CONTENTS
MISSION STATEMENT PROMOTION PLAN LOGO DESIGN STYLE BOARD FONT STYLES STATIONARY STORE FRONT PRODUCT DEVELOPEMENT HANG TAG MERCHANDISING APPAREL FULL PAGE AD WEBSITE DESIGN CATALOG OUTDOOR ADEVRISING BUS DESIGN POSTCARDS PRODUCT DISPLAY
MISSION STATEMENT “The limitless benefits of taking part in yoga are beyond physical, as the activity brings healing to the mind and creates an intuition of peace. Here at Zenter, we strive to bring balance and boost the quality of life with the use of our products.” ZENTER is the name of my Company which aims to highlight meditation and balance in one’s life. Zenter is a combination of two words “Zen” and “Enter”, but also doubles for the word center. The brand focuses on promoting a healthy and balanced lifestyle for its consumers. Minimalistic branding in its products and promotions. The brand would focus on the yoga and minimalist consumers that live the lifestyle. Focusing on products like yoga mats, leggings, tote bags, water, and etc. To be in line with the persona the brand will embody the idea of meditation.
PROMOTION PLAN ZENTER will be providing a lifestyle to the consumers, the Zen lifestyle. The Zen lifestyle focuses on meditation and a balanced lifestyle. Zenter will advertise to everyone who wants positive change in their lives in all age groups living in Los Angeles. Our products will focus on the aid of achieving the Zen lifestyle, products such as yoga matts, yoga pants, and workout shirts. We will also offer classes for indoor and outdoor classes, and yoga retreats. Our Zenter facilities will hold the classes and will double as a retail store for our products. Zenter plans to have a strong online presence to pull people from the habits of social media. Billboard and poster advertising will also be placed in populated areas of Los Angeles.
LOGO DESIGN
FONT STYLES ARIAL BLACK
35
ARIAL BLACK
25
ARIAL BLACK
15
HELVETICA LIGHT
35
HELVEITCA LIGHT
25
HELVETICA LIGHT
15
STATIONARY
STORE FRONT
PRODUCTS
HANG TAGS
WEBSITE DESIGN
FULL PAGE AD
BUS DESIGN
OUTDOOR ADVERTISING
SOCIAL MEDIA
PRODUCTS