to providing essential products that effectively target the skin’s daily needs. With science as a starting point, Velvet makes high-quality products with a low ingredient count. Velvet’s ultimate goal is to make it easier for customers to combine a healthy skincare routine with busy contemporary life by offering products that deliver performance without fuss. Velvet exists to add a little ease to your everyday life. Velvet’s mission is to simplify your daily skincare routine. Our product range provides the essentials for long-term skin beauty and healthy. Based on advanced science, each product is easy to use and makes you ready to meet your day in no time.
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PROMOTION PLAN DIGITAL
• E-commerce website • Social Media: Instagram, Twitter, Facebook
LOCATION
• Boutique in downtown LA, Melrose Avenue, Beverly Hills • Pop up store location: The Grove, Americana at Brand, Westfield • Department store location: Nordstrom, Barney’s NY, Saks Fifth Ave, Sephora
• Advertisements featured in magazines: Vogue, Harpers Bazaar, Cosmopolitan • Billboards, Outdoor advertising (subway, bus station, airport) • Posters, Postcards, Flyers
CAMPAIGN
• Free sample give away • Social media campaign(promotion code: first purchase 15% discount) • Membership discount
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# bb968a
OUI FY ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
oui fy small ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
DIDOT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
# 65695c
# 000000
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stationary
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PRODUCTS
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DAY CREAM
FOAMING CLEANSER
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NIGHT CREAM
hydration serum
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SUPER EYE CREAM
SUPER FACIAL OIL
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intense FACIAL mask
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store front
MELROSE AVE LOCATION
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FASHION DISTRICT LOCATION
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pop up
POP UP DISPLAY
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POP UP INTERIOR
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AD CAMPAIGN
MAGAZINE
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POSTER
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OUTDOOR ADVERTISIEMENT
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INDOOR ADVERTISIEMENT
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METRO ADVERTISIEMENT
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VEHICLE ADVERTISIEMENT
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website MY ACCOUNT
BAG (0)
v elv e t SHOP SKINCARE REVOLUTION ABOUT JOURNAL FIND
contact SOCIAL newsletter
VEVLET.COM HOMEPAGE
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VEVLET.COM PRODUCT
N째1 CLEANSE price: $40
N째2 DAYTIME price: $110
N째3 NIGHTTIME price: $110
N째4 SERUM price: $130
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v elv e t
MY ACCOUNT
BAG (2)
SHOP SKINCARE REVOLUTION
OUR STORY
ABOUT JOURNAL FIND
Velvet’s was launched in 2019 as a utility-minded contribution to skincare, committed to providing essential products that effectively target the skin’s daily needs. With science as starting point, Velvet makes high-quality products with a low ingredient count. No shortcuts are taken in the work to develop products that meet this requirement. Velvet’s ultimate goal is to make it easier for our customers to combine a healthy skincare routine with busy contemporary life by offering products that deliver performance without fuss.
contact SOCIAL newsletter
VEVLET.COM ABOUT
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contact FOR Velvet SKINCARE ENQUIRIES PLEASE CONTACT: 1010 Melrose ave, 90017, los angeles, ca info@velvetskincare.com
VEVLET.COM CONTACT
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WW
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posts
followers
following
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merchandising
FACIAL MASSAGE TOOL
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SLEEPING MASK
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SILK PAJAMA
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SHOPPING BAG
SKINCARE TRAVEL BAG
DEEP DIVE INTO THE WORLD OF VELVET