Small conversations about global warming
“MASHAL” Made out of car parts and other salvaged objects
TABLE OF CONTENTS Mission Statement 6 Logo Development 8 Stationary 10 Locations 13 Interior 18 Bar & Lounge 20 Promotion Plan 22 Advertisments 24 Products 28 Magazine & Brochure 34 Website & Social Media 36
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Mission NEW ERA is a cocktail lounge located in the heart of New York City, Los Angeles and San Francisco. It is a place built on social interaction, that brings groups together by their appreciation and passion for innovative cocktails, music and design, along with the passion of being eco friendly. NEW ERA believes in protecting the environment by having all decorations made as modern looking displays and only using utensils that do not pose an environmental threat to our oceans and natural resources. Not only is NEW ERA a cocktail lounge it is also an exhibit that allows local artists to come and create artwork that is made only from recyclable items!
“The Chains That Bind You� Artist : Yeong-Deok Seo
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Logo development
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“ART OF PENCILS” Artist : Jennifer Maestre
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New York
San Francisco
Los Angeles
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Interior
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Bar/ Lounge
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“Phone Book Fashion� Artist : Jolis Paons
Promotion Plan NEW ERA plans to promote themselves through indoor and outdoor advertisement, and social media, such as Instagram, Twitter and Facebook, we plan on creating a hashtag so customers can spread the word to their friends and family about our wonderful cocktail lounge and exhibits. Our promotional items consist of stickers, apparel, pins,eco friendly water bottles and bags. We will be hosting art shows every other 4 months where artists are invited and given the task to create a design or item only out of recyclable items, each piece of artwork that is created will be displayed everyday till the next show for customers to view.
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“OWL BOTTLE CAP” Artist : Eriks Easel
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New Era
Come check out our modern posters made out of recycled paper and plastic! #NewEra
New art coming soon! #NewEra
New art coming soon! make sure to stay up to date to find out the dates and theme(: #NewEra
Did you know we have exhibits in L.A. NYC and S.F. ?! check our website for more details! #NewEra
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New Era
New Era
Wanna get inspired? Come check out our fashion forward theme this month and meet the designers! #New Era
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