BOUTIQUE BOARDS BREW
300 PACIFIC COAST HIGHWAY #310 HUNTINGTON BEACH, CA 92648
GROUNDROOTS.COM
TABLE OF CONTENTS MISSION STATEMENT STYLE GUIDE APPAREL BOARDS PRODUCTS STORE ADVERTISING
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GROUND ROOTS IS A LIFESTYLE BRAND WHILE AT THE SAME TIME LOOKING TO REDEFINE TODAYS TRADITIONAL BOARDSHOPS. OUR MISSION IS TO MAKE GROUND ROOTS YOUR PREFERRED DESTINATION WHEN LOOKING TO PURCHASE ANY GEAR FOR YOUR NEXT ADVENTURE, IF THAT BE EQUIPMENT, BOARDS OR APPAREL. IT IS IMPORTANT TO HAVE A COMMUNITY VIBE AND BE MORE THAN JUST A RETAIL STORE.
AT GROUND ROOTS WE WANT TO MAKE SURE THAT WE ARE GETTING AS MUCH FOOT TRAFFIC AS POSSIBLE AND THAT THE CUSTOMER HAS THE BEST EXPERIENCE THEY CAN. WE WANT TO MIX THE MODERN RETAIL EXPERIENCE WITH THE ROOTS OF WHAT MADE BOARDSHOPS SO POPULAR WITH THEIR LAID-BACK, CHILL VIBES. GROUND ROOTS WILL INCORPORATE A COFFEE BAR WHICH WILL BE RAN BY A LOCAL COFFEE ROASTER/ MOM AND POP COFFEE SHOP THAT CANT AFFORD TO GET A SHOP OF THEIR OWN. BY INCLUDING AN EVERYDAY DRINK LIKE COFFEE IT WILL HELP KEEP THE FOOT TRAFFIC HIGH. THIS COFFEE AREA WILL ALSO INCLUDE TV'S AND COUCHES WHERE COFFEE DRINKERS AND GROMS CAN COME TOGETHER AND RELAX.
THE SHOP WILL ALSO INCLUDE TWO 10'X10' SPACES THAT WILL BE USED TO LEASE POP-UP SHOPS AND ONLINE BRANDS GET MORE OF A PRESENT LOCALLY. THE SPACES WILL BE FOCUSED ON GENDER NEUTRAL BRANDS OR FEMALE LINES TO HELP DIVERSIFY THE SHOP. SO ON TOP OF OUR OWN BRAND OF APPAREL AND BOARDS WE WILL RECEIVE REVENUE FROM THE LEASES OF THESE SMALL SHOPS. WE WOULD LIKE TO BE INVOLVED IN SPONSORING IN LOCAL ACTIVE EVENTS TO AFFILIATE OURSELVES WITH PEOPLE WHO HAVE COMMON INTERESTS AS US. ALONG WITH HAVING OUR WEBSITES AND SOME LOCAL OUTDOOR ADVERTISEMENTS.
STYLE GUIDE
COMPANY FONTS: P I N O C O YA B L A C K UPPERCASE:
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abcdefghijklmnopqrstuvwyxz AUSTRALIA
ABCDEFGHIJKLMNOPQRSTUVWYXZ COMPANY COLORS: R=124 G=202 B=174
APPAREL
BOARDS
PRODUCTS
STORE
BREW BOARDS BOUTIQUE GROUND ROOTS 300 PACIFIC COAST HIGHWAY #310 HUNTINGTON BEACH, CA 92648
ADV ER T I S I N G
BREW BOARDS BOUTIQUE GROUND ROOTS 300 PACIFIC COAST HIGHWAY #310 HUNTINGTON BEACH, CA 92648