Applied Branding
Hannah Cunningham Fall 2019
Contents 6- mission 8- style guide 12- marketing 16- the space 22- food 24- takeout
26- staff looks 30- stationary 34- web presence 36- rewards card 38- advertising 48- merchandise
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Mission
Luckycat is a noodle house located in the Asian District of Oklahoma City. The upscale bar and resturaunt features house cocktails, indulgent noodles,and dumpling dishes accompanied by a lively ambiance. Perfect for a date night, celebration, or to simply treat yourself, Luckycat will transport you out of Oklahoma and into Japan.
Logo
Icons
Color #0000 #FFC411 #ED1c27 #AFB6DC #B2BF48
Type Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;~!@#$%^&*()
Avenir Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;~!@#$%^&*()
Marketing Luckycat aims to attract an energetic, genuine, and cultured crowd of ramen lovers via promoting branded content around the city online. This includes billboards, posters, Instagram/Facebook ads, etc. Luckycat merch will be gifted to our brand ambassadors / employees, and for sale in store and online. Our plan includes incentivizing customer loyalty by implementing a punch card rewards program. We vow to give back to our community by partnering with foundations such as The Boys and Girls Club of Oklahoma County.
The space Located on Classen Blvd in Oklahoma City, Luckycat will bring a burst of new energy to an iconic area that needs to be brought back to life.