LA NY
LA NY
table of content 1. Mission Statement 2. Promotion Plan 3. Stylesheet 4. Stationary 5. Products
6. Advertising
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mission statement
我们的宗旨 LANY是一家以化妆品为主的上市公司。LANY这个名字 源于广东话“靓”这个字的译音，是漂亮，美丽的意思。 正如其他化妆品牌一样LANY衷心的希望每位顾客能够找 到最适合自己的产品并且更加美丽动人。LANY主要以女 性化妆品为主，我们的产品有：香水，护肤产品，防晒 产品，唇彩等各式各样的化妆用品。LANY总公司位于 香港最繁华的中环区，分公司也逐步位于全美各大洲。 我们所有产品都是纯天然没有任何不合法的动物实验。产 品汲取纯天然植物合成无任何防腐剂。我们的包装更体现 了LANY的优雅形象，包装上的完美设计更给消费者能在 视觉上拥有美的享受。我们包装采用可循环利用材料更 加体现了LANY 对于环保的重视。相信LANY！它一定是 你最好的选择，我们的宗旨是让每位消费者在用完产品 后更加魅力四射，焕发青春。LANY给你最真实的美丽。
mission statement Our company name is called LANY. It’s a cosmetics company. The name is because LANY means Beauty and Pretty, in Cantonese. Our positioning is focusing on women. We produce cosmetic products such as, makeup, fragrances, sun and body care, we offer makeup and skincare consultations. The company is located in America and Hong Kong. All products are organic, without animal testing and we commit to making effective product from fresh, natural, and organic ingredients from absolute oils, flower, tree, and fruits. We also commit to making our products fresh and recyclable packaging. Our goal is to make our customers feel beautiful and become more and more self – confident. LANY give you true beauty.
营销计划
我们的客户主要以女性为主，我们用最自然的美容 产品来增强和保养修复每位顾客的皮肤。让他们更 加强对皮肤的保湿和滋润保养是对人体有重要作用 的。我们忠诚的向每位顾客提供最好的护肤品。 为了实现我们的目标,LANY将提供免费试用包,让我 们的顾客对我们的产品有更深度的了解。此外,我们 将在美丽和时尚杂志做广告,街头广告广告牌和海报 等,我们的网页,如LANY网站,Facebook和Twitter等社 交媒体。LANY的环境协会也会积极的参与回馈,我 们希望每个用过我们产品的顾客都是“真实美”。
pomotion plan Our customers consist of women seeking natural beauty products to enhance and rejuvenate their skin. They are aware that it is important to hydrate and moisturize their skin with ingredients that are great for the body. We plan to develop strong, loyal clients by providing the finest skincare to our customers everyday. To accomplish our goals, LANY will offer free trial kits, and easily to let our customers know more about our products. In addition, we will advertise in beauty and fashion magazines, street advertising such as billboards and posters, our web pages such as our LANY website, and social media such as Facebook and Twitter. LANY is also actively involved in giving back to our environment associations, in which during special events and seasons. With this, we hope to achieve to deliver “true beauty� to customers all over the world.
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logo design
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(626)5890992 1508 Benito Ave
LANY
A l a h a m b r a C A
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9 1 8 0 3
www.lany.com
lany@LA.com
LANY 1508 Benito Ave
A l a h a m b r a C A
9 1 8 0 3
(626)5890992
LA NY
www.lany.com
lany@LA.com
1508 Benito Ave
A l a h a m b r a C A
9 1 8 0 3
(626)5890992
www.lany.com
lany@LA.com
LA NY 1508 Benito Ave
A l a h a m b r a C A
9 1 8 0 3
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stationary
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Advertising
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