Margreth Lin / Lovia / Applied Branding 1200

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A pplied Branding / Margreth Lin


H iStOrY OF CandleS

The 20th Century Candles enjoyed renewed popularity during the first half of the 20th century when the growth of U.S. oil and meatpacking industries brought an increase in the byproducts that had become the basic ingredients of candles – paraffin and stearic acid.

Candle making was developed independently in many places throughout history.

The popularity of candles remained steady until the mid-1980s when interest in candles as decorative items, mood-setters, and gifts began to increase notably. Candles were suddenly available in a broad array of sizes, shapes, and colors, and consumer interest in scented candles began to escalate.

Candle molding machine in Indonesia circa 1920 Candles were made by the Romans beginning about 500 BC. These were true dipped candles and made from tallow. Evidence for candles made from whale fat in China dates back to the Qin Dynasty (221–206 BC). In India, wax from boiling cinnamon was used for temple candles. In parts of Europe, the Middle-East and Africa, where lamp oil made from olives were readily available, candle making remained unknown until the early middle-ages. Candles were primarily made from tallow and beeswax in ancient times, but have been made from spermaceti, purified animal fats (stearin) and paraffin wax in recent centuries

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The 1990s witnessed an unprecedented surge in the popularity of candles, and for the first time in more than a century, new types of candle waxes were being developed. In the U.S., agricultural chemists began to develop soybean wax, a softer and slower burning wax than paraffin. On the other side of the globe, efforts were underway to develop palm wax for use in candles. Today’s Candles Candles have come a long way since their initial use. While they are no longer used as a major source of light, they continue to grow in popularity and use. Today, candles serve to symbolize a celebration, ignite romance, soothe the senses, honor a ceremony, and accent home decors — casting a warm and lovely glow for all to enjoy.

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C OntentS Mission Statement Prmotion Plan Logo Design & Style Board Stationary Store Sign Product Development Merchandising Apparel Magazine Website Design Instagram & Facebook Outdoor Advertising Billboard Vehicles Design Public Transporation Airport Advertising Postcard

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F aCeBOOK

I nStgraM 20:09

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