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MISSION STATEMENT STYLE SHEET STATIONARY PROMOTION PLAN STOREFRONT OPTICAL POP-UP ADVERTISING PRODUCTS
MISSION STATEMENT Focal Point is a modern eyewear boutique with a reputation for its originality, quality, effortless cool and sense of fun. A variety of prescription eyewear and sunglass styles complements your unique style with a wide range of shapes and colors perfect for framing faces. Founded with a socially conscious spirit, Focal Point offers designer eyewear with a higher purpose. The scope of visual impairment affects 285 million people worldwide. Through Focal Point’s 20/20 Program, 20% of every frame purchase will provide eye exams and prescription glasses for those in need and fund research at the Jules Stein Eye Institute. Customers can also donate old frames to the 20/20 program and receive $20 off their next purchase.
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KRAFT PAPER
PROMOTION PLAN To spread awareness about Focal Point and the 20/20 program, advertisements in the form of billboards and local signage will be displayed throughout Los Angeles and surrounding areas. Magazine ads in local publications and promotional giveaways with LA-based bloggers will also be a part of this awareness initiative campaign. The airstream optical pop-up shop will also function as a mobile advertisement and will offer free eye exams at local charity and community events, including: Children Hunger Fund’s 2014 Los Angeles Toy Wrap, Make-A-Wish’s 8th Annual Walk of Wishes Kickoff and LA Zoo Lights. In partnership with the Los Angeles Unified School District, the pop-up shop will also tour to different schools offering free eye exams.
LOCATION Customers can access the Focal Point branded eyewear at the boutique location in Los Angeles or on the airstream optical pop-up shop. The optical pop-up can be spotted traveling around Los Angeles offering free eye exams at both local events and schools.
WE’RE GOING SCHOOL TO SCHOOL OFFERING FREE EYE EXAMS BECAUSE
1 OUT OF EVERY 4 CHILDREN NEEDS CORRECTIVE EYEWEAR
LOOK FOR OUR OPTICAL POP-UP AT A LOCATION NEAR YOU: PUBLIC SCHOOLS
December 7 - Clover Avenue Elementary December 8 - Fairburn Avenue Elementary December 9 - Hancock Park Elementary December 10 - Kenter Canyon Elementary December 11 - Warner Avenue Elementary December 14 - Paul Revere Middle School December 15 - John Burroughs Middle School December 16 - Para Los Ninos Middle School December 17 - Los Angeles Senior High December 18 - Fairfax Senior High COMMUNITY EVENTS
December 4-6 - Children Hunger Fund Los Angeles Toy Wrap December 12 - Make-A-Wish 9th Annual Walk of Wishes Kickoff December 19-22 - Los Angeles Zoo Lights
EYEWEAR CARE PRODUCTS
ADULT MERCHANSIDE
YOUTH MERCHANSIDE T-Shirt, Stickers & Temporary Tattoos
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