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Contents
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Mission Statement
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Style Guide
Stationary
14 Promotional Products 21 Pop-Up 23 PR 17
26 Advertising
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Mission Statement 1
Mission Statement Bee Beauty is a honey based cosmetic line that focuses in on bath products. Honey contains a multitude of beneficial vitamins and antioxidants that leave the skin feeling nourished and refreshed. Incorporating honey into your daily routine can help target skin greivances that many of us face. The top four being acne treatment and prevention, slowing down aging, moisturize and soothe creating a beautiful and effortless glow, and honey opens up your pores allowing for an easier clarification follow up. The line would initially focus in bath products such as bath bombs, sugar scrubs, hand soap, face and body masks, body wash and bubble bath. As the brand expands the line would eventually move in on creating lotions, and solid perfumes. Bee Beauty is all about focusing in on resourcing the most natural forms of honey and other ingredients. Bee Beauty is different from popular competitors because it is meant to act as a supplementary brand and is not meant to become its users main beauty and makeup regimen. The company’s main visual goal is to be as aestheically pleasing as possible giving off a light, natural and almost etheral vibe. Bee Beauty wants their consumer to be in touch nature, leaving them feeling moisturized and beautiful. We want consumers to enjoy the showering aspect of their lives, wether it be a quick morning shower or wind down bath. Bee Beauty is there to make them feel good while doing so. The Bee Beauty consumer is ages 16-35, primairly focusing in on 18-25. Bee Beauty is clean, consistent and a can’t live without brand.
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Style Guide 5
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LOGO VARIATIONS:
TYPEFACES: Gill Sans Light ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()
SYMBOLS AND PATTERNS:
COLORS: #D49173
R:212 G:145 B:115
PMS: 7515CP
#E4AA17
R:228 G:170 B:23
PMS: 7555CP TINT: 89
Janetta Silloam ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*() Sybarite Small
#000000
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()
R:35
G:31
B:32
PMS: PANTONE Process Black CP
#8EA695
R:142 G:166 B:149 PMS: 5635 CP TINT: 93
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Stationary 9
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Promotional
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Promotion Plan The Bee Beauty consumer is female with some disposable income. They own a few luxury items but are price conscious. They primarily shop at Target, Ulta and Sephora for their beauty products. Bee Beauty is priced in a $5-$25 range and will be sold at high-end drug stores, Target and Ulta. Bee Beauty plans to advertise primarily through social media, optimizing popular influencers and advertisments placed on user’s feeds. The secondary form of advertising will be throughout more urban areas using billboards, vehicle ads and when the opportuniy permits using the sides of buildings. Instead of a permanent storefront, Bee Beauty will have pop-up’s throughout the country. Initial pop-ups will be in cosmopolitan areas such as Los Angeles snd New York City. Bee Beauty will initially launch using social media stars and influencers, dubbing them brand ambassadors, to help spread the word through their large social media followings. Influencers that Bee Beauty is interested in are Liza Koshy, Zoe Sugg and Michelle Phan. Along with using social media as the main promotional driving force, Bee Beauty will collaborate with beauty subscription boxes such as Ipsy, sending out specially made products. They will also participate in Beauty Con where they will give out a small promotional pack containing a face towel, spa headband, sponge, compact mirror and travel cosmetic pouch. It is important that Bee Beauty’s promotion stays consistent with the overall brand. Using flowers, neutrals, pops of blue, yellow and orangey peach.
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Advertising
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Bizzie Ward | Applied Branding Winter 2020