table of contents mission.....................5 promotion plan.....7 logo design.............9 store front...............13 products..................19 merchandise..........29 media........................37 advertising.............39 3
mission Pank’s Pies is a dream of Brandon Pank, a volleyball coach and art teacher, who has found a passion in baking pies. The name pays tribute to his family, and supports the ideas of comfort and home most commonly associated with a freshly baked pie. While the name is reminiscent of a mom and pop small-town bakery, Pank’s Pies strives to be viewed as a modern dessert cafe. Brandon found that most dessert cafes were overly feminine or extremely upscale. Pank’s Pies was founded as a rejection to such preconceived notions, and he desired to create a cafe that was enjoyed by people of all walks of life. Brandon found that his creativity in pie creation could be truly limitless, and decided that all Pank’s Pies would serve only variations of this sweet treat. The menu at Pank’s Pies would never be stagnant as each location would serve only the freshest, local ingredients of each region. Baked fresh daily, pies could be purchased by the whole, the slice, a pie pop, and countless other creative variations, but of course always available to be paired with a fresh cup of coffee.
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promotion plan The original Pank’s Pies cafe is located in Los Angeles. Making the big city feel like a small town with one bite of our pies, their reputation grew quickly, and locations soon opened in Dallas, Chicago, New York, and Seattle. Each city’s cafe is decorated with a mix of modern and antique, featuring wood and metal details. Pank’s Pies is a specialized cafe serving only variations of pie dessert, but always paired with a fresh cup of coffee. This focused product selection appeals to the young and the young at heart. The iconic Pank’s Pies “P” will be burned into all of our wooden pie boxes. This unique carrying case is the trademark of Pank’s, as these specialized boxes keep our pies fresh for days and allow our products to ship cross country while upholding our quality of taste. Baking products, kitchen supplies, and merchandising apparel are available with the signature Pank’s Pies mark for both men and women. Pank’s Pies will be heavily promoted with environmental advertising in each city, as well as in magazine publications focused on lifestyle, weddings, and the culinary arts, such as Martha Stewart Living, Bridal Magazine, and Food & Wine Magazine. Orders can be purchased both domestically and internationally through our website. The Pank’s Pies app allows local customers to check the location of their choice and see what is being freshly baked that day.
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store front 13
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products 19
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merchandise 29
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media 37
advertising 39
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