MISSION STATEMENT MOODBOARD PROMOTION PLAN PERSONA
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TABLE OF CONTENTS
3-5 6 7-9
PRODUCTION PROCESS
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LOGO
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COLOR
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TYPOGRAPHY
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APPLICATION
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COLLABORATION
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SATIONARY
22-24
MEDIA
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MISSION STATEMENT
Climate scientists have given us an unprecedented proof that the planet is changing. But on a day to day basis, we are still in the dark about what we can do about it. KINDHABBIT would like to change that. We are bringing the power back to our customers to help protect the planet. KINDHABBIT is a company that is focussed on global warming caused by CO2. We produce design products that are made of captured carbon dioxide and other environment friendly materials. In other words, all of the products that we produce and market are produced by using plastics and cement coatings that were made by reproducing captured carbon dioxide. Nowadays, everybody who is aware of the impacts of global warming and climate change wants to participate in improving our planet. However the fact is that everyday with a lot of our activities we are producing carbon dioxide in the air. We are giving a solution for that and we see the topic of climate change as an opportunity to create a new venture and be able to leverage on it in a way that protects and improves the planet.
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MOODBOARD
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MOODBOARD
Global warming is the long-term rise in the average temperature of the Earth's climate system. It is a major aspect of climate change and has been demonstrated by direct temperature measurements and by measurements of various effects of the warming. Global warming and climate change are often used interchangeably.
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MOODBOARD
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PROMOTION PLAN
The first plan to market this brand is using the internet. KINDHABBIT will hire publicity professionals in major cities of the world’s capitals to expand its presence on diverse social media channels. To produce contents for these efforts, it would be vital to create a podcast channel and educate people about the issue of climate change. That is to say, in those podcast sessions, we will talk about the cause of this unfortunate phenomenon. Furthermore, it will be discussed how we can change our behaviour in our everyday life, which will represent a huge solution for global warming. However the most essential factor to talk about would be how everyone can participate in huge movement of protest in convincing the governments all over the world and big corporations who are profoundly responsible for climate change. Moreover, we will be introducing our company, in promoting our technology in capturing Carbon footprints in the air and producing reliable products for the new generation of consumers. The second plan to promote KINDHABBIT is through big collaborations with companies who are interested in making environmental friendly products. The companies that we are considering are Dyson, Samsung, Siemens, or Miele, who have a huge presence in the global appliance market. Through these companies name value, it would be a great opportunity to promote KINDHABBIT’s brand all over the world. The collaborated products would be made of using our companies technology in reusing CO2 and implementing those company’s knowhow in making reliable home appliances. Moreover, we can leverage on their huge marketing machinery in advertising the collaboration. The third plan in branding KINDHABBIT would be outdoor advertising. That is to say, wrapping bus/company vehicles and advertising in transportation hubs such as at the metro stations and in major airports. However, our advertisements will be focussed more in bringing awareness in global warming caused by our lifestyle. That is to say, the aim of the protest would stand in foreground than the products. Another idea of public advertising would be starting a movement of kind habits that would protect the planet and with those efforts we could start protests in government buildings and major cities around the world. Moreover, we could campaign using billboards on monumental buildings in urban areas. The last plan to bring more awareness to our brand is producing merchandising items which are made organically. KINDHABBIT’S merchandise would include T shirts, caps, and tote bags which are made using recycled textiles. It would be an amazing opportunity to brand our products especially in this era where tens of unnecessary clothing items are produced. As a result, KINDHABBIT will emphasize its slogan which is “Take care of the only planet that we have” in every advertising options. Moreover, as stated above, the campaigns will focus more on the spirit of the brand than its commercial aims.
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PERSON�
NE� YORK
ARIANA Ariana lives in New York City, which is the heart of the globalized world. She studied Computer Science at Columbia University. Growing up in Brooklyn, New York, her parents taought Ariana, how vital it is to keep the planet clean and safe. During her time at Columbia she was interested in developing A.I. technologies to eliminate the air pollution. Now she works for Google, she is specialized in environmental machine learning. Both in her professional life and in her private life, Ariana keeps helping the planet. She shares an apartment in Manhattan with her partner. During the weekend she visits her family in Brooklyn, who has a small bio garden in ther house. Ariana likes growing her own food and shopping at the farmers market. She sometimes voluteers at WWF, to support the animals and the environment. Moreover, she like beautiful products which don’t harm the environment. She is very proud of her life style and wants to keep continue to do her work. As a computer engineer, she earns a good amount of salary.
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PERSON�
�TLANT�
CASEY Casey is a vintage shop owner in Atlanta. She studied fashion design in Miami. When she was getting a Bachelor’s degree in Fashion Design, she was interested producing clothes which are made by sustainable materials. Her goal is to reduce buying new products or products that could harm the planet. That is the biggest reason, why she started a business that sells pre-owned fashion items. As an African American business owner, she wants to educate her community in sustainable life style. She lives with her husband and two children in one of the suburbs in Atlanta. As a mother, it is vital to her to teach her children the importance of nature and the einvironment surrounded us. Her future goal is to establish her own sustainable fashion brand and keep growing her vintage fashion store. She is very hopeful that the young generation of Americans would change their habit and make the earth more of a healthy planet. She loves to drive her electric car and hopes that soon there will be more electric cars on the road.
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PERSONďż˝
SEATTLE
GRAHAM Graham was born and raised in South Africa, where she grew up surrounded by nature and animals. She moved to Seattle when at the age of 15, now she is studying architecture at the University of Washington. Because of her childhood, it is essential for her to contribute in saving the planet. Besides of studies, she is an active member of Green Peace, which is a world organization that is focussed in protecting the planet. With her own design works, she would like to help build a sustainable residential environments which don’t harm the planet. Graham is interested in aesthetics which can protect the earth. She uses social media platforms to send her messages throughout the world. Moreover, Graham wants to build homes and buildings that use sustainable energy. She lives with her parents in Seattle. Her parents are popular scientists in environmental science. Graham and her family often travels to South Africa to help poor neighbourhoods and animals getting effected by environmental pollutions.
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PRODUCTION PROCESS
Final Products
Capturing CO2
Transforming into Plastic and Concrete
Production
Pollution
New Material Saving the planet
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LOGO
2X
1X
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COLOR
R194 G220 B214 C29 M7 Y19 K0
R145 G189 B246 C47 M20 Y0 K0
R237 G178 B148 C9 M38 Y40 K0
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TYPOGRAPHY
CODEC COLD abcdefghijklmnopqrstuvwxyz �BCDEFGHIJKLMNOPQRSTUVWXYZ !#$%^&*()
Brandon Grotesque
Italiana
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
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�PPLICATION
This is a Vase made by KIND HABBIT. It was made by plastic which were produced by our CO2 capturing technology. The minimalistic design can be enjoyed by art lovers and its
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�PPLICATION
This KIND HABBIT bench can be used both indoors and outdoors, it is made by our CO2 plastic and wood. The elegant color and minimalistic design make it an essential piece for every household and even public offices. It was designed by our design team.
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�PPLICATION
This is a special hocker made by our CO2 concrete. It was designed by our Swedish artist Sven Anderson. The architectural and minimalistic design represents our brand in a very subtle design language. It would be a good addi
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�PPLICATION
This is a very useful designer hook that can be used in a very aesthetical way. It is a small object that can be installed on a wall and used to hang every day utensils. It was made by our CO2 plastic and a mixture of aluminium. The beautiful design and texture will upgrade every households interior.
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COLLABORATION
X
In 2019, KIND HABBIT started a long journey with DYSON. It was a great opportunity in collaborating with one of the biggest technology companies in the world. It was an interesting journey with DYSON on creating a top technology product in using our sustainable technology in re-using and eliminating CO2. As Carbon Dioxide harms the air, we collaborated on creating a line of air purifier for every household. KIND HABBIT’s CO2 techonology was vital in creating this product. We used our CO2 plastic and a mixture of aluminium in producing the body of the air purifier. Moreover, DYSON’s leading scientists have developed a new technology to make this product more energy efficient. As KIND HABBIT focusses in minimalistic design, both of the design teams have came up with a minimal design language. It is appealing to look at and efficient to use. In other words, this product embodies KINDHABBIT’s brand motto, which is making beatiful products that could help save the planet. We only have one planet that we have to protect. With this collaboration with DYSON, our company hopes to get involved with more collaborations with the world’s leading companies.
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COLLABORATION
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�PPLICATION
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�PPLICATION
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STATIONARY
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STATIONARY
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STATIONARY
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MEDIA
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MEDIA
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BE KIND TO THE ONLY PLANET THAT WE HAVE.