table of contents
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our mission promotion plan design elements stationery store design ad campaign products
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our mission
Refresh is your one-stop destination to achieve a well rested mind and body. Busy cities thrive on the energy of hard-working citizens, and our mission is to assist these individuals in pursuing their passions. Refresh welcomes the determined innovators, designers and protectors; the inspired teachers, providers and campaigners; the daring social investors, entrepreneurs and more. Perservering though your day can be tough sometimes so give yourself a break! You perform at your best when you, yourself, is at your best so come in today and refresh yourself. Refresh is commited to offering our clients the best, personal experience so our services mirror the brisk, fast-paced cities that our customers live in. We know that efficiency is important to you so we count on you to come in and out of our stores quickly every day. Each store can accomodate up to twenty people with nap pods, quiet lounges and relaxing massages. Sessions can be brief and succinct for those on the move or on a quick lunch break. For those with more time on their hands, extended sessions are provided as well.
promotion plan
#refreshyourself
As a new company, Refresh hopes to draw in customers through strong social media advertising and word of mouth. A dvertisements will also be placed throughout cities on billboards and bus stops. Refresh will also advertise in magazines and newspapers. Stamp cards will be given out to encourage returning customers. The #refreshyourself campaign is in partnership with Uber, a mobile transportation company. Get a discount on your next Uber ride when you book your first appointment through our mobile app.
design elements
primary logo
secondary logo
color palette
pantone 7409 c pantone 565 c pantone 534 c grey & white
typography
OSTRICH SANS - HEAVY abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10
Ostrich Sans - Medium abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10
AW Conqueror Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10
Proclamate Heavy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10
stationery
R ef r es h n Av e 81 1 T ract ioes , CA 90 01 3 el g Lo s An
store design
ad campaign
#refreshyourself
Refresh’s advertising campaign will be using pop culture and social media to their advantage. Ads will display popular celebrities or characters in today’s world yawning or looking tired. Our slogan “Everybody needs a break.” will be written across with “#refreshyourself” underneath it. The hashtag phrase will promote social media buzz, which in return will stimulate interest across the many users of social media. It will also allow our customers to share their Refresh experiences.
products
kimberly tieu march 16, 2016 applied branding tieu.kimberly@gmail.com