with earth in mind
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Misson Statement
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o you care? Well we do here at “define” we do about this world we share, now that’s why we created a vision that is defined to the test of time being our care for this one of a kind planet. Now, how we care is through our vision of improving our planet by creating our “Earth in Mind” clothing and accessories for the earth conscious men and women who like to go hiking, camping, or just explore the outdoors. Some ways that we are doing so is through using recycled materials and solar and wind power energy on how we produce our earth caring products. Our products are not only created with earth in mind, but also with style in earth.
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Color Scheme, Logo, and Fonts
PANTONE P 20-7 C
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PANTONE P 162-15 C
PANTONE P 157-15 C
PANTONE P 13-16 C
Simplicity A B C D E FG H I J K L M N O P Q R S T U V W X Y Z | a b c d e f g h i j k l m n o p q r s t u v w s y z Tw Cen MT A B C D E F G H I J K L M NOP Q R S T U V W X Y Z | a b c d e f g h i j k l m n o p q r s t u v w s y z Century Gothic A B C D E F G H I J K L M N O PQ R S T U V W X Y Z | a b c d e f g h i j k l m n o p q r s t u v w s y z
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Store
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resh, clean, modern, which a edge care for our planet with share in is the environment held in each of our stores. Therefore, our stores have plenty of room for lounging for families to hang with products displayed throughout the walls giving a gallery feel. As for how the stores are powered is by renewable energy as in solar and wind power.
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Stationary
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Products
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efine’s product stands for keeping mind of our planet without compromising style. How each product care’s about the planet in unique from one another. Whether it is made out of recycled material or giving a percentage towards planting greenery in local communities the caring for this planet is endless.
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cape
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sweater
shirt
KNIT FABRIC USING DEFINE’S MOST LUXU-
THE EASY PULLOVER STYLE OF THIS DEFINE
QUILTED PADDING ON THE CHEST POCKET
RIOUS “ WITH EARTH IN MIND” YARN.
COMACT TRACK LONG SLEEVE TEE IS AC-
AND ELBOWS PUTS A DEFINE SIGNATURE ON
CENTED BY POPS OF COLOR.
THIS COTTON PADDED SHIRT.
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beanie
boot
pro-boot
THIS COSY WOOL-BLEND HAT IS FINISHED
TAKE ON THE COLD WITH HEAVY-DUTY
QUILTED PADDING ON THE CHEST POCKET
WITH A WOVEN DEFINE LABEL ON THE SEAM
LEATHER AND A TPU AND “WITH EARTH IN
AND ELBOWS PUTS A DEFINE SIGNATURE ON
MIND” RUBBER OUT SOLE FOR A SURE-FOOT-
THIS COTTON PADDED SHIRT.PADDED COL-
ED STRIDE.
LAR AND ACHILLES CHUSHION. WEBBING-REINFORCED MIDSOLE. RECYCLABLE RUBBER THOUGHOUT THE SOLE.
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backpack
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canteen
Journal
SOLAR BACKPACK POWERS UP SMART
CANTEEN MADE OUT OF RECYCLED METAL
CANTEEN MADE OUT OF RECYCLED METAL
PHONES, LAPTOPS, TABLATS AND MORE IN
.EQUIPPED RECYCLED RUBBER. FEATURES
.EQUIPPED RECYCLED RUBBER. FEATURES
THE MATTER OF HOURS. ALL UTILLTIES ARE
DOUBLE-WALL VACUM INSULATION FOR
DOUBLE-WALL VACUM INSULATION FOR
HELD IN A DUABLE SHELL.
MAXIMUM HOT AND COLD RETENTION.
MAXIMUM HOT AND COLD RETENTION.
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Web
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Promo Plan
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efine’s promo plan is to set forward its vision to better the plant through billboards located in major cities; Los Angeles, Chicago, Brooklyn, Dallas, and Miami. Also Define’s campaign will have Magazine ads on NATIONAL, WIRED, DISCOVER, and POPULAR SCIENCE. All forms of advertisement will inform the viewers that define is not only products, but product’s that set forth a vision of a cleaner plant with style.
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Company
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car
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Magazine
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Packaging
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Campaign
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with earth in mind